Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: SurveyMonkey

🔹 Location: Ottawa, Canada

🔹 Job Type: Hybrid (1 day per week in office)

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and owning segment-specific messaging for top verticals like HR, CX, and marketing
• Supporting the sales cycle by creating enablement materials
• Collaborating across teams to produce compelling customer-facing content
• Partnering with the product team to influence feature development

ASSUMPTION: This role requires a strong understanding of SaaS products and customer segmentation to effectively drive go-to-market strategies and enable integrated campaigns.

📋 Key Responsibilities

✅ Acting as a subject matter expert on top personas to drive successful go-to-market strategies

✅ Conducting market research to identify trends, customer needs, and key differentiation opportunities by segment

✅ Developing and owning segment-specific messaging for top verticals like HR, CX, and marketing

✅ Supporting the sales cycle by creating enablement materials such as toolkits, pitch decks, customer-focused narratives, battle cards, FAQs, and best practices

✅ Collaborating across teams to produce compelling customer-facing content, including demo videos and webpages, to highlight the benefits of our solutions

✅ Partnering with the product team to influence feature development and to ensure we’re delivering a personalized experience for our top segments

ASSUMPTION: This role requires exceptional writing and storytelling skills, as well as strong collaboration and project management abilities to effectively communicate market insights and enable integrated campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years in product marketing or related roles, with experience supporting SaaS products

Required Skills:

• Exceptional writing and storytelling skills
• Proven track record of supporting campaigns in a Product-Led Growth (PLG) environment
• Experience conducting both quantitative and qualitative research to uncover customer insights and shape product positioning
• Strong collaboration and project management skills
• Excellent decision-making abilities, communication, and public speaking skills
• Strong attention to detail

Preferred Skills:

• Prior experience with HR, CX, or marketing personas

ASSUMPTION: Candidates with experience in HR, CX, or marketing personas may have an advantage in this role, but exceptional writing and storytelling skills are the most critical qualifications.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year (based on industry standards for a Product Marketing Manager with 5-10 years of experience in the SaaS industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Flexible time off
• Employee stock purchase plan
• Learning and development opportunities

Working Hours: Full-time (40 hours per week) with 1 day per week required in the office

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees (Large enterprise)

Founded: 1999 (as a private company)

Company Description:

• SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users
• Trusted by millions—from startups to Fortune 500 companies—to gather insights and information that inspire better decisions, create experiences people love, and drive business growth
• Combines powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms

Company Specialties:

• Surveys and forms
• Customer experience
• Employee engagement
• Market research

Company Website: surveymonkey.com

ASSUMPTION: SurveyMonkey is a well-established company in the software development industry, with a strong focus on customer experience and employee engagement.

📊 Role Analysis

Career Level: Mid-level to senior (depending on experience)

Reporting Structure: Reports to the Senior Director of Product Marketing

Work Arrangement: Hybrid (1 day per week in the office)

Growth Opportunities:

• Potential career progression to Senior Product Marketing Manager or Director of Product Marketing
• Opportunities to work on various products and features within the SurveyMonkey platform
• Chance to collaborate with cross-functional teams and influence product development

ASSUMPTION: This role offers growth opportunities within the product marketing team and the broader organization, depending on the candidate's performance and the company's needs.

🌍 Location & Work Environment

Office Type: Hybrid (1 day per week in the office)

Office Location(s): 200 Laurier Ave W, Ottawa, Ontario K1P 6M7, CA

Geographic Context:

• Ottawa is the capital city of Canada, with a population of approximately 1 million people
• Known for its rich history, cultural attractions, and outdoor activities
• Offers a mix of urban and rural living, with easy access to nature and recreational opportunities

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely most of the week

ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work, providing flexibility for employees to manage their personal and professional lives.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the product marketing team
• Final interview with the senior director or other stakeholders
• Background check and offer extension

Key Assessment Areas:

• Writing and storytelling skills
• Market research and customer insights
• Collaboration and project management skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide specific examples of your writing and storytelling skills, as well as your market research experience
• Demonstrate your understanding of the SurveyMonkey platform and its target verticals (HR, CX, marketing)

ATS Keywords: Product Marketing, SaaS, Customer Segmentation, Messaging, Content Creation, Collaboration, Project Management, Customer Insights, Storytelling, Sales Enablement, Go-to-Market Strategy

ASSUMPTION: Applicants should focus on demonstrating their writing and storytelling skills, as well as their market research and customer insights experience, to successfully navigate the interview process.

🛠️ Tools & Technologies

• SurveyMonkey platform
• Marketing automation tools (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Customer relationship management (CRM) software (e.g., Salesforce)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities within the product marketing team.

👔 Cultural Fit Considerations

Company Values:

• Curiosity
• Integrity
• Customer focus
• One SurveyMonkey
• Growth

Work Style:

• Collaborative
• Data-driven
• Agile
• Customer-centric

Self-Assessment Questions:

• How do you align with SurveyMonkey's core values, particularly curiosity and customer focus?
• How comfortable are you working in a collaborative, data-driven environment?
• How do you approach continuous learning and growth in your role?

ASSUMPTION: Applicants should assess their fit with SurveyMonkey's company values and work style to ensure a successful and fulfilling career within the organization.

⚠️ Potential Challenges

• Managing multiple customer segments and their unique needs
• Balancing the demands of supporting sales and marketing efforts
• Adapting to changes in the market and product roadmap
• Working effectively in a hybrid work environment

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a customer-centric mindset.

📈 Similar Roles Comparison

• Compared to other Product Marketing Manager roles, this position places a stronger emphasis on customer segmentation and go-to-market strategy
• In the software development industry, this role is similar to those found in companies focused on customer experience and employee engagement
• Career progression may involve moving into a senior role within product marketing or transitioning to a related field, such as product management or marketing strategy

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other product marketing positions in the software development industry.

📝 Sample Projects

• Developing customer personas and segment-specific messaging for a new product launch
• Creating a sales enablement toolkit to support the go-to-market strategy for an existing product
• Conducting market research to identify trends and customer needs within a specific vertical (e.g., HR, CX, marketing)

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives a Product Marketing Manager might undertake in this role.

❓ Key Questions to Ask During Interview

• How does this role support the overall product marketing strategy for SurveyMonkey?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the product marketing team collaborate with other departments, such as sales and product?
• What opportunities are there for professional development and growth within the product marketing team?
• How does SurveyMonkey support work-life balance for its employees?

ASSUMPTION: These questions help applicants better understand the role, the team, and the company culture, allowing them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://job-boards.greenhouse.io/surveymonkey/jobs/6821602
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your writing and storytelling skills, as well as your market research experience
• Demonstrate your understanding of the SurveyMonkey platform and its target verticals (HR, CX, marketing)
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.