📌 Core Information
🔹 Job Title: Product Marketing Lead (Promova)
🔹 Company: Promova (Part of Genesis)
🔹 Location: Worldwide (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (Worldwide)
🚀 Job Overview
Key aspects of this role include:
- Leading and scaling the product marketing team
- Maximizing funnel performance and driving business growth
- Launching and optimizing A/B/C tests to boost conversion
- Identifying new funnel opportunities through market and user insights
- Collaborating cross-functionally with Creative, UA, Development, and Design teams
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive results.
📋 Key Responsibilities
✅ Lead, mentor, and scale the product marketing team, ensuring strong cross-functional alignment with other departments.
✅ Set team priorities and drive execution to maximize impact on funnel performance and business growth.
✅ Launch and optimize A/B/C tests to boost funnel conversion and reduce drop-offs.
✅ Identify new funnel opportunities through market, competitor, and user insights.
✅ Own funnel performance - improve existing journeys and rapidly experiment with new ones to unlock growth.
ASSUMPTION: This role requires a data-driven approach, with a focus on continuous improvement and optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-10 years of experience in Growth/Product Marketing, Product Management, CRO, or funnel-focused roles within web products or apps
Required Skills:
- Data-driven mindset with strong analytical skills
- Clear communicator, skilled at cross-functional collaboration
- Experience working closely with media buying teams
- Familiarity with JIRA and Amplitude/Tableau/Looker Studio
- Upper-Intermediate English proficiency or higher
- Marketing mindset combined with curiosity about user psychology
Preferred Skills:
- Experience in the language learning or EdTech industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in relevant industries or additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for similar roles and experience levels)
Benefits:
- Growth: compensation for additional training, access to online courses and conferences, English classes, and more
- Wellbeing: remote work, flexible work schedule, 20 paid vacation days, medical insurance, mental health support, and employee discounts
- Fun & Activities: remote team compensation for gathering and team-building episodes
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on factors such as candidate's experience and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Language learning and EdTech
Company Size: 150+ employees (Part of Genesis, a larger tech company with 51-200 employees)
Founded: 2020 (as part of Genesis)
Company Description:
- Promova is a language education company that combines AI-driven innovation with human expertise to create tools for effective language learning
- The company aims to make language education accessible, personal, and effective for today’s fast-paced world
- Promova offers flexible work options, comprehensive benefits, and endless growth opportunities
Company Specialties:
- AI-driven language learning tools
- Personalized user experiences
- Cross-cultural communication and belonging
Company Website: promova.com
ASSUMPTION: Promova is part of a larger tech company, Genesis, which may influence the company culture and benefits.
📊 Role Analysis
Career Level: Mid-Senior level, with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Head of Performance Marketing
Work Arrangement: Remote OK (Worldwide), with flexible scheduling
Growth Opportunities:
- Leading and scaling the product marketing team
- Expanding into new markets and languages
- Potential career progression into senior leadership roles
ASSUMPTION: This role offers significant growth opportunities, both within the team and the broader company.
🌍 Location & Work Environment
Office Type: Remote (Worldwide)
Office Location(s): N/A (Remote)
Geographic Context:
- Promova operates globally, with a strong presence in Europe and North America
- The company supports remote work from any safe location worldwide
- Promova's team is diverse, with employees from various cultural and linguistic backgrounds
Work Schedule: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: Promova's remote work environment allows for a high degree of flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Pre-screen with Recruiter (40 minutes)
- Interview with Head of Performance Marketing (1.15 hours)
- Test Task
- Bar-raising (1 hour)
Key Assessment Areas:
- Data-driven mindset and analytical skills
- Cross-functional collaboration and communication
- Cultural fit and alignment with Promova's values
Application Tips:
- Highlight relevant experience and achievements in growth marketing, product management, or CRO
- Demonstrate a strong understanding of funnel optimization and user psychology
- Showcase your ability to work effectively with cross-functional teams
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
ATS Keywords: Product Marketing, Growth Marketing, Funnel Optimization, A/B Testing, Data Analysis, Cross-Functional Collaboration, Media Buying, JIRA, Amplitude, Tableau, Looker Studio, User Psychology, Communication, Leadership, Mentoring
ASSUMPTION: Promova's interview process is designed to assess candidates' skills and cultural fit, with a focus on data-driven decision-making and cross-functional collaboration.
🛠️ Tools & Technologies
- JIRA
- Amplitude
- Tableau
- Looker Studio
ASSUMPTION: Familiarity with these tools is required for this role, as they are essential for tracking progress, analyzing data, and collaborating with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Care: Promova prioritizes the well-being and growth of its employees
- Quality: The company is committed to delivering high-quality products and experiences
- Creativity: Promova encourages innovation and continuous learning
Work Style:
- Remote-friendly: Promova supports remote work and offers flexible scheduling
- Data-driven: The company values data-informed decision-making and continuous improvement
- Collaborative: Promova fosters a culture of cross-functional collaboration and teamwork
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy the flexibility it offers?
- Are you comfortable working with data and using it to inform your decisions?
- Do you enjoy collaborating with cross-functional teams and driving results through collective effort?
ASSUMPTION: Promova values employees who are self-motivated, data-driven, and able to work effectively in a remote, collaborative environment.
⚠️ Potential Challenges
- Managing a remote team with diverse cultural and linguistic backgrounds
- Balancing the need for data-driven decision-making with the need for swift execution
- Adapting to the unique challenges and opportunities of the language learning and EdTech industries
- Managing work-life balance in a remote, flexible work environment
ASSUMPTION: These challenges can be overcome with strong communication, cultural sensitivity, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Product Marketing Manager (Language Learning Industry)
- Focuses on marketing a specific language learning product or platform
- May have a narrower scope than this role, which involves growing revenue through funnel optimization and new funnel launches
- Growth Marketing Manager (EdTech Industry)
- Responsible for driving user acquisition, engagement, and retention for educational technology products
- May have a broader scope than this role, which focuses specifically on funnel optimization and new funnel launches
- Product Manager (Funnel Optimization)
- Focuses on improving the user experience and driving conversions through funnel optimization
- May have a more technical focus than this role, which involves leading a team and driving business growth through strategic decision-making
ASSUMPTION: This role offers a unique blend of strategic, leadership, and analytical responsibilities, with a focus on driving business growth through funnel optimization and new funnel launches.
📝 Sample Projects
- Optimizing the onboarding funnel for a new language learning product
- Launching a targeted marketing campaign to drive user acquisition in a specific geographic region
- Conducting user research to identify opportunities for new funnel development
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of this role.
❓ Key Questions to Ask During Interview
- How does Promova support the growth and development of its employees?
- Can you describe the company's approach to cross-functional collaboration and decision-making?
- How does Promova measure the success of its product marketing efforts, and how does this role contribute to those metrics?
- What are the most significant challenges facing the language learning and EdTech industries, and how does this role address them?
- How does Promova foster a culture of innovation and continuous learning?
ASSUMPTION: These questions can help candidates better understand Promova's company culture, values, and approach to driving business growth through strategic, data-driven decision-making.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for the interview process by researching Promova's company culture, values, and products
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
