Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: ProjectGrowth

🔹 Location: Fully-Remote (Work from Home)

🔹 Job Type: Contractor

🔹 Category: Marketing Services

🔹 Date Posted: 2025-06-17

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for new and existing products
• Creating high-quality marketing materials and messaging that resonates with customers
• Collaborating with cross-functional teams to ensure product positioning and messaging align with customer needs
• Conducting customer research and analyzing market trends to drive product improvements and strategic decisions

ASSUMPTION: This role requires a strong technical background and the ability to translate complex features into customer-friendly messaging. Successful candidates will have experience in product marketing, preferably in a SaaS or data-driven environment.

📋 Key Responsibilities

✅ Go-to-Market Strategy Development: Develop and execute go-to-market strategies for new and existing products, ensuring alignment with overall business objectives. Collaborate with product and engineering teams to understand technical features and translate them into clear, customer-friendly messaging. Ensure product positioning and messaging effectively differentiate the product in the competitive landscape.

✅ Content Creation & Messaging: Create high-quality marketing materials, including datasheets, case studies, blog posts, product demos, and webinars. Work with sales and customer success teams to develop customer-facing content that communicates product value. Craft compelling email campaigns, website copy, and social media content that drives awareness and engagement.

✅ Product Training & Enablement: Provide product training to the sales team to ensure they are equipped with the knowledge to sell the product effectively. Develop sales tools and collateral that align with the product messaging and drive customer acquisition.

✅ Customer and Market Insights: Conduct customer research to understand market needs, customer pain points, and competitor offerings. Analyze market trends, competitive landscape, and customer feedback to drive product improvements and strategic decisions.

✅ Technical Product Expertise: Leverage deep technical product knowledge to create content that resonates with both technical and business audiences. Collaborate with engineering and data teams to ensure a strong understanding of product features, benefits, and limitations.

ASSUMPTION: This role requires a high level of technical expertise and the ability to work effectively with cross-functional teams. Successful candidates will have experience in product marketing and a strong understanding of data-driven environments.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. Relevant work experience may be considered in lieu of a degree.

Experience: 3+ years of experience in product marketing, preferably in a SaaS or data-driven environment.

Required Skills:

• Proven track record of developing and executing successful product marketing strategies
• Ability to translate complex technical features into customer-centric messaging
• Strong communication skills with the ability to work effectively with cross-functional teams
• Proficient in marketing tools like HubSpot, Google Analytics, and social media platforms
• Experience in creating technical documentation, presentations, and sales enablement content
• Comfortable working with data-driven insights to inform product decisions and marketing strategies

Preferred Skills:

• Experience in databases, data warehousing (e.g., Snowflake, Datadog), or related technologies
• Familiarity with the marketing and sales enablement process
• Ability to manage multiple projects and prioritize tasks effectively

ASSUMPTION: Successful candidates will have a strong technical background and experience in product marketing. They will be able to translate complex features into customer-friendly messaging and work effectively with cross-functional teams.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (USD). This estimate is based on industry standards for a mid-level product marketing role in a remote, fully-remote company.

Benefits:

• Flexible work hours (10 AM - 2 PM EST, part-time, 20 hours/week)
• Opportunity to work with a dynamic team and shape the future of data and analytics

Working Hours: 20 hours per week, with flexible hours (10 AM - 2 PM EST).

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level product marketing role in a remote, fully-remote company. Benefits may vary and should be confirmed with the employer.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services. ProjectGrowth is a fast-growing SaaS company offering cutting-edge solutions for data infrastructure, specializing in advanced data warehousing, analytics, and monitoring.

Company Size: Small (11-50 employees). As a small company, ProjectGrowth offers a dynamic and agile work environment where employees can have a significant impact on the company's growth and success.

Founded: 2021. ProjectGrowth was founded in 2021 and has since grown to become a leading provider of data infrastructure solutions.

Company Description:

• ProjectGrowth is a marketing agency that specializes in helping businesses grow through targeted marketing campaigns
• The company offers a range of services, including marketing strategy, content creation, and social media management
• ProjectGrowth is committed to helping businesses achieve their marketing goals and drive growth

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• Marketing Agency

Company Website: https://www.projectgrowthmarketing.com

ASSUMPTION: ProjectGrowth is a marketing agency that specializes in helping businesses grow through targeted marketing campaigns. The company offers a range of services, including marketing strategy, content creation, and social media management.

📊 Role Analysis

Career Level: Mid-Level. This role is suitable for candidates with 2-5 years of experience in product marketing, preferably in a SaaS or data-driven environment.

Reporting Structure: This role reports directly to the Hiring Manager and works closely with cross-functional teams, including product management, sales, and engineering.

Work Arrangement: Fully Remote. This role can be performed remotely from anywhere in the United States.

Growth Opportunities:

• As a growing company, ProjectGrowth offers opportunities for career advancement and professional development
• Successful candidates will have the opportunity to work on high-impact projects and drive the company's growth and success
• The company encourages a culture of innovation and continuous learning, providing employees with the opportunity to expand their skills and knowledge

ASSUMPTION: This role offers opportunities for career advancement and professional development. Successful candidates will have the opportunity to work on high-impact projects and drive the company's growth and success.

🌍 Location & Work Environment

Office Type: Fully Remote. This role does not require employees to be present in a physical office.

Office Location(s): This role can be performed remotely from anywhere in the United States.

Geographic Context:

• The United States offers a diverse range of cultural, recreational, and professional opportunities
• Candidates should consider the time zone differences and ensure they can work effectively during the required hours (10 AM - 2 PM EST)
• The United States has a well-established infrastructure for remote work, with many resources and support networks available to remote employees

Work Schedule: Part-time (20 hours/week), with flexible hours (10 AM - 2 PM EST).

ASSUMPTION: This role is fully remote and can be performed from anywhere in the United States. Candidates should consider the time zone differences and ensure they can work effectively during the required hours.

💼 Interview & Application Insights

Typical Process:

• Submit an application through the provided link
• Record a video showcasing your skill sets

Key Assessment Areas:

• Technical product expertise and the ability to translate complex features into customer-friendly messaging
• Communication skills and the ability to work effectively with cross-functional teams
• Problem-solving skills and the ability to drive results in a fast-paced environment
• Cultural fit and alignment with ProjectGrowth's values and work style

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your technical product expertise and the ability to translate complex features into customer-friendly messaging in your application materials
• Showcase your communication skills and problem-solving abilities through your application materials and interview responses

ATS Keywords: Product Marketing, Go-to-Market Strategy, Content Creation, Technical Expertise, Customer Research, Sales Enablement, Collaboration, Data Analysis, Communication, Problem Solving, Marketing Tools, Project Management, Technical Documentation, Email Campaigns, Social Media, Market Insights

ASSUMPTION: The application process for this role involves submitting an application through the provided link and recording a video showcasing your skill sets. The key assessment areas include technical product expertise, communication skills, problem-solving skills, and cultural fit.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• Social media platforms (e.g., LinkedIn, Twitter, Facebook)
• Snowflake
• Datadog
• Marketing and sales enablement tools (e.g., Salesforce, Marketo)

ASSUMPTION: This role requires proficiency in marketing tools like HubSpot, Google Analytics, and social media platforms. Experience with databases, data warehousing (e.g., Snowflake, Datadog), or related technologies is preferred.

👔 Cultural Fit Considerations

Company Values:

• Innovation: ProjectGrowth encourages a culture of innovation and continuous learning
• Collaboration: The company values collaboration and teamwork, with a focus on driving results together
• Customer-centric: ProjectGrowth is committed to understanding and meeting the needs of its customers

Work Style:

• Dynamic: ProjectGrowth offers a dynamic and agile work environment, with opportunities for career advancement and professional development
• Remote-friendly: The company supports remote work and offers flexible hours to accommodate different work styles
• Data-driven: ProjectGrowth is committed to using data-driven insights to inform product decisions and marketing strategies

Self-Assessment Questions:

• Do you have a strong technical background and the ability to translate complex features into customer-friendly messaging?
• Are you comfortable working with data-driven insights to inform product decisions and marketing strategies?
• Do you thrive in a dynamic, agile work environment with opportunities for career advancement and professional development?

ASSUMPTION: ProjectGrowth values innovation, collaboration, and a customer-centric approach. The company offers a dynamic and agile work environment, with opportunities for career advancement and professional development. Successful candidates will have a strong technical background and the ability to work effectively with data-driven insights.

⚠️ Potential Challenges

• This role requires a high level of technical expertise and the ability to work effectively with cross-functional teams
• Candidates may face competition from other experienced product marketing professionals
• The role is part-time (20 hours/week), which may not be suitable for candidates seeking full-time employment
• The role is fully remote, which may require candidates to have strong self-motivation and time management skills

ASSUMPTION: This role requires a high level of technical expertise and the ability to work effectively with cross-functional teams. Candidates may face competition from other experienced product marketing professionals. The role is part-time and fully remote, which may present challenges for some candidates.

📈 Similar Roles Comparison

• This role is similar to other product marketing roles in the SaaS industry, with a focus on go-to-market strategy, content creation, and customer research
• However, this role is part-time (20 hours/week), which may differ from full-time product marketing roles
• This role offers opportunities for career advancement and professional development, similar to other mid-level product marketing roles

ASSUMPTION: This role is similar to other product marketing roles in the SaaS industry, with a focus on go-to-market strategy, content creation, and customer research. However, this role is part-time and offers opportunities for career advancement and professional development.

📝 Sample Projects

• Developing a go-to-market strategy for a new data warehousing product, including customer research, messaging, and launch planning
• Creating a series of blog posts and webinars to educate customers on the benefits of advanced data analytics and monitoring
• Conducting a competitive analysis and developing a product positioning strategy to differentiate the company's offerings in the market

ASSUMPTION: These sample projects illustrate the types of responsibilities and deliverables expected of the Product Marketing Manager. Successful candidates will have experience in similar projects and be able to demonstrate their ability to drive results in a fast-paced, cross-functional environment.

❓ Key Questions to Ask During Interview

• Can you describe the product marketing team and how this role fits into the organization?
• What are the key priorities for this role in the first 30-60-90 days?
• How does ProjectGrowth support the professional development and career advancement of its employees?
• What are the key challenges facing the product marketing team, and how can this role help address them?
• How does ProjectGrowth measure the success of its product marketing efforts, and what metrics will I be responsible for tracking?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company's priorities. Successful candidates will be able to ask insightful questions and demonstrate their ability to contribute to the company's growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Record a video showcasing your skill sets, focusing on your technical product expertise and ability to translate complex features into customer-friendly messaging
• Prepare for the interview by researching ProjectGrowth and the product marketing team, and practicing your responses to common interview questions
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.