📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Thales
🔹 Location: Irvine, California, United States
🔹 Job Type: Hybrid
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing product line evolution and commercial performance
- Conducting market analysis and competitive intelligence
- Collaborating with cross-functional teams for product success
- Developing go-to-market strategies and sales materials
ASSUMPTION: This role requires a strong understanding of market trends, customer needs, and competitive landscapes to drive product success.
📋 Key Responsibilities
✅ Lead analysis of market trends, customer needs, and competition to define product strategy
✅ Define and manage the delivery of marketing and sales kits, including presentations, proposals, and pricing targets
✅ Act as a thought leader internally and externally, supporting sales teams and representing Thales at industry events
✅ Develop and refine pricing strategies based on market needs, competitive analysis, and Total Value of Operations (TVO) analysis
✅ Build strong relationships across the organization to drive product awareness and alignment
✅ Plan and monitor new product launches, and study metrics to improve support
ASSUMPTION: This role requires strong analytical, communication, and interpersonal skills to succeed in a dynamic, cross-functional environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, General Business, Entrepreneurship, STEM, or related field
Experience: 5-8 years of relevant work experience in product marketing or management, or HS diploma with a minimum of 15 years of relevant work experience
Required Skills:
- Solid experience in product marketing and/or product management in telecommunications, media, digital services, or inflight entertainment and communications
- Strong analytical ability with proficiency in pricing, ROI, TCO, TVO analysis, market analysis, and competitive intelligence
- Excellent interpersonal and communication skills
Preferred Skills:
- Experience with pricing software or tools
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in product marketing, market analysis, and pricing strategies will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,425.90 - $223,648.10 USD Annual (Total Target Compensation)
Benefits:
- Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance
- Retirement Savings Plan with company contribution and match, no vesting period
- Company paid holidays and Paid Time Off
- Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program
Working Hours: Core business hours Monday-Friday, may be required to work outside core business hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. Actual compensation may vary based on factors such as internal equity, annual salary budget, and the company's internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Thales operates in the IT Services and IT Consulting industry, focusing on advanced technologies for defence, aerospace, security, and digital identity solutions
Company Size: Thales is a large organization with over 10,000 employees, providing ample opportunities for collaboration and growth
Founded: Thales was founded in 1893 and has since grown into a global leader in its industries
Company Description:
- Thales is a global leader in advanced technologies, specialized in three business domains: Defence & Security, Aeronautics & Space, and Cybersecurity & Digital identity
- The Group invests close to €4 billion a year in Research & Development, particularly in key innovation areas such as AI, cybersecurity, quantum technologies, cloud technologies, and 6G
- Thales has close to 81,000 employees in 68 countries and generated sales of €18.4 billion in 2023
Company Specialties:
- Aerospace
- Defence
- Security
- Space
- Cybersecurity & Digital identity
- Big Data
- IoT
- Connectivity
- Artificial Intelligence
- Digital
- Systems
- and Software
Company Website: http://www.thalesgroup.com/
ASSUMPTION: Thales' extensive experience and global presence provide a strong foundation for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for experienced professionals looking to advance their careers in product marketing or management
Reporting Structure: The Product Marketing Manager reports to the Head of Product Marketing and works closely with cross-functional teams, including Strategy, Business Development, Customer Success, and Product Delivery
Work Arrangement: This is a hybrid role, requiring on-site presence at the Irvine, CA office and the possibility of remote work
Growth Opportunities:
- Potential career progression into senior product marketing roles or management positions
- Expansion of skills and knowledge through collaboration with diverse teams and projects
- Opportunities to work on cutting-edge technologies and innovative solutions
ASSUMPTION: This role offers significant growth potential for the right candidate, given Thales' global presence and diverse business domains.
🌍 Location & Work Environment
Office Type: Thales' Irvine office is a modern, collaborative workspace
Office Location(s): Irvine, California, United States
Geographic Context:
- Irvine is located in Southern California, offering a mild Mediterranean climate and a high quality of life
- The area is known for its strong tech industry, providing ample networking and professional development opportunities
- Irvine is conveniently located near major transportation hubs, making it easily accessible
Work Schedule: Core business hours Monday-Friday, with the possibility of working outside core business hours as needed
ASSUMPTION: The Irvine office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- On-site or virtual interview with the hiring manager and potential team members
- Final interview with senior leadership
Key Assessment Areas:
- Market analysis and competitive intelligence skills
- Product marketing and go-to-market strategy development
- Communication and interpersonal skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and past achievements
- Research Thales' products, markets, and competitors to demonstrate your understanding of the role and industry
ATS Keywords: Product Marketing, Product Management, Market Analysis, Competitive Intelligence, Pricing Strategy, ROI Analysis, TCO Analysis, Total Value of Operations, Customer Success, Sales Support, Communication Skills, Interpersonal Skills, Analytical Ability, Marketing Material Development, Market Trends Analysis, Segmentation
ASSUMPTION: Thales' interview process is designed to assess candidates' skills, experiences, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Market research and analysis tools (e.g., Gartner, Forrester, IDC)
- Pricing software or tools (e.g., Vendavo, Prisync, Zilliant)
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Product management software (e.g., Asana, JIRA, Trello)
ASSUMPTION: Familiarity with relevant tools and technologies is beneficial but not always required, as Thales provides training and support for new hires.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Sustainability
- Integrity
- Excellence
Work Style:
- Collaborative and cross-functional teamwork
- Agile and adaptable approach to change
- Focus on results and continuous improvement
- Strong commitment to diversity, equity, and inclusion
Self-Assessment Questions:
- How do you align with Thales' values and work style?
- How do you approach working in a collaborative, cross-functional team environment?
- How do you adapt to change and prioritize results in a dynamic work environment?
ASSUMPTION: Thales values a diverse and inclusive work environment, and candidates who demonstrate a strong cultural fit will be most successful in the organization.
⚠️ Potential Challenges
- Managing multiple products and priorities simultaneously
- Keeping up with rapid market changes and competitive landscapes
- Balancing strategic thinking with tactical execution
- Navigating a large, global organization with diverse business domains
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Product Manager: Both roles focus on product success, but the Product Marketing Manager has a stronger external focus on market analysis and customer needs, while the Product Manager is more internally focused on product development and delivery
- Industry-specific context: Thales operates in highly competitive, global markets, requiring a deep understanding of market trends, customer needs, and competitive landscapes
- Career path comparison: This role can serve as a stepping stone to senior product marketing roles or management positions within Thales or other organizations
ASSUMPTION: Understanding the differences between similar roles and the industry-specific context is crucial for candidates to assess their fit for this position.
📝 Sample Projects
- Conducting a comprehensive market analysis and competitive intelligence report for a new product launch
- Developing a go-to-market strategy and sales materials for an existing product line
- Refining pricing strategies based on market needs, competitive analysis, and TVO analysis for a portfolio of products
ASSUMPTION: These sample projects provide insight into the day-to-day responsibilities and deliverables of the Product Marketing Manager role at Thales.
❓ Key Questions to Ask During Interview
- How does this role support Thales' overall business strategy and growth objectives?
- What are the key priorities for this role in the first 90 days?
- How does the Product Marketing team collaborate with other departments, such as Product Delivery and Customer Success?
- What opportunities are there for professional development and growth within Thales?
- How does Thales support work-life balance for its employees?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the organization and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and past achievements
- Research Thales' products, markets, and competitors to demonstrate your understanding of the role and industry
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
