Product Marketing Lead

📌 Core Information

🔹 Job Title: Product Marketing Lead

🔹 Company: Creatify Lab Inc

🔹 Location: Mountain View, California, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Guiding market positioning and messaging for Creatify's AI product
• Planning and executing product launches
• Developing user and market understanding to inform marketing approach and product roadmap
• Driving feature adoption and retention through strategic marketing efforts
• Collaborating cross-functionally with Product, Customer Success, and Sales teams

ASSUMPTION: This role requires a strong understanding of AI and machine learning, as well as exceptional communication skills to translate technical features into compelling marketing messages.

📋 Key Responsibilities

✅ Positioning & Messaging: Guide market positioning and tailor messaging across different channels and audiences to communicate Creatify's unique value proposition

✅ Leading Launches: Plan, communicate, and execute product launches with clear vision and story, ensuring the entire team is aligned

✅ User & Market Understanding: Develop a deep understanding of users and market dynamics to inform marketing strategy and product roadmap

✅ Driving Feature Adoption & Retention: Track feature awareness, adoption, and retention, and partner with marketing and product teams to highlight key features

✅ Cross-Functional Contact: Build deep relationships with Product, Customer Success, and Sales teams to support sales efforts and customer success

ASSUMPTION: This role requires a high level of collaboration and communication with various teams to ensure consistent messaging and successful product launches.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years in product marketing, product management, or growth marketing, ideally in a tech or AI company

Required Skills:

• Exceptional storytelling and communication skills (written and verbal)
• Proven track record of successfully launching products or features in a B2C or B2B environment
• Ability to understand and translate user and market insights into personas, positioning, messaging, and pricing recommendations
• Strong analytical skills and experience with metrics tools (e.g., Mixpanel, Amplitude, BI tools)
• Excellent cross-functional collaboration skills and ability to build trust with teams across the company

Preferred Skills:

• Experience with AI or machine learning products
• Familiarity with marketing automation tools and CRM systems
• Background in advertising or media industry

ASSUMPTION: Candidates with experience in AI or machine learning products may have an advantage in understanding and communicating the unique value of Creatify's platform.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Product Marketing Manager with 5-10 years of experience in the San Francisco Bay Area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO and flexible work hours
• Equity compensation
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: AI and Machine Learning Software

Company Size: Small (11-50 employees) - A small company offers a more intimate work environment and the opportunity to have a significant impact on the organization's growth and success.

Founded: 2023 - Creatify was founded in 2023 and has since raised $23M in funding, demonstrating strong growth potential.

Company Description:

• Creatify is building the world's first end-to-end AI advertising agent, automating the entire video ad lifecycle from scripting and avatar-led generation to testing, optimization, and publishing across multiple platforms.
• The company has achieved significant growth, surpassing $10 million in ARR and serving over 1.5 million users across 10,000+ teams in just 18 months.
• Creatify has raised funding from leading Silicon Valley firms, including WndrCo, Kindred Ventures, and Millennium New Horizons, and has been recognized by Fast Company, TechCrunch, and IVP as a leading AI enterprise.

Company Specialties:

• AI and Machine Learning
• Advertising Technology
• Video Production and Editing
• Marketing Automation

Company Website: creatify.ai

ASSUMPTION: Creatify's small size and rapid growth present an excellent opportunity for the right candidate to grow with the company and make a significant impact on its success.

📊 Role Analysis

Career Level: Mid-level - This role is suitable for a professional with 5-10 years of experience in product marketing, product management, or growth marketing, seeking to apply their skills in a dynamic, growing startup environment.

Reporting Structure: The Product Marketing Lead will report directly to the CEO and work closely with the Product, Growth, Customer Success, and Sales teams.

Work Arrangement: On-site - This role requires a physical presence in the Mountain View office to facilitate close collaboration with the team and ensure consistent communication and alignment.

Growth Opportunities:

• As the first Product Marketing hire, there is significant potential for growth and expansion of the role as the company continues to scale.
• The successful candidate will have the opportunity to shape the company's marketing strategy and make a lasting impact on its success.
• Creatify's rapid growth and funding provide ample opportunities for career advancement and professional development.

ASSUMPTION: The Product Marketing Lead will play a critical role in driving Creatify's growth and success, with ample opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: On-site - The Product Marketing Lead will be based in Creatify's Mountain View office, with the opportunity for flexible work arrangements.

Office Location(s): Mountain View, California

Geographic Context:

• Mountain View is located in the heart of Silicon Valley, providing ample opportunities for networking and professional growth.
• The area offers a diverse range of cultural attractions, outdoor activities, and culinary experiences.
• Mountain View is well-connected by public transportation, with easy access to San Francisco and other major cities in the Bay Area.

Work Schedule: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: The on-site work arrangement for this role is essential for fostering close collaboration and communication with the team, as well as ensuring consistent messaging and alignment across the organization.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the CEO to discuss the role and assess cultural fit
• In-depth interview with the CEO and other team members to evaluate skills and experience
• Case study or project presentation to demonstrate problem-solving and strategic thinking
• Final interview with the CEO to discuss the role and next steps

Key Assessment Areas:

• Communication and storytelling skills
• Understanding of AI and machine learning concepts
• Product marketing and launch experience
• Cross-functional collaboration and teamwork
• Problem-solving and strategic thinking

Application Tips:

• Highlight relevant experience in product marketing, product management, or growth marketing, with a focus on AI or machine learning products
• Include examples of successful product launches and marketing campaigns, demonstrating strong communication and storytelling skills
• Tailor your resume and cover letter to emphasize your understanding of AI and machine learning concepts, as well as your ability to translate technical features into compelling marketing messages

ATS Keywords: Product Marketing, AI, Machine Learning, Marketing Strategy, Product Launch, Cross-Functional Collaboration, User Understanding, Market Insights, Feature Adoption, Retention

ASSUMPTION: Creatify's hiring process is designed to assess the candidate's communication and storytelling skills, as well as their understanding of AI and machine learning concepts, to ensure a strong fit for the role and the company's culture.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Metrics tools (e.g., Mixpanel, Amplitude, BI tools)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The successful candidate will have experience with marketing automation tools, CRM systems, and metrics tools to effectively track and analyze performance, as well as project management tools to facilitate cross-functional collaboration.

👔 Cultural Fit Considerations

Company Values:

• Innovation - Creatify values innovation and encourages employees to think outside the box and push the boundaries of what's possible
• Collaboration - The company fosters a culture of collaboration and teamwork, with a strong emphasis on cross-functional communication and alignment
• Customer-centricity - Creatify is committed to understanding and addressing the needs of its customers, with a focus on delivering exceptional value and user experiences

Work Style:

• Dynamic and fast-paced - The company operates in a dynamic and fast-paced environment, with a strong emphasis on agility and adaptability
• Data-driven - Creatify values data-driven decision-making and encourages employees to use data and analytics to inform their strategies and approaches
• Results-oriented - The company is focused on delivering results and achieving its goals, with a strong emphasis on performance and accountability

Self-Assessment Questions:

• Do you have a strong understanding of AI and machine learning concepts, and are you able to translate technical features into compelling marketing messages?
• Are you comfortable working in a dynamic and fast-paced environment, with a strong emphasis on agility and adaptability?
• Do you have a proven track record of successfully launching products or features in a B2C or B2B environment, with a focus on driving feature adoption and retention?

ASSUMPTION: Creatify's culture values innovation, collaboration, and customer-centricity, with a dynamic and fast-paced work environment that requires strong communication and storytelling skills, as well as a data-driven and results-oriented approach.

⚠️ Potential Challenges

• The role requires a strong understanding of AI and machine learning concepts, which may present a learning curve for candidates without extensive experience in the field
• Creatify's small size and rapid growth may present challenges in terms of resources and infrastructure, requiring the successful candidate to be adaptable and resourceful
• The on-site work arrangement may present challenges for candidates who prefer a remote or hybrid work environment
• The competitive nature of the AI and machine learning industry may present challenges in terms of attracting and retaining top talent

ASSUMPTION: The successful candidate will be able to overcome these challenges by leveraging their strong communication and storytelling skills, as well as their ability to adapt and thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• Product Marketing Manager - This role is similar to a Product Marketing Manager role, with a focus on guiding market positioning, messaging, and product launches
• Product Manager - The role also shares similarities with a Product Manager role, with a focus on understanding user needs and driving feature adoption and retention
• Growth Marketing Manager - The role requires strong analytical skills and experience with metrics tools, similar to a Growth Marketing Manager role

ASSUMPTION: While this role shares similarities with other marketing and product management roles, it is unique in its focus on AI and machine learning products and the opportunity to shape the company's marketing strategy and make a lasting impact on its success.

📝 Sample Projects

• Developing user personas and buyer journey maps to inform marketing strategy and product roadmap
• Conducting user interviews and surveys to gather insights and inform marketing approach
• Creating and executing product launch campaigns, including messaging, content, and promotional materials
• Analyzing feature adoption and retention data to identify opportunities for improvement and optimization
• Collaborating with cross-functional teams to develop and implement go-to-market strategies for new products or features

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Product Marketing Lead role, with a focus on user understanding, market insights, and strategic marketing efforts.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role will contribute to its success?
• How does Creatify approach cross-functional collaboration and alignment, and how will this role facilitate that process?
• What are the key challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does Creatify measure the success of its product launches and marketing campaigns, and how will this role be held accountable for driving results?
• What opportunities exist for professional development and career growth within the company?

ASSUMPTION: These key questions will help the candidate assess the role's fit with their skills, experience, and career goals, as well as gain a deeper understanding of Creatify's culture, values, and growth potential.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.ashbyhq.com/creatify/b050ea61-193c-455e-a8e7-d8b03f75f420
• Tailor your resume and cover letter to emphasize your understanding of AI and machine learning concepts, as well as your experience in product marketing, product management, or growth marketing
• Prepare a case study or project presentation to demonstrate your problem-solving and strategic thinking skills, with a focus on product marketing and launch experience
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.