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Product Marketing Graduate

YouGov
Full-time
On-site
London, City of, United Kingdom
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketing Graduate

πŸ”Ή Company: YouGov

πŸ”Ή Location: London, City of, United Kingdom

πŸ”Ή Job Type: On-site

πŸ”Ή Category: πŸ“¦ Product Marketing

πŸ”Ή Date Posted: Tue Apr 01 2025

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: Hybrid

πŸ“Œ Essential Job Details

πŸš€ Job Overview

Key aspects of this role include:

  • Developing marketing and communication skills
  • Creating materials to support global sales
  • Assisting in bringing new features and products to market
  • Working in a fast-paced, dynamic environment

ASSUMPTION: Graduates will receive comprehensive training tailored to develop a broad skillset in product marketing, including strategy and customer engagement, providing substantial career progression opportunities.

πŸ“‹ Key Responsibilities

βœ… Assist in developing key messaging and positioning for client solutions

βœ… Support content creation for sales enablement materials

βœ… Collaborate with global marketing and social media teams

βœ… Plan and execute go-to-market strategies for new products

βœ… Conduct competitive research to aid product differentiation

βœ… Monitor campaign performance for data-driven insights

ASSUMPTION: The responsibilities include close teamwork with multiple departments to encourage an understanding of cross-functional collaboration.

🎯 Required Qualifications

Education: A degree in Marketing, Business, Communications, or a related discipline

Experience: Interest in the fields of marketing and content development

Required Skills:

  • Native English language skills
  • Collaborative mindset and team player
  • Strong analytical skills

Preferred Skills:

  • Proficiency in Microsoft Office Suite
  • Willingness to learn new skills and adapt

ASSUMPTION: The position is designed for recent graduates seeking to develop professional skills in a structured environment.

πŸ’° Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Inclusive and supportive team environment
  • Access to LinkedIn Learning for online courses
  • Additional day off for birthday celebrations

Working Hours: 40 hours per week with some flexibility in the hybrid arrangement

ASSUMPTION: While salary details are not specified, typical entry-level roles in this sector offer competitive packages with growth-linked compensation.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Business Intelligence Platforms

Company Size: 1,001-5,000 employees, which suggests a robust infrastructure and diverse opportunities for career growth

Founded: Not specified, but part of a globally recognized company

Company Description:

  • Global online research company
  • Engages over 27 million members worldwide
  • Recognized for accurate, dependable market data

Company Specialties:

  • Omnibus Surveys
  • Market Research
  • Quantitative Research Services

Company Website: https://business.yougov.com/

ASSUMPTION: The role will provide exposure to a wide array of market research methodologies given the company's extensive expertise.

πŸ“Š Role Analysis

Career Level: Entry-level, ideal for graduates or individuals with minimal experience

Reporting Structure: Likely reports to a departmental manager or team leader in product marketing

Work Arrangement: Hybrid model combining on-site and remote work

Growth Opportunities:

  • Potential for permanent role upon successful program completion
  • Continuous learning and upskilling opportunities
  • Mentorship programs with senior leadership exposure

ASSUMPTION: Based on the structured graduate program description, there are clearly defined pathways for progression within the company.

🌍 Location & Work Environment

Office Type: Modern corporate office environment expected in central London

Office Location(s): London, United Kingdom

Geographic Context:

  • Located in a vibrant business district
  • Easy access to public transport
  • Surrounded by diverse cultural amenities

Work Schedule: Typically Monday to Friday, standard business hours with some flexibility

ASSUMPTION: The central location in London offers numerous networking and professional development opportunities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial screening call with Talent Partner
  • Assessment or practical interview
  • Final interview with the hiring team

Key Assessment Areas:

  • Analytical skills and adaptability
  • Content creation and storytelling capabilities
  • Ability to collaborate and communicate effectively

Application Tips:

  • Highlight relevant coursework or extracurricular projects
  • Demonstrate teamwork experience
  • Provide examples of creative content development

ATS Keywords: Marketing, Business, Communications, Content Development, Storytelling, Collaboration

ASSUMPTION: The emphasis on collaboration implies several interactive assessments during the recruitment process to gauge teamwork skills.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • Social Media Management Tools
  • Marketing Automation Platforms

ASSUMPTION: Familiarity with common digital marketing tools mentioned is beneficial.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Fast
  • Fearless
  • Innovative

Work Style:

  • Collaborative and supportive team culture
  • Emphasis on innovation and ethical practices
  • Focus on work-life balance and employee well-being

Self-Assessment Questions:

  • Are you comfortable working in a dynamic and fast-paced environment?
  • Can you collaborate effectively with diverse teams?
  • Do you have a strong interest in learning and career development?

ASSUMPTION: The company's value system encourages a balance between professional growth and personal well-being.

⚠️ Potential Challenges

  • Adapting to fast-paced workplace demands
  • Navigating cross-functional team environments
  • Handling multiple projects simultaneously
  • Maintaining the accuracy and quality of data-driven decisions

ASSUMPTION: Given the graduate nature of the role, initial challenges may include adjusting to the workload and learning new tools rapidly.

πŸ“ˆ Similar Roles Comparison

  • Opportunistic for entry-level marketing positions
  • Greater emphasis on data and market research
  • Strong mentorship and development programs compared to similar roles

ASSUMPTION: The role offers more structured learning than typical junior marketing roles, enhancing career growth potential.

πŸ“ Sample Projects

  • Developing a new product positioning strategy
  • Creating a comprehensive market analysis report
  • Collaborating on an international marketing campaign

ASSUMPTION: Example projects align with core responsibilities, providing practical exposure to key marketing functions.

❓ Key Questions to Ask During Interview

  • What does the typical career path look like for someone in this role?
  • How does the company support ongoing learning and development?
  • What is the team structure for the product marketing department?
  • Can you describe a successful project recently executed by the team?
  • How does YouGov prioritize work-life balance amidst fast-paced projects?

ASSUMPTION: These questions are tailored to gain insights into career progression, team culture, and support structures available.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Prepare a cover letter highlighting relevant skills and experiences
  • Ensure your resume includes key ATS keywords
  • Be ready for an initial call with a Talent Partner
  • Practice for an assessment or practical interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.