📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Sanoma Learning
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Full-Time, Hybrid (2 days in-office, 3 days remote)
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Independently planning, executing, and analyzing the effectiveness of online and offline marketing campaigns.
- Collaborating with Business Managers to co-create marketing strategies for key markets and customer segments.
- Coordinating cross-functional teams and external agencies to deliver projects on time and within budget.
- Monitoring campaign results and optimizing actions based on data insights.
ASSUMPTION: This role requires a high level of self-organization, strong analytical skills, and the ability to work effectively in a dynamic, cross-functional environment.
📋 Key Responsibilities
✅ Independently planning, executing, and analyzing the effectiveness of online and offline marketing campaigns, including social media, email marketing, lead generation, and content creation.
✅ Collaborating with Business Managers to co-create marketing strategies for key markets and customer segments.
✅ Coordinating cross-functional teams and external agencies to deliver projects on time and within budget.
✅ Monitoring campaign results and optimizing actions based on data insights.
✅ Defining and analyzing key performance indicators (KPIs) to measure campaign success.
✅ Ensuring consistent brand communication and visual identity across all marketing channels.
✅ Building and maintaining relationships with internal and external stakeholders.
ASSUMPTION: This role requires a strong focus on data-driven decision making, excellent communication skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Minimum 5 years of marketing experience, including managing campaigns and projects.
Required Skills:
- Proven experience in campaign management, with a focus on multichannel marketing.
- Strong analytical skills and experience with analytical tools (e.g., Google Analytics, Meta Ads, Piwik).
- Budget management skills and experience with CRM systems.
- Proven ability to manage multiple projects simultaneously and meet deadlines.
- Excellent communication and stakeholder management skills.
- Fluency in Polish and proficiency in English.
Preferred Skills:
- Experience in the ed-tech, media & entertainment, or related industries.
- Knowledge of project management tools (e.g., Monday.com, Trello, Asana, Jira).
- Experience with content creation and social media management.
ASSUMPTION: Candidates with experience in fast-paced, dynamic environments and a strong focus on data-driven decision making will be most successful in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically PLN 15,000 - 25,000 gross per month, depending on experience and qualifications. This estimate is based on industry standards for marketing managers in Warsaw.
Benefits:
- Private Medical Care
- MultiSport
- Computer, phone, and other necessary tools
- Dynamic and ambitious work environment
- Influence on shaping brand communication and strategic actions
- Opportunity to implement own ideas and professional development
- Private medical care
Working Hours: Full-time, with flexible working hours and the option to work remotely for 3 days a week.
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Sanoma Learning is a leading K12 European learning company, operating in 12 countries. They offer printed and digital learning content, as well as digital learning and teaching platforms for primary, secondary, and vocational education.
Company Size: Sanoma Learning has 1,001-5,000 employees, providing a large, established environment with ample opportunities for growth and collaboration.
Founded: Sanoma Learning has been operating for over 30 years, with a strong track record in the education sector.
Company Description:
- Sanoma Learning is dedicated to helping teachers support all students in reaching their potential.
- The company offers a wide range of learning products and services, including printed and digital content, as well as digital learning and teaching platforms.
- Sanoma Learning operates in 12 countries across Europe, with a strong focus on growing its positive impact on learning across the continent.
Company Specialties:
- Printed and digital learning content
- Digital learning and teaching platforms
- Supporting teachers and schools in developing student talents
Company Website: sanomalearning.com
ASSUMPTION: Sanoma Learning's extensive experience and large employee base suggest a stable, established work environment with ample opportunities for professional growth.
📊 Role Analysis
Career Level: This role is suitable for experienced marketing professionals looking to take on increased responsibility and drive strategic initiatives.
Reporting Structure: The Product Marketing Manager will report directly to the Marketing Director and work closely with cross-functional teams, including Business Managers, digital and content teams, and external agencies.
Work Arrangement: This is a hybrid role, with 2 days of work in the office and 3 days of remote work per week.
Growth Opportunities:
- Potential to take on increased responsibility and drive strategic initiatives within the marketing department.
- Opportunity to work on high-impact projects that influence brand communication and strategic actions.
- Possibility to implement own ideas and contribute to the company's growth and success.
ASSUMPTION: This role offers significant opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Sanoma Learning's Warsaw office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Warsaw, Poland
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of over 1.8 million people.
- The city is known for its rich history, vibrant culture, and thriving business environment.
- Warsaw offers a high quality of life, with numerous parks, museums, and entertainment options.
Work Schedule: Full-time, with flexible working hours and the option to work remotely for 3 days a week.
ASSUMPTION: Warsaw provides a dynamic, multicultural work environment with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Director and a cross-functional team member
- Final interview with the Marketing Director and the CEO
Key Assessment Areas:
- Candidates' understanding of the role and its responsibilities
- Candidates' marketing experience and relevant skills
- Candidates' ability to work effectively in a cross-functional team environment
- Candidates' alignment with Sanoma Learning's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare examples of your past marketing campaigns and their results to discuss during the interview.
- Research Sanoma Learning's company values and be prepared to discuss how your personal values align with theirs.
ATS Keywords: Marketing Manager, Campaign Management, Project Management, Budget Management, Data Analysis, Digital Marketing, Content Creation, Social Media Marketing, Email Marketing, Lead Generation, Team Coordination, Stakeholder Management, KPI Definition, Analytical Tools, Proactivity, Organizational Skills, Multichannel Campaigns
ASSUMPTION: Sanoma Learning's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on data-driven decision making and strategic thinking.
🛠️ Tools & Technologies
- Google Analytics
- Meta Ads
- Piwik
- CRM systems (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Monday.com, Trello, Asana, Jira)
- Microsoft Office Suite
ASSUMPTION: Candidates should have experience with relevant marketing and analytical tools, as well as project management software.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Collaboration
- Innovation
- Integrity
- Accountability
Work Style:
- Data-driven decision making
- Cross-functional collaboration
- Agile and adaptable
- Strategic thinking
- Results-oriented
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with Sanoma Learning's customer-centric approach?
- Describe a time when you had to collaborate with cross-functional teams to deliver a successful marketing campaign. What was your role, and what was the outcome?
- How do you stay up-to-date with industry trends and adapt your marketing strategies accordingly?
ASSUMPTION: Sanoma Learning values candidates who are customer-focused, collaborative, and results-driven, with a strong commitment to data-driven decision making and continuous learning.
⚠️ Potential Challenges
- Managing multiple projects simultaneously, with tight deadlines and competing priorities.
- Working effectively in a cross-functional team environment, with diverse stakeholders and varying priorities.
- Adapting to a hybrid work arrangement, balancing remote work and in-office collaboration.
- Navigating a large, established organization with a complex reporting structure.
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive, adaptable approach to work.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on multichannel campaign management and cross-functional team coordination.
- Sanoma Learning's industry-specific context requires a strong understanding of the education sector and its unique marketing challenges.
- Career path comparison: This role can lead to increased responsibility within the marketing department or a transition to a strategic role within the organization.
ASSUMPTION: Candidates with experience in multichannel campaign management and cross-functional team coordination will find this role most suited to their skills and career goals.
📝 Sample Projects
- Developing and executing a multichannel marketing campaign to launch a new educational product, including social media, email marketing, and lead generation strategies.
- Conducting market research and analyzing customer data to inform marketing strategy and improve campaign performance.
- Collaborating with external agencies to create engaging, on-brand content for marketing campaigns, including videos, graphics, and copy.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Product Marketing Manager role at Sanoma Learning.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign lifecycle at Sanoma Learning, and how this role fits into that process?
- How does Sanoma Learning support the professional development of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Sanoma Learning approach innovation and staying ahead of industry trends in marketing?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its culture, while also providing valuable insights into the position and its requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, including specific examples of your past campaigns and their results.
- Prepare for the interview by researching Sanoma Learning's company values and being ready to discuss your alignment with their culture.
- Follow up with the hiring manager one week after the interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
