Product Marketing Lead

📌 Core Information

🔹 Job Title: Product Marketing Lead

🔹 Company: Encord

🔹 Location: London, London, City of, United Kingdom

🔹 Job Type: Full time

🔹 Category: Software Development

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to drive product adoption and growth
• Collaborating with cross-functional teams to ensure alignment on product positioning and messaging
• Managing marketing campaigns and analyzing their performance
• Working closely with sales and product teams to understand market needs and customer feedback

ASSUMPTION: This role requires a strong background in product marketing and experience in managing marketing campaigns. Excellent communication and analytical skills are essential for success in this role.

📋 Key Responsibilities

✅ Develop and execute marketing strategies to drive product adoption and growth

✅ Collaborate with cross-functional teams to ensure alignment on product positioning and messaging

✅ Manage marketing campaigns and analyze their performance

✅ Work closely with sales and product teams to understand market needs and customer feedback

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) in product marketing or a related role

Required Skills:

• Proven experience in developing and executing marketing strategies
• Excellent communication and analytical skills
• Ability to work effectively with cross-functional teams
• Familiarity with marketing automation tools and CRM systems

Preferred Skills:

• Experience in the software development industry
• Fluency in multiple languages

ASSUMPTION: Candidates with a strong background in product marketing and experience in managing marketing campaigns are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: £50,000 - £70,000 per year (based on industry standards for a Product Marketing Lead role in London)

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Dynamic and collaborative work environment

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM)

ASSUMPTION: The salary range is based on industry standards for a Product Marketing Lead role in London. The benefits package is competitive and includes opportunities for professional development and growth.

📌 Applicant Insights

🔍 Company Context

Industry: Encord operates in the software development industry, specifically focusing on AI data management and annotation tools.

Company Size: Encord is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.

Founded: Encord was founded in 2020, making it a relatively new player in the AI data management space.

Company Description:

• Encord is the multimodal data management platform for AI, enabling AI teams to manage, curate, and label various types of data on a unified platform.
• The company offers AI-assisted speed and accuracy with human-in-the-loop workflows, helping to enrich raw unstructured data into high-fidelity data for training, fine-tuning, and aligning AI models quickly and at scale.
• Encord is trusted by pioneering AI teams at global companies and is SOC 2, AICPA SOC, HIPAA, and GDPR compliant.

Company Specialties:

• Active Learning
• Data Engine
• Artificial Intelligence
• Computer Vision
• Machine Learning
• Data Annotation
• Image Annotation
• Video Annotation
• Automated Labeling
• Ground Truth Data
• Model Training
• Model Performance
• Healthcare
• Geospatial
• Defense
• SAAS

Company Website: encord.com

ASSUMPTION: Encord's focus on AI data management and annotation tools positions it as a key player in the AI ecosystem, providing valuable opportunities for growth and innovation.

📊 Role Analysis

Career Level: This role is suitable for professionals with 2-5 years of experience in product marketing or a related field, seeking to advance their careers in a dynamic and growing company.

Reporting Structure: The Product Marketing Lead will report directly to the Head of Marketing and work closely with cross-functional teams, including sales, product, and engineering.

Work Arrangement: This role is on-site, requiring the successful candidate to be based in Encord's London office.

Growth Opportunities:

• As Encord continues to grow, there will be opportunities for the Product Marketing Lead to take on more responsibilities and advance their career within the company.
• The dynamic and collaborative work environment at Encord provides ample opportunities for professional development and growth.

ASSUMPTION: Encord's growth trajectory and focus on innovation create exciting opportunities for professionals seeking to advance their careers in the AI data management space.

🌍 Location & Work Environment

Office Type: Encord's London office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): London, United Kingdom

Geographic Context:

• London is a major global city with a thriving tech industry, providing ample opportunities for networking and professional growth.
• The city offers a diverse range of cultural attractions, restaurants, and entertainment options.
• London's time zone (GMT) is suitable for collaboration with teams in various regions worldwide.

Work Schedule: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM), with some flexibility for remote work as needed.

ASSUMPTION: Encord's London office provides a modern, collaborative work environment that fosters innovation and creativity. The city's thriving tech industry and diverse cultural attractions make it an attractive location for professionals seeking to advance their careers in the AI data management space.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-depth interview with the Head of Marketing to discuss the role's responsibilities and requirements
• Case study or project presentation to demonstrate problem-solving skills and strategic thinking
• Final interview with key stakeholders to discuss the role's fit within the organization

Key Assessment Areas:

• Communication and presentation skills
• Analytical and problem-solving skills
• Strategic thinking and marketing expertise
• Cultural fit and alignment with Encord's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a case study or project presentation that demonstrates your problem-solving skills and strategic thinking in a marketing context
• Research Encord's products, services, and company culture to show your enthusiasm and understanding of the role

ATS Keywords: Product Marketing, Marketing Strategy, Campaign Management, Cross-Functional Teams, Sales & Product Alignment, Market Research, Customer Feedback, AI Data Management, Software Development

ASSUMPTION: Encord's interview process is designed to assess candidates' communication, analytical, and strategic skills, as well as their cultural fit with the organization. Successful candidates will demonstrate a strong background in product marketing and experience in managing marketing campaigns.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, or Pardot)
• CRM systems (e.g., Salesforce, HubSpot CRM, or Zoho CRM)
• Project management tools (e.g., Asana, Trello, or Jira)
• Data analysis tools (e.g., Google Analytics, Tableau, or Power BI)

ASSUMPTION: Familiarity with marketing automation tools, CRM systems, project management tools, and data analysis tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Encord values innovation and encourages employees to think creatively and push boundaries
• Collaboration: Encord fosters a collaborative work environment, where employees work together to achieve common goals
• Customer Focus: Encord prioritizes customer needs and strives to provide exceptional customer experiences

Work Style:

• Dynamic and fast-paced: Encord operates in a fast-paced and dynamic environment, requiring employees to be adaptable and responsive to change
• Collaborative: Encord values collaboration and encourages employees to work together to achieve common goals
• Data-driven: Encord makes data-driven decisions and values employees who can analyze and interpret data to inform strategic decisions

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong analytical mindset and enjoy working with data to inform strategic decisions?

ASSUMPTION: Successful candidates for the Product Marketing Lead role will demonstrate a strong alignment with Encord's values and work style, including a focus on innovation, collaboration, and data-driven decision-making.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and time management
• Working with cross-functional teams to ensure alignment on product positioning and messaging, requiring strong communication and collaboration skills
• Keeping up with the fast-paced and dynamic nature of the AI data management industry, requiring continuous learning and adaptation
• Balancing the need for strategic thinking with the need for tactical execution, requiring strong problem-solving skills and the ability to prioritize effectively

ASSUMPTION: The Product Marketing Lead role presents unique challenges that require strong organizational, communication, and problem-solving skills, as well as the ability to adapt to a fast-paced and dynamic work environment.

📈 Similar Roles Comparison

• Product Marketing Manager: This role is similar to a Product Marketing Manager role, but with a greater emphasis on strategic thinking and campaign management
• Marketing Manager: This role is similar to a Marketing Manager role, but with a greater focus on product-specific marketing strategies and cross-functional collaboration
• Product Manager: This role is similar to a Product Manager role, but with a greater emphasis on marketing and customer feedback

ASSUMPTION: The Product Marketing Lead role is unique in its focus on strategic marketing, cross-functional collaboration, and customer feedback, requiring a specific set of skills and experiences.

📝 Sample Projects

• Developing a go-to-market strategy for a new AI data annotation tool, including market research, competitive analysis, and positioning
• Managing a marketing campaign to launch a new AI-powered video annotation tool, including campaign planning, execution, and analysis
• Conducting customer research to understand market needs and preferences for AI data management tools, and using the findings to inform product development and marketing strategies

ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and analytical nature of the Product Marketing Lead role, requiring strong problem-solving skills and the ability to work effectively with cross-functional teams.

❓ Key Questions to Ask During Interview

• How does this role fit within the overall marketing strategy for Encord?
• What are the key priorities for this role in the first 90 days?
• How does Encord support the professional development and growth of its employees?
• What is the decision-making process for marketing campaigns and strategies?
• How does Encord measure the success of its marketing efforts?

ASSUMPTION: These key questions help candidates better understand the role's fit within the organization, the expectations for the first 90 days, and the company's approach to marketing and professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a case study or project presentation that demonstrates your problem-solving skills and strategic thinking in a marketing context
• Follow up with a thank-you note within 24 hours of your interview
• If you haven't heard back after two weeks, feel free to reach out to the hiring manager for an update

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.