📌 Core Information
🔹 Job Title: Product Marketing Executive - FSG (Finance, Spend Management and Governance)
🔹 Company: OneAdvanced
🔹 Location: Birmingham, United Kingdom
🔹 Job Type: Other
🔹 Category: Marketing
🔹 Date Posted: 2025-06-17
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Conducting competitor intelligence to inform marketing strategies
- Performing win/loss analysis to identify trends and opportunities
- Creating sector assessments to align messaging with market demands
- Collaborating cross-functionally to drive strategic outcomes
ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to effectively gather, analyze, and present market insights.
📋 Key Responsibilities
✅ Competitor Intelligence: Monitor and analyze competitors within the FSG landscape, build and maintain a comprehensive competitor knowledge base, and provide actionable insights to inform marketing strategies, sales enablement, and product development decisions.
✅ Win/Loss Analysis: Support Product Marketing Managers with ongoing analysis of win/loss data, gather qualitative insights from sales teams, and create reports that distill findings into meaningful recommendations.
✅ Sector Assessments: Conduct in-depth analysis of finance, procurement, and risk governance functions to identify emerging trends, customer needs, and growth opportunities. Create detailed profiles on these functions within the UK to support go-to-market strategies and align messaging to market demands.
✅ Cross-Team Collaboration: Partner closely with the wider product marketing team, product management, sales, and marketing teams to translate market insights into actionable strategies. Deliver presentations, briefs, and reports that clearly articulate findings and proposals.
ASSUMPTION: This role requires a proactive mindset and strong analytical ability to evaluate information, draw conclusions, and identify key opportunities with guidance.
🎯 Required Qualifications
Education: A degree in marketing, business, or a related field is highly desirable.
Experience: Experience working in a marketing role, either in product marketing or a more general marketing position with a keen interest in focusing on product marketing.
Required Skills:
- Excellent logical thinking and critical analysis skills
- Strong written and verbal communication skills
- Experience working collaboratively across teams to drive strategic outcomes
- Proficiency in tools and platforms for market analysis, research, and reporting is beneficial
- A strong attention to detail, ensuring quality and accuracy in research and outputs
- Confident and enthusiastic with a strong ability to learn and expand the role
Preferred Skills:
- Experience in a B2B environment
- Proficiency in specific market analysis, research, and reporting tools
ASSUMPTION: While a degree in marketing, business, or a related field is highly desirable, relevant professional experience may be considered equivalent.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Estimated based on industry standards for a mid-senior level marketing role in Birmingham)
Benefits:
- Annual Leave - 26 days of annual leave, plus public holidays and the ability to buy additional days
- Employee Assistance Programme - Free advice, support, and confidential counselling available 24/7 through Care First
- Endometriosis Friendly Employer - Proud to confirm commitment to developing an environment and culture that allows those with endometriosis to thrive in the workplace
- Development Programmes - From Future Managers to Leadership Training, enabling personal and professional growth
- Performance Bonus - Group-wide bonus scheme enabling you to reap the rewards of your success
- Pension Scheme - 5% matched contribution by the company
- Income Protection Insurance - Providing support and assistance when you need it most
- Recognition - Performance & Talent platform for real-time feedback, conversations, and goals
- Making a Difference - Opportunities to help our people make a difference to the causes they care about, including MatchIt!, Volunteering Time, and Pennies from Heaven
Working Hours: Full-time, typically 40 hours per week, with some occasional travel to the Birmingham Head Office
ASSUMPTION: The provided salary range is an estimate based on industry standards for a mid-senior level marketing role in Birmingham. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: OneAdvanced is one of the UK's largest providers of business software and services, serving 20,000+ global customers with an annual turnover of £330M+. They manage 1.5 million 111 calls per month, support over 2 million Further Education learners across the UK, handle over 10 million wills, and more. Their mission is to power the world of work.
Company Size: OneAdvanced has 1,001-5,000 employees, providing a large and dynamic work environment.
Founded: OneAdvanced was founded in 2008 and has since grown into one of the UK's leading business software providers.
Company Description:
- OneAdvanced powers the world of work through sector-focused software that effortlessly gets the job done, giving customers the freedom to focus on thriving for their customers and their people.
- Their customers include the NHS, Department for Work and Pensions (DWP), Café Nero, Harvey Nichols, Irwin Mitchell, Manchester University, SpaceNK, London City Airport, Virgin Money, and many more.
Company Specialties:
- Accounting software
- Business intelligence software
- HR & payroll software
- Document management
- Cloud computing
- Managed services
- SaaS
- Patient management
- Practice management
- Electronic call monitoring
- Procurement software
- Education software
- CRM
- ERP
Company Website: oneadvanced.com
ASSUMPTION: OneAdvanced's extensive customer base and wide range of software solutions indicate a strong and stable company with diverse opportunities for growth and development.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for growth and progression within the product marketing team.
Reporting Structure: The Product Marketing Executive will report directly to the Head of Product Marketing and work closely with the wider product marketing team, product management, sales, and marketing teams.
Work Arrangement: This role is largely remote, with some occasional travel to the Birmingham Head Office.
Growth Opportunities:
- Progression within the product marketing team or broader marketing department
- Expanding responsibilities and leadership opportunities as the company grows
- Cross-functional collaboration and learning opportunities
ASSUMPTION: This role offers strong potential for career growth and development within OneAdvanced's dynamic and expanding marketing team.
🌍 Location & Work Environment
Office Type: OneAdvanced's head office is based in Birmingham, with a largely remote work arrangement for this role.
Office Location(s): The Mailbox, Level 3, 101 Wharfside Street, Birmingham, B1 1RF, GB
Geographic Context:
- Birmingham is the second-largest city in the UK, offering a vibrant and multicultural environment
- The city is well-connected by road, rail, and air, with Birmingham International Airport nearby
- Birmingham has a rich history and is known for its diverse cultural attractions, including the Birmingham Museum & Art Gallery, the Symphony Hall, and the Library of Birmingham
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: Birmingham offers a diverse and vibrant work environment, with excellent connectivity and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Face-to-face or video interview with the hiring manager and team members
- Final interview with the Head of Product Marketing
Key Assessment Areas:
- Analytical and problem-solving skills
- Communication and presentation skills
- Collaboration and teamwork skills
- Cultural fit and alignment with OneAdvanced's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your market research, analysis, and presentation skills to discuss during the interview
- Research OneAdvanced's products, customers, and market position to demonstrate your understanding of the company and its competitive landscape
ATS Keywords: Competitor intelligence, win/loss analysis, sector assessments, market research, product marketing, cross-functional collaboration, strategic outcomes
ASSUMPTION: OneAdvanced's interview process is designed to assess your analytical, communication, and collaboration skills, as well as your cultural fit with the company.
🛠️ Tools & Technologies
- Market analysis and research tools (e.g., Mintel, Euromonitor, IBISWorld)
- Presentation software (e.g., PowerPoint, Google Slides)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Collaboration and communication tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: The required tools and technologies for this role may vary depending on OneAdvanced's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Ambitious
- Respectful
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and analytical
- Results-oriented
Self-Assessment Questions:
- How have you demonstrated your ability to analyze complex market data and draw meaningful conclusions?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to drive strategic outcomes?
- How do you stay up-to-date with industry trends and competitor activities in a rapidly evolving market?
ASSUMPTION: OneAdvanced values candidates who are customer-centric, innovative, collaborative, ambitious, and respectful, with a dynamic, data-driven, and results-oriented work style.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Keeping up with industry trends and competitor activities in a rapidly evolving market
- Occasional travel to the Birmingham Head Office, which may disrupt remote work routines
- Navigating a large and diverse organization with multiple teams and stakeholders
ASSUMPTION: These potential challenges can be mitigated with strong time management, communication, and collaboration skills, as well as a proactive and adaptable mindset.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a stronger emphasis on market research and analysis, with a focus on competitor intelligence, win/loss analysis, and sector assessments
- In the broader marketing landscape, this role is more specialized and focused on product marketing within the FSG sector
- Career progression in this role may lead to more senior product marketing positions or broader marketing leadership roles within OneAdvanced
ASSUMPTION: This role offers a unique blend of market research, analysis, and strategic thinking, with a focus on driving product marketing strategies within the FSG sector.
📝 Sample Projects
- Conducting a comprehensive competitor analysis and presenting findings to the product marketing team and stakeholders
- Developing a win/loss analysis framework and using it to identify trends and opportunities for product improvement
- Creating a detailed sector assessment report, including emerging trends, customer needs, and growth opportunities, to inform go-to-market strategies
ASSUMPTION: These sample projects illustrate the key responsibilities and deliverables of the Product Marketing Executive role at OneAdvanced.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the product marketing department and how this role fits into it?
- How does OneAdvanced support the professional development and growth of its product marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does OneAdvanced approach collaboration and knowledge sharing across its various teams and departments?
- What are the most rewarding aspects of working in product marketing at OneAdvanced, according to current team members?
ASSUMPTION: These interview questions are designed to provide insight into the role, team, and company culture, as well as the expectations and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on market research, analysis, and presentation skills
- Prepare examples of your market research, analysis, and presentation skills to discuss during the interview
- Research OneAdvanced's products, customers, and market position to demonstrate your understanding of the company and its competitive landscape
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
