Product Marketing Intern
DAP📌 Core Information
🔹 Job Title: Product Marketing Intern
🔹 Company: DAP
🔹 Location: Baltimore, Maryland, United States
🔹 Job Type: Internship (Summer 2025)
🔹 Category: 📦 Product Marketing, 👔 Marketing Internships & Entry-Level
📌 Essential Job Details
🚀 Job Overview
DAP is seeking an enthusiastic Product Marketing Intern to join their Marketing department for Summer 2025. This role offers hands-on experience supporting the team with product management activities, including post-launch initiatives, front-end ideation, new product programs, and sales meeting support. This is an opportunity to gain practical experience in a market-leading manufacturer of home repair and construction products while contributing to real marketing initiatives.
📋 Key Responsibilities
✅ Support the Sealants Pro Growth Initiative with post-launch activities, including additional training, sales support, endorsement work, and target account placement
✅ Contribute to front-end ideation in preparation for October 2025 Product Roads
✅ Assist with new MS1 active programs, specifically: Push Button Applicator, Airlock Silicone Sealants, and Industrial Silicones
✅ Support and participate in 2025 National Sales Meeting activities
✅ Complete regular day-to-day product management activities
🎯 Required Qualifications
Education: Currently pursuing a degree in Business, Marketing, or Communication
Experience: Junior or Senior classification in college
Skills:
- Enthusiasm for innovation, creating new things, branding, and selling
- Excellent communication skills
- Confidence in collaborating with marketers in different roles
💰 Compensation & Benefits
Salary Range: $17/hour
Benefits: Not specified for internship position
Industry Comparison: This compensation is competitive for a marketing internship in the Baltimore area, where marketing intern hourly wages typically range from $15-20/hour.
ASSUMPTION: The industry comparison is based on typical marketing internship rates in the Baltimore metropolitan area as of current market standards.
📌 Applicant Insights
🔍 Company Context
Industry Position: DAP is a market leader in home repair and construction products, specializing in caulks, sealants, spray foam insulation, adhesives, and patch and repair products.
Company Size: Large enterprise, part of RPM International Inc., a $6.1 billion multinational company
Company Stage: Established company with long history (founded in 1865) and strong market presence across North America
📊 Role Analysis
Career Level: Entry-level internship position
Reporting Structure: Likely reports to Product Marketing Manager or Marketing team lead
Team Size/Composition: Part of the Marketing department, working with product managers and other marketing professionals
Growth Opportunities: Exposure to various aspects of product marketing, potential for networking within a large organization, and hands-on experience with concrete marketing initiatives
ASSUMPTION: The reporting structure and team composition are based on typical organizational structures for marketing departments in manufacturing companies of this size.
🌍 Location & Work Environment
Office Type: Likely in-office
Geographic Context: Baltimore is a major city on the East Coast with a diverse economy including manufacturing, healthcare, and education sectors. It offers a reasonable cost of living compared to other major East Coast cities.
Work Schedule: Likely standard business hours during summer 2025
Regional Considerations: Baltimore offers a vibrant urban experience with proximity to Washington D.C., Philadelphia, and New York City. Public transportation is available, though a personal vehicle may be useful depending on office location.
ASSUMPTION: The work environment is assumed to be in-office based on the nature of the role and the manufacturing industry, though specific arrangements were not stated in the listing.
💼 Interview & Application Insights
Typical Process: Resume screening, phone/video screening interview, possibly followed by in-person interviews with marketing team members and potential manager
Key Assessment Areas: Communication skills, marketing knowledge, enthusiasm for product development, ability to collaborate, critical thinking, and problem-solving skills
Application Tips: Highlight relevant coursework in marketing, branding, or product development; showcase any experience with marketing campaigns, product launches, or team collaboration projects; demonstrate knowledge of DAP's product lines and market position
ATS Keywords: Product marketing, marketing intern, product management, business communication, sealants, product launch, sales support, innovation, branding
ASSUMPTION: These interview insights are based on standard practices for marketing internship roles at established manufacturing companies.
🛠️ Tools & Technologies
Microsoft Office Suite, potentially marketing automation tools, CRM systems, presentation software, project management tools, and industry-specific product development software
ASSUMPTION: These tools are commonly used in product marketing roles but were not explicitly mentioned in the job listing.
👔 Cultural Fit Considerations
Company Values: Innovation, collaboration, professional growth, quality, and customer focus
Work Style: Collaborative environment with cross-functional teams, focus on product excellence and innovation
Self-Assessment: Do you enjoy working in team environments? Are you passionate about understanding product features and translating them into marketing messages? Are you comfortable supporting various initiatives simultaneously? Do you have an interest in construction/home improvement products?
ASSUMPTION: These cultural elements are inferred from DAP's company description emphasizing innovation, collaboration, and professional growth.
⚠️ Potential Challenges
The role involves supporting multiple concurrent initiatives, which may require strong time management and prioritization skills. As with many internships, there might be a learning curve to understand the industry-specific terminology and product details in the construction/home repair sector. The position may require quick adaptation to various marketing functions and product knowledge areas.
ASSUMPTION: These challenges are identified based on the multiple project areas mentioned in the responsibilities section.
📈 Similar Roles Comparison
This Product Marketing Intern role differs from general Marketing Internships by its specific focus on product management activities rather than broader marketing communications. Unlike Social Media or Digital Marketing internships that focus primarily on online content, this role provides hands-on experience with physical products and their market positioning. Compared to Market Research internships, this position is more involved in implementation rather than just data collection and analysis.
ASSUMPTION: This comparison is based on standard differentiation between marketing specialty areas.
📝 Sample Projects
1. Creating training materials for sales teams on Sealants Pro products
2. Developing competitor analysis for Push Button Applicator product line
3. Designing presentation materials for the 2025 National Sales Meeting
4. Contributing to brainstorming sessions for new product features ahead of October 2025 Product Roads
5. Analyzing customer feedback on recent product launches to identify improvement opportunities
ASSUMPTION: These sample projects are based on the responsibilities outlined in the job description and typical product marketing activities.
❓ Key Questions to Ask During Interview
1. What specific products will I be working with most closely during the internship?
2. How is the marketing team structured, and who would I be collaborating with on a daily basis?
3. What is your approach to mentoring interns and providing feedback throughout the summer?
4. Can you share examples of successful projects previous interns have contributed to?
5. What are the most important skills or qualities for success in this internship?
6. Are there opportunities for interns to present their work or ideas to leadership?
ASSUMPTION: These questions are suggested based on common considerations for internship roles and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Research DAP Products: Familiarize yourself with their product lines, especially sealants, adhesives, and insulation products mentioned in the job listing
- Tailor Your Resume: Highlight relevant coursework, projects, and experiences that demonstrate marketing skills, collaboration, and innovation
- Prepare a Cover Letter: Emphasize your interest in product marketing, your relevant skills, and why you're attracted to DAP specifically
- Update LinkedIn Profile: Ensure your profile highlights relevant skills and coursework that align with the position
- Practice Interview Responses: Prepare examples that demonstrate your communication skills, innovation mindset, and teamwork abilities
- Optimize Application Materials: Include keywords from the job description (product marketing, sealants, training, innovation, marketing communication) to pass ATS screening
- Apply Early: For summer 2025 positions, companies often start recruiting in fall 2024, so be prepared to apply well in advance