📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Pushpay
🔹 Location: Redmond, WA & Colorado Springs, CO
🔹 Job Type: Hybrid (3 days in office, 2 days remote)
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market (GTM) plans for new products and features
- Collaborating with cross-functional teams to create compelling product messaging and positioning
- Conducting competitive research and analysis to inform marketing strategies
- Creating and maintaining competitive battle cards to enhance competitive enablement
- Supporting marketing campaigns, product partnerships, and integrations
ASSUMPTION: This role requires a strong understanding of product marketing, competitive analysis, and cross-functional collaboration. The ideal candidate will have experience in B2B SaaS and be comfortable working in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Develop and execute go-to-market (GTM) strategies for new products and features
✅ Collaborate with cross-functional teams to create compelling product messaging and positioning
✅ Conduct ongoing competitive research and analysis to inform marketing strategies
✅ Develop and maintain competitive battle cards to increase overall competitive enablement
✅ Support high-impact marketing campaigns, including demand generation activities, in-product communication, social media, email marketing, and content marketing
✅ Create and maintain enablement assets to support sales, customer success, and marketing partners
✅ Partner with customer success and sales teams to identify and create effective strategies for targeted competitive campaigns and upsell and cross-sell initiatives
✅ Act as the lead Product Marketing Manager in support of other marketing initiatives
ASSUMPTION: This role requires strong project management skills, the ability to juggle multiple projects, and a customer-centric approach.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in product marketing and other marketing functions, preferably in growing and dynamic B2B SaaS companies
Required Skills:
- Proven experience in product marketing and other marketing functions
- Strong project management skills
- Excellent communication and collaboration skills
- Customer-centric approach
- Ability to work in a fast-paced, dynamic environment
- Proficiency in using templates, creative software, AI, and other tools to produce high-quality customer-facing assets
- Experience with competitive research and analysis, and competitive enablement software tools like Klue
Preferred Skills:
- Experience working with AI and other tools to create customer-facing assets
- Familiarity with the specific industry or market
ASSUMPTION: The ideal candidate will have a strong background in product marketing, competitive analysis, and cross-functional collaboration. Experience in B2B SaaS is highly preferred.
💰 Compensation & Benefits
Salary Range: $89,402 - $111,724, depending on location
Benefits:
- 100% employer-paid premiums for Medical HDHP Plan, Dental, and Vision for employee
- 70% employer-paid premiums for Medical PPO Plan for employees, and Medical, Dental, and Vision for dependents
- 401K match
- Hybrid work model - 3 days in the office / 2 days remote each week
- 12 paid Company Holidays
- 2 paid Volunteer Time Off days
- 15 days PTO, to start, increases with tenure and seniority
- Paid parental and adoption leave
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on industry standards for a Product Marketing Manager role in the United States. The benefits listed are typical for a company of Pushpay's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Pushpay operates in the IT Services and IT Consulting industry, focusing on innovative payment development, mobile payments, and mobile engagement.
Company Size: Pushpay is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment.
Founded: Pushpay was founded in 2011 and has since grown to support over 10,000 customers, processing over $15 billion in charitable giving.
Company Description:
- Pushpay helps organizations and communities come together and stay connected through its suite of mobile apps, management software, and giving technology
- The company is committed to driving social good and has seen significant growth, including recent acquisitions
- Pushpay is known for its innovative payment development and world-class mobile engagement solutions
Company Specialties:
- Innovative payment development
- Mobile payments
- World's fastest secure mobile payment pathway
- Mobile engagement
Company Website: Pushpay
ASSUMPTION: Pushpay's focus on innovation, growth, and driving social good creates an exciting and challenging work environment for its employees.
📊 Role Analysis
Career Level: The Product Marketing Manager role is an intermediate-level position, requiring 2-5 years of experience in product marketing and other marketing functions.
Reporting Structure: This role reports directly to the Director of Product Marketing and collaborates with various teams, including product, marketing, sales, and customer success.
Work Arrangement: The role follows a hybrid work model, with employees working 3 days in the office and 2 days remotely each week.
Growth Opportunities:
- As Pushpay continues to grow, there may be opportunities for the Product Marketing Manager to take on more responsibilities or move into a leadership role
- The company's focus on innovation and acquisitions may present new challenges and learning opportunities
ASSUMPTION: The Product Marketing Manager role offers a unique opportunity to work at the intersection of product, marketing, sales, and customer success, providing ample room for growth and learning.
🌍 Location & Work Environment
Office Type: Pushpay has offices in Redmond, WA, and Colorado Springs, CO, providing employees with a choice of work environments.
Office Location(s): 18300 Redmond Way, Suite 300, Redmond, WA 98052, US & 10807 New Allegiance Dr, Suite 300, Colorado Springs, CO 80921, US
Geographic Context:
- Redmond, WA: A suburb of Seattle, known for its tech industry and outdoor recreation opportunities
- Colorado Springs, CO: A city in the Colorado Front Range, offering a mix of urban and outdoor living
Work Schedule: Full-time (40 hours/week), with a hybrid work model (3 days in the office, 2 days remote)
ASSUMPTION: The office locations and work arrangement provide employees with flexibility and the opportunity to choose a work environment that suits their preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with hiring managers and team members
- Background check and reference check
- Final decision and offer
Key Assessment Areas:
- Product marketing experience and expertise
- Competitive analysis skills
- Collaboration and communication skills
- Problem-solving and project management skills
- Alignment with Pushpay's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, collaboration, and adaptability
- Research Pushpay's company culture and values to demonstrate your fit for the organization
ATS Keywords: Product Marketing, Go-To-Market Strategy, Competitive Analysis, Cross-Functional Collaboration, Marketing Campaigns, Enablement Assets, Sales Enablement, Customer Success, Marketing Leadership, B2B SaaS
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit with Pushpay's company values.
🛠️ Tools & Technologies
- Product marketing software (e.g., Asana, Trello, JIRA)
- Competitive enablement software (e.g., Klue)
- Creative software (e.g., Adobe Creative Suite, Canva)
- AI and automation tools
- Marketing automation platforms (e.g., Marketo, HubSpot)
ASSUMPTION: The ideal candidate will have experience with relevant product marketing, competitive analysis, and creative tools, as well as a willingness to learn and adapt to new technologies.
👔 Cultural Fit Considerations
Company Values:
- Bring people together
- Strengthen community, connection, and belonging
- Innovate and drive social good
- Collaborate and grow together
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Customer-centric and data-driven
- Adaptable and resilient
Self-Assessment Questions:
- How do you align with Pushpay's mission to bring people together and strengthen community, connection, and belonging?
- How comfortable are you working in a dynamic, fast-paced environment, and adapting to change?
- How do you approach collaborating with cross-functional teams, and ensuring that product value is clearly and consistently communicated across multiple channels?
ASSUMPTION: Pushpay's company values and work style require candidates who are passionate about driving social good, comfortable working in a dynamic environment, and skilled in cross-functional collaboration.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, requiring strong project management skills and the ability to juggle competing priorities
- Pushpay's focus on innovation and growth may present unique challenges and learning opportunities
- The hybrid work arrangement may require employees to balance working remotely and on-site effectively
- The role may involve working with diverse teams and stakeholders, requiring strong communication and collaboration skills
ASSUMPTION: The Product Marketing Manager role presents unique challenges and opportunities for growth and learning, requiring candidates with strong problem-solving skills and adaptability.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles, this position places a stronger emphasis on competitive analysis and enablement assets
- Pushpay's focus on driving social good and innovation sets it apart from other companies in the IT Services and IT Consulting industry
- This role offers a unique opportunity to work at the intersection of product, marketing, sales, and customer success, providing ample room for growth and learning
ASSUMPTION: The Product Marketing Manager role at Pushpay is unique in its focus on competitive analysis, enablement assets, and driving social good, providing candidates with a challenging and rewarding work environment.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new mobile engagement feature, including competitive analysis, messaging, and enablement assets
- Creating and maintaining competitive battle cards to enhance competitive enablement and support sales and customer success teams
- Collaborating with cross-functional teams to create high-impact marketing campaigns, including demand generation activities, in-product communication, social media, email marketing, and content marketing
ASSUMPTION: The projects listed are representative of the types of initiatives the Product Marketing Manager may work on, requiring strong project management skills, collaboration, and adaptability.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline for product launches and how the Product Marketing Manager role fits into that process?
- How does Pushpay support the professional development and growth of its employees?
- Can you provide an example of a successful go-to-market strategy executed by the Product Marketing team, and what made it successful?
- How does Pushpay approach competitive analysis, and how does the Product Marketing Manager role contribute to that process?
- What are the key priorities for the Product Marketing Manager role in the first 30, 60, and 90 days?
ASSUMPTION: Asking these questions will help you better understand the role's responsibilities, the company's culture, and the team's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, collaboration, and adaptability
- Research Pushpay's company culture and values to demonstrate your fit for the organization
- Follow up with the hiring manager within one week of your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
