📌 Core Information
🔹 Job Title: Product Marketing Lead
🔹 Company: Encord
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full time
🔹 Category: Software Development
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Driving innovation at scale through strategic, product-focused marketing
- Owning competitive differentiation and market positioning
- Leveraging data-driven insights to guide strategic decisions and measure performance
- Collaborating cross-functionally with Product, Sales, and executive leadership
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Execute breakthrough campaigns, including high-profile product launches and go-to-market strategies
✅ Build strategic positioning by engaging with customers, analysts, and industry leaders
✅ Create compelling technical narratives that drive buying decisions across various personas
✅ Drive qualified pipeline through data-driven content strategies and track message adoption
✅ Lead thought leadership initiatives, such as industry positioning, conference speaking, and analyst relations
ASSUMPTION: This role involves a mix of strategic planning and tactical execution, with a focus on driving qualified pipeline and measuring performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of deep technical product marketing experience in AI/ML, data science, or cloud computing environments, ideally with early-stage AI startup experience
Required Skills:
- Proven success in AI/ML, data science, or cloud computing environments
- Ability to develop strategic positioning frameworks and execute hands-on campaign work
- Data-driven decision making and analytics skills
- Executive presence and comfort engaging with C-level prospects, industry analysts, and internal leadership
- Domain expertise in AI/ML infrastructure and understanding of enterprise AI teams' evaluation processes
- Voice of customer mindset and ability to translate complex competitive landscapes into winning sales strategies
Preferred Skills:
- Experience with multimodal or visual AI
- Background in software development or computer science
- Fluency in additional languages (e.g., Spanish, Mandarin)
ASSUMPTION: Candidates with experience in AI/ML infrastructure and a strong understanding of enterprise AI teams will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Product Marketing Lead with 5-10 years of experience in the San Francisco Bay Area)
Benefits:
- Competitive salary, commission, and equity in a hyper-growth business
- Strong in-person culture with most of the team in the office 3+ days a week
- 25 days annual leave a year plus public holidays
- Annual learning and development budget
- Paid trips to visit prospects, attend conferences, host events across UK, Europe, and US
- Company lunches twice a week
- Monthly socials and bi-annual off-sites
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work on certain days
ASSUMPTION: The salary range is estimated based on industry standards for a Product Marketing Lead with 5-10 years of experience in the San Francisco Bay Area.
📌 Applicant Insights
🔍 Company Context
Industry: Encord operates in the Software Development industry, focusing on AI data management and annotation tools for various verticals like healthcare, surveillance, retail, agriculture, and more.
Company Size: Encord is a mid-sized company with 51-200 employees, offering a unique opportunity to work in a startup environment with clear mission and vision.
Founded: Encord was founded in 2020 and is headquartered in San Francisco, California, with additional offices in London, UK.
Company Description:
- Encord is the multimodal data management platform for AI, enabling AI teams to easily manage, curate, and label various data types on one unified platform.
- The company offers AI-assisted speed and accuracy with human-in-the-loop workflows, enriching raw unstructured data into high-fidelity data for training, fine-tuning, and aligning AI models quickly and at scale.
- Encord is trusted by pioneering AI teams at global companies and is SOC 2, AICPA SOC, HIPAA, and GDPR compliant.
Company Specialties:
- Active Learning
- Data Engine
- Artificial Intelligence
- Computer Vision
- Machine Learning
- Data Annotation
- Image Annotation
- Video Annotation
- Automated Labeling
- Ground Truth Data
- Model Training
- Model Performance
- Healthcare
- Geospatial
- Defense
- SAAS
- and Software-as-a-service
Company Website: https://encord.com
ASSUMPTION: Encord's focus on AI data management and annotation tools positions it as a critical player in the AI ecosystem, with a strong emphasis on data quality and model performance.
📊 Role Analysis
Career Level: This role is suitable for an experienced Product Marketing professional looking to drive strategic initiatives and impact a growing company.
Reporting Structure: The Product Marketing Lead reports directly to the VP of Marketing and collaborates closely with Product, Sales, and executive leadership.
Work Arrangement: This is a hybrid role, with most of the team in the office 3+ days a week, offering flexibility for remote work on certain days.
Growth Opportunities:
- As Encord continues to grow, there will be opportunities for the Product Marketing Lead to expand their team and take on more strategic responsibilities.
- The company's strong focus on innovation and customer success creates an environment where high-performing individuals can make a significant impact.
ASSUMPTION: This role offers a unique opportunity for an experienced Product Marketing professional to drive strategic initiatives and make a significant impact on a growing company in the AI space.
🌍 Location & Work Environment
Office Type: Encord has offices in San Francisco, California, and London, UK, with a strong in-person culture.
Office Location(s): San Francisco, California, and London, UK
Geographic Context:
- San Francisco is a major tech hub with a vibrant AI ecosystem, offering ample opportunities for networking and collaboration.
- The city is known for its diverse culture, mild Mediterranean climate, and numerous attractions, including museums, parks, and restaurants.
- London, UK, is a global financial and tech center, with a thriving AI and machine learning community.
- The city offers a rich cultural scene, historic landmarks, and diverse neighborhoods.
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work on certain days
ASSUMPTION: Encord's offices in San Francisco and London provide an ideal environment for collaboration and innovation, with access to thriving AI ecosystems and diverse cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- On-site or video interview with the hiring manager and team members
- Final interview with the VP of Marketing
Key Assessment Areas:
- Strategic thinking and positioning frameworks
- Data-driven decision making and analytics skills
- Executive presence and communication skills
- Domain expertise in AI/ML infrastructure and understanding of enterprise AI teams
- Voice of customer mindset and ability to translate complex competitive landscapes
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Encord's products and the AI data management landscape
- Prepare examples of your strategic positioning frameworks and data-driven campaigns
- Research Encord's competitors and market positioning to showcase your competitive analysis skills
ATS Keywords: Product Marketing, AI/ML, Data Science, Cloud Computing, Strategic Positioning, Data-driven Decision Making, Executive Presence, Technical Narratives, Competitive Analysis, Sales Enablement, Thought Leadership, Market Dynamics, Campaign Execution, Customer Engagement, Analyst Relations, GTM Strategies
ASSUMPTION: Encord's interview process focuses on assessing candidates' strategic thinking, data-driven decision-making skills, and domain expertise in AI/ML infrastructure and enterprise AI teams.
🛠️ Tools & Technologies
- Marketo or similar marketing automation platforms
- Salesforce or similar CRM systems
- Google Analytics or similar web analytics tools
- Asana or similar project management software
- Slack or similar team communication platforms
ASSUMPTION: Encord uses standard marketing and project management tools to streamline workflows and facilitate collaboration.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Inclusive
Work Style:
- Strategic and data-driven
- Collaborative and cross-functional
- Agile and adaptable
- Customer-focused
- Inclusive and diverse
Self-Assessment Questions:
- How do you approach understanding and addressing the unique needs of enterprise AI teams?
- Can you provide an example of a strategic positioning framework you've developed and executed successfully?
- How do you measure the performance of your go-to-market activities, and how do you use data to guide strategic decisions?
- How do you engage with C-level prospects, industry analysts, and internal leadership to drive strategic positioning and competitive differentiation?
ASSUMPTION: Encord values strategic and data-driven marketing professionals who are collaborative, agile, and customer-focused, with a strong commitment to innovation and inclusion.
⚠️ Potential Challenges
- Balancing strategic thinking and hands-on execution in a fast-paced, growing environment
- Keeping up with the latest trends and developments in AI/ML infrastructure and enterprise AI teams
- Managing multiple priorities and stakeholders in a cross-functional role
- Adapting to changes in the market and competitive landscape
ASSUMPTION: The Product Marketing Lead role at Encord presents unique challenges and opportunities for growth in a dynamic and evolving AI landscape.
📈 Similar Roles Comparison
- Compared to traditional product marketing roles, this position places a stronger emphasis on domain expertise in AI/ML infrastructure and enterprise AI teams
- Unlike some AI-focused roles, this position requires a balance of strategic thinking and hands-on execution, with a focus on driving qualified pipeline and measuring performance
- This role offers a unique opportunity to drive strategic initiatives and make a significant impact on a growing company in the AI space, with a clear mission and vision
ASSUMPTION: The Product Marketing Lead role at Encord is unique in its focus on AI data management and annotation tools, requiring a strong understanding of enterprise AI teams and a strategic, data-driven approach to marketing.
📝 Sample Projects
- Developing a strategic positioning framework for Encord's multimodal data management platform, highlighting its unique capabilities and competitive advantages
- Executing a high-profile product launch campaign for a new AI data annotation tool, targeting enterprise AI teams and driving qualified pipeline
- Creating compelling technical narratives that resonate with both technical and executive buyer personas, driving buying decisions and accelerating sales cycles
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and cross-functional nature of the Product Marketing Lead role at Encord.
❓ Key Questions to Ask During Interview
- How does Encord differentiate itself from competitors in the AI data management landscape?
- Can you describe the team structure and dynamics within the Product Marketing function and how this role fits into the organization?
- How does Encord support the professional growth and development of its employees, particularly in the Product Marketing team?
- What are the most significant challenges facing enterprise AI teams today, and how does Encord address these pain points through its products and services?
- How does Encord measure the success of its go-to-market activities, and what key performance indicators (KPIs) does the company track to ensure alignment with strategic objectives?
ASSUMPTION: Asking these questions will help you better understand Encord's market positioning, team dynamics, and performance metrics, enabling you to assess the fit of this role with your career goals and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of Encord's products and the AI data management landscape
- Prepare examples of your strategic positioning frameworks and data-driven campaigns to showcase your qualifications
- Research Encord's competitors and market positioning to showcase your competitive analysis skills
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
