🔹 Job Title: Product Marketing Lead, Marketing Automation
🔹 Company: Klaviyo
🔹 Location: Denver, Colorado, United States
🔹 Job Type: Full-time, Remote OK
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and strong communication skills. The ideal candidate will have a proven track record in B2B SaaS product marketing, with a focus on marketing tech or e-commerce.
✅ Researching market opportunities, including TAM/SAM, competitors, packaging, and pricing
✅ Partnering with the product team to shape MVPs and product roadmaps
✅ Launching new, innovative products and features into market
✅ Crafting differentiated positioning and messaging for new products
✅ Building core sales and marketing assets, such as pitch decks, one pagers, and enablement trainings
✅ Being an SME for sales teams in strategic deals
✅ Architecting a scalable GTM plan and driving meaningful product adoption and revenue growth
✅ Performing other related duties as assigned
ASSUMPTION: This role requires a strong understanding of market research, competitive analysis, and product positioning. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and have a data-driven approach to decision-making.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of experience in B2B SaaS product marketing roles, with a focus on marketing tech or e-commerce
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a strong background in B2B SaaS product marketing, with a focus on marketing tech or e-commerce. They will be comfortable working in a dynamic, fast-paced environment and have a data-driven approach to decision-making.
Salary Range: $148,000 - $222,000 USD per year
Benefits:
Working Hours: Full-time, with flexible hours
ASSUMPTION: The salary range provided is based on Klaviyo's stated pay range for US locations. Benefits are based on Klaviyo's total rewards package, as stated on their careers website.
Industry: Klaviyo is a marketing services company that specializes in CRM software for B2C brands. They are known for their data-driven approach to marketing automation, analytics, and customer service.
Company Size: Klaviyo has 1,001-5,000 employees, making it a mid-sized company. This size allows for ample opportunities for career growth and collaboration.
Founded: Klaviyo was founded in 2012 and is headquartered in Boston, Massachusetts, with additional offices in London, Sydney, and Denver.
Company Description:
Company Specialties:
Company Website: https://www.klaviyo.com/b2c-crm
ASSUMPTION: Klaviyo's focus on data-driven marketing and customer service makes it an attractive option for brands looking to improve customer engagement and drive revenue.
Career Level: This role is at the senior level, requiring a high degree of expertise and strategic thinking.
Reporting Structure: The Product Marketing Lead will report directly to the Head of Product Marketing and work cross-functionally with the product, sales, and marketing teams.
Work Arrangement: This role is remote OK, allowing for flexible work arrangements.
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a meaningful impact on the company's success.
Office Type: Klaviyo has offices in Boston, London, Sydney, and Denver, with a remote OK work arrangement.
Office Location(s): 1200 17th St, Denver, Colorado 80202, US
Geographic Context:
Work Schedule: Full-time, with flexible hours
ASSUMPTION: The remote OK work arrangement allows for flexibility in work location and schedule, making this role accessible to a wider range of candidates.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Product Marketing, Marketing Automation, B2B SaaS, Market Research, Competitive Analysis, Product Launch, Go-To-Market Strategy, Cross-Functional Collaboration, Data-Driven Decision Making, Klaviyo
ASSUMPTION: The interview process for this role will focus on assessing the candidate's market research and competitive analysis skills, as well as their ability to work cross-functionally and influence stakeholders. The ideal candidate will have a strong background in B2B SaaS product marketing and a data-driven approach to decision-making.
ASSUMPTION: The ideal candidate will have experience with marketing automation tools, CRM software, and data analysis and visualization tools. Familiarity with project management tools is also beneficial.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, dynamic environment and have a data-driven approach to decision-making. They will also be a strong collaborator and communicator, with the ability to work effectively with cross-functional teams.
ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, dynamic environment and have a data-driven approach to decision-making. They will also be a strong collaborator and communicator, with the ability to work effectively with cross-functional teams.
ASSUMPTION: This role offers a unique blend of strategic thinking, market research, and cross-functional collaboration, making it an attractive option for candidates looking to grow their careers in product marketing.
ASSUMPTION: These sample projects illustrate the range of responsibilities for the Product Marketing Lead, Marketing Automation role at Klaviyo. The ideal candidate will have experience with similar projects and be able to hit the ground running in this role.
ASSUMPTION: These key questions will help the candidate better understand the role, the team, and the company, and assess their fit for the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.