🔹 Job Title: Product Marketing Lead
🔹 Company: Affirm
🔹 Location: Remote (Canada)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
Key aspects of this role include:
ASSUMPTION: This role requires a strong balance of strategic thinking and hands-on execution, with a focus on driving business outcomes through customer-centric product marketing.
✅ Shape product strategy through insights by partnering with Product to identify new opportunities, uncover unmet customer needs, and incorporate feedback loops. Leverage customer research, competitive intelligence, and market trends to inform product development and strategic prioritization.
✅ Lead go-to-market strategy and execution by owning the end-to-end strategy and execution of high-impact GTM initiatives across your product area. Craft compelling value propositions, develop segmentation strategies, align cross-functional stakeholders, and measure launch success. Analyze complex data sets to uncover insights that inform segmentation, positioning, and refine product marketing strategies.
✅ Accelerate product adoption and growth by designing and executing programs that drive merchant engagement and adoption at scale. Collaborate with Sales, Customer Success, Enablement, and Partnership to ensure message consistency. Analyze product adoption to inform optimization strategies and identify growth levers.
✅ Enhance strategic client engagement by developing messaging and materials for key client-facing moments, including bi-annual roadmap meetings with top merchants. Develop product vision and translate it into a compelling external narrative that strengthens partnership, builds trust, and drives continued engagement.
✅ Operate with agility and drive execution by navigating ambiguity with confidence and bringing clarity to complex, cross-functional projects. Manage multiple high-priority initiatives simultaneously, anticipate risks, and maintain momentum through thoughtful planning and execution.
✅ Leverage business and product acumen by developing a nuanced understanding of your product’s functionality, as well as the revenue and cost drivers that impact performance. Use this knowledge to shape GTM and product decisions that align with company objectives.
✅ Collaborate across teams to drive alignment by building strong relationships across Product, Sales, Customer Success, Analytics, and other key teams. Lead cross-functional meetings, resolve cross-functional dependencies, and ensure tight alignment on GTM plans and product initiatives.
✅ Be a culture carrier by serving as a champion of Affirm’s values and culture, consistently fostering collaboration, transparency, and innovation within the team and across the organization. Lead by example in creating an inclusive and growth-oriented environment, promoting open communication, and encouraging others to take risks and innovate.
ASSUMPTION: This role requires a high degree of collaboration and influence across various teams, with a strong focus on driving alignment and executing strategic initiatives.
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred but not required.
Experience: 5+ years of experience in product marketing, product management, or a similar role, ideally in a Payments or Fintech environment.
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, experience in the Payments or Fintech industry and fluency in French or other relevant languages may be beneficial for success in this role.
Salary Range: $109,000 - $159,000 USD per year (based on company-provided pay range)
Benefits:
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The provided salary range is based on the company's pay grade information. Benefits are based on the company's publicly stated benefits package.
Industry: Affirm operates in the Financial Services industry, focusing on creating honest financial products that improve lives. They specialize in eCommerce, Payments, Installment Loans, and serving Millennials, among other areas.
Company Size: Affirm is a mid-sized company with 1,001-5,000 employees, providing a balance between a large corporation and a startup environment.
Founded: Affirm was founded in 2012 and is headquartered in San Francisco, California, with additional offices in New York, Pittsburgh, Chicago, Toronto, Madrid, Warsaw, and London.
Company Description:
Company Specialties:
Company Website: https://www.affirm.com/
ASSUMPTION: Affirm's focus on transparency, simplicity, and honesty in financial products sets it apart in the industry, and these values are likely to be reflected in the company culture and work environment.
Career Level: This role is at the senior individual contributor level, with the potential to grow into a management role as the team expands.
Reporting Structure: The Product Marketing Lead will report directly to the Head of Product Marketing and work cross-functionally with various teams, including Product, Revenue, Partnership, and Analytics.
Work Arrangement: This role is remote-friendly, with the option to work from home or in one of Affirm's offices (Chicago, New York City, Pittsburgh, San Francisco, Seattle, Toronto, Warsaw, Madrid, or London).
Growth Opportunities:
ASSUMPTION: Given Affirm's growth trajectory and focus on innovation, there are likely to be numerous opportunities for professional development and career advancement within the company.
Office Type: Affirm has offices in several major cities, with a remote-friendly work culture that allows employees to work from home or in an office setting.
Office Location(s): Affirm has offices in Chicago, New York City, Pittsburgh, San Francisco, Seattle, Toronto, Warsaw, Madrid, and London.
Geographic Context:
Work Schedule: Affirm offers a flexible work schedule, with core hours between 11:00 AM - 4:00 PM ET. Employees are expected to be available during these core hours for meetings and collaboration.
ASSUMPTION: Affirm's remote-friendly work culture and global presence create a diverse and inclusive work environment that fosters collaboration and innovation.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Product Marketing, Go-to-Market Strategy, Customer Insights, Market Trends, Cross-functional Collaboration, Strategic Thinking, Business Acumen, Data-driven Decision Making, Agile Execution, Merchant Engagement, Product Adoption, Client Engagement, Culture Carrier
ASSUMPTION: Affirm's interview process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit, with a strong emphasis on cross-functional collaboration and data-driven decision-making.
ASSUMPTION: Affirm uses various project management, communication, data visualization, and marketing automation tools to facilitate collaboration and drive business outcomes.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Affirm's culture emphasizes results-driven work, collaboration, and a strong commitment to its core values, with a focus on putting people first and acting with integrity.
ASSUMPTION: While Affirm's remote-friendly work culture and focus on results-driven work create numerous opportunities, there may also be unique challenges and considerations for employees working in a remote or hybrid environment.
ASSUMPTION: This role offers a unique blend of strategic thinking, data-driven decision-making, and cross-functional collaboration, with a strong focus on driving business outcomes through customer-centric product marketing.
ASSUMPTION: These sample projects reflect the strategic, data-driven, and customer-centric nature of the Product Marketing Lead role at Affirm.
ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company's success, while also providing valuable insights into the work environment and expectations.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.