📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Trend Micro
🔹 Location: Irving, Texas (with remote options for Austin, Texas)
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: 2025-06-24
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with remote options for Austin, Texas)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for Trend Micro's cybersecurity platform, Trend Vision One.
- Collaborating with cross-functional teams, including product managers, to define target markets, positioning, pricing, and promotional tactics.
- Creating clear, compelling messaging that communicates the unique value propositions and differentiators of Trend Micro's cybersecurity solutions.
- Supporting the development and delivery of training materials, sales tools, and resources to empower field teams and partners.
- Building and maintaining strong relationships with industry analysts to influence analyst reports and gain valuable insights.
ASSUMPTION: This role requires a strong understanding of technology, excellent communication skills, and the ability to thrive in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Leading the development and execution of comprehensive go-to-market strategies for new product launches and updates.
✅ Collaborating with cross-functional teams to define target markets, positioning, pricing, and promotional tactics.
✅ Developing and refining clear, compelling messaging that effectively communicates the unique value propositions and differentiators of Trend Micro's cybersecurity platform.
✅ Supporting the development and delivery of training materials, sales tools, and resources to empower field teams and partners.
✅ Creating high-quality content that supports marketing campaigns and sales efforts, including whitepapers, case studies, webinars, videos, web pages, and more.
✅ Working closely with the Industry Analyst Relations team to build and maintain strong relationships with industry analysts, support briefings, inquiries, evaluations, and research engagements.
✅ Collaborating with the corporate communications team to align product marketing efforts with broader company narratives and objectives, and support the development of press releases, blog posts, and other communications.
ASSUMPTION: This role requires strong project management skills, the ability to work effectively with cross-functional teams, and a customer-focused mindset.
🎯 Required Qualifications
Education: Post-secondary education (degree or diploma) in marketing, business administration, communications, economics, or equivalent experience.
Experience: 7+ years of experience with technical marketing or product management in enterprise cybersecurity. Experience in product marketing or product management is required.
Required Skills:
- Proven experience in developing and executing go-to-market strategies.
- Strong communication and interpersonal skills, with the ability to influence others.
- Excellent written and verbal communication skills, with the ability to evangelize messages to customers, analysts, sellers, and more.
- Proven ability to work effectively with cross-functional teams.
- Strong critical thinking and problem-solving skills.
- Ability to thrive in a fast-paced, dynamic environment and adapt to new challenges and opportunities.
Preferred Skills:
- Experience with cybersecurity products or platforms.
- Familiarity with industry analysts and analyst relations.
- Experience with sales enablement and field training.
ASSUMPTION: Candidates should have a strong understanding of technology, excellent communication skills, and the ability to thrive in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Product Marketing Manager with 7+ years of experience in enterprise cybersecurity)
Benefits:
- Comprehensive medical, dental, and vision insurance
- Life insurance
- Short & Long Term Disability
- Pre-partum, maternity, parental, and medical leave
- Mental Health Wellness Program
- Adoption Assistance
- Wellness Incentive
- Pet Insurance
- 401(k) with company match
- Paid Time Off
- 14 Annual Holidays
- Tuition Assistance
- Employee Resource Groups
Working Hours: Full-time (40 hours per week) with some meetings outside of standard working hours and up to 10% travel required.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager with 7+ years of experience in enterprise cybersecurity. Actual compensation may vary based on factors such as the candidate's skills, qualifications, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Cybersecurity
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 1988 (as a global cybersecurity leader)
Company Description:
- Trend Micro is a global cybersecurity leader, helping to make the world safe for exchanging digital information.
- The company's cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints.
- Trend Micro has 7,000 employees across 65 countries, singularly focused on security and passionate about making the world a safer and better place.
Company Specialties:
- Cybersecurity
- Cloud Security
- Security Software
- Enterprise Security
- Endpoint Protection
- Network Security
- Unified Cybersecurity
Company Website: TrendMicro.com
ASSUMPTION: Trend Micro is a well-established company with a strong global presence and a focus on innovation and continuous improvement in the cybersecurity industry.
📊 Role Analysis
Career Level: Mid-level to Senior-level (based on experience and qualifications)
Reporting Structure: This role reports directly to the Senior Director of Product Marketing and collaborates with cross-functional teams, including product managers, sales teams, and industry analysts.
Work Arrangement: On-site (with remote options for Austin, Texas) with some meetings outside of standard working hours and up to 10% travel required.
Growth Opportunities:
- Potential career growth within the product marketing or cybersecurity fields.
- Opportunities to work on high-impact projects and collaborate with cross-functional teams.
- Possibility to transition into a management role or take on additional responsibilities as the company grows.
ASSUMPTION: This role offers strong growth potential for candidates with the right skills, qualifications, and experience.
🌍 Location & Work Environment
Office Type: Corporate headquarters with multiple locations across the globe
Office Location(s): Irving, Texas (with remote options for Austin, Texas)
Geographic Context:
- Irving, Texas: A suburban city in the Dallas-Fort Worth metroplex, offering a mix of urban and rural environments with a lower cost of living compared to major cities like New York or San Francisco.
- Austin, Texas: The state capital and a major tech hub, known for its vibrant culture, music scene, and outdoor activities.
Work Schedule: Full-time (40 hours per week) with some meetings outside of standard working hours and up to 10% travel required.
ASSUMPTION: The work environment is dynamic, fast-paced, and collaborative, with a strong focus on innovation and continuous improvement in the cybersecurity industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical interview with the hiring manager or a member of the product marketing team
- On-site or virtual final interview with senior leadership
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Technical skills and experience in product marketing or product management
- Communication and interpersonal skills
- Problem-solving and critical thinking abilities
- Adaptability and flexibility in a fast-paced environment
- Alignment with Trend Micro's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in product marketing or product management.
- Be prepared to discuss your understanding of Trend Micro's cybersecurity platform and the competitive landscape.
- Demonstrate your ability to think critically and solve problems by providing specific examples from your past experiences.
- Showcase your creativity and innovation by sharing unique ideas or approaches to product marketing challenges.
ATS Keywords: Product Marketing, Technical Marketing, Go-to-Market Strategy, Messaging Development, Sales Enablement, Content Creation, Analyst Relations, Cybersecurity, Enterprise Cybersecurity, Product Management
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills, experience, and cultural fit with Trend Micro.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Analyst relations platforms (e.g., ARInsights, ARchitect)
- Cybersecurity industry-specific tools and platforms (e.g., Trend Vision One, Palo Alto Networks, CrowdStrike)
ASSUMPTION: Familiarity with marketing automation platforms, CRM software, and project management tools is essential for this role. Experience with cybersecurity industry-specific tools and platforms is a plus.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on continuous improvement and innovation
- Customer-focused and results-driven
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable with change and adaptability?
- Are you passionate about understanding and solving customer problems, and do you have a customer-centric mindset?
- Do you have strong communication and interpersonal skills, and are you able to influence others effectively?
- Are you comfortable working with cross-functional teams and collaborating with various stakeholders?
- Do you have a strong understanding of technology and the cybersecurity industry?
ASSUMPTION: Candidates who align with Trend Micro's company values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- The fast-paced, dynamic nature of the role may be overwhelming for candidates who prefer a more structured or predictable work environment.
- The competitive landscape of the cybersecurity industry may present challenges in developing and executing effective go-to-market strategies.
- The need to work with cross-functional teams and collaborate with various stakeholders may require strong interpersonal and communication skills.
- The role may require some travel, which may not be suitable for candidates who prefer a fully remote or on-site work arrangement.
- The need to work outside of standard working hours may be challenging for candidates with personal or family commitments that require a more flexible schedule.
ASSUMPTION: Candidates should carefully consider their personal and professional priorities when applying for this role and be prepared to address any potential challenges that may arise.
📈 Similar Roles Comparison
- Product Marketing Manager (Cybersecurity) vs. Product Marketing Manager (Software):
- Cybersecurity-specific knowledge and experience are required for this role, while a broader understanding of software products may be sufficient for a software-focused product marketing role.
- The competitive landscape and market dynamics of the cybersecurity industry may present unique challenges and opportunities for this role.
- Product Marketing Manager (Enterprise) vs. Product Marketing Manager (SMB):
- This role focuses on enterprise-level cybersecurity solutions, requiring a deep understanding of enterprise-level customer needs, market dynamics, and competitive landscapes.
- A product marketing role focused on small and medium-sized businesses (SMB) may have different target markets, product positioning, and go-to-market strategies.
- Product Marketing Manager (Cloud Security) vs. Product Marketing Manager (Network Security):
- This role may require specific knowledge and experience in cloud security, while a network security-focused product marketing role may have different target markets, product positioning, and go-to-market strategies.
- The competitive landscape and market dynamics of cloud security vs. network security may present unique challenges and opportunities for this role.
ASSUMPTION: Candidates should carefully consider the unique aspects of this role and how they align with their skills, experience, and career goals when comparing it to similar roles in the product marketing field.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new cybersecurity product launch, including target market definition, positioning, pricing, and promotional tactics.
- Creating compelling messaging and content that effectively communicates the unique value propositions and differentiators of Trend Micro's cybersecurity platform to various target audiences, including customers, partners, and industry influencers.
- Supporting the development and delivery of training materials, sales tools, and resources that empower field teams and partners to effectively sell and support Trend Micro's cybersecurity solutions.
- Building and maintaining strong relationships with industry analysts to influence analyst reports and gain valuable insights that can shape market positioning and product development strategies.
ASSUMPTION: These sample projects provide a snapshot of the types of responsibilities and initiatives that a Product Marketing Manager at Trend Micro may be involved in, but the specific projects and priorities may vary based on the company's needs and the individual's role within the organization.
❓ Key Questions to Ask During Interview
- Can you describe the current go-to-market strategies for Trend Micro's cybersecurity platform, and how this role would contribute to their development and execution?
- How does Trend Micro collaborate with cross-functional teams, and what would be expected of me in terms of communication and collaboration with these teams?
- What are the most significant challenges facing the cybersecurity industry today, and how does Trend Micro approach addressing these challenges?
- How does Trend Micro support the professional growth and development of its employees, and what opportunities exist for growth within the product marketing or cybersecurity fields?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life equilibrium?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture, values, and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Apply Now
- Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in product marketing or product management, with a focus on cybersecurity-specific knowledge and experience.
- Prepare for your interview by researching Trend Micro's cybersecurity platform, competitive landscape, and industry trends.
- Demonstrate your ability to think critically and solve problems by providing specific examples from your past experiences.
- Showcase your creativity and innovation by sharing unique ideas or approaches to product marketing challenges.
- Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the role and inquire about next steps in the application process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
