📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: SimplerQMS
🔹 Location: Philippines (Remote)
🔹 Job Type: Full-Time
🔹 Category: Product Marketing, B2B SaaS
🔹 Date Posted: June 10, 2025
🔹 Experience Level: Mid-Senior Level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading the product marketing function and defining its strategy across the product lifecycle
- Crafting compelling messaging and positioning that differentiates SimplerQMS in the market
- Planning and executing go-to-market strategies for new product features and updates
- Supporting sales teams with enablement materials and training
- Conducting market research to understand buyer needs and competitive dynamics
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will be comfortable working cross-functionally and influencing stakeholders without direct authority.
📋 Key Responsibilities
✅ Own the Product Marketing Function: Define and lead the product marketing strategy across the product lifecycle—from positioning to post-launch enablement.
✅ Strategic Messaging & Positioning: Craft compelling messaging that clearly articulates the value of our solutions and differentiates SimplerQMS in the marketplace.
✅ Go-To-Market (GTM) Strategy: Plan and execute go-to-market strategies for new product features and updates, aligning stakeholders across product, sales, and marketing.
✅ Sales Enablement: Develop materials (playbooks, one-pagers, demo scripts, ROI calculators, etc.) to support sales teams in winning deals and shortening sales cycles.
✅ Customer & Market Insights: Conduct qualitative and quantitative research to understand buyer needs, competitive dynamics, and market trends—and use those insights to drive product and marketing decisions.
✅ Launch Ownership: Lead product and feature launches end-to-end, ensuring internal readiness and impactful customer-facing communication.
✅ Collaborate with Product Management: Act as a strategic partner to product management by providing market input and influencing roadmap decisions based on commercial impact.
✅ Content Strategy & Coordination: Oversee the creation of product-related content in collaboration with the existing Product Marketing Specialist. Ensure materials are consistent with our messaging and meet the needs of marketing, sales, and customer success teams.
✅ Measure & Optimize: Track product marketing KPIs and use data to refine strategies and tactics over time.
ASSUMPTION: This role involves a mix of strategic planning and tactical execution. The successful candidate will be able to manage multiple projects simultaneously and prioritize their workload effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field.
Experience: 4-7 years of experience in product marketing, ideally in B2B SaaS, life sciences, or highly regulated industries.
Required Skills:
- Proven ability to lead go-to-market strategies that drive measurable business outcomes
- Strong strategic thinking with hands-on execution skills
- Exceptional storytelling, messaging, and positioning capabilities
- Deep understanding of B2B buying journeys, buyer personas, and value-based selling
- Strong cross-functional collaboration skills and the ability to influence without authority
- Experience supporting sales teams with enablement materials and training
- Data-savvy mindset—you rely on insights, not intuition
Preferred Skills:
- Experience in life sciences, medical devices, or regulatory tech
- Understanding of compliance requirements (e.g., ISO, FDA, GxP)
- Experience working in remote, cross-cultural teams
- Previous involvement in building or scaling a product marketing function
ASSUMPTION: While a background in life sciences or regulated industries is not strictly required, it would be beneficial for understanding the nuances of the target market and regulatory landscape.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-senior level product marketing roles in B2B SaaS, the estimated salary range for this role is PHP 1,200,000 - PHP 1,800,000 per year. This range takes into account the candidate's experience level, the company's size, and the location (Philippines).
Benefits:
- Health insurance
- Retirement plan
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible work arrangements. The company offers a remote-friendly work environment.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and the company's performance.
📌 Applicant Insights
🔍 Company Context
Industry: SimplerQMS operates in the Software Development industry, focusing on providing Electronic Quality Management Systems (eQMS) for life science companies. The company works with clients operating under strict standards like FDA 21 CFR Part 11, ISO 13485, and GxP.
Company Size: SimplerQMS is a small to mid-sized company with 11-50 employees. This size allows for a more agile and collaborative work environment, with opportunities for employees to have a significant impact on the company's growth and success.
Founded: SimplerQMS was founded in 2017 and is headquartered in København, Denmark. The company has since expanded internationally and now offers remote work opportunities.
Company Description:
- SimplerQMS provides a cloud-based, purpose-built eQMS solution for life science companies, helping them work more efficiently and maintain compliance with regulatory requirements.
- The company aims to simplify quality management so its customers can focus on innovation and growth.
- SimplerQMS is validated according to GAMP 5 and complies with FDA 21 CFR Part 11 and EU GMP Annex 11.
Company Specialties:
- Life Science Software
- eQMS Software
- Medical Device Software
- Pharma Software
- Quality Management System
Company Website: simplerqms.com
ASSUMPTION: As a smaller company, SimplerQMS offers a dynamic and fast-paced work environment with opportunities for growth and impact. The company's focus on life science and regulated industries requires a strong understanding of these sectors and their regulatory requirements.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and tactical execution. The ideal candidate will have 4-7 years of experience in product marketing, with a proven track record of driving business outcomes.
Reporting Structure: The Product Marketing Manager will report directly to the Chief Marketing Officer (CMO) and work cross-functionally with product, marketing, sales, and customer success teams.
Work Arrangement: This role is remote-friendly, with the option to work from the Philippines or other remote locations. The company offers flexible work arrangements to accommodate different work styles and needs.
Growth Opportunities:
- As the company grows, there will be opportunities for the Product Marketing Manager to expand their team and take on more strategic responsibilities.
- The role offers the chance to work closely with senior leadership, providing exposure to various aspects of the business and potential career growth paths.
- SimplerQMS values internal promotions and offers opportunities for employees to grow within the organization.
ASSUMPTION: Given the company's growth trajectory and the strategic nature of this role, there are ample opportunities for the successful candidate to grow and make a significant impact on the business.
🌍 Location & Work Environment
Office Type: SimplerQMS operates a remote-friendly work environment, with no physical office in the Philippines. Employees are expected to work from home or a co-working space, with the option to visit the headquarters in Denmark periodically.
Office Location(s): The company's headquarters is located in København, Denmark. However, this role can be performed remotely from the Philippines or other locations.
Geographic Context:
- The Philippines has a tropical marine climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year. The country experiences a wet and dry season, with typhoons occurring primarily from June to November.
- The Philippines is an archipelagic country in Southeast Asia, consisting of more than 7,600 islands. It has a diverse culture, with over 175 languages spoken and a rich history influenced by Spanish, American, and Chinese cultures.
- The country has a growing economy, with a GDP per capita of USD 3,600 (2020 estimate). The Philippines is known for its business process outsourcing (BPO) industry, with a strong focus on English proficiency.
Work Schedule: The company offers flexible work arrangements, with the option to work part-time or full-time. Employees are expected to maintain a consistent work schedule and be available during core business hours to collaborate with the global team.
ASSUMPTION: Working remotely in the Philippines offers a unique blend of cultural diversity, affordability, and English proficiency. However, candidates should be prepared for potential challenges related to time zone differences and internet connectivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical interview with the CMO or another senior leader
- Final interview with the CMO and other stakeholders
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with company values
- Problem-solving skills and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your product marketing experience and achievements, with a focus on driving business outcomes.
- Prepare examples of your messaging, positioning, and go-to-market strategies to showcase your skills during the interview.
- Research SimplerQMS and the life science industry to demonstrate your understanding of the company and its target market.
ATS Keywords: Product Marketing, B2B SaaS, Strategic Thinking, Storytelling, Messaging, Positioning, Sales Enablement, Market Insights, Cross-Functional Skills, Product Launch, Content Strategy, KPI Tracking, Life Science, Regulated Industries, Compliance Requirements, Buyer Personas, Value-Based Selling
ASSUMPTION: The interview process for this role will focus on assessing the candidate's product marketing expertise, strategic thinking, and cultural fit. Candidates should be prepared to discuss their experience with go-to-market strategies, messaging, and sales enablement.
🛠️ Tools & Technologies
- Product management tools (e.g., Asana, Trello, Jira)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The successful candidate will be comfortable using a variety of tools and technologies to manage their workload and collaborate with cross-functional teams. Familiarity with marketing automation platforms and data analysis tools is particularly important for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: SimplerQMS prioritizes understanding and addressing the needs of its customers to drive product development and marketing strategies.
- Innovation: The company encourages creativity and continuous improvement to stay ahead of industry trends and regulatory requirements.
- Collaboration: SimplerQMS fosters a culture of teamwork and cross-functional collaboration to drive business outcomes.
Work Style:
- Remote-friendly: The company offers flexible work arrangements and supports employees working remotely from various locations.
- Data-driven: SimplerQMS relies on data and insights to inform decision-making and measure performance.
- Agile: The company operates in a fast-paced and dynamic environment, requiring employees to be adaptable and responsive to change.
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy collaborating with global teams?
- Are you comfortable using data and insights to inform your decision-making and measure your performance?
- Do you embrace a fast-paced and dynamic work environment, and are you able to adapt to change quickly?
ASSUMPTION: Candidates should assess their fit with SimplerQMS' company values and work style to ensure a successful and fulfilling career in this role.
⚠️ Potential Challenges
- Time zone differences: Working remotely in the Philippines may require adjusting to different time zones and coordinating with global teams.
- Internet connectivity: While the Philippines has a strong focus on English proficiency, internet connectivity and infrastructure may vary depending on the candidate's location.
- Regulatory requirements: The life science industry is heavily regulated, requiring a strong understanding of compliance requirements and their impact on product development and marketing strategies.
- Cross-functional collaboration: This role requires working closely with various teams, which may present challenges in terms of communication and coordination.
ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a remote, global work environment with a strong focus on collaboration and communication.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Product Manager: While both roles focus on product development and launch, the Product Marketing Manager is responsible for defining the product's narrative, messaging, and positioning, while the Product Manager oversees the product's roadmap and feature development.
- Life Science Software vs. Other Industries: Life science software requires a strong understanding of regulatory requirements and compliance standards, which may differ from other industries. Candidates should be prepared to demonstrate their familiarity with these nuances.
- B2B SaaS vs. Other Business Models: B2B SaaS companies typically have a longer sales cycle and a more complex buying journey, requiring a strategic approach to messaging and positioning. Candidates should be prepared to discuss their experience with B2B SaaS and their understanding of the buying journey.
ASSUMPTION: Candidates should be prepared to discuss their experience with similar roles and industries, highlighting the unique aspects of this role and the value they can bring to SimplerQMS.
📝 Sample Projects
- Developing a go-to-market strategy for a new product feature, including messaging, positioning, and sales enablement materials
- Conducting market research to understand buyer needs and competitive dynamics, and using those insights to inform product development and marketing strategies
- Launching a new product or feature, including cross-functional collaboration with product, marketing, sales, and customer success teams to ensure a successful launch
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Product Marketing Manager role, requiring a balance of strategic thinking and hands-on execution.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role will influence its direction?
- How does the company support cross-functional collaboration and communication, particularly in a remote work environment?
- What are the key challenges facing the life science industry, and how does SimplerQMS address them?
- How does the company measure the success of its product marketing efforts, and what KPIs are most important for this role?
- What opportunities are there for growth and development within the company, particularly for this role?
ASSUMPTION: These questions demonstrate the candidate's interest in the role and their understanding of the company and its industry. They also provide an opportunity for the candidate to assess their fit with the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your product marketing experience and achievements, with a focus on driving business outcomes.
- Prepare examples of your messaging, positioning, and go-to-market strategies to showcase your skills during the interview.
- Research SimplerQMS and the life science industry to demonstrate your understanding of the company and its target market.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
