📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Tastewise
🔹 Location: New York, NY, United States
🔹 Job Type: Full-time
🔹 Category: Technology, Information and Internet
🔹 Date Posted: 2025-06-04
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2-3 days a week in NYC office)
🚀 Job Overview
Key aspects of this role include:
- Deeply understanding the product and its features to become the go-to expert for internal teams.
- Translating technical functionality into clear, benefit-driven messaging for various audiences.
- Owning product positioning and messaging frameworks, tailoring value propositions by segment, persona, and market context.
- Actively supporting the sales process by joining strategic customer calls and accelerating deal velocity.
- Collaborating cross-functionally with product, sales, and GTM teams to align on roadmap priorities, launch timing, and customer value delivery.
ASSUMPTION: This role requires a strong understanding of B2B SaaS products and a proven ability to operate in a fast-paced, dynamic environment. Candidates should have experience in startup environments and be comfortable working in a hybrid setting.
📋 Key Responsibilities
✅ Deeply understand the product, its features, technical capabilities, use cases, and customer value.
✅ Translate technical functionality into clear, benefit-driven messaging that resonates across audiences.
✅ Own product positioning and messaging frameworks, tailoring value propositions by segment, persona, and market context.
✅ Actively support the sales process by joining strategic customer calls, helping to articulate product value, address objections, and accelerate deal velocity.
✅ Collaborate cross-functionally with product, sales, and GTM teams to align on roadmap priorities, launch timing, and customer value delivery.
✅ Create and maintain high-impact enablement assets, including sales decks, one-pagers, battlecards, product briefs, and internal FAQs.
✅ Enable internal teams through structured training on product capabilities, use cases, and competitive differentiation.
✅ Conduct ongoing market and competitor analysis to identify product gaps, technical differentiators, and opportunities for positioning refinement.
✅ Lead go-to-market strategy for new products and features, including messaging rollout, launch toolkits, and post-launch performance tracking.
ASSUMPTION: This role requires strong analytical skills, excellent communication skills, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in marketing roles within B2B SaaS companies
Required Skills:
- Proven ability to operate in a fast-paced, dynamic, and results-driven environment
- Strong storytelling skills to articulate value propositions clearly to various B2B stakeholders, including decision-makers and technical audiences
- Demonstrated success in developing high-quality marketing assets across digital, content, and product marketing channels
- Excellent analytical capabilities with experience in setting KPIs, measuring campaign effectiveness, and driving data-based decisions
- Strong market research and competitive analysis skills to identify trends, customer pain points, and growth opportunities in B2B tech landscapes
Preferred Skills:
- Experience with AI or data-driven products
- Familiarity with the food and beverage industry
ASSUMPTION: Candidates with experience in high-growth or early-stage startups and a passion for food will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $140,000 per year (base salary ranges are determined by multiple factors unique to each candidate, including skills and local market benchmarks. If your expectations are outside this range, we encourage you to apply still.)
Benefits:
- Hybrid environment (2-3 days a week in NYC office)
- Equity options
- Medical, Dental, and Vision Benefits (individual plan 100% covered)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager role in New York City. Benefits are subject to change and may vary based on the candidate's location.
📌 Applicant Insights
🔍 Company Context
Industry: Tastewise operates in the technology, information, and internet industry, focusing on AI-powered consumer data platforms for the food and beverage industry.
Company Size: Tastewise has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Tastewise was founded in 2017, making it a relatively young and innovative company.
Company Description:
- Tastewise is an AI platform that empowers food and beverage brands to create, market, and sell their products faster and more successfully by providing insights from billions of data points.
- The company works with major brands like Nestle, Pepsi, and Campbell’s to drive success in the $10 trillion food and beverage industry.
- Tastewise offers a hybrid work environment, combining remote work with in-office collaboration.
Company Specialties:
- AI-powered consumer data platform
- Product strategy and marketing
- Food and beverage industry insights
- Data-driven decision-making
Company Website: https://www.tastewise.io
ASSUMPTION: Tastewise is a dynamic and innovative company that offers opportunities for growth and impact in the rapidly evolving food and beverage industry.
📊 Role Analysis
Career Level: This role is suitable for experienced marketing professionals looking to advance their careers in a fast-paced, dynamic environment.
Reporting Structure: The Product Marketing Manager will collaborate with cross-functional teams, including product, sales, and GTM teams, to align on roadmap priorities, launch timing, and customer value delivery.
Work Arrangement: This role offers a hybrid work arrangement, with 2-3 days a week in the NYC office and the remainder of the time working remotely.
Growth Opportunities:
- Working closely with cross-functional teams to gain exposure to various aspects of the business
- Contributing to the development of high-impact marketing assets and enablement materials
- Gaining experience in AI and data-driven products, as well as the food and beverage industry
ASSUMPTION: This role offers opportunities for professional growth and development in a fast-paced, dynamic environment.
🌍 Location & Work Environment
Office Type: Tastewise offers a hybrid work environment, with 2-3 days a week in the NYC office and the remainder of the time working remotely.
Office Location(s): New York, NY, United States
Geographic Context:
- The role is based in New York City, a major hub for the technology and food and beverage industries.
- New York City offers a diverse and vibrant culture, with numerous opportunities for networking and professional development.
- The city is home to many major food and beverage brands, providing ample opportunities for collaboration and growth.
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely for part of the week.
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote work, providing flexibility and a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager to discuss the role and the candidate's fit
- Case study or project presentation to demonstrate the candidate's skills and thought process
- Final interview with key stakeholders to discuss the candidate's fit within the team and the company
Key Assessment Areas:
- Understanding of the product and its features
- Ability to translate technical functionality into clear, benefit-driven messaging
- Collaboration and communication skills
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in B2B SaaS marketing and startup environments
- Demonstrate a passion for food and a strong understanding of the food and beverage industry
- Showcase strong analytical skills and the ability to translate data into actionable insights
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
ATS Keywords: Product Marketing, B2B SaaS, Consumer Understanding, User Knowledge, Sales Support, Market Analysis, Competitive Analysis, Storytelling, Analytical Capabilities, Digital Marketing, Content Marketing, Product Positioning, Go-to-Market Strategy, Training, Collaboration, High-Impact Assets, Value Proposition
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- AI-powered consumer data platform
- Marketing automation tools (e.g., HubSpot, Marketo)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary based on the candidate's role and the company's needs.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Data-driven decision-making
- Customer-centricity
Work Style:
- Fast-paced and dynamic
- Results-driven and focused on achieving goals
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong passion for food and the food and beverage industry?
- Are you able to translate technical functionality into clear, benefit-driven messaging for various audiences?
ASSUMPTION: Candidates who are adaptable, collaborative, and passionate about food will be well-suited for this role and the company's culture.
⚠️ Potential Challenges
- The role requires a strong understanding of both B2B SaaS products and the food and beverage industry, which may present a learning curve for candidates without prior experience in these areas.
- The fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or predictable work environment.
- The hybrid work arrangement may require candidates to be self-motivated and disciplined when working remotely.
- The role may involve working with multiple stakeholders, including technical teams and decision-makers, which can be challenging for candidates who struggle with communication or collaboration.
ASSUMPTION: Candidates who are adaptable, collaborative, and comfortable working in a fast-paced, dynamic environment will be well-suited for this role and its potential challenges.
📈 Similar Roles Comparison
- This role is similar to other Product Marketing Manager roles in B2B SaaS companies, but with a focus on the food and beverage industry and AI-powered consumer data platforms.
- Candidates with experience in B2B SaaS marketing and a passion for food will find this role particularly appealing.
- This role offers opportunities for growth and development in a fast-paced, dynamic environment, with exposure to various aspects of the business.
ASSUMPTION: This role is well-suited for experienced marketing professionals looking to advance their careers in a fast-paced, dynamic environment with a focus on the food and beverage industry and AI-powered consumer data platforms.
📝 Sample Projects
- Developing a go-to-market strategy for a new AI-powered consumer data product, including messaging rollout, launch toolkits, and post-launch performance tracking
- Creating high-impact enablement assets, such as sales decks, one-pagers, battlecards, product briefs, and internal FAQs, to support the sales process and internal training
- Conducting market and competitor analysis to identify product gaps, technical differentiators, and opportunities for positioning refinement, and using these insights to inform product development and marketing strategies
ASSUMPTION: These sample projects are illustrative of the types of tasks and responsibilities that may be required for this role, but the specific projects and priorities may vary based on the company's needs and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role fits into the overall marketing strategy?
- How does the company support the professional development and growth of its employees?
- Can you provide examples of how the company's values are reflected in its day-to-day operations and decision-making processes?
- How does the company measure the success of its marketing efforts, and how will my performance be evaluated in this role?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and its culture, as well as to assess the candidate's fit for the position and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit for this specific role and company, highlighting your relevant experience in B2B SaaS marketing and your passion for food
- Prepare for interviews by researching the company and its products, as well as by practicing your responses to common marketing and behavioral interview questions
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
- If you are selected for the final round, be prepared to present a case study or project that demonstrates your skills and thought process in product marketing
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
