📌 Core Information
🔹 Job Title: Product Marketing Director - Security
🔹 Company: Elastic
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Security
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with some travel
🚀 Job Overview
Key aspects of this role include:
- Driving messaging and go-to-market strategy for Elastic Security
- Collaborating with cross-functional teams to define outbound strategy
- Becoming an expert on target personas, segments, and competitive capabilities
- Representing the company at speaking engagements and events
- Measuring and optimizing campaign efficiency
ASSUMPTION: This role requires a strong understanding of security-related use cases and a proven track record in product marketing and messaging.
📋 Key Responsibilities
✅ Craft differentiated messaging and positioning for Elastic Security products
✅ Define and implement go-to-market strategy for new launches and campaigns
✅ Enable the field on products and solutions through training and content
✅ Represent the company at speaking engagements, conferences, and press interviews
✅ Measure and optimize campaign efficiency through critical metrics
✅ Attend trade shows and other events to showcase products
ASSUMPION: Success in this role requires strong communication skills, cross-functional collaboration, and the ability to work in a highly distributed team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of experience in product marketing, with at least 3 years focused on security-related use cases
Required Skills:
- Proven expertise in crafting differentiated messaging and positioning
- Experience leading outbound initiatives and driving go-to-market strategy
- Strong communication skills and ability to make pitches to various audiences
- Comfortable working in a highly cross-functional role with a distributed team
- Familiarity with security-related use cases and associated target audiences
Preferred Skills:
- Prior experience in a more technically hands-on role (analyst, sales engineer, consultant, etc.)
- Practitioner knowledge and/or experience of SIEM/Security analytics or XDR, CDR
- Comfortable marketing to a mix of practitioners and business audiences
ASSUMPTION: Candidates should have a strong technical background and be comfortable going deep on technical capabilities to understand differentiation and positioning.
💰 Compensation & Benefits
Salary Range: $169,700 - $268,400 USD (typical starting range for new hires in the United States)
Salary Range (select locations): $203,900 - $322,600 USD (alternate range for select locations, including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area)
Benefits:
- Health coverage for you and your family in many locations
- Ability to craft your calendar with flexible locations and schedules for many roles
- Generous number of vacation days each year
- Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
- Up to 40 hours each year to use toward volunteer projects you love
- Embracing parenthood with minimum of 16 weeks of parental leave
- Stock options and 401k matching
ASSUMPTION: The salary range represents the lowest to highest salary Elastic reasonably and in good faith believes it would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Search AI and Security
Company Size: 1,001-5,000 employees (mid-sized company with a significant global presence)
Founded: 2012 (founded as Elasticsearch, rebranded as Elastic in 2019)
Company Description:
- Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale.
- The Elastic Search AI Platform is used by more than 50% of the Fortune 500 for search, observability, and security use cases.
- Elastic's solutions are built on the Elastic Stack, which includes Elasticsearch, Kibana, Beats, and Logstash.
Company Specialties:
- Big Data
- AWS
- Kibana
- Observability
- APM
- Search
- Distributed
- Lucene
- Database
- Open Source
- Cloud
- SIEM
- Security
- Logging
- Analytics
- Elasticsearch
- App Search
- Site Search
- Enterprise Search
- and ELK
Company Website: elastic.co
ASSUMPTION: Elastic is a well-established company with a strong focus on innovation and open-source technology. Its products are widely adopted by enterprises and organizations worldwide.
📊 Role Analysis
Career Level: Senior (7+ years of experience)
Reporting Structure: This role reports directly to the Vice President of Product Marketing.
Work Arrangement: On-site with some travel required (up to 20% of the time)
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the product marketing team
- Opportunity to work on high-impact projects and drive significant business results
- Chance to collaborate with and learn from a diverse and talented team of professionals
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Distributed (multiple offices worldwide, with a strong remote work culture)
Office Location(s): San Francisco, CA (headquarters) and other global offices
Geographic Context:
- The United States is the primary market for this role, with a focus on the domestic security industry.
- Elastic has a strong global presence, with offices in North America, Europe, Asia, and Australia.
- The role may require occasional travel to these regions for events and meetings.
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The United States is the primary market for this role, with a focus on the domestic security industry. However, Elastic's global presence offers opportunities for international collaboration and travel.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the product marketing team
- Final interview with the vice president of product marketing
- Background check and offer
Key Assessment Areas:
- Technical expertise in security-related use cases
- Messaging and positioning skills
- Go-to-market strategy development
- Communication and presentation skills
- Cross-functional collaboration and teamwork
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your messaging and positioning work, as well as any go-to-market strategies you've developed
- Be ready to discuss your understanding of security-related use cases and the competitive landscape
- Practice your presentation and communication skills, as these will be crucial for success in this role
ATS Keywords: Product Marketing, Security, Messaging, Positioning, Go-To-Market, SIEM, Security Analytics, XDR, CDR, Competitive Analysis, Thought Leadership, Training, Content Creation, Communication, Cross-Functional Collaboration, Technical Understanding, Outbound Initiatives, Audience Engagement, Event Representation, Metrics Tracking
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience in detail.
🛠️ Tools & Technologies
- Elastic Stack (Elasticsearch, Kibana, Beats, Logstash)
- Microsoft Office Suite
- Google Workspace
- Slack
- Zoom
- Salesforce
- Marketo
- HubSpot
ASSUMPTION: Familiarity with Elastic's products and the Elastic Stack is essential for success in this role. Additionally, candidates should be comfortable using a variety of collaboration and productivity tools.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Open
- Innovative
- Impactful
- Trustworthy
- Curious
- Humble
- Bold
- Fun
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Fast-paced and agile
- Results-oriented and accountable
- Open and transparent
- Inclusive and diverse
Self-Assessment Questions:
- How do your personal values align with Elastic's company values?
- Are you comfortable working in a highly cross-functional role with a distributed team?
- Do you thrive in a fast-paced, agile environment?
- How do you approach learning and adapting to new technologies and tools?
- Can you effectively communicate complex ideas to both technical and non-technical audiences?
ASSUMPTION: Candidates should assess their fit with Elastic's company culture and work style, as well as their ability to thrive in a fast-paced, agile environment.
⚠️ Potential Challenges
- Working with a highly distributed team and managing time zones
- Balancing multiple projects and priorities in a fast-paced environment
- Keeping up-to-date with the latest security trends and technologies
- Collaborating effectively with cross-functional teams, including product, sales, and engineering
- Managing budget and resources for campaigns and events
ASSUMPTION: Success in this role requires strong time management, communication, and collaboration skills, as well as the ability to adapt to a dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on security-related use cases and the associated target audiences
- Unlike other product marketing roles, this position requires a deep understanding of security technologies and the competitive landscape
- Career progression in this role may lead to senior leadership positions within the product marketing organization or other areas of the business
ASSUMPTION: Candidates should consider the unique aspects of this role and how it differs from other product marketing positions in the industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new SIEM product launch
- Creating a competitive analysis report for Elastic Security vs. leading competitors
- Designing a thought leadership campaign around emerging security trends and technologies
ASSUMPTION: These sample projects illustrate the types of initiatives candidates can expect to work on in this role, focusing on messaging, positioning, go-to-market strategy, and competitive analysis.
❓ Key Questions to Ask During Interview
- Can you describe the current go-to-market strategy for Elastic Security and how it has evolved over time?
- How does the product marketing team collaborate with the product and sales teams to define the outbound strategy?
- What are the most significant challenges facing the security industry, and how is Elastic positioned to address them?
- How does Elastic support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the security industry and Elastic's position within it.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your messaging and positioning work, as well as any go-to-market strategies you've developed
- Be ready to discuss your understanding of security-related use cases and the competitive landscape
- Practice your presentation and communication skills, as these will be crucial for success in this role
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
