Product Marketing Lead, Ads Targeting

📌 Core Information

🔹 Job Title: Product Marketing Lead, Ads Targeting

🔹 Company: Meta

🔹 Location: London, UK

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading a team to manage global launches for Ads Targeting
• Influencing product development and strategy
• Developing go-to-market strategies
• Ensuring cross-functional team alignment
• Growing and developing team members

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the digital advertising industry.

📋 Key Responsibilities

✅ Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering

✅ Demonstrate a track record of understanding advertiser needs/requirements and product risk areas to influence product strategy and solve complex problems alongside cross-functional stakeholders

✅ Lead, develop, and grow a high-performing team that seeks to do the best work of their careers from a leader they can be inspired by and learn from

✅ Partner with cross-functional teams across Meta to build new innovative solutions for advertisers and ensure that products and solutions are incorporated into the platform in a consistent and strategic manner

✅ Ensure the right level of alignment, consistency, and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs

✅ Lead go-to-market strategy for a portfolio of ad products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning

✅ Drive successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance evolving priorities and a broad range of stakeholders.

🎯 Required Qualifications

Education: Bachelor's Degree in Business, Marketing, or Creative discipline or equivalent experience. MBA or other relevant advanced degree is a plus.

Experience: 8+ years of professional experience in strategic marketing, product marketing management, or product management within technology, internet technology, or management consulting. 2+ years of people management experience coaching and developing team members.

Required Skills:

• Proven experience in a product marketing capacity, partnering closely with product management, product marketing, and/or engineering to represent market/customer requirements and supporting product launches

• Experience running go-to-market for products with global reach, end-to-end, including sales enablement and positioning/narrative

• Analytical, data-driven decision-making with experience using deductive reasoning to simplify and communicate complex issues

• Organizational and people skills, with experience setting priorities, problem-solving, multitasking, and working independently in a dynamic, rapidly changing workplace

• Communication skills that are effective with technical, business, and external stakeholders

Preferred Skills:

• Experience in a product marketing capacity within the digital advertising/monetization industry

• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in strategic marketing or product management, with a proven track record of driving successful product launches and managing cross-functional teams.

💰 Compensation & Benefits

Salary Range: £80,000 - £120,000 per year (Based on industry standards for a senior marketing role in London)

Benefits:

• Competitive benefits package, including health, dental, and vision insurance

• Retirement savings plan with company matching

• Generous time off policies, including vacation, sick, and parental leave

• On-site amenities and wellness programs

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for the role's requirements

ASSUMPTION: Salary range is estimated based on industry standards for similar roles in London. Actual compensation may vary based on factors such as skills, experience, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the technology industry, with a focus on social media, messaging, and virtual reality. The company is a leader in its field, with a significant impact on global communication and connectivity.

Company Size: Meta is a large organization with over 10,000 employees, providing ample opportunities for career growth and development.

Founded: Meta was founded in 2004 as Facebook, Inc., and has since grown into a multinational technology conglomerate.

Company Description:

• Meta's mission is to build the future of human connection and the technology that makes it possible

• The company's technologies help people connect, find communities, and grow businesses

• Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology

Company Specialties:

• Connectivity

• Artificial Intelligence

• Virtual Reality

• Machine Learning

• Social Media

• Augmented Reality

• Marketing Science

• Mobile Connectivity

• Open Compute

• and Metaverse

Company Website: https://www.metacareers.com

ASSUMPTION: Meta's large size and diverse product offerings provide numerous opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of experience and expertise in product marketing and management.

Reporting Structure: The Product Marketing Lead, Ads Targeting, will report directly to the Director of Product Marketing and will oversee a team of individual contributors.

Work Arrangement: This role is on-site, with the expectation of working from Meta's London office. However, some flexibility may be available for the right candidate.

Growth Opportunities:

• Potential to grow into a director or management role within the product marketing organization

• Opportunities to work on high-impact projects with significant business impact

• Exposure to cross-functional teams and senior leadership, providing ample learning and development opportunities

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally within the organization.

🌍 Location & Work Environment

Office Type: Meta's London office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 1 Hacker Way, Menlo Park, CA 94025, US (Global HQ); 661 University Ave, Toronto, ON M5G 1M1, CA; 300 W 6th St, Austin, TX 78701, US; 77 King St, Sydney, NSW 2000, AU; 1101 Dexter Ave N, Seattle, WA 98109, US; Mindspace Circle, Hyderabad, TS 500081, IN; 12721 W Jefferson Blvd, Los Angeles, CA 90066, US; Broadway & E 9th St, New York, NY 10003, US; 38 Beach Rd, Singapore, Singapore 189767, SG; Sheikh Zayed Road, Dubai, Dubai, AE; Calle Pedregal 24, Miguel Hidalgo, CDMX 11040, MX; Paseo de la Castellana, 180, Madrid, Community of Madrid 28046, ES; Rua Leopoldo Couto Magalhaes Junior, 700, Sao Paulo, SP 04542-011, BR; 575 7th St NW, Washington, District of Columbia 20004, US

Geographic Context:

• London is a major global city with a vibrant tech industry and a diverse talent pool

• The city offers a high quality of life, with numerous cultural attractions, restaurants, and entertainment options

• London is well-connected by public transportation, making it easy to commute to work

Work Schedule: Full-time, typically Monday to Friday, with flexibility for the role's requirements

ASSUMPTION: The on-site work arrangement may change in the future, and remote work may become an option for the right candidate.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a recruiter to discuss the role and qualifications

• Behavioral and situational interview with the hiring manager to assess problem-solving skills and cultural fit

• Case study or project presentation to demonstrate strategic thinking and execution

• Final interview with senior leadership to discuss career aspirations and fit within the organization

Key Assessment Areas:

• Strategic thinking and problem-solving

• Leadership and team management skills

• Cross-functional collaboration and stakeholder management

• Communication and presentation skills

• Industry knowledge and understanding of Meta's products

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role

• Demonstrate your understanding of Meta's products and the digital advertising industry in your application materials

• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments

• Practice your case study or project presentation to ensure clear and concise communication of your ideas

ATS Keywords: Product Marketing, Digital Advertising, Team Management, Cross-Functional Collaboration, Analytical Skills, Communication Skills, Market Assessment, Go-to-Market Strategy, Sales Enablement, Problem Solving, Strategic Marketing, Portfolio Management, Quantitative Analysis, Qualitative Feedback, Stakeholder Management, Operational Management

ASSUMPTION: The interview process may vary depending on the candidate's qualifications and the hiring manager's preferences.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)

• Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)

• Project management tools (Asana, Trello, Jira)

• Data analysis tools (Google Analytics, Tableau, Power BI)

• Marketing automation tools (HubSpot, Marketo, Pardot)

ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the organization's standards.

👔 Cultural Fit Considerations

Company Values:

• Be Bold

• Focus on Impact

• Be Humble

• Be Open

• Build Social Value

Work Style:

• Collaborative and team-oriented

• Data-driven and analytical

• Adaptable and flexible

• Results-focused and action-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?

• Are you comfortable working with cross-functional teams and managing multiple priorities?

• Do you have a proven track record of driving successful product launches and managing teams?

• Are you passionate about the digital advertising industry and eager to learn about Meta's products?

ASSUMPTION: Meta values diversity, inclusion, and belonging, and encourages candidates from all backgrounds to apply.

⚠️ Potential Challenges

• Managing a team with diverse skills and backgrounds

• Balancing multiple priorities and evolving project timelines

• Working with cross-functional teams and stakeholders with competing priorities

• Adapting to changes in the digital advertising industry and Meta's product portfolio

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on results.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position requires a higher degree of leadership and team management experience

• This role is specific to the digital advertising industry, with a focus on ads targeting and monetization

• Career progression in this role may lead to management or director-level positions within the product marketing organization

ASSUMPTION: This role offers unique opportunities for growth and development within the product marketing organization at Meta.

📝 Sample Projects

• Developing a go-to-market strategy for a new ads targeting product

• Conducting market research to identify advertiser needs and preferences

• Managing a team to launch a global product campaign, including client communications, product documentation, and positioning

ASSUMPTION: These sample projects illustrate the strategic and operational aspects of the role, as well as the need for strong leadership and team management skills.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?

• How does this role fit into the broader product marketing organization and Meta's product strategy?

• What are the most significant challenges facing the team and how can I help address them?

• How does Meta support the growth and development of its employees?

• What is the team's approach to work-life balance and flexibility?

ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the team's dynamics and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role

• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments

• Practice your case study or project presentation to ensure clear and concise communication of your ideas

• Follow up with the recruiter one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.