Product Marketing Lead

📌 Core Information

🔹 Job Title: Product Marketing Lead

🔹 Company: Rokt

🔹 Location: New York, NY

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (4 days in office)

🚀 Job Overview

Key aspects of this role include:

• Driving market leadership for mParticle by Rokt’s solutions
• Developing verticalized positioning and messaging
• Creating high-impact product-centric content
• Showcasing success stories and case studies
• Driving product launches and go-to-market strategies

ASSUMPTION: This role requires a strategic mindset and strong communication skills to effectively position and market mParticle by Rokt’s solutions.

📋 Key Responsibilities

✅ Develop verticalized positioning and messaging for mParticle by Rokt’s solutions

✅ Create engaging, bottom-of-the-funnel content to accelerate sales and drive inbound interest

✅ Identify and partner with clients to develop compelling success stories, testimonials, and case studies

✅ Collaborate with product management to orchestrate seamless product launches

✅ Monitor market trends, competitive activities, and customer feedback to refine positioning and inform the product roadmap

✅ Nurture relationships with key industry analysts to secure strategic coverage and endorsements

ASSUMPTION: This role requires a balance of strategic thinking, strong communication skills, and analytical rigor to succeed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8+ years of Product Marketing or related roles, preferably in B2B SaaS

Required Skills:

• Strategic mindset
• Storytelling chops
• Analytical rigor
• Collaboration and communication skills
• Ownership and initiative

Preferred Skills:

• Experience with CDP, martech, or adtech
• Familiarity with ecommerce and real-time relevance

ASSUMPTION: Candidates with a strong background in B2B SaaS product marketing and relevant industry experience are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $182,000 - $355,000 (including fixed annual salary of $182,000 - $245,000, employee equity plan grant, and world-class benefits)

Benefits:

• Equity grants
• Catered lunch and healthy snacks
• Generous retirement plans and health benefits
• Dog-friendly office
• Extra leave and flexible hours

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and company policies.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on customer data platforms (CDP) and ecommerce

Company Size: 501-1,000 employees, offering a collaborative and dynamic work environment

Founded: 2012, with a history of growth and innovation in the CDP space

Company Description:

• mParticle, an end-to-end customer data platform (CDP), turns customer data into customer joy
• Seamlessly orchestrates the entirety of the customer data stack in real time
• Helps global brands quickly and confidently use data to make decisions

Company Specialties:

• Customer Data Management
• Mobile Data Management
• Customer Segmentation
• Multiscreen Identity Resolution
• Third-Party Data Enrichment
• Developer APIs
• Real-Time Data Streaming

Company Website: www.mparticle.com

ASSUMPTION: mParticle by Rokt is a well-established company in the CDP space, with a strong focus on helping global brands make data-driven decisions.

📊 Role Analysis

Career Level: Senior-level role with significant impact on the company’s go-to-market strategy

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO)

Work Arrangement: Hybrid, with employees expected to be in the office 4 days per week

Growth Opportunities:

• Potential career progression into leadership roles within the marketing department
• Opportunities to work on high-impact projects and drive significant revenue growth
• Access to professional development resources, including an annual training allowance

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company’s success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a dog-friendly environment

Office Location(s): 257 Park Ave South, 9th Floor, New York, NY 10010, US

Geographic Context:

• New York City offers a vibrant and diverse cultural scene
• Easy access to public transportation and numerous amenities
• Competitive job market with many opportunities for professional growth

Work Schedule: Full-time, with flexible hours and the option to work from home up to 3 days per week

ASSUMPTION: The New York office provides a dynamic and collaborative work environment, with easy access to amenities and a vibrant cultural scene.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• Behavioral and situational interviews with cross-functional team members
• Final interview with the CMO
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation abilities
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare examples of your work, such as case studies or marketing campaigns, to showcase your abilities
• Research the company and industry to demonstrate your knowledge and enthusiasm

ATS Keywords: Product Marketing, B2B SaaS, CDP, Martech, Adtech, Strategic Mindset, Storytelling, Analytical Skills, Collaboration, Communication, Ownership, Initiative

ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, focusing on both technical skills and cultural fit.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: This role requires proficiency in various marketing and data analysis tools to effectively perform job responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven and hyper-growth mindset
• Bias for action and taking risks
• Collaboration and inclusivity

Work Style:

• Fast-paced and dynamic environment
• Cross-functional collaboration and teamwork
• Focus on driving revenue growth and innovation

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working collaboratively across multiple teams?
• Are you driven by a desire to make a significant impact on the company’s success?

ASSUMPTION: Rokt values candidates who are mission-driven, proactive, and comfortable working in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Balancing strategic thinking with tactical execution
• Adapting to a rapidly evolving market and competitive landscape
• Collaborating effectively with cross-functional teams and stakeholders

ASSUMPTION: This role presents both exciting opportunities and significant challenges, requiring a proactive and adaptable candidate to succeed.

📈 Similar Roles Comparison

• Product Marketing Manager (more focused on day-to-day execution)
• Senior Product Marketing Manager (more strategic and leadership-focused)
• Marketing Director (broader scope, including brand and demand generation)

ASSUMPTION: This role is similar to other product marketing positions but requires a stronger strategic focus and broader go-to-market responsibility.

📝 Sample Projects

• Developing a go-to-market strategy for a new CDP feature
• Creating a competitive analysis and positioning framework for mParticle by Rokt’s solutions
• Collaborating with product management to launch a new product or feature

ASSUMPTION: Sample projects for this role would involve strategic planning, competitive analysis, and cross-functional collaboration to drive product adoption and revenue growth.

❓ Key Questions to Ask During Interview

• How does this role fit into the company’s long-term growth strategy?
• What are the biggest challenges facing the product marketing team, and how can I help address them?
• How does Rokt support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Rokt measure the success of its product marketing efforts?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and helps you better understand the company’s priorities and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.workable.com/view/t79Ajq1b4AqCsiMUiypGUg/product-marketing-lead-in-new-york-at-rokt
• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare examples of your work, such as case studies or marketing campaigns, to showcase your abilities
• Research the company and industry to demonstrate your knowledge and enthusiasm
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.