πΉ Job Title: Product Marketing Lead
πΉ Company: Rokt
πΉ Location: New York, NY
πΉ Job Type: Full-Time
πΉ Category: Software Development
πΉ Date Posted: May 29, 2025
πΉ Experience Level: 10+ years
πΉ Remote Status: Hybrid (4 days in office)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset and strong communication skills to effectively position and market mParticle by Roktβs solutions.
β Develop verticalized positioning and messaging for mParticle by Roktβs solutions
β Create engaging, bottom-of-the-funnel content to accelerate sales and drive inbound interest
β Identify and partner with clients to develop compelling success stories, testimonials, and case studies
β Collaborate with product management to orchestrate seamless product launches
β Monitor market trends, competitive activities, and customer feedback to refine positioning and inform the product roadmap
β Nurture relationships with key industry analysts to secure strategic coverage and endorsements
ASSUMPTION: This role requires a balance of strategic thinking, strong communication skills, and analytical rigor to succeed.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of Product Marketing or related roles, preferably in B2B SaaS
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in B2B SaaS product marketing and relevant industry experience are most likely to succeed in this role.
Salary Range: $182,000 - $355,000 (including fixed annual salary of $182,000 - $245,000, employee equity plan grant, and world-class benefits)
Benefits:
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and company policies.
Industry: Software Development, specifically focused on customer data platforms (CDP) and ecommerce
Company Size: 501-1,000 employees, offering a collaborative and dynamic work environment
Founded: 2012, with a history of growth and innovation in the CDP space
Company Description:
Company Specialties:
Company Website: www.mparticle.com
ASSUMPTION: mParticle by Rokt is a well-established company in the CDP space, with a strong focus on helping global brands make data-driven decisions.
Career Level: Senior-level role with significant impact on the companyβs go-to-market strategy
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO)
Work Arrangement: Hybrid, with employees expected to be in the office 4 days per week
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the companyβs success.
Office Type: Modern, collaborative office space with a dog-friendly environment
Office Location(s): 257 Park Ave South, 9th Floor, New York, NY 10010, US
Geographic Context:
Work Schedule: Full-time, with flexible hours and the option to work from home up to 3 days per week
ASSUMPTION: The New York office provides a dynamic and collaborative work environment, with easy access to amenities and a vibrant cultural scene.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Product Marketing, B2B SaaS, CDP, Martech, Adtech, Strategic Mindset, Storytelling, Analytical Skills, Collaboration, Communication, Ownership, Initiative
ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, focusing on both technical skills and cultural fit.
ASSUMPTION: This role requires proficiency in various marketing and data analysis tools to effectively perform job responsibilities.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Rokt values candidates who are mission-driven, proactive, and comfortable working in a fast-paced, collaborative environment.
ASSUMPTION: This role presents both exciting opportunities and significant challenges, requiring a proactive and adaptable candidate to succeed.
ASSUMPTION: This role is similar to other product marketing positions but requires a stronger strategic focus and broader go-to-market responsibility.
ASSUMPTION: Sample projects for this role would involve strategic planning, competitive analysis, and cross-functional collaboration to drive product adoption and revenue growth.
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and helps you better understand the companyβs priorities and expectations.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.