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Product Marketing Manager

Pushpay
Full-time
On-site
Colorado Springs, Colorado, United States
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketing Manager

πŸ”Ή Company: Pushpay

πŸ”Ή Location: Redmond, WA & Colorado Springs, CO

πŸ”Ή Job Type: Hybrid (3 days in office, 2 days remote)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 29, 2025

πŸ”Ή Experience Level: Intermediate (2-5 years)

πŸ”Ή Remote Status: On-site with remote flexibility

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing go-to-market (GTM) plans for new products and features
  • Collaborating with cross-functional teams to create compelling product messaging and positioning
  • Conducting competitive research and analysis to inform marketing strategies
  • Creating and maintaining competitive battle cards to enhance competitive enablement
  • Supporting marketing campaigns, product partnerships, and integrations

ASSUMPTION: This role requires a strong understanding of product marketing, competitive analysis, and cross-functional collaboration. The ideal candidate will have experience in B2B SaaS and be comfortable working in a fast-paced, dynamic environment.

πŸ“‹ Key Responsibilities

βœ… Develop and execute go-to-market (GTM) strategies for new products and features

βœ… Collaborate with cross-functional teams to create compelling product messaging and positioning

βœ… Conduct ongoing competitive research and analysis to inform marketing strategies

βœ… Develop and maintain competitive battle cards to increase overall competitive enablement

βœ… Support high-impact marketing campaigns, including demand generation activities, in-product communication, social media, email marketing, and content marketing

βœ… Create and maintain enablement assets to support sales, customer success, and marketing partners

βœ… Partner with customer success and sales teams to identify and create effective strategies for targeted competitive campaigns and upsell and cross-sell initiatives

βœ… Act as the lead Product Marketing Manager in support of other marketing initiatives

ASSUMPTION: This role requires strong project management skills, the ability to juggle multiple projects, and a customer-centric approach.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in product marketing and other marketing functions, preferably in growing and dynamic B2B SaaS companies

Required Skills:

  • Proven experience in product marketing and other marketing functions
  • Strong project management skills
  • Excellent communication and collaboration skills
  • Customer-centric approach
  • Ability to work in a fast-paced, dynamic environment
  • Proficiency in using templates, creative software, AI, and other tools to produce high-quality customer-facing assets
  • Experience with competitive research and analysis, and competitive enablement software tools like Klue

Preferred Skills:

  • Experience working with AI and other tools to create customer-facing assets
  • Familiarity with the specific industry or market

ASSUMPTION: The ideal candidate will have a strong background in product marketing, competitive analysis, and cross-functional collaboration. Experience in B2B SaaS is highly preferred.

πŸ’° Compensation & Benefits

Salary Range: $89,402 - $111,724, depending on location

Benefits:

  • 100% employer-paid premiums for Medical HDHP Plan, Dental, and Vision for employee
  • 70% employer-paid premiums for Medical PPO Plan for employees, and Medical, Dental, and Vision for dependents
  • 401K match
  • Hybrid work model - 3 days in the office / 2 days remote each week
  • 12 paid Company Holidays
  • 2 paid Volunteer Time Off days
  • 15 days PTO, to start, increases with tenure and seniority
  • Paid parental and adoption leave

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is based on industry standards for a Product Marketing Manager role in the United States. The benefits listed are typical for a company of Pushpay's size and industry.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Pushpay operates in the IT Services and IT Consulting industry, focusing on innovative payment development, mobile payments, and mobile engagement.

Company Size: Pushpay is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment.

Founded: Pushpay was founded in 2011 and has since grown to support over 10,000 customers, processing over $15 billion in charitable giving.

Company Description:

  • Pushpay helps organizations and communities come together and stay connected through its suite of mobile apps, management software, and giving technology
  • The company is committed to driving social good and has seen significant growth, including recent acquisitions
  • Pushpay is known for its innovative payment development and world-class mobile engagement solutions

Company Specialties:

  • Innovative payment development
  • Mobile payments
  • World's fastest secure mobile payment pathway
  • Mobile engagement

Company Website: Pushpay

ASSUMPTION: Pushpay's focus on innovation, growth, and driving social good creates an exciting and challenging work environment for its employees.

πŸ“Š Role Analysis

Career Level: The Product Marketing Manager role is an intermediate-level position, requiring 2-5 years of experience in product marketing and other marketing functions.

Reporting Structure: This role reports directly to the Director of Product Marketing and collaborates with various teams, including product, marketing, sales, and customer success.

Work Arrangement: The role follows a hybrid work model, with employees working 3 days in the office and 2 days remotely each week.

Growth Opportunities:

  • As Pushpay continues to grow, there may be opportunities for the Product Marketing Manager to take on more responsibilities or move into a leadership role
  • The company's focus on innovation and acquisitions may present new challenges and learning opportunities

ASSUMPTION: The Product Marketing Manager role offers a unique opportunity to work at the intersection of product, marketing, sales, and customer success, providing ample room for growth and learning.

🌍 Location & Work Environment

Office Type: Pushpay has offices in Redmond, WA, and Colorado Springs, CO, providing employees with a choice of work environments.

Office Location(s): 18300 Redmond Way, Suite 300, Redmond, WA 98052, US & 10807 New Allegiance Dr, Suite 300, Colorado Springs, CO 80921, US

Geographic Context:

  • Redmond, WA: A suburb of Seattle, known for its tech industry and outdoor recreation opportunities
  • Colorado Springs, CO: A city in the Colorado Front Range, offering a mix of urban and outdoor living

Work Schedule: Full-time (40 hours/week), with a hybrid work model (3 days in the office, 2 days remote)

ASSUMPTION: The office locations and work arrangement provide employees with flexibility and the opportunity to choose a work environment that suits their preferences.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-depth interviews with hiring managers and team members
  • Background check and reference check
  • Final decision and offer

Key Assessment Areas:

  • Product marketing experience and expertise
  • Competitive analysis skills
  • Collaboration and communication skills
  • Problem-solving and project management skills
  • Alignment with Pushpay's company culture and values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills, collaboration, and adaptability
  • Research Pushpay's company culture and values to demonstrate your fit for the organization

ATS Keywords: Product Marketing, Go-To-Market Strategy, Competitive Analysis, Cross-Functional Collaboration, Marketing Campaigns, Enablement Assets, Sales Enablement, Customer Success, Marketing Leadership, B2B SaaS

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit with Pushpay's company values.

πŸ› οΈ Tools & Technologies

  • Product marketing software (e.g., Asana, Trello, JIRA)
  • Competitive enablement software (e.g., Klue)
  • Creative software (e.g., Adobe Creative Suite, Canva)
  • AI and automation tools
  • Marketing automation platforms (e.g., Marketo, HubSpot)

ASSUMPTION: The ideal candidate will have experience with relevant product marketing, competitive analysis, and creative tools, as well as a willingness to learn and adapt to new technologies.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Bring people together
  • Strengthen community, connection, and belonging
  • Innovate and drive social good
  • Collaborate and grow together

Work Style:

  • Dynamic and fast-paced
  • Collaborative and cross-functional
  • Customer-centric and data-driven
  • Adaptable and resilient

Self-Assessment Questions:

  • How do you align with Pushpay's mission to bring people together and strengthen community, connection, and belonging?
  • How comfortable are you working in a dynamic, fast-paced environment, and adapting to change?
  • How do you approach collaborating with cross-functional teams, and ensuring that product value is clearly and consistently communicated across multiple channels?

ASSUMPTION: Pushpay's company values and work style require candidates who are passionate about driving social good, comfortable working in a dynamic environment, and skilled in cross-functional collaboration.

⚠️ Potential Challenges

  • The role may require working on multiple projects simultaneously, requiring strong project management skills and the ability to juggle competing priorities
  • Pushpay's focus on innovation and growth may present unique challenges and learning opportunities
  • The hybrid work arrangement may require employees to balance working remotely and on-site effectively
  • The role may involve working with diverse teams and stakeholders, requiring strong communication and collaboration skills

ASSUMPTION: The Product Marketing Manager role presents unique challenges and opportunities for growth and learning, requiring candidates with strong problem-solving skills and adaptability.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Product Marketing Manager roles, this position places a stronger emphasis on competitive analysis and enablement assets
  • Pushpay's focus on driving social good and innovation sets it apart from other companies in the IT Services and IT Consulting industry
  • This role offers a unique opportunity to work at the intersection of product, marketing, sales, and customer success, providing ample room for growth and learning

ASSUMPTION: The Product Marketing Manager role at Pushpay is unique in its focus on competitive analysis, enablement assets, and driving social good, providing candidates with a challenging and rewarding work environment.

πŸ“ Sample Projects

  • Developing and executing a go-to-market strategy for a new mobile engagement feature, including competitive analysis, messaging, and enablement assets
  • Creating and maintaining competitive battle cards to enhance competitive enablement and support sales and customer success teams
  • Collaborating with cross-functional teams to create high-impact marketing campaigns, including demand generation activities, in-product communication, social media, email marketing, and content marketing

ASSUMPTION: The projects listed are representative of the types of initiatives the Product Marketing Manager may work on, requiring strong project management skills, collaboration, and adaptability.

❓ Key Questions to Ask During Interview

  • Can you describe the typical timeline for product launches and how the Product Marketing Manager role fits into that process?
  • How does Pushpay support the professional development and growth of its employees?
  • Can you provide an example of a successful go-to-market strategy executed by the Product Marketing team, and what made it successful?
  • How does Pushpay approach competitive analysis, and how does the Product Marketing Manager role contribute to that process?
  • What are the key priorities for the Product Marketing Manager role in the first 30, 60, and 90 days?

ASSUMPTION: Asking these questions will help you better understand the role's responsibilities, the company's culture, and the team's priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills, collaboration, and adaptability
  • Research Pushpay's company culture and values to demonstrate your fit for the organization
  • Follow up with the hiring manager within one week of your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.