Product Marketing Expert

📌 Core Information

🔹 Job Title: Product Marketing Expert

🔹 Company: Nexi Group

🔹 Location: Denmark

🔹 Job Type: On-site

🔹 Category: Financial Services

🔹 Date Posted: July 16, 2025

🔹 Experience Level: 5-8 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and executing IS Product Marketing strategy across Europe
• Collaborating with product and sales teams to define portfolio positioning and prioritize new business requirements
• Designing packaged solutions managed by Nexi with related value proposition
• Maintaining competitive positioning and supporting Go to Market and International Sales teams

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a complex matrix organization.

📋 Key Responsibilities

✅ Define Nexi IS portfolio positioning

✅ Orchestrate and select inputs to prioritize new business requirements

✅ Design packaged solutions managed by Nexi with related value proposition

✅ Size and prioritize new solutions

✅ Define delivery models and pricing to maximize ROI

✅ Maintain competitive positioning

✅ Collaborate with market intelligence, initiatives, and partnerships to identify new trends, segments, and customer needs

✅ Support Go to Market and International Sales teams to execute Go to Market strategy

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong stakeholder management skills.

🎯 Required Qualifications

Education: Master’s degree in marketing, business, or related field

Experience: 5-8 years in B2B marketing, ideally in fintech, banking, or payments

Required Skills:

• Proven experience in product marketing in highly complex businesses
• Accountability and result-oriented approach with a “customer first” mindset and strong problem-solving attitude
• Business acumen and quantitative, data-driven thinking
• Autonomy and problem-solving
• Ability to work in a complex matrix organization with various team members across different departments and regions
• Exceptional written, verbal, and presentation skills for executive audiences
• Stakeholder management: Senior-level stakeholders’ management

Preferred Skills:

• Fluency in additional European languages
• Experience working in a global organization

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to its European focus.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (AI-estimated based on industry standards for the role, experience level, and location)

Benefits:

• Attractive salary package
• Dynamic working environment at an international level

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a similar role in Denmark. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically focused on digital payments

Company Size: 5,001-10,000 employees (Large enterprise)

Founded: 2021 (Following the merger of Nexi, Nets, and Sia)

Company Description:

• European PayTech with a presence in over 25 countries
• Offers a wide range of innovative payment solutions for individuals, businesses, and financial institutions
• Committed to driving the transition to a cashless Europe and contributing to Europe’s digitalisation

Company Specialties:

• Digital payments
• Payment solutions for individuals, businesses, and financial institutions
• Card-present and card-not-present acceptance, e-commerce, and multi-channel solutions

Company Website: https://www.nexigroup.com

ASSUMPTION: Nexi Group is a large, established organization with a strong focus on innovation and digital transformation in the financial services sector.

📊 Role Analysis

Career Level: Mid to Senior-level role with significant responsibility and influence

Reporting Structure: Reports to the Head of Issuing Marketing Value Proposition

Work Arrangement: On-site, with potential for international travel

Growth Opportunities:

• Potential to work on high-impact, transformative projects
• Opportunities for international collaboration and exposure
• Possibility to grow within the organization as it continues to expand and evolve

ASSUMPTION: This role offers significant growth potential due to the company's size, global presence, and focus on innovation.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Klausdalsbrovej 601, Ballerup, Capital Region 2750, DK

Geographic Context:

• Ballerup is a suburban area of Copenhagen with a mix of urban and rural environments
• Close proximity to Copenhagen, offering access to cultural attractions, international airports, and a large talent pool
• Danish work culture is known for its emphasis on work-life balance, collaboration, and innovation

Work Schedule: Standard business hours with flexibility for international collaboration

ASSUMPTION: The work environment is likely to be dynamic, collaborative, and international, reflecting the company's global presence and focus on innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with hiring manager and/or team members
• Final round with senior leadership

Key Assessment Areas:

• Product marketing expertise
• Strategic thinking and problem-solving
• Communication and presentation skills
• Stakeholder management and collaboration

Application Tips:

• Highlight relevant experience in product marketing, especially in complex businesses
• Demonstrate a strong customer focus and problem-solving attitude
• Tailor your resume and cover letter to emphasize your business acumen, data-driven thinking, and ability to work in a matrix organization

ATS Keywords: Product Marketing, Business Acumen, Data-Driven Thinking, Stakeholder Management, Complex Matrix Organization, Presentation Skills, Executive Communication, Go to Market Strategy, Market Intelligence, Quantitative Analysis, Autonomy, Problem Solving, Customer First Mindset

ASSUMPTION: The application process is likely to be competitive, with a focus on assessing the candidate's strategic thinking, communication skills, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Simplicity
• Speed
• Safety

Work Style:

• Collaborative and international
• Focused on innovation and digital transformation
• Emphasis on work-life balance

Self-Assessment Questions:

• Do you thrive in a dynamic, international work environment?
• Are you comfortable working in a complex matrix organization?
• Do you have a strong customer focus and a problem-solving attitude?

ASSUMPTION: Nexi Group values candidates who are adaptable, collaborative, and customer-focused, with a strong ability to work in a complex, international environment.

⚠️ Potential Challenges

• Working in a complex matrix organization with various stakeholders
• Managing senior-level stakeholders and influencing executive audiences
• Keeping up with the fast-paced, innovative nature of the digital payments industry
• Balancing international collaboration with local needs and preferences

ASSUMPTION: These challenges are inherent to the role and the company's size, global presence, and focus on innovation.

📈 Similar Roles Comparison

• This role is similar to a Senior Product Marketing Manager or a Strategic Marketing Manager in the financial services or fintech industries
• However, this role has a stronger focus on international collaboration and working in a complex matrix organization
• Career progression may involve moving into a more senior or specialized role within the organization

ASSUMPTION: While this role shares similarities with other product marketing roles, its unique aspects require a specific skill set and mindset.

📝 Sample Projects

• Developing a go-to-market strategy for a new digital payment product
• Conducting market research to identify new trends, segments, and customer needs
• Collaborating with product and sales teams to define portfolio positioning and prioritize new business requirements

ASSUMPTION: These projects are representative of the types of initiatives the candidate may work on in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall product marketing strategy for Nexi Group?
• What are the key priorities for this role in the first 90 days?
• How does Nexi Group support the professional development and growth of its employees?
• What is the dynamic like working with senior-level stakeholders and influencing executive audiences?
• How does Nexi Group balance international collaboration with local needs and preferences?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the company culture, and the expectations for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Nexi Group careers page
• Tailor your resume and cover letter to highlight your relevant experience in product marketing, business acumen, data-driven thinking, and stakeholder management
• Prepare for the interview by researching Nexi Group's products, services, and industry trends
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.