Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: SHIELD

🔹 Location: Singapore, Singapore

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and managing go-to-market strategies for SHIELD’s solutions
• Creating and driving market positioning and product messaging
• Collaborating with internal teams to produce impactful marketing assets and support product launches
• Serving as the primary liaison between marketing and product teams
• Generating thought leadership content and engaging customers at trade shows and events

ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing and the ability to work effectively with cross-functional teams in a fast-paced, high-growth environment.

📋 Key Responsibilities

✅ Developing and managing comprehensive product marketing plans from concept to launch

✅ Collaborating with internal teams to deliver Go-To-Market support and create sales enablement materials

✅ Serving as the primary liaison between marketing and product teams to communicate product roadmaps and launches

✅ Leading customer engagement and generating thought leadership content at trade shows and events

✅ Collaborating with global teams on market positioning and creating localised marketing materials

✅ Keeping updated on industry and market trends through research and analysis

✅ Being the subject matter expert for website content and ensuring all product information is up-to-date

✅ Writing thought leadership content for various marketing channels

ASSUMPTION: This role requires a high level of initiative, strong project management skills, and the ability to juggle multiple priorities effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field

Experience: At least 5 years of product marketing experience, preferably in B2B SaaS

Required Skills:

• Excellent written and verbal communication skills
• Strong project management skills with sharp attention to detail
• Performance-driven mindset with adaptability to thrive in high-growth environments
• Strong interpersonal and collaboration skills to work cross-functionally and influence stakeholders
• Willingness to travel internationally for company events and industry engagements

Preferred Skills:

• Experience with marketing automation tools
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the software development industry and a strong understanding of fraud intelligence platforms will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Product Marketing Manager role in Singapore with 5-10 years of experience, the estimated salary range is SGD 80,000 - 120,000 per annum. This range may vary depending on the candidate's skills, experience, and qualifications.

Benefits:

• Health insurance
• Retirement benefits
• Employee stock options
• Flexible work arrangements

Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional work on weekends may be required to support events and trade shows.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's negotiation skills and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: SHIELD operates in the software development industry, specifically focusing on device-first fraud intelligence platforms to help digital businesses eliminate fake accounts and stop fraudulent activity.

Company Size: SHIELD is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.

Founded: SHIELD was founded in 2008 and has since grown to become a trusted provider for global unicorns like inDrive, Alibaba, Swiggy, Meesho, TrueMoney, and more.

Company Description:

• SHIELD is a device-first fraud intelligence platform that helps digital businesses worldwide eliminate fake accounts and stop all fraudulent activity.
• Powered by SHIELD AI, the company identifies the root of fraud using the global standard for device identification (SHIELD Device ID) and actionable fraud intelligence.
• SHIELD is trusted by global unicorns and has offices in San Francisco, London, Berlin, Jakarta, Bengaluru, Beijing, and Singapore.

Company Specialties:

• Device-first fraud intelligence
• Actionable fraud intelligence
• Global standard for device identification

Company Website: shield.com

ASSUMPTION: SHIELD's focus on fraud intelligence and commitment to helping digital businesses build trust makes it an attractive employer for candidates interested in the cybersecurity and software development industries.

📊 Role Analysis

Career Level: This role is a mid-level position within the marketing department, reporting directly to the Head of Marketing.

Reporting Structure: The Product Marketing Manager will report to the Head of Marketing and collaborate with various internal teams, including Product, Sales, and Content.

Work Arrangement: This is an on-site position with a standard workweek of 40 hours. Occasional travel may be required for company events and industry engagements.

Growth Opportunities:

• As SHIELD continues to grow, there may be opportunities for the Product Marketing Manager to take on more responsibilities or move into a leadership role.
• Candidates with strong performance and a desire to learn and grow within the company may have opportunities to expand their skills and advance their careers.

ASSUMPTION: The growth opportunities for this role will depend on the company's expansion and the candidate's ability to demonstrate strong performance and leadership potential.

🌍 Location & Work Environment

Office Type: SHIELD's Singapore office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Singapore, Singapore

Geographic Context:

• Singapore is a global hub for technology and innovation, making it an ideal location for a company focused on fraud intelligence.
• The city-state's multicultural environment and strong business ecosystem provide ample opportunities for networking and professional growth.
• Singapore's strategic location in Southeast Asia allows for easy access to other major markets in the region.

Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 6:00 PM. Flexible work arrangements may be available, depending on the role and team requirements.

ASSUMPTION: The work environment at SHIELD's Singapore office is dynamic and collaborative, with a strong emphasis on innovation and continuous learning.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the Head of Marketing
• Final interview with the CEO or another senior leader
• Background check and reference check

Key Assessment Areas:

• Product marketing experience and skills
• Communication and presentation abilities
• Problem-solving and analytical thinking
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills.
• Prepare for behavioral and situational interview questions that focus on your problem-solving abilities, communication skills, and adaptability.
• Research SHIELD's products, industry, and competitors to demonstrate your understanding of the market and the company's offerings.

ATS Keywords: Product Marketing, Go-To-Market Strategies, Market Positioning, Sales Enablement, Content Development, Project Management, Communication Skills, Collaboration, Research, Thought Leadership, Customer Engagement, Technical Writing, Adaptability, Interpersonal Skills, Attention to Detail, Performance-Driven

ASSUMPTION: The application process for this role may vary depending on the number of applicants and the company's hiring needs. Candidates should be prepared for a thorough and competitive interview process.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Customer-centricity
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on results and continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in fast-paced, high-growth environments?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong desire to learn and grow within the company?

ASSUMPTION: Candidates who are adaptable, results-driven, and comfortable working in a dynamic and collaborative environment will be well-suited to SHIELD's company culture.

⚠️ Potential Challenges

• The fast-paced and high-growth nature of the company may present challenges in terms of managing multiple priorities and adapting to change.
• The competitive landscape in the software development industry may require the Product Marketing Manager to continuously innovate and differentiate SHIELD's offerings.
• Occasional travel may be required for company events and industry engagements, which could disrupt the candidate's personal schedule.
• The work environment may be intense and demanding, requiring strong project management skills and the ability to juggle multiple priorities effectively.

ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and work effectively in a fast-paced and dynamic environment.

📈 Similar Roles Comparison

• Product Marketing Manager roles in other software development companies may have similar responsibilities but differ in terms of the specific products, industry focus, and company culture.
• Candidates with experience in B2B SaaS product marketing may find the skills and responsibilities for this role to be similar to those in other companies in the industry.
• Career progression in this role may involve moving into a leadership position within the marketing department or transitioning into a related role, such as a Marketing Director or Chief Marketing Officer.

ASSUMPTION: Candidates should research similar roles in other companies to better understand the market and the specific requirements for the Product Marketing Manager position at SHIELD.

📝 Sample Projects

• Developing a comprehensive go-to-market strategy for a new fraud intelligence product
• Creating a sales enablement presentation to educate the sales team on the features and benefits of SHIELD's solutions
• Writing a thought leadership article on the latest trends in fraud intelligence and how SHIELD is addressing them

ASSUMPTION: The specific projects for this role may vary depending on the company's product roadmap, market needs, and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role will contribute to its success?
• How does SHIELD differentiate its fraud intelligence solutions from those of its competitors?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does SHIELD support the professional growth and development of its employees?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy lifestyle?

ASSUMPTION: Candidates should ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and their understanding of the company's products, industry, and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills.
• Prepare for behavioral and situational interview questions that focus on your problem-solving abilities, communication skills, and adaptability.
• Research SHIELD's products, industry, and competitors to demonstrate your understanding of the market and the company's offerings.
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.