Product Marketing Lead (FTC)

📌 Core Information

🔹 Job Title: Product Marketing Lead (FTC)

🔹 Company: Arbor Education

🔹 Location: London, Hybrid (2 days per week in the office)

🔹 Job Type: Temporary

🔹 Category: Education Management

🔹 Date Posted: 2025-07-11

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading a team to develop and execute product marketing strategy
• Collaborating with cross-functional teams to drive commercial and customer goals
• Owning go-to-market planning, pricing, and product adoption initiatives
• Crafting compelling product messaging and sales enablement materials
• Managing budget, team performance, and tooling to ensure efficiency and results

ASSUMPTION: This role requires a strong commercial mindset, excellent communication skills, and the ability to balance strategic planning with hands-on execution.

📋 Key Responsibilities

✅ Planning and Strategy: Develop and own the product marketing strategy across go-to-market, differentiation, enablement, pricing, and adoption.

✅ Delivery and Results: Execute go-to-market planning and pricing implementation, drive product adoption, and create sales enablement materials.

✅ Team Leadership: Manage the Product Marketing Manager, ensure team cohesion, and report on results.

ASSUMPTION: This role involves a high degree of collaboration, stakeholder management, and the ability to influence cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Proven experience in B2B product marketing, with at least 2 years in a line management role.

Required Skills:

• Expert storytelling and messaging skills
• Strong commercial mindset and market understanding
• Experience working with digital products and B2B sales teams
• Proven ability to identify and capitalize on market opportunities
• Excellent communication, collaboration, and presentation skills

Preferred Skills:

• Experience in or with schools, EdTech
• Experience with pricing products

ASSUMPTION: Candidates with experience in the education sector or EdTech industry may have a competitive advantage.

💰 Compensation & Benefits

Salary Range: Up to £75,000 per year

Benefits:

• 32 days holiday (including bank holidays)
• Life assurance (3x annual salary)
• Comprehensive wellness benefit (24/7 virtual GP, mental health support, counseling, and health checks)
• Private dental insurance
• Salary sacrifice pension
• Enhanced maternity and adoption leave (20 weeks full pay)
• 5 free return to work maternity coaching sessions
• Access to financial wellbeing coaching
• Flexible working arrangements
• Professional development training budget
• Volunteer day

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for a Product Marketing Lead role in the UK, with a focus on the education management sector.

📌 Applicant Insights

🔍 Company Context

Industry: Education Management, with a focus on school management software and data-driven insights.

Company Size: Medium (201-500 employees), offering a supportive and collaborative work environment.

Founded: Arbor Education was founded in 2012, with a mission to transform the way schools work for the better.

Company Description:

• Arbor Education provides MIS and school management tools to over 7,000 schools and trusts in the UK.
• The company aims to give time and power back to staff, turning data into clear, actionable insights, and supporting happier working days.
• At the heart of Arbor's brand is a recognition that the challenges schools face today aren't just about efficiency, outputs, and productivity – but about creating happier working lives for the people who drive education every day: the staff.

Company Specialties:

• Education
• Management Information Systems
• Big data
• Data visualisation
• Technical support
• Education consulting
• Software engineering
• Cloud computing
• Mobile
• Mobile app development

Company Website: arbor-education.com

ASSUMPTION: Arbor Education is a well-established company in the education management sector, with a strong focus on employee wellbeing and growth.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity to grow and develop within the marketing team.

Reporting Structure: The Product Marketing Lead will report directly to the Head of Marketing and manage the Product Marketing Manager.

Work Arrangement: Hybrid, with two days per week in the office and the remainder of the time working remotely.

Growth Opportunities:

• Potential to grow within the marketing team or take on additional responsibilities as the company expands.
• Opportunity to work on multiple products and contribute to the company's overall success.
• Chance to develop leadership and management skills by mentoring and coaching the Product Marketing Manager.

ASSUMPTION: This role offers a unique opportunity to work in a growing company with a strong focus on employee development and growth.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in London.

Office Location(s): 195 Wood Lane, London, England W12 7FQ, GB

Geographic Context:

• The office is located in West London, with easy access to public transportation and nearby amenities.
• The area is known for its vibrant culture, diverse communities, and numerous parks.
• London offers a wide range of cultural, social, and professional opportunities.

Work Schedule: Full-time, with flexible working arrangements and the opportunity to work from home some of the time.

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Phone screen
• First-stage interview with a short writing task
• Second-stage interview with a presentation

Key Assessment Areas:

• Cultural fit and alignment with Arbor's values
• Product marketing skills and experience
• Commercial mindset and market understanding
• Communication, collaboration, and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for the writing task and presentation by researching Arbor Education and understanding their products and market position.
• Be ready to discuss your approach to product marketing, pricing, and sales enablement.

ATS Keywords: B2B Product Marketing, Commercial Mindset, Team Leadership, Data Analysis, Sales Enablement, Product Positioning, Market Understanding, Pricing Strategy, Digital Product Experience, Critical Thinking, Organizational Skills

ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on their ability to drive results and collaborate effectively.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation)
• Asana (project management)
• Additional tools may include market research platforms, data visualization tools, and presentation software

ASSUMPTION: The Product Marketing Lead will be expected to have experience with relevant marketing and project management tools, as well as the ability to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Collaborative
• Ambitious
• Inclusive
• Respectful

Work Style:

• Dynamic and fast-paced, with a focus on results and continuous improvement
• Collaborative and supportive, with a strong emphasis on teamwork and knowledge-sharing
• Flexible and adaptable, with the ability to manage multiple projects and priorities

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative environment where you can make a real impact on the success of the company?
• Are you passionate about education and driven to make a positive difference in the lives of students and educators?
• Do you have strong organizational skills and the ability to manage multiple projects and priorities effectively?

ASSUMPTION: Arbor Education values candidates who are passionate about their mission, collaborative, and results-driven, with a strong focus on customer success.

⚠️ Potential Challenges

• Managing a team and balancing strategic planning with hands-on execution
• Collaborating effectively with cross-functional teams and stakeholders
• Keeping up with the fast-paced nature of the education technology industry
• Adapting to changes in the market and responding to customer feedback

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• This role is unique in its focus on product marketing within the education management sector, with a strong emphasis on customer success and data-driven insights.
• Compared to similar roles in other industries, this position offers a unique opportunity to work in a growing company with a strong focus on employee development and growth.
• Career progression may involve moving into a more senior marketing role or taking on additional responsibilities as the company expands.

ASSUMPTION: This role offers a unique blend of strategic planning, hands-on execution, and team leadership, with a strong focus on customer success and data-driven insights.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product release
• Conducting market research and customer interviews to inform product positioning and messaging
• Creating sales enablement materials, such as product sheets, battle cards, and presentation decks

ASSUMPTION: These projects are representative of the types of initiatives the Product Marketing Lead may work on, with a focus on driving results and supporting the company's overall success.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role fits into that strategy?
• How does the marketing team collaborate with other departments, such as product and sales?
• What are the biggest challenges facing the company in the next 12 months, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee wellbeing?

ASSUMPTION: These questions are designed to help the candidate better understand the company's culture, priorities, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for the writing task and presentation by researching Arbor Education and understanding their products and market position.
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
• If you are offered the position, consider asking about the company's visa sponsorship policy, as it may change in the future.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.