Product Marketing Lead

📌 Core Information

🔹 Job Title: Product Marketing Lead

🔹 Company: Vori

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: June 24, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving go-to-market strategies for new product rollouts
• Managing launch calendars, messaging playbooks, and external campaigns
• Owning Vori’s product narrative and clarifying value props, differentiators, and market fit
• Supporting revenue growth through scalable frameworks for sales and growth teams

ASSUMPTION: This role requires a strategic thinker with a strong background in product marketing, experience in B2B SaaS or fintech, and a proven track record of successful go-to-market launches.

📋 Key Responsibilities

✅ Launch Strategy & Execution: Drive GTM strategy for new product rollouts, create and manage launch calendars, messaging playbooks, internal enablement, and external campaigns

✅ Messaging & Positioning: Own Vori’s product narrative, clarify value props, differentiators, and market fit across audiences, translate complex technical features into clear, compelling customer stories

✅ Website & Conversion Optimization: Lead redesign and optimization of Vori.com as a growth asset, improve storytelling, user journey, and lead capture with product truth and buyer empathy

✅ Revenue Growth Partner: Build scalable frameworks that help the sales and growth teams move faster and close better, measure success in pipeline contribution, velocity, and campaign-driven revenue lift

ASSUMPTION: This role requires a high degree of cross-functional collaboration, working closely with product, sales, and operations teams to bring offerings to market with precision.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-10 years in product marketing, ideally in B2B SaaS or fintech, with proven GTM ownership

Required Skills:

• Proven experience in launch strategy and execution
• Excellent communication and writing skills
• Strong strategic thinking and analytical skills
• Experience in vertical SaaS, retail tech, or marketplaces (a big plus)

Preferred Skills:

• Experience in growth marketing or revenue growth
• Familiarity with grocery or supply chain industry

ASSUMPTION: While not explicitly stated, candidates should have experience working with cross-functional teams and be comfortable in a fast-paced, startup environment.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (based on industry standards for a Product Marketing Lead with 5-10 years of experience in the San Francisco Bay Area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible PTO and work-from-home options
• Stock options and equity compensation

Working Hours: Full-time position with standard business hours (Monday - Friday, 9:00 AM - 5:00 PM PST), with flexibility for occasional remote work

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on retail technology for the grocery industry

Company Size: 11-50 employees (small to mid-size company, offering a more intimate work environment and the opportunity to have a significant impact)

Founded: 2019 (relatively young company with a strong focus on growth and innovation)

Company Description:

• Vori is a modern retail technology company transforming how independent grocers run their business
• Offers an all-in-one operating system that powers everything from point of sale to digital ordering, payments, and AI-driven inventory
• Backed by top investors and growing rapidly, aiming to build the future of retail infrastructure for the $1T grocery industry

Company Specialties:

• Grocery and supply chain technology
• Retail infrastructure and operations
• AI-driven inventory management and optimization

Company Website: Vori.com

ASSUMPTION: Vori is a mission-driven company focused on helping local businesses thrive, with a strong emphasis on technology and innovation.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity to grow and shape the company’s future

Reporting Structure: This role sits at the center of product, growth, sales, and brand, reporting directly to the CEO or a senior executive

Work Arrangement: On-site, with some flexibility for remote work

Growth Opportunities:

• Potential to shape not just marketing but the company’s future
• Opportunity to work closely with senior leadership and have a significant impact on the company’s growth
• Chance to gain experience in a fast-growing startup environment and learn from a diverse team with backgrounds in AI, machine learning, fintech, logistics, and grocery store operations

ASSUMPTION: This role offers significant growth potential, as Vori is a rapidly growing company with a strong focus on innovation and expansion.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in San Francisco, California

Office Location(s): San Francisco, California

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup ecosystem
• Close proximity to Silicon Valley, offering ample networking and professional development opportunities
• Diverse and multicultural city with a high cost of living

Work Schedule: Standard business hours with some flexibility for remote work

ASSUMPTION: The work environment at Vori is collaborative, fast-paced, and focused on innovation and growth, with a strong emphasis on cross-functional teamwork.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager or HR
• In-depth behavioral and skills-based interview with the CEO or a senior executive
• Case study or presentation preparation and presentation to the team
• Final interview and decision-making

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Understanding of product marketing and go-to-market strategies
• Cultural fit and alignment with Vori’s mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in product marketing, go-to-market strategies, and B2B SaaS or fintech
• Prepare for behavioral and skills-based interview questions, focusing on your experience in launch strategy, messaging, and revenue growth
• Research Vori’s mission, values, and company culture to demonstrate your fit and enthusiasm for the role

ATS Keywords: Product Marketing, Go-To-Market, Messaging, Positioning, Sales Enablement, Website Optimization, Revenue Growth, B2B SaaS, Fintech, Vertical SaaS, Retail Tech, Marketplaces

ASSUMPTION: The interview process at Vori is likely to be thorough and comprehensive, focusing on both skills and cultural fit.

🛠️ Tools & Technologies

• Asana or similar project management tool
• Google Workspace (Gmail, Google Docs, Sheets, Slides)
• CRM (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Website analytics tools (e.g., Google Analytics)

ASSUMPTION: The specific tools and technologies used at Vori may vary, but the role is likely to require proficiency in project management, communication, and marketing automation tools.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: Focused on helping local businesses thrive
• Innovative: Emphasizing technology and continuous improvement
• Collaborative: Encouraging cross-functional teamwork and open communication

Work Style:

• Fast-paced and dynamic, with a strong emphasis on growth and innovation
• Collaborative and cross-functional, with a focus on teamwork and open communication
• Data-driven and analytical, with a focus on measuring success and optimizing performance

Self-Assessment Questions:

• Do you thrive in fast-paced, startup environments?
• Are you comfortable working collaboratively and cross-functionally with diverse teams?
• Do you have a strong analytical mindset and a data-driven approach to decision-making?

ASSUMPTION: Vori values candidates who are mission-driven, innovative, and collaborative, with a strong focus on growth and continuous improvement.

⚠️ Potential Challenges

• Working in a fast-paced, rapidly growing startup environment may require adaptability and flexibility
• The role may involve managing multiple projects and priorities simultaneously, requiring strong organizational skills and time management
• As a small to mid-size company, there may be limited resources and support for certain tasks, requiring candidates to be self-starters and problem-solvers
• The high cost of living in San Francisco may present financial challenges for some candidates

ASSUMPTION: While Vori offers significant growth opportunities and a dynamic work environment, candidates should be prepared for the challenges and demands of working in a fast-growing startup.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position offers a higher degree of cross-functional collaboration and the opportunity to shape the company’s future
• In the retail technology industry, Vori’s focus on independent grocers sets it apart from larger, more established competitors
• Career path comparison: This role offers the potential to grow into a senior leadership position as the company continues to expand and scale

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry, with a strong focus on growth, innovation, and cross-functional collaboration.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI-driven inventory management feature
• Creating a comprehensive messaging framework that clearly communicates Vori’s value proposition to independent grocers
• Optimizing Vori.com as a growth asset, improving user journey and lead capture through A/B testing and user research

ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for the Product Marketing Lead role at Vori.

❓ Key Questions to Ask During Interview

• Can you describe the company’s growth trajectory and plans for expansion in the next 12-24 months?
• How does this role fit into the company’s overall organizational structure, and who will I be working closely with?
• What are the key priorities for this role in the first 30-60-90 days?
• How does Vori support the professional development and growth of its employees?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the opportunities for growth and impact.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Vori Careers page
• Tailor your resume and cover letter to highlight your relevant experience in product marketing, go-to-market strategies, and B2B SaaS or fintech
• Prepare for behavioral and skills-based interview questions, focusing on your experience in launch strategy, messaging, and revenue growth
• Research Vori’s mission, values, and company culture to demonstrate your fit and enthusiasm for the role
• Follow up with the hiring manager or HR one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.