📌 Core Information
🔹 Job Title: Product Marketing Manager 2, MedSurg Division
🔹 Company: Cook Group
🔹 Location: Limerick, Limerick, Ireland
🔹 Job Type: Contractor
🔹 Category: Medical Equipment Manufacturing
🔹 Date Posted: 2025-06-24
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies aligned with business goals and brand strategy
- Collaborating with senior leadership to influence business strategy and direction
- Managing global and regional product launches
- Working cross-functionally with sales, product management, and global functions
- Analyzing market trends and customer needs to inform marketing strategy
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams. The ideal candidate will have experience in strategic marketing, brand management, and product marketing within the medical device industry.
📋 Key Responsibilities
✅ Collaborates with senior specialty leadership to link and align priorities, projects, and plans within the specialty
✅ Influences specialty business strategy and direction
✅ Aligns mid-term marketing strategy and annual marketing plans to drive business goals, brand strategy, and brand perception improvement
✅ Develops global go-to-market strategy in close collaboration with product management, sales, and global functions
✅ Develops value proposition, claims, and messaging in alignment with brand guidelines
✅ Ensures successful execution of global and regional product launches
✅ Understands and uses customer personas and buyer journeys to develop marketing strategy and plans
✅ Reviews and approves campaign tactics and marketing materials, ensuring compliance with advertising and promotions guidelines
✅ Engages with customers and SMEs to gain understanding of markets and customer needs and inform marketing strategy
✅ Establishes objectives for campaigns and channels, including customer meetings and events
✅ Provides measurable input to marketing and specialty processes, systems, and operational plans
✅ Manages large, complex marketing initiatives of strategic importance involving cross-functional teams
✅ Fosters and maintains a workplace culture respectful and supportive of individual differences
✅ Maintains company values, policies, and standards
✅ Ensures that Cook’s Code of Conduct is considered in all business matters carried out on Cook’s behalf
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple initiatives simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree required in marketing or business
Experience: 7-10 years of relevant experience in strategic marketing
Required Skills:
- Strategic Marketing
- Brand Management
- Product Marketing
- Analytical Skills
- Problem-Solving
- Collaboration
- Communication
- Customer Engagement
- Market Understanding
- Campaign Management
- Go-to-Market Strategy
- Project Management
- Sales Coordination
- Compliance Knowledge
- Value Proposition Development
- Cross-Functional Team Leadership
Preferred Skills:
- Experience in the medical device industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience in the medical device industry or a related field would be beneficial for this role. Additionally, fluency in multiple languages could be an asset for working with global teams and customers.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (AI-estimated based on industry standards for a marketing manager role with 7-10 years of experience in Ireland)
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- Retirement savings plan
- Employee assistance program
- Paid time off
- Flexible work arrangements
Working Hours: Full-time (40 hours per week), with flexibility for global collaboration and project demands
ASSUMPTION: The salary range is an estimate based on industry standards for a marketing manager role with the required experience level in Ireland. Benefits may vary and should be confirmed with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 10,001+ employees (privately owned)
Founded: 1963, with a rich history in medical device manufacturing and innovation
Company Description:
- Cook Group is a privately owned company that focuses on invention, connection, people, and community
- The company aims to make unique, quality products and connect with people to improve lives on both sides of the device
- Cook Group values innovation, collaboration, and creating supportive, inclusive environments
Company Specialties:
- Medical device manufacturing
- Innovative product development
- Global operations and distribution
Company Website: http://www.cookmedical.com
ASSUMPTION: Cook Group's size and privately owned status may offer unique opportunities for employees to have a significant impact on the company's growth and direction. The company's focus on innovation and connection could provide a dynamic and engaging work environment.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with potential for growth and advancement within the company
Reporting Structure: This role may report directly to the specialty's leadership or a global marketing director, depending on the specific organizational structure
Work Arrangement: On-site, with potential for global travel to collaborate with cross-functional teams and customers
Growth Opportunities:
- Expanding responsibilities within the specialty or across other product divisions
- Advancement to a senior marketing role or management position
- Developing expertise in global marketing and cross-cultural collaboration
ASSUMPTION: This role offers opportunities for professional growth and development within a large, globally focused organization. The ideal candidate will be proactive in seeking out new challenges and learning opportunities.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being and productivity
Office Location(s): Limerick, Ireland (with global offices in the United States, Hong Kong, and other locations)
Geographic Context:
- Limerick is a vibrant city in the Mid-West region of Ireland, known for its rich history, cultural attractions, and outdoor activities
- The city offers a high quality of life, with a strong sense of community and a thriving business environment
- Limerick is well-connected by road, rail, and air, with easy access to major cities in Ireland and the United Kingdom
Work Schedule: Full-time, with flexibility for global collaboration and project demands. The role may require occasional travel and attendance at industry events or conferences.
ASSUMPTION: Limerick offers a attractive work-life balance, with a combination of urban amenities and outdoor recreation opportunities. The city's strategic location makes it an ideal base for a global marketing role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-depth interview with the specialty's leadership or global marketing director
- Case study or presentation preparation and presentation
- Final interview with the company's HR department or senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication abilities
- Industry knowledge and market understanding
- Cultural awareness and adaptability
- Alignment with Cook Group's values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, strategic thinking, and cross-functional collaboration skills
- Prepare for behavioral interview questions that focus on your problem-solving abilities, leadership skills, and adaptability
- Research Cook Group's products, markets, and competition to demonstrate your industry knowledge and market understanding
- Prepare a case study or presentation that showcases your strategic marketing skills and ability to drive business goals
ATS Keywords: Strategic Marketing, Brand Management, Product Marketing, Analytical Skills, Problem-Solving, Collaboration, Communication, Customer Engagement, Market Understanding, Campaign Management, Go-to-Market Strategy, Project Management, Sales Coordination, Compliance Knowledge, Value Proposition Development, Cross-Functional Team Leadership
ASSUMPTION: Cook Group's interview process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit. Applicants should be prepared to discuss their marketing experience, industry knowledge, and alignment with the company's values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management software (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The ideal candidate will have experience with common marketing and project management tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Invention: Cook Group values innovation and encourages employees to think creatively and challenge the status quo
- Connection: The company prioritizes building strong relationships with customers, partners, and employees to drive success
- People: Cook Group is committed to creating a supportive, inclusive work environment that values diversity and fosters employee growth
- Community: The company seeks to make a positive impact on the communities in which it operates, both locally and globally
Work Style:
- Collaborative: Cook Group values cross-functional collaboration and encourages employees to work together to achieve common goals
- Adaptable: The company requires employees to be flexible and adaptable in the face of changing market conditions and customer needs
- Innovative: Cook Group expects employees to be creative problem-solvers who can think outside the box and drive meaningful change
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional work environment?
- Are you comfortable working in a dynamic, fast-paced setting with changing priorities?
- Do you have a proven track record of driving innovation and strategic change?
ASSUMPTION: Cook Group's values and work style require candidates to be collaborative, adaptable, and innovative. Applicants should assess their fit with these cultural factors before applying.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously, with competing deadlines and stakeholder expectations
- Navigating a large, globally distributed organization with diverse cultural norms and work styles
- Adapting to changing market conditions and customer needs, requiring frequent adjustments to marketing strategy
- Balancing the need for strategic, long-term planning with the demands of tactical, day-to-day execution
ASSUMPTION: This role presents unique challenges related to global collaboration, cross-functional coordination, and strategic planning. Candidates should be prepared to manage competing priorities and adapt to changing circumstances.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position places a greater emphasis on global collaboration, cross-functional coordination, and strategic planning
- Within the medical device industry, this role may require a deeper understanding of regulatory compliance and healthcare market dynamics
- Career progression in this role could lead to senior marketing positions, global marketing leadership, or other strategic roles within the company
ASSUMPTION: This role offers unique opportunities for growth and development within a large, globally focused organization. Applicants should consider their long-term career goals and how this role aligns with their aspirations.
📝 Sample Projects
- Developing a global go-to-market strategy for a new product launch, involving cross-functional collaboration with product management, sales, and global functions
- Conducting market research and customer interviews to inform marketing strategy and product development
- Managing a complex product launch, including campaign development, execution, and measurement, across multiple regions and channels
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and global nature of the role. Applicants should be prepared to discuss their experience with similar projects and the outcomes they achieved.
❓ Key Questions to Ask During Interview
- How does this role fit into the specialty's overall business strategy and how can I contribute to its success?
- What are the key priorities for this role in the first 90 days, and how can I ensure a smooth transition into the team?
- How does Cook Group support the professional development and growth of its marketing employees?
- What are the most significant challenges facing the specialty in the next 1-2 years, and how can this role help address them?
- How does Cook Group foster a culture of innovation and strategic thinking within its marketing organization?
ASSUMPTION: These interview questions are designed to assess the candidate's strategic thinking, cultural fit, and understanding of the role's priorities and challenges. Applicants should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the position and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, strategic thinking, and cross-functional collaboration skills
- Prepare for behavioral interview questions that focus on your problem-solving abilities, leadership skills, and adaptability
- Research Cook Group's products, markets, and competition to demonstrate your industry knowledge and market understanding
- Prepare a case study or presentation that showcases your strategic marketing skills and ability to drive business goals
- Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
