Product Marketing Lead

📌 Core Information

🔹 Job Title: Product Marketing Lead

🔹 Company: Clarium

🔹 Location: Remote (Telecommute)

🔹 Job Type: Full-Time

🔹 Category: Health IT

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for Clarium's products
• Collaborating cross-functionally with marketing, product, sales, and customer success teams
• Serving as the voice of the customer and the voice of the product in internal and external communications
• Conducting market research and win/loss analysis to inform company strategy
• Providing client-facing support at industry events and for strategic customers

ASSUMPTION: This role requires a strong understanding of both the healthcare industry and marketing strategies to effectively position Clarium's products in the market.

📋 Key Responsibilities

✅ Researching Clarium's market, buyers, user personas, and competition through market research and win/loss analysis

✅ Aligning with product management to influence roadmap prioritization and maintain the client-facing roadmap

✅ Developing and executing go-to-market launch strategies and value propositions for new product features

✅ Collaborating with product management on feature-specific content, messaging, and release strategy

✅ Supporting demand generation campaigns by creating content and strategies for various market segments

✅ Working closely with sales to drive Clarium's product positioning and training, serving as a SME in key meetings

✅ Developing product positioning, messaging, and publication-ready content to differentiate Clarium's products in the market

✅ Providing on-the-ground support for sales, customer success, product, and marketing teams at industry events and conferences

ASSUMPTION: This role requires a high level of adaptability and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-10 years of experience in product marketing, with a focus on B2B or healthcare technology

Required Skills:

• Impeccable communication skills (written, verbal, visual)
• Entrepreneurial spirit and passion for learning
• Exceptional project management, analytical, and problem-solving skills
• Gifted storyteller and communicator, comfortable in client meetings
• Ability to work cross-functionally in a matrixed organization
• Nose for value and ability to prioritize opportunities and projects

Preferred Skills:

• Experience in Health IT or healthcare consulting
• A career path that shows increasing levels of responsibility
• Experience interacting with customers and senior stakeholders
• Bonus: experience with healthcare supply chain

ASSUMPTION: Candidates with experience in healthcare technology or consulting will have a better understanding of Clarium's target market and customers.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Product Marketing Lead with 5-10 years of experience in Health IT)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible PTO and company holidays
• Home office stipend
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Health IT - Clarium operates in the rapidly growing healthcare technology sector, focusing on AI-powered platforms for operational and administrative tasks in hospitals.

Company Size: Mid-size (101-1,000 employees) - This size allows for a more agile and innovative work environment, with opportunities for growth and impact.

Founded: 2020 - Clarium is a relatively new company, with a short history but a strong focus on growth and innovation.

Company Description:

• Clarium's mission is to accelerate healthcare transformation through its AI-powered platform
• The company aims to empower healthcare providers with intelligent workflow automation and actionable insights
• Clarium is backed by prominent investors, including Northzone, General Catalyst, and AlleyCorp

Company Specialties:

• AI-powered healthcare software
• Intelligent workflow automation
• Actionable insights for healthcare providers

Company Website: Clarium Health

ASSUMPTION: Clarium's focus on AI and data-driven solutions sets it apart in the healthcare technology industry.

📊 Role Analysis

Career Level: Mid-level - This role requires a balance of strategic thinking and tactical execution, with opportunities for growth and development.

Reporting Structure: The Product Marketing Lead will report directly to the Chief Marketing Officer (CMO) and collaborate closely with various teams, including product, sales, and customer success.

Work Arrangement: Remote OK - Clarium offers flexible work arrangements, with the option to work remotely or from one of their offices.

Growth Opportunities:

• Advancement to a senior or director-level role within marketing
• Expansion into other areas of the business, such as product management or sales
• Potential to lead a team or mentor junior marketing professionals

ASSUMPTION: Clarium's rapid growth and focus on innovation present numerous opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Hybrid - Clarium offers a combination of remote and in-office work, with the option to work from one of their offices or remotely.

Office Location(s): Clarium has offices in New York, San Francisco, and London, with the option to work remotely from anywhere.

Geographic Context:

• Clarium's headquarters are in New York, with a significant presence in the San Francisco Bay Area
• The company operates globally, with customers in various countries
• Clarium's remote work policy allows employees to work from anywhere, offering flexibility and inclusivity

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: Clarium's global presence and remote work policy allow for a diverse and inclusive work environment, with opportunities to collaborate with team members from various backgrounds and locations.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Behavioral and skills-based interview with the hiring manager
• Case study or project presentation to the marketing team
• Final interview with the CMO

Key Assessment Areas:

• Communication and presentation skills
• Market research and analysis skills
• Product positioning and messaging
• Cross-functional collaboration and stakeholder management

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in product marketing, healthcare technology, or a related field
• Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and accomplishments
• Research Clarium's products, market, and competition to demonstrate your understanding of the role and the company
• Prepare a case study or project presentation that showcases your ability to develop and execute go-to-market strategies

ATS Keywords: Product Marketing, Go-To-Market Strategy, Market Research, Win/Loss Analysis, Cross-Functional Collaboration, Healthcare Technology, AI-Powered Platform, Stakeholder Management

ASSUMPTION: Clarium's interview process is designed to assess candidates' skills and cultural fit, with a focus on communication, collaboration, and strategic thinking.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Suite (Gmail, Docs, Sheets, Slides)
• Asana or similar project management tool
• Market research and analytics tools (e.g., SurveyMonkey, NetBase, etc.)

ASSUMPTION: Clarium uses a combination of marketing automation, CRM, and project management tools to streamline workflows and improve collaboration.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric
• Innovative
• Collaborative
• Data-driven
• Accountable

Work Style:

• Agile and adaptable
• Data-driven and analytical
• Collaborative and team-oriented
• Strategic and forward-thinking

Self-Assessment Questions:

• Do you have a strong understanding of the healthcare industry and its challenges?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you thrive in a collaborative, cross-functional role?
• Are you able to balance strategic thinking with tactical execution?

ASSUMPTION: Clarium's values and work style emphasize innovation, collaboration, and data-driven decision-making, with a focus on improving patient outcomes through technology.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Balancing strategic thinking with tactical execution
• Keeping up with the fast-paced, dynamic nature of the healthcare technology industry
• Collaborating effectively with cross-functional teams and stakeholders

ASSUMPTION: The Product Marketing Lead role at Clarium presents numerous opportunities and challenges, requiring strong project management, communication, and collaboration skills.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of both marketing strategies and the healthcare industry
• Clarium's focus on AI-powered platforms sets it apart from other healthcare technology companies
• This role offers opportunities for career growth and development within marketing or other areas of the business

ASSUMPTION: The Product Marketing Lead role at Clarium is unique, requiring a balance of marketing expertise and healthcare industry knowledge to effectively position the company's products in the market.

📝 Sample Projects

• Developing a go-to-market strategy for a new AI-powered workflow automation feature
• Conducting market research and win/loss analysis to inform product roadmap prioritization
• Creating sales enablement content and materials to support Clarium's sales and customer success teams

ASSUMPTION: The Product Marketing Lead role at Clarium involves a mix of strategic planning, market research, and content creation to support the company's go-to-market efforts.

❓ Key Questions to Ask During Interview

• How does Clarium differentiate its AI-powered platform from competitors in the healthcare technology space?
• What are the key priorities for the Product Marketing team in the first 90 days?
• How does Clarium support the professional development and growth of its marketing team members?
• What is the typical career path for a Product Marketing Lead at Clarium?
• How does Clarium measure the success of its go-to-market strategies, and what metrics are most important?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in product marketing, healthcare technology, or a related field
• Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and accomplishments
• Research Clarium's products, market, and competition to demonstrate your understanding of the role and the company
• Prepare a case study or project presentation that showcases your ability to develop and execute go-to-market strategies
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.