📌 Core Information
🔹 Job Title: Product Marketing Executive
🔹 Company: X-PHY
🔹 Location: Singapore, Singapore
🔹 Job Type: On-site
🔹 Category: Product Marketing
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing product roadmaps and delivery schedules
- Supporting bespoke software development
- Collaborating with internal teams and stakeholders
- Creating and maintaining product documentation
ASSUMPTION: This role requires a balance of project management, communication, and documentation skills. It's ideal for a proactive individual who can work well in a cross-functional team environment.
📋 Key Responsibilities
✅ Assist in managing product roadmaps and delivery schedules
✅ Track development progress and communicate milestones to stakeholders
✅ Support bespoke software development, including enhancements, testing, and 3rd party engagement
✅ Assist in the development, launch, and post-launch monitoring of products
✅ Work closely with internal Marketing teams and business partners to gather, document, and relate product information
✅ Ensure alignment between cross-functional teams and overall product goals
✅ Facilitate clear communication to bridge all teams and stakeholders
✅ Create and maintain product documentation, including presentations, product guides, training guides, and technical specifications
✅ Track and report on KPIs to monitor product performance and outcomes
✅ Prepare materials for stakeholder updates, ensuring clarity and actionable insights
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and communication. Strong organizational skills and attention to detail are crucial for success.
🎯 Required Qualifications
Education: Diploma / Bachelor’s degree in Mass Communication, Information Technology, or a related field.
Experience: Minimum of 1-2 years of related work experience in Product Analysis, Product Executive, Business Analysis, or Project Management roles, in software development projects (added advantage).
Required Skills:
- Familiarity with Design Software and Collaboration Tools such as Adobe Creative Suite (CS), Figma, Diagram, or similar platforms.
- Strong communication and collaboration skills
- Excellent organizational skills and attention to detail
- Ability to work well in a cross-functional team environment
Preferred Skills:
- Experience with product roadmap management tools
- Knowledge of the cybersecurity industry
ASSUMPTION: While specific industry experience is not required, a basic understanding of the cybersecurity industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: SGD 4,000 - 6,000 per month (Estimated based on industry standards for entry-level product marketing roles in Singapore)
Benefits:
- Performance Bonus
- Opportunities for growth and development
- Positive work environment
- Employee recognition and rewards
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for entry-level product marketing roles in Singapore. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: X-PHY is a cybersecurity technology company specializing in AI-embedded firmware-based cybersecurity solutions and industrial NAND flash storage devices. They operate in the competitive cybersecurity and electronics manufacturing sectors.
Company Size: X-PHY has 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and impact.
Founded: 2007, with headquarters in Singapore and a global presence in Asia-Pacific, Europe, North America, and the Middle East.
Company Description:
- X-PHY is committed to protecting the fundamental rights of all digital citizens through constant innovation to address evolving cybersecurity needs.
- They specialize in standard or customized products and solutions to serve a broad spectrum of industries with a critical focus on Cybersecurity, Industrial, Medical, and Automotive (C.I.M.A) applications.
- The company is backed by Heliconia Capital Management, a wholly-owned subsidiary of Temasek Holdings.
Company Specialties:
- Industrial SSD
- Industrial Flash Module
- Industrial Memory Card
- pSLC NAND Products
- USB flash
- eMMC
- Industrial CF card
- 40GB SSD
- 80GB SSD
- PCle SSD
- uSSD
- Special capacity and customized features
- Military SSD
- 2.5\" Sata
- Secure USB
- Power Loss Protection USB Flash
- Power Loss protection SSD
- Automotive eMMC
- 40GB SSD
- Industrial compact flash card
- Encryption SSD
- WORM Card
- Memory Card
- SATA III SSD
- AI
- and Cybersecurity
Company Website: http://www.flexxon.com
ASSUMPTION: X-PHY's diverse product offerings and global presence provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for early-career professionals looking to gain experience in product marketing within the cybersecurity industry.
Reporting Structure: The Product Marketing Executive will report directly to the Head of Product Marketing and work closely with cross-functional teams, including Product Management, Marketing, and Sales.
Work Arrangement: This is an on-site role with flexible work arrangements, allowing for a healthy work-life balance.
Growth Opportunities:
- Progression into senior product marketing roles as the company grows
- Expansion into other product management or marketing roles within the company
- Potential international assignments as the company continues to expand globally
ASSUMPTION: With X-PHY's growth trajectory, there are ample opportunities for career progression and development within the company.
🌍 Location & Work Environment
Office Type: X-PHY's headquarters is located in a modern, multi-tenant office building in Singapore, providing a professional and collaborative work environment.
Office Location(s): 28 Genting Lane #09-03/4/5, Platinum 28, Singapore, Singapore 349585
Geographic Context:
- Singapore is a global tech hub with a thriving startup ecosystem, providing ample networking and professional development opportunities.
- The city-state has a tropical climate, with hot and humid weather year-round.
- Singapore is known for its multicultural society, with a diverse range of food, festivals, and cultural experiences.
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. However, the company offers flexible work arrangements to accommodate individual needs.
ASSUMPTION: The work environment at X-PHY is likely to be dynamic and fast-paced, reflecting the company's growth and innovation-driven culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and relevant team members
- Final round with the Head of Product Marketing
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and presentation skills
- Cultural fit and alignment with company values
- Technical skills and industry knowledge
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the company's mission
- Research X-PHY's products and industry to showcase your knowledge and interest in the role
ATS Keywords: Product roadmap, software development, stakeholder communication, product documentation, KPI tracking, cybersecurity, industrial NAND flash storage
ASSUMPTION: The application process at X-PHY is likely to be competitive, with a strong focus on cultural fit and technical skills.
🛠️ Tools & Technologies
- Adobe Creative Suite (CS)
- Figma
- Diagram or similar platforms
- Product roadmap management tools (e.g., Asana, Trello, JIRA)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Customer-centricity
- Collaboration
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Results-driven and accountable
- Innovative and forward-thinking
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment?
- Are you a strong communicator with excellent presentation skills?
- Do you have a proven track record of delivering results in a collaborative setting?
- Are you passionate about the cybersecurity industry and eager to learn?
ASSUMPTION: X-PHY values candidates who are innovative, collaborative, and results-driven, with a strong commitment to customer-centricity and integrity.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Working with diverse stakeholders, including technical teams, marketing, and sales
- Keeping up with the latest trends and developments in the cybersecurity industry
- Adapting to a dynamic work environment with changing priorities and deadlines
ASSUMPTION: These challenges are inherent to a fast-growing, innovative company like X-PHY and can be overcome with strong organizational skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Product Marketing Executive vs. Product Manager: While both roles focus on product success, the Product Marketing Executive is more focused on market research, positioning, and messaging, while the Product Manager is responsible for product strategy, roadmaps, and feature definition.
- Product Marketing Executive vs. Marketing Specialist: The Product Marketing Executive focuses on product-specific marketing strategies, while the Marketing Specialist may have a broader scope, covering multiple products or the overall marketing strategy.
- Career progression: In X-PHY, a Product Marketing Executive can progress into senior product marketing roles or explore other product management or marketing roles within the company.
ASSUMPTION: This role is unique to X-PHY, given the company's focus on cybersecurity and AI-embedded firmware-based solutions. However, it shares similarities with other product marketing roles in the tech industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new cybersecurity product
- Conducting market research to identify customer needs and market trends
- Creating and maintaining product documentation, including user guides, sales collateral, and training materials
- Collaborating with cross-functional teams to launch a product and achieve market penetration
ASSUMPTION: These sample projects are representative of the types of tasks and initiatives a Product Marketing Executive might undertake at X-PHY.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role fits into it?
- How does the company support the professional development and growth of its employees?
- What are the key challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does the company measure the success of its products, and how will this role be evaluated?
- What is the company's approach to innovation, and how does this role contribute to it?
ASSUMPTION: These questions are designed to provide insights into the company's culture, priorities, and expectations for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Workable job posting
- Tailor your resume to highlight your relevant skills and experiences for this role
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for X-PHY's mission
- Research X-PHY's products and industry to showcase your knowledge and interest in the role
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
