Rokt logo

Product Marketing Lead

Rokt
Full-time
On-site
New York, New York, United States
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketing Lead

πŸ”Ή Company: Rokt

πŸ”Ή Location: New York, NY

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Software Development

πŸ”Ή Date Posted: May 29, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: Hybrid (4 days in office)

πŸš€ Job Overview

Key aspects of this role include:

  • Driving market leadership for mParticle by Rokt’s solutions
  • Developing verticalized positioning and messaging
  • Creating high-impact product-centric content
  • Showcasing success stories and case studies
  • Driving product launches and go-to-market strategies

ASSUMPTION: This role requires a strategic mindset and strong communication skills to effectively position and market mParticle by Rokt’s solutions.

πŸ“‹ Key Responsibilities

βœ… Develop verticalized positioning and messaging for mParticle by Rokt’s solutions

βœ… Create engaging, bottom-of-the-funnel content to accelerate sales and drive inbound interest

βœ… Identify and partner with clients to develop compelling success stories, testimonials, and case studies

βœ… Collaborate with product management to orchestrate seamless product launches

βœ… Monitor market trends, competitive activities, and customer feedback to refine positioning and inform the product roadmap

βœ… Nurture relationships with key industry analysts to secure strategic coverage and endorsements

ASSUMPTION: This role requires a balance of strategic thinking, strong communication skills, and analytical rigor to succeed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8+ years of Product Marketing or related roles, preferably in B2B SaaS

Required Skills:

  • Strategic mindset
  • Storytelling chops
  • Analytical rigor
  • Collaboration and communication skills
  • Ownership and initiative

Preferred Skills:

  • Experience with CDP, martech, or adtech
  • Familiarity with ecommerce and real-time relevance

ASSUMPTION: Candidates with a strong background in B2B SaaS product marketing and relevant industry experience are most likely to succeed in this role.

πŸ’° Compensation & Benefits

Salary Range: $182,000 - $355,000 (including fixed annual salary of $182,000 - $245,000, employee equity plan grant, and world-class benefits)

Benefits:

  • Equity grants
  • Catered lunch and healthy snacks
  • Generous retirement plans and health benefits
  • Dog-friendly office
  • Extra leave and flexible hours

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and company policies.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development, specifically focused on customer data platforms (CDP) and ecommerce

Company Size: 501-1,000 employees, offering a collaborative and dynamic work environment

Founded: 2012, with a history of growth and innovation in the CDP space

Company Description:

  • mParticle, an end-to-end customer data platform (CDP), turns customer data into customer joy
  • Seamlessly orchestrates the entirety of the customer data stack in real time
  • Helps global brands quickly and confidently use data to make decisions

Company Specialties:

  • Customer Data Management
  • Mobile Data Management
  • Customer Segmentation
  • Multiscreen Identity Resolution
  • Third-Party Data Enrichment
  • Developer APIs
  • Real-Time Data Streaming

Company Website: www.mparticle.com

ASSUMPTION: mParticle by Rokt is a well-established company in the CDP space, with a strong focus on helping global brands make data-driven decisions.

πŸ“Š Role Analysis

Career Level: Senior-level role with significant impact on the company’s go-to-market strategy

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO)

Work Arrangement: Hybrid, with employees expected to be in the office 4 days per week

Growth Opportunities:

  • Potential career progression into leadership roles within the marketing department
  • Opportunities to work on high-impact projects and drive significant revenue growth
  • Access to professional development resources, including an annual training allowance

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company’s success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a dog-friendly environment

Office Location(s): 257 Park Ave South, 9th Floor, New York, NY 10010, US

Geographic Context:

  • New York City offers a vibrant and diverse cultural scene
  • Easy access to public transportation and numerous amenities
  • Competitive job market with many opportunities for professional growth

Work Schedule: Full-time, with flexible hours and the option to work from home up to 3 days per week

ASSUMPTION: The New York office provides a dynamic and collaborative work environment, with easy access to amenities and a vibrant cultural scene.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen with the hiring manager
  • Behavioral and situational interviews with cross-functional team members
  • Final interview with the CMO
  • Background check and offer extension

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Communication and presentation abilities
  • Analytical skills and data-driven decision-making
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills
  • Prepare examples of your work, such as case studies or marketing campaigns, to showcase your abilities
  • Research the company and industry to demonstrate your knowledge and enthusiasm

ATS Keywords: Product Marketing, B2B SaaS, CDP, Martech, Adtech, Strategic Mindset, Storytelling, Analytical Skills, Collaboration, Communication, Ownership, Initiative

ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, focusing on both technical skills and cultural fit.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., Marketo, HubSpot)
  • Customer relationship management (CRM) software (e.g., Salesforce)
  • Project management tools (e.g., Asana, Trello)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: This role requires proficiency in various marketing and data analysis tools to effectively perform job responsibilities.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Mission-driven and hyper-growth mindset
  • Bias for action and taking risks
  • Collaboration and inclusivity

Work Style:

  • Fast-paced and dynamic environment
  • Cross-functional collaboration and teamwork
  • Focus on driving revenue growth and innovation

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic environment?
  • Are you comfortable working collaboratively across multiple teams?
  • Are you driven by a desire to make a significant impact on the company’s success?

ASSUMPTION: Rokt values candidates who are mission-driven, proactive, and comfortable working in a fast-paced, collaborative environment.

⚠️ Potential Challenges

  • Managing multiple priorities and deadlines in a fast-paced environment
  • Balancing strategic thinking with tactical execution
  • Adapting to a rapidly evolving market and competitive landscape
  • Collaborating effectively with cross-functional teams and stakeholders

ASSUMPTION: This role presents both exciting opportunities and significant challenges, requiring a proactive and adaptable candidate to succeed.

πŸ“ˆ Similar Roles Comparison

  • Product Marketing Manager (more focused on day-to-day execution)
  • Senior Product Marketing Manager (more strategic and leadership-focused)
  • Marketing Director (broader scope, including brand and demand generation)

ASSUMPTION: This role is similar to other product marketing positions but requires a stronger strategic focus and broader go-to-market responsibility.

πŸ“ Sample Projects

  • Developing a go-to-market strategy for a new CDP feature
  • Creating a competitive analysis and positioning framework for mParticle by Rokt’s solutions
  • Collaborating with product management to launch a new product or feature

ASSUMPTION: Sample projects for this role would involve strategic planning, competitive analysis, and cross-functional collaboration to drive product adoption and revenue growth.

❓ Key Questions to Ask During Interview

  • How does this role fit into the company’s long-term growth strategy?
  • What are the biggest challenges facing the product marketing team, and how can I help address them?
  • How does Rokt support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Rokt measure the success of its product marketing efforts?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and helps you better understand the company’s priorities and expectations.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link: https://jobs.workable.com/view/t79Ajq1b4AqCsiMUiypGUg/product-marketing-lead-in-new-york-at-rokt
  • Tailor your resume and cover letter to highlight relevant experience and skills
  • Prepare examples of your work, such as case studies or marketing campaigns, to showcase your abilities
  • Research the company and industry to demonstrate your knowledge and enthusiasm
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.