Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Altura

🔹 Location: London, United Kingdom (Remote)

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing, SaaS

🔹 Date Posted: 2025-07-17

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Remote-friendly (2 days/week on-site)

🚀 Job Overview

Key aspects of this role include:

• Driving go-to-market success for new product launches, feature releases, and market expansions
• Owning product positioning, messaging, and narrative to resonate with target audiences
• Collaborating cross-functionally with Product, Sales, Customer Success, and Field Marketing teams
• Creating high-impact content such as website pages, research reports, and sales enablement assets
• Boosting product adoption, sales performance, and overall market traction through strategic marketing

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on cross-functional collaboration and impactful content creation.

📋 Key Responsibilities

✅ Lead and own go-to-market campaigns for new features, product launches, and market expansions

✅ Define and refine product positioning and messaging in collaboration with cross-functional teams

✅ Create high-impact content grounded in deep product and market insight

✅ Drive bow-tie funnel growth by crafting clear value propositions for sales and customer success teams

✅ Coordinate timelines, tactics, and day-to-day operations for go-to-market campaigns

ASSUMPTION: This role involves a mix of strategic planning, content creation, and cross-functional collaboration to drive successful product launches and market expansions.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent in Marketing, Business, Sales, Product Management, or a related field

Experience: 4+ years in product marketing, GTM strategy, or similar roles in B2B SaaS

Required Skills:

• Strong writing and storytelling skills
• Strategic mindset with strong business acumen and market awareness
• Experience working closely with product and commercial teams to align strategy
• Familiarity with sales enablement best practices and ability to support commercial teams effectively
• Comfort navigating ambiguity and switching between strategy and execution
• Demonstrated strength in project management and ownership of go-to-market metrics

Preferred Skills:

• Fluency in additional languages (beneficial but not required)

ASSUMPTION: Candidates should have a strong background in product marketing, with a focus on B2B SaaS, and demonstrate excellent writing and strategic thinking skills.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (based on industry standards for mid-senior level product marketing roles in London)

Benefits:

• Competitive salary
• Virtual Stock Units (VSUs)
• 26 vacation days
• Budget for courses and learning
• MacBook

Working Hours: Full-time (40 hours per week), with flexible working arrangements

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level product marketing roles in London, with benefits tailored to attract and retain top talent in the SaaS industry.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically AI-powered bid management software for B2B clients

Company Size: 51-200 employees (as of 2025), with a fast-growing team and ambitious plans

Founded: 2019, with a Series A funding round in 2022

Company Description:

• Altura is a B2B AI SaaS company that developed an end-to-end platform enabling bid teams to manage and win complex bids
• The platform uses artificial intelligence to connect bid teams to company resources, automate the bidding process, and assist proactively with tasks and insights
• Altura aims to bring strategic advantage to every bid by unifying bid management in one single hub for every stakeholder

Company Specialties:

• AI-powered bid management software
• End-to-end bid lifecycle automation
• Public and private sector bidding solutions

Company Website: altura.io

ASSUMPTION: Altura is a fast-growing, innovative company in the AI-powered SaaS space, with a strong focus on bid management solutions for B2B clients.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including Product, Sales, Customer Success, and Field Marketing

Work Arrangement: Hybrid (2 days/week on-site in London, with flexible remote work options)

Growth Opportunities:

• As Altura continues to grow, there will be opportunities for career progression within the marketing team or across other departments
• The company encourages internal mobility and offers learning and development opportunities

ASSUMPTION: This role offers strong growth potential within a fast-growing company, with opportunities for career progression and learning and development.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in central London

Office Location(s): 120 Moorgate, London, England EC2M 6UR, GB

Geographic Context:

• London is a major global hub for technology, finance, and business, offering a vibrant and multicultural work environment
• The office is conveniently located in the City of London, with easy access to public transportation and amenities
• The city offers a wide range of cultural attractions, dining options, and recreational activities

Work Schedule: Full-time (40 hours per week), with flexible working arrangements and the option to work remotely 3 days per week

ASSUMPTION: The London office provides a modern and collaborative work environment, with easy access to public transportation and amenities, and a vibrant city offering numerous cultural attractions and recreational activities.

💼 Interview & Application Insights

Typical Process:

• Talent Acquisition Screen
• Hiring Manager Interview
• Team Interviews
• Case Study
• Leadership Final

Key Assessment Areas:

• Writing and storytelling skills
• Strategic thinking and business acumen
• Cross-functional collaboration and teamwork
• Project management and go-to-market metrics
• Alignment with Altura's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your writing and content creation work, showcasing your ability to create high-impact content
• Research Altura's products, market, and competitors to demonstrate your market awareness and strategic thinking

ATS Keywords: Product Marketing, GTM Strategy, B2B SaaS, Writing, Storytelling, Project Management, Market Research, Sales Enablement, Collaboration, Strategic Thinking, Business Acumen, Technical Features, Value Proposition, Customer Interviews, Competitor Analysis, Market Awareness

ASSUMPTION: The interview process focuses on assessing the candidate's writing and storytelling skills, strategic thinking, cross-functional collaboration, and alignment with Altura's company values and culture.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Jira)
• Content creation and design tools (e.g., Google Docs, Figma, Canva)
• Marketing automation and analytics tools (e.g., HubSpot, Marketo, Google Analytics)
• AI-powered bid management software (Altura's core product)

ASSUMPTION: This role requires proficiency in project management, content creation, and marketing automation tools, as well as a strong understanding of Altura's core product and its features.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Altura encourages creativity and experimentation to drive growth and success
• Collaboration: The company fosters a collaborative work environment, with a strong focus on teamwork and cross-functional collaboration
• Customer-centric: Altura prioritizes customer needs and feedback to improve its products and services

Work Style:

• Altura values initiative and independence, with employees empowered to make key decisions and own projects
• The company offers flexible working arrangements, with employees able to choose how and where they work best
• Altura encourages a growth mindset, with a focus on learning, development, and continuous improvement

Self-Assessment Questions:

• Do you thrive in environments that reward creativity and independence, and are you comfortable making key decisions and owning projects?
• Are you passionate about innovation and excited to work on cutting-edge problems and create solutions?
• Do you take ownership of everything you do, and are you comfortable navigating ambiguity and switching between strategy and execution?

ASSUMPTION: Altura values initiative, independence, and a growth mindset, with a strong focus on collaboration, innovation, and customer-centricity.

⚠️ Potential Challenges

• Altura is a fast-growing company, and roles can be fluid, requiring adaptability and a willingness to wear multiple hats
• The company values initiative and independence, which may not be suitable for candidates who prefer well-defined responsibilities and close supervision
• Altura believes in taking risks and learning from mistakes, which may not be comfortable for candidates who are afraid of failure
• The role requires a strong focus on cross-functional collaboration, which may be challenging for candidates who prefer to work independently

ASSUMPTION: This role may present challenges for candidates who prefer well-defined responsibilities, close supervision, or a risk-averse work environment, and those who struggle with cross-functional collaboration.

📈 Similar Roles Comparison

• Compared to similar roles in other companies, this role offers a unique opportunity to drive go-to-market success for an innovative, AI-powered bid management software in a fast-growing startup environment
• Altura's focus on innovation, collaboration, and customer-centricity sets it apart from competitors in the bid management software space
• Career progression opportunities may vary depending on the company's growth trajectory and the specific role's requirements

ASSUMPTION: This role offers a unique opportunity to drive go-to-market success for an innovative, AI-powered bid management software in a fast-growing startup environment, with a strong focus on innovation, collaboration, and customer-centricity.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new feature release, including positioning, messaging, and content creation
• Conducting customer interviews and market research to inform product positioning and messaging for a new market expansion
• Creating a comprehensive sales enablement asset, such as a battle card or sales playbook, to support the commercial team in driving revenue growth

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and content-focused nature of the Product Marketing Manager role at Altura.

❓ Key Questions to Ask During Interview

• Can you describe the current product roadmap and how this role will contribute to its success?
• How does Altura support the growth and development of its employees, particularly in marketing roles?
• What is the company's approach to cross-functional collaboration, and how does this role work with other departments?
• How does Altura measure the success of its go-to-market campaigns, and what key metrics should I focus on?
• What is the company's long-term vision for growth and expansion, and how does this role fit into that strategy?

ASSUMPTION: These key questions help candidates understand the role's strategic importance, the company's growth plans, and the opportunities for professional development and career progression.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your writing and content creation work, showcasing your ability to create high-impact content
• Research Altura's products, market, and competitors to demonstrate your market awareness and strategic thinking
• Follow up with the hiring team one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.