Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: LRN Corporation

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Information Technology & Services

🔹 Date Posted: 2025-04-25

🔹 Experience Level: 5-7 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing customer and competitive research
• Crafting product value propositions and messaging
• Driving go-to-market and sales enablement programs
• Collaborating cross-functionally with various teams
• Improving the sales process and buyer experience

ASSUMPTION: This role requires a strong background in product marketing within a B2B SaaS environment. The ideal candidate will have experience conducting competitive landscape and customer research, as well as excellent copywriting skills.

📋 Key Responsibilities

✅ Develop and manage customer and competitive research

✅ Create and execute product value propositions and messaging

✅ Drive go-to-market and sales enablement programs

✅ Collaborate with marketing, product, and sales teams

✅ Represent the regional voice of the customer internally

✅ Evaluate and establish product descriptions, features, and differentiators

✅ Drive adoption of marketing and sales collateral

✅ Develop case studies and submit award applications

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills, decisiveness, and the ability to thrive in ambiguity.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, communications, or a related field preferred

Experience: 5-7 years of product marketing experience at a B2B SaaS organization

Required Skills:

• Proven experience conducting competitive landscape and customer research
• Strong copywriting skills
• Experience working directly with external clients
• Experience with marketing tools (e.g., HubSpot, Salesforce, Pendo, and Parmonic)
• Demonstrated ability to collaborate cross-functionally
• Enthusiastic team player with a proactive, flexible, and can-do attitude
• Relentless curiosity and a knack for understanding people and what drives them
• Self-starter with sound judgment, strong prioritization skills, and the ability to manage multiple projects simultaneously
• Comfortable navigating ambiguity and contributing to solutions in undefined or evolving areas

Preferred Skills:

• Experience with marketing automation tools
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the responsibilities and the company's global presence.

💰 Compensation & Benefits

Salary Range: $60,000 - $75,000 annually, depending on experience and location

Benefits:

• Flexible PTO plus US public holidays
• Excellent healthcare plan including eye & dental care
• Excellent 401K with employer match
• Life Insurance, Short term and long term disability benefits
• Health & Wellness reimbursements
• Health Saving & Flexible spending account

Working Hours: Full-time, with a flexible work schedule

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager role with the given experience level. The actual salary may vary depending on the specific location and individual qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Information Technology & Services, with a focus on ethics and compliance management solutions

Company Size: 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: 1994, with a rich history and established reputation in the industry

Company Description:

• LRN is a global SaaS company providing ethics and compliance management solutions
• Serves nearly 3,000 clients across the US, EMEA, APAC, and Latin America
• Offers an intuitive user interface, mobile app, robust analytics, and industry benchmarking
• Helps clients reduce organizational risk and focus on their core competencies

Company Specialties:

• Advisory Services
• Compliance Management
• Corporate Risk and Governance
• Business Ethics & Compliance
• Ethics & Compliance Education
• Code of Conduct
• Governance
• Risk & Compliance
• Corporate Culture
• Ethical Leadership
• Business Development
• Organizational Change

Company Website: http://www.lrn.com

ASSUMPTION: LRN's focus on ethics and compliance management provides a unique opportunity for candidates interested in making an impact in this critical business area.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Senior Director of Product Marketing

Work Arrangement: Remote solely, with the flexibility to work from anywhere within the United States

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the product marketing team
• Opportunities to work on high-impact projects and contribute to the company's growth
• Chance to gain experience in a global organization and work with diverse teams

ASSUMPTION: Given the company's growth and expansion, there may be opportunities for this role to evolve and take on additional responsibilities over time.

🌍 Location & Work Environment

Office Type: Remote, with no physical office requirement

Office Location(s): United States (with flexibility to work from anywhere within the country)

Geographic Context:

• The United States offers a diverse range of work environments, from bustling cities to quiet suburbs
• Candidates can choose to work from an environment that best suits their preferences and needs
• The remote work arrangement allows for a high degree of flexibility and work-life balance

Work Schedule: Full-time, with a flexible work schedule that allows for a healthy work-life balance

ASSUMPTION: While the role is remote solely, candidates should be comfortable working independently and managing their time effectively in a remote work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the product marketing team
• Final interview with the senior director of product marketing

Key Assessment Areas:

• Product marketing experience and skills
• Customer and competitive research expertise
• Collaboration and communication skills
• Problem-solving and decision-making abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Be prepared to discuss your experience with customer and competitive research, as well as your ability to collaborate effectively with cross-functional teams
• Demonstrate your enthusiasm for the role and the company's mission

ATS Keywords: Product Marketing, Competitive Analysis, Copywriting, Sales Enablement, Market Research, Collaboration, Project Management, Customer Success, Agility, Communication, Analytical Skills, Proactive Attitude, Curiosity, Self-Starter, Problem Solving

ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the company's current priorities.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Pendo
• Parmonic
• Additional marketing tools as needed

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Innovation
• Collaboration
• Accountability

Work Style:

• Agile and iterative
• Decisive and proactive
• Comfortable with ambiguity and autonomy
• Strong organizational skills and the ability to manage multiple projects simultaneously

Self-Assessment Questions:

• Do you thrive in an environment that requires strong organizational skills and the ability to manage multiple projects simultaneously?
• Are you comfortable navigating ambiguity and contributing to solutions in undefined or evolving areas?
• Do you have a relentless curiosity and a knack for understanding people and what drives them?

ASSUMPTION: LRN's company culture emphasizes integrity, excellence, innovation, collaboration, and accountability. Candidates who align with these values and work styles are more likely to succeed in this role.

⚠️ Potential Challenges

• The role may require working with multiple teams and stakeholders, which can be challenging at times
• The company's rapid growth may present unique challenges and opportunities
• The remote work arrangement may require strong self-motivation and time management skills
• The role may involve working on multiple projects simultaneously, which can be demanding

ASSUMPTION: While these challenges exist, they also present opportunities for growth and learning, and the company provides the resources and support necessary to succeed in this role.

📈 Similar Roles Comparison

• This role is similar to a Product Marketing Manager role in other B2B SaaS organizations, but with a focus on ethics and compliance management solutions
• LRN's global presence and focus on ethical business practices provide a unique opportunity for candidates interested in making an impact in this critical business area
• This role offers the opportunity to work on high-impact projects and contribute to the company's growth and success

ASSUMPTION: While this role shares similarities with other Product Marketing Manager roles, its focus on ethics and compliance management solutions and global presence make it a unique opportunity for candidates interested in this specific industry.

📝 Sample Projects

• Conducting competitive research and analysis to inform product positioning and messaging
• Developing and executing go-to-market strategies for new products or features
• Collaborating with cross-functional teams to create and deliver sales enablement materials
• Representing the regional voice of the customer internally and driving product improvements based on customer feedback

ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives the Product Marketing Manager may be involved in, but the specific projects may vary depending on the company's current priorities and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role?
• How does this role collaborate with other teams within the company, such as product, sales, and customer success?
• What are the most important qualities and skills for success in this role?
• How does this role contribute to the company's overall mission and growth?
• What opportunities are there for professional development and growth within the company?

ASSUMPTION: These key questions are intended to help candidates better understand the role, the company, and the opportunities for growth and development. The specific questions may vary depending on the candidate's individual interests and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare for your interview by researching the company and role, and practicing your responses to common product marketing interview questions
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.