📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: ABB
🔹 Location: Nashik, Maharashtra, India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 8-12 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Representing global divisions to drive sales and market growth
- Overseeing sales and marketing activities
- Defining, planning, and implementing product marketing strategies
- Collaborating with local divisions and business units
- Promoting technical aspects and utilizing value-based selling approach
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on driving sales growth and market penetration.
📋 Key Responsibilities
✅ Creating, planning, and ensuring implementation of local go-to-market product marketing strategy
✅ Achieving target metrics such as total demand orders, growth margin percentage, net price variance, Net Promoter Score (NPS), inventory turn on finished goods, and on-time delivery
✅ Evaluating market opportunities and coordinating activities across local divisions and business units
✅ Ensuring balanced growth for all product lines, product groups, and business units
✅ Creating product demand by promoting technical aspects and utilizing value-based selling approach
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to achieve sales and marketing objectives.
🎯 Required Qualifications
Education: Degree in Electrical Engineering (full-time)
Experience: 8 to 12 years of experience in Export Marketing of MV Switchgear
Required Skills:
- Immersed in Marketing function in Switchgear market
- Hands-on experience in technical discussions with customers, product positioning, and preparing techno-commercial bids
- Enhanced knowledge of MV Switchgear (AIS / GIS / RMU / CSS)
- Fluency in English
Preferred Skills:
- Experience in the Indian market
- Knowledge of ABB's products and services
ASSUMPTION: Given the specific industry and product focus, relevant experience and technical knowledge are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated, based on industry standards for the role, experience level, and location)
Benefits:
- Competitive benefits package
- Opportunities for professional development
- Global career opportunities
Working Hours: Full-time, Monday to Friday, with flexibility for project demands
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Automation Machinery Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1883 (Over 140 years ago)
Company Description:
- ABB is a technology leader in electrification and automation, enabling a more sustainable and resource-efficient future
- The company's solutions connect engineering know-how and software to optimize how things are manufactured, moved, powered, and operated
- ABB's more than 110,000 employees are committed to driving innovations that accelerate industrial transformation
Company Specialties:
- ABB Ability
- Robotics
- Industry
- Motors and generators
- Drives
- Smart buildings
- E-mobility
- Marine vessels
- Data centers
- Renewable energy
- Technology
- Energy
- Utilities
- Transport
- Infrastructure
- Oil, gas & chemicals
- Semiconductors
- Measurement & analytics
- Control rooms
- Factory of the Future
- Sustainability
- Automation
- Electrification
- and Electric Vehicles
Company Website: www.abb.com
ASSUMPTION: ABB is a well-established, global technology leader with a strong focus on innovation and sustainability.
📊 Role Analysis
Career Level: Mid-level to senior, depending on experience
Reporting Structure: Reports to the Marketing & Sales Manager
Work Arrangement: On-site, with potential for hybrid or remote work based on project needs
Growth Opportunities:
- Potential for career progression within ABB's global organization
- Opportunities to work on diverse projects and gain exposure to different markets
- Chance to develop skills in product marketing, sales, and cross-functional collaboration
ASSUMPTION: This role offers opportunities for professional growth and development within ABB's global organization.
🌍 Location & Work Environment
Office Type: On-site, with potential for hybrid or remote work based on project needs
Office Location(s): Nashik, Maharashtra, India
Geographic Context:
- Nashik is a city in the Indian state of Maharashtra, known for its historical and cultural significance
- The city is an important industrial hub, with a strong presence of automobile, engineering, and pharmaceutical industries
- Nashik is also known for its wine production and is often referred to as the "Wine Capital of India"
Work Schedule: Full-time, Monday to Friday, with flexibility for project demands
ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Technical knowledge of MV Switchgear and product marketing
- Sales and marketing skills
- Cross-functional collaboration and communication skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and ABB's products
- Prepare for technical and behavioral interview questions
ATS Keywords: Product Marketing, MV Switchgear, Export Marketing, Technical Discussions, Product Positioning, Tendering, Techno Commercial Bids, Electrical Engineering, Sales Growth, Value-Based Selling, Product Demand Creation, Collaboration, Problem Solving, Team Support, Learning
ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their skills and experience in detail.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, SAP CRM)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Excel, Google Analytics)
ASSUMPTION: The specific tools and technologies used may vary based on the project and team requirements.
👔 Cultural Fit Considerations
Company Values:
- Safety and integrity
- Customer value
- Excellence
- Sustainability
- Collaboration
Work Style:
- Results-driven and performance-oriented
- Collaborative and team-focused
- Innovative and forward-thinking
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you align with ABB's company values?
- Are you comfortable working in a dynamic, fast-paced environment?
- Do you have a proven track record of driving sales growth and market penetration?
ASSUMPTION: ABB values employees who are results-driven, collaborative, and committed to delivering excellence.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Adapting to a dynamic and fast-paced work environment
- Keeping up with industry trends and technological advancements
- Working in a matrix organization with complex reporting structures
ASSUMPTION: These challenges are common in large, global organizations and require strong communication, collaboration, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to other product marketing manager positions, but with a focus on the MV Switchgear market and export marketing
- Compared to other marketing roles, this position requires a strong technical background and hands-on experience in product positioning and tendering
- Career progression may involve moving into senior marketing roles or transitioning into sales leadership positions
ASSUMPTION: This role offers a unique blend of marketing and technical skills, with opportunities for career growth and development within ABB's global organization.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new MV Switchgear product launch
- Conducting market research and analysis to identify growth opportunities in the Indian market
- Collaborating with the sales team to create targeted marketing campaigns and drive demand for specific products
ASSUMPTION: These sample projects illustrate the mix of strategic planning, tactical execution, and cross-functional collaboration required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing & Sales department?
- How does ABB support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does ABB measure the success of its product marketing efforts, and what are the key performance indicators (KPIs) for this role?
- What is the company culture like at ABB, and how does it support work-life balance?
ASSUMPTION: These questions are designed to help applicants better understand the role, team dynamics, and company culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the ABB careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for technical and behavioral interview questions
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
