🔹 Job Title: Product Marketing Intern
🔹 Company: DAP
🔹 Location: Baltimore, Maryland, United States
🔹 Job Type: Internship
🔹 Category: 📦 Product Marketing, 👔 Marketing Internships & Entry-Level
DAP is seeking a Product Marketing Intern to join their Marketing department for summer 2025. The intern will support the team with various product management activities including post-launch initiatives, product road planning, and sales meeting support while gaining valuable experience in a market-leading manufacturing company.
ASSUMPTION: This is a summer internship program based on the mention of "summer 2025" in the job listing, and likely follows a traditional internship structure with mentorship and educational components, though these specifics aren't explicitly mentioned.
ASSUMPTION: The intern will be guided through these responsibilities rather than expected to lead them independently, as is typical for an internship role.
Education: Currently pursuing a degree in Business, Marketing, or Communication
Experience: Junior or Senior standing in college
Skills:
ASSUMPTION: While not explicitly stated, this internship likely values some prior coursework in marketing concepts and possibly previous project experience, though prior professional experience is probably not required as this is an internship role.
Salary Range: $17 per hour
Benefits: Access to company benefits mentioned for full-time roles may not apply to interns (401(k), pension, health insurance, etc.)
Industry Comparison: This hourly rate ($17/hour) is competitive for a marketing internship in the Baltimore area, where intern wages typically range from $15-20/hour for similar roles.
ASSUMPTION: The listing doesn't explicitly mention if interns receive the same benefits as full-time employees. Typically, summer interns don't receive the full benefits package described for permanent employees, though they may receive some perks like learning opportunities and networking events.
Industry Position: DAP is a market leader in home repair and construction products manufacturing, specializing in caulks, sealants, spray foam insulation, adhesives, and patch and repair products.
Company Size: Part of RPM International Inc., a $6.1 billion multinational company with eight manufacturing and distribution facilities across the US and Canada.
Company Stage: Established company with a long history (since 1865) and significant market presence in North America and beyond.
ASSUMPTION: Based on the company description, DAP appears to be a mature, established brand with significant resources for intern development, though the specific team size the intern would join isn't mentioned.
Career Level: Entry-level internship for undergraduate students
Reporting Structure: Not specified, but likely reports to a Product Marketing Manager or Director
Team Size/Composition: Not specified
Growth Opportunities: Exposure to professional product marketing in a manufacturing context; potential for networking with professionals across marketing and sales departments
ASSUMPTION: Given this is a structured internship at an established company, there's likely a defined mentorship structure and potential for future employment opportunities for strong performers, though this isn't explicitly stated in the listing.
Office Type: Not specified, but likely in-office at DAP's Baltimore location
Geographic Context: Baltimore is a major East Coast city with a diverse economy and reasonable cost of living compared to other major metropolitan areas on the East Coast.
Work Schedule: Not specified, but likely full-time hours during the summer internship period
Regional Considerations: Baltimore offers good transportation options and a vibrant city life with proximity to Washington D.C. for additional networking opportunities in the industry.
ASSUMPTION: As manufacturing is a core part of DAP's business, this internship likely includes some exposure to production environments beyond office settings, though this isn't explicitly stated. The role probably requires physical presence rather than remote work given the collaborative nature described.
Typical Process: Application review, initial screening call, interview with hiring manager and potentially team members, possible case study or marketing assessment
Key Assessment Areas: Communication skills, marketing knowledge, problem-solving ability, enthusiasm for product marketing, team collaboration potential
Application Tips: Highlight relevant coursework in marketing, showcase any product-related projects or experience, demonstrate understanding of branding concepts, and emphasize communication skills with concrete examples
ATS Keywords: product marketing, innovation, branding, communication, collaboration, sales support, market research, product management, sealants, construction products
ASSUMPTION: These insights are based on standard practices for marketing internships at established manufacturing companies and may vary based on DAP's specific hiring processes.
ASSUMPTION: These tools represent industry-standard technologies for product marketing roles. The specific platforms used at DAP aren't mentioned in the listing, but proficiency in basic office productivity software would be expected.
Company Values: Innovation, collaboration, professional growth, and quality (implied by company description)
Work Style: Collaborative environment with cross-functional interaction between marketing and sales teams
Self-Assessment:
ASSUMPTION: The emphasis on collaboration and communication in the job listing suggests DAP values teamwork and clear information exchange, which are particularly important in a manufacturing setting where marketing must coordinate closely with product development and sales.
The role involves supporting multiple initiatives simultaneously (Sealants Pro Growth, product roads planning, MS1 programs, sales meeting) which could require strong prioritization skills and the ability to quickly shift between different projects. Learning the technical aspects of construction products may present a learning curve for those without prior industry knowledge.
ASSUMPTION: These potential challenges are based on the varied responsibilities listed and the technical nature of the products involved, though the internship likely provides appropriate training and support.
This Product Marketing Internship appears more focused on tangible products and sales support than digital marketing internships which might emphasize content creation or social media. Compared to general marketing internships, this role offers specialized experience in product management and go-to-market strategies. Unlike pure product management internships, this position puts more emphasis on marketing communication rather than product development.
ASSUMPTION: This comparison is based on standard industry patterns for marketing internships across different specializations.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical product marketing activities that would support the initiatives mentioned.
ASSUMPTION: These questions are suggested based on the product marketing internship role and industry context but may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.