Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Hightouch

🔹 Location: New York, United States (Remote OK)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for new product launches
• Conducting user research to identify market gaps and customer needs
• Creating and maintaining website messaging, customer case studies, and sales enablement materials
• Collaborating cross-functionally with marketing, sales, partnerships, and product teams
• Evangelizing Hightouch at field events, customer engagements, and webinars

ASSUMPTION: This role requires a strong understanding of both marketing and product management, with a focus on enterprise B2B SaaS companies.

📋 Key Responsibilities

✅ Define differentiating positioning for products and solutions across various personas

✅ Run point on cross-functional launches across marketing, sales, and product

✅ Conduct user research to identify gaps in the market for product offerings

✅ Create, maintain, and improve website messaging, customer case studies, and sales enablement materials

✅ Help internal teams and product evangelists craft messaging and sequences that align with customer value

✅ Externally evangelize Hightouch at field events, customer engagements, and webinars

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience in developing and executing go-to-market strategies for new product launches

Required Skills:

• GTM Skills: Proven experience in developing and executing go-to-market strategies for new product launches
• Technical Product Positioning: Ability to understand and clearly articulate the technical aspects and benefits of products to both technical and non-technical audiences
• Market and User Research: Strong background in conducting market research and user interviews to identify customer needs, market trends, and competitive landscape
• Competitive Analysis: Skilled in analyzing competitors' products, strategies, and market positioning to inform product development and marketing strategies
• Strategic Thinking: Ability to think strategically and analytically about business, product, and marketing challenges and to create actionable insights and plans
• Storytelling: Proficient in turning complex, technology-heavy topics into digestible, compelling stories that resonate with target audiences
• Communication Skills: Excellent written and verbal communication skills, with a talent for crafting clear, persuasive messaging
• Experience in Enterprise B2B SaaS companies: Prior experience in product marketing within B2B, ideally at companies that are selling to the enterprise

Preferred Skills:

• +3 years of experience with Martech, Data or AI Product GTM: Proven track record of successfully bringing marketing technology, data or artificial intelligence products to market.
• Lifecycle Marketing Knowledge: Familiarity with lifecycle marketing strategies, personalization tools, and customer engagement platforms like Salesforce, HubSpot, or Iterable.
• Partner Marketing Expertise: Experience building strategic partnerships and marketing within ecosystems, such as Snowflake, Salesforce, or other martech platforms.
• Startup Experience: Previous experience working in a startup environment, demonstrating the ability to adapt quickly and thrive in a fast-paced setting while wearing many hats.

ASSUMPTION: While not explicitly stated, it's assumed that candidates should have a strong understanding of marketing and product management principles, as well as the ability to work effectively in a fast-paced, startup environment.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Product Marketing Manager with 2-5 years of experience in the New York area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO
• Flexible work hours and remote work options
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 51-200 employees (Mid-size)

Founded: 2020 (Based on LinkedIn profile)

Company Description:

• Hightouch is a data and AI platform for marketing and personalization, empowering businesses to find insights, run campaigns, and build AI agents with all of their data.
• The company pioneered the Composable Customer Data Platform (CDP), which allows businesses to use their own data warehouse to collect, prepare, and activate customer data for marketing personalization and business operations.
• Hightouch's new AI Decisioning platform enables marketers to set goals and guardrails that AI agents can use to personalize 1:1 customer interactions.

Company Specialties:

• Customer Data Platform (CDP)
• AI Decisioning
• Marketing Personalization

Company Website: http://www.hightouch.com

ASSUMPTION: Hightouch is a mid-size company with a focus on data and AI-driven marketing solutions. They prioritize making a meaningful impact for their customers and fostering a compassionate and kind work environment.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including marketing, sales, partnerships, and product.

Work Arrangement: Remote OK, with flexible hours and the option to work remotely full-time.

Growth Opportunities:

• As Hightouch continues to grow, there may be opportunities for this role to expand its scope or take on additional responsibilities.
• The company values internal mobility and may provide opportunities for candidates to explore different roles or career paths within the organization.

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding company.

🌍 Location & Work Environment

Office Type: Remote-first, with the option to work from the company's headquarters in San Francisco or other office locations.

Office Location(s): San Francisco, CA, US

Geographic Context:

• New York, United States: The role is based in New York but can be performed remotely, allowing for a flexible work arrangement.
• San Francisco, California, United States: Hightouch's headquarters is located in San Francisco, providing an opportunity for in-person collaboration and networking.

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely

ASSUMPTION: The remote work option provides flexibility and work-life balance, while the opportunity to work from the company's headquarters allows for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study presentation
• Final interview with the team

Key Assessment Areas:

• Marketing and product management skills
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with go-to-market strategies, user research, and competitive analysis.
• Demonstrate your ability to articulate complex, technical topics to diverse audiences.
• Showcase your strategic thinking and problem-solving skills through examples from your past experiences.

ATS Keywords: Go-to-market strategy, user research, competitive analysis, strategic thinking, storytelling, enterprise B2B SaaS, product marketing

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their skills and experience through their application materials and interviews.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Data visualization tools (e.g., Tableau, Looker)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used by Hightouch may vary, and candidates should be prepared to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Empower everyone to take action on their data
• Move quickly and efficiently
• Treat each other with compassion and kindness

Work Style:

• Collaborative and cross-functional
• Fast-paced and dynamic
• Focused on making a meaningful impact for customers

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with both technical and non-technical stakeholders?
• Do you share Hightouch's commitment to empowering customers to take action on their data?

ASSUMPTION: Candidates should assess their fit with Hightouch's company values and work style to ensure a successful and fulfilling work experience.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require adaptability and the ability to manage multiple priorities simultaneously.
• Collaborating with cross-functional teams may require strong communication and project management skills.
• Articulating complex, technical topics to diverse audiences may present a challenge for some candidates.
• Competing with other candidates for this role may require a strong application and interview performance.

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development within the role.

📈 Similar Roles Comparison

• Product Marketing Manager (Hightouch) vs. Product Marketing Manager (Other Companies): This role may differ from similar roles at other companies in its focus on data and AI-driven marketing solutions and its commitment to empowering customers to take action on their data.
• Industry-specific context: Hightouch operates in the software development industry, with a focus on data and AI-driven marketing solutions. This role may differ from similar roles in other industries in its emphasis on technical product positioning and competitive analysis.
• Career path comparison: This role may provide opportunities for professional growth and development within Hightouch, as the company continues to expand and offer new career paths.

ASSUMPTION: Candidates should research Hightouch's unique offerings and company culture to understand how this role may differ from similar roles at other companies.

📝 Sample Projects

• Developing a go-to-market strategy for a new AI-driven marketing product
• Conducting user research to identify gaps in the market for a data and AI platform
• Creating customer case studies and sales enablement materials to showcase the value of Hightouch's offerings

ASSUMPTION: These sample projects provide a sense of the types of initiatives a Product Marketing Manager at Hightouch might work on, but the specific projects may vary based on the company's priorities and the role's evolution over time.

❓ Key Questions to Ask During Interview

• Can you describe the typical go-to-market process for a new product at Hightouch?
• How does the Product Marketing team collaborate with other departments, such as Sales and Product?
• What are the most important qualities for someone to succeed in this role at Hightouch?
• How does Hightouch support the professional development and growth of its employees?
• What is the work environment like at Hightouch's headquarters in San Francisco?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the work environment at Hightouch.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for your interview by researching Hightouch's unique offerings and company culture.
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.