Product Marketing Manager

📌 Core Information 🔹 Job Title: Product Marketing Manager 🔹 Company: Vyro 🔹 Location: Chattogram, Chattogram, Bangladesh 🔹 Job Type: Full-Time 🔹 Category: Software Development 🔹 Date Posted: May 7, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: Remote OK 🚀 Job Overview Key aspects of this role include: - Developing and implementing product marketing strategies for Vyro's flagship product, Imagine.art, targeting both B2B and B2C markets. - Managing and optimizing growth funnels using data-driven experimentation. - Collaborating cross-functionally with teams such as Product Management, Growth, Brand, and Customer Support. - Conducting market research to gain insights into customer needs and identify untapped opportunities. - Leading product launches and go-to-market strategies. ASSUMPTION: This role requires a strong understanding of generative AI and its applications, as well as experience in product marketing within the tech industry. 📋 Key Responsibilities ✅ Generative AI Expertise: Leverage your deep understanding of generative AI to develop and implement product marketing strategies that resonate with our target audiences across B2B and B2C segments. ✅ Strategic Development: Craft and execute go-to-market strategies for Imagine.art, including competitive research, benchmarking, messaging, and audience identification. ✅ Growth Funnel Management: Understand and optimize the growth funnel (Acquisition, Activation, Engagement/Retention, Revenue, Re-activation & Referral) using data-driven experimentation. ✅ Customer Engagement Tools: Have extensive experience with Customer Engagement Platforms, particularly CleverTap, to drive product adoption post-acquisition through Push Notifications, Email Marketing, and Pop-ups. ✅ Cross-functional Collaboration: Work closely with various teams to conduct thorough market research, develop buyer personas, and inform product positioning and marketing strategies. ✅ Market Positioning: Analyze market structure, trends, and technology advancements to identify growth opportunities and develop strategic plans to position Vyro's digital products effectively within the market. ✅ Product Launches: Lead the conceptualization and execution of successful product launches, ensuring product positioning aligns with market needs and deploying integrated marketing campaigns across multiple channels. ✅ UX Writing & Communication: Develop technical UX writing capabilities and create a UX copywriting guide to ensure coherent communication across all channels for Vyro's products. ✅ Alignment with Growth Team: Collaborate with the growth team to better align on product positioning in the awareness and acquisition funnels, refining headlines, descriptions, and creatives to better align with USPs. ✅ Influence Product Strategy: Contribute to the product's strategy and roadmap by combining data-driven insights with innovative thinking to shape the future of Vyro's products. ASSUMPTION: This role requires a balance of creative and analytical thinking, with a strong focus on data-driven decision-making and strategic planning. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset. Experience: - Proven experience in product marketing, particularly within the generative AI or tech industry. - Strong understanding of B2B and B2C marketing strategies. - Experience in managing and optimizing growth funnels using data-driven experimentation. - Extensive experience with Customer Engagement Platforms, specifically CleverTap. - Technical UX writing skills with the ability to develop and implement UX copywriting guides. - Excellent collaboration skills with the ability to work across various teams. - Ability to analyze market trends and position products strategically. - Track record of successful product launches and go-to-market strategy execution. - Creative and analytical mindset with the ability to influence product development and strategy. Preferred Skills: - Familiarity with the Pakistani job market and cultural nuances. - Experience working in a startup environment. - Proficiency in Urdu or other local languages. ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the product and the company's global focus. 💰 Compensation & Benefits Salary Range: The salary range for this role is estimated to be between BDT 80,000 - 150,000 per month, based on industry standards for a Product Marketing Manager with 5-10 years of experience in the tech industry in Bangladesh. Benefits: - Competitive salary and benefits package. - Opportunity to work with an innovative company leading the generative AI revolution from Pakistan. - Collaborative work environment that values creativity, collaboration, and growth. Working Hours: Full-time position with flexible working hours. Remote work is also an option. ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Vyro operates in the software development industry, focusing on generative AI and SaaS-based products. The company is at the forefront of the generative AI revolution, delivering cutting-edge products that redefine creativity and innovation. Company Size: Vyro is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment. Founded: Vyro was founded in 2018, making it a relatively young and innovative company in the tech industry. Company Description: - Vyro is an emerging Gen-AI and SaaS-based company that empowers creativity and innovation across industries. - The company's flagship products include ImagineArt, a versatile AI-powered design studio, and EverAsk, an intelligent AI assistant. - Vyro has processed over 2.5 billion images, has 150 million+ downloads, and serves 800,000+ daily active users. Company Specialties: - Photography - UI/UX - Mobile App (Android & iOS) - Designers - Gen AI - SaaS Company Website: Vyro.ai ASSUMPTION: Vyro's focus on generative AI and its innovative products make it an attractive employer for candidates interested in the latest developments in AI technology. 📊 Role Analysis Career Level: This role is a mid-level management position, reporting directly to the Head of Marketing or a similar role. Reporting Structure: The Product Marketing Manager will work closely with various teams, including Product Management, Growth, Brand, and Customer Support, but will report directly to the Head of Marketing. Work Arrangement: This role offers flexible working hours and remote work options, providing a good work-life balance for the right candidate. Growth Opportunities: - As Vyro continues to grow and expand its product offerings, there will be opportunities for the Product Marketing Manager to take on more responsibilities and advance their career within the company. - The company's focus on innovation and creativity provides ample opportunities for professional development and growth. ASSUMPTION: Given Vyro's rapid growth and expansion, there is significant potential for career advancement and growth within the company for the right candidate. 🌍 Location & Work Environment Office Type: Vyro has offices in Wyoming, US, and Islamabad, Pakistan. However, this role is open to remote work, allowing for a flexible work arrangement. Office Location(s): Wyoming, US, and Islamabad, Pakistan. Geographic Context: - Chattogram is the second-largest city in Bangladesh, located in the southeastern part of the country. - The city is known for its vibrant culture, historic sites, and beautiful beaches. - Chattogram is also a major commercial hub, with a thriving tech industry. Work Schedule: Flexible working hours with the option to work remotely. ASSUMPTION: While the role is open to remote work, candidates should be prepared to work with teams based in different time zones and may need to adjust their working hours accordingly. 💼 Interview & Application Insights Typical Process: 1. Online application submission. 2. Phone or video screening with the HR team. 3. Technical assessment or case study. 4. Final interview with the hiring manager and/or team members. Key Assessment Areas: - Understanding of generative AI and its applications. - Product marketing experience and strategic thinking. - Ability to analyze market trends and position products strategically. - Cross-functional collaboration and communication skills. - Technical UX writing skills and ability to create a UX copywriting guide. Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Be prepared to discuss your understanding of generative AI and its applications in the tech industry. - Showcase your strategic thinking and ability to analyze market trends and position products. - Demonstrate your cross-functional collaboration and communication skills, as well as your technical UX writing skills. ATS Keywords: Generative AI, Product Marketing, B2B, B2C, Growth Funnel, Customer Engagement Platforms, CleverTap, UX Writing, Market Positioning, Product Launches, Strategic Development, Cross-functional Collaboration, Market Research, Buyer Personas, Product Positioning, Data-driven Experimentation. ASSUMPTION: Vyro's hiring process is designed to assess candidates' technical skills, strategic thinking, and cultural fit with the company. Applicants should be prepared to demonstrate their relevant experience and skills throughout the interview process. 🛠️ Tools & Technologies - Customer Engagement Platforms, particularly CleverTap. - UX writing tools and platforms. - Market research and analysis tools. - Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace). ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the company's needs. However, proficiency in customer engagement platforms and UX writing tools is essential. 👔 Cultural Fit Considerations Company Values: - Innovation: Vyro values creativity and innovation, pushing the boundaries of what's possible with generative AI. - Collaboration: The company fosters a collaborative work environment, encouraging teamwork and cross-functional collaboration. - Growth: Vyro is committed to helping its employees grow professionally and personally, providing opportunities for development and advancement. Work Style: - Creative and analytical thinking. - Data-driven decision-making. - Strategic planning and execution. - Strong communication and collaboration skills. - Ability to work independently and in a team environment. Self-Assessment Questions: 1. How do you stay up-to-date with the latest developments in generative AI and its applications in the tech industry? 2. Can you provide an example of a time when you successfully positioned a product in a competitive market? 3. How do you approach cross-functional collaboration and communication, particularly when working with teams in different time zones? 4. Can you describe your experience with UX writing and creating a UX copywriting guide? ASSUMPTION: Vyro values candidates who are passionate about generative AI, have a strong work ethic, and are committed to helping the company grow and succeed. ⚠️ Potential Challenges 1. Keeping up with the rapid pace of innovation in the generative AI industry. 2. Balancing the demands of B2B and B2C marketing strategies. 3. Collaborating effectively with teams in different time zones and locations. 4. Managing the growth funnel and optimizing it using data-driven experimentation. ASSUMPTION: While these challenges may present obstacles, they also provide opportunities for growth and learning for the right candidate. 📈 Similar Roles Comparison 1. Product Marketing Manager (Tech Industry): This role is similar to a Product Marketing Manager in the tech industry, focusing on developing and implementing marketing strategies for tech products. However, this role has a specific focus on generative AI and its applications. 2. Marketing Manager (B2B/B2C): This role is similar to a Marketing Manager with a focus on B2B and B2C marketing strategies. However, this role requires a strong understanding of generative AI and its applications in the tech industry. 3. Product Manager (AI/ML): This role is similar to a Product Manager with a focus on AI and ML products. However, this role requires a strong understanding of marketing strategies and their application to generative AI products. ASSUMPTION: While these roles share some similarities, the focus on generative AI and its applications in the tech industry sets this role apart from similar positions in the market. 📝 Sample Projects 1. Product Launch Campaign: Develop and execute a go-to-market strategy for a new generative AI product, including competitive research, benchmarking, messaging, and audience identification. 2. Growth Funnel Optimization: Analyze and optimize the growth funnel for an existing generative AI product, using data-driven experimentation to improve acquisition, activation, engagement/retention, revenue, re-activation, and referral. 3. UX Writing Guide: Create a UX copywriting guide for a generative AI product, ensuring coherent communication across all channels and improving the user experience. ASSUMPTION: These sample projects are designed to showcase the candidate's understanding of the role's responsibilities and their ability to develop and implement effective marketing strategies for generative AI products. ❓ Key Questions to Ask During Interview 1. How does Vyro plan to differentiate its generative AI products in the competitive market? 2. Can you describe the team structure and how this role will fit into it? 3. What are the key priorities for this role in the first 90 days? 4. How does Vyro support the professional development and growth of its employees? 5. What are the most challenging aspects of working at Vyro, and how does the company address them? ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and its culture, as well as the expectations and opportunities for growth and development. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: Vyro Product Marketing Manager - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Prepare for the interview by researching Vyro's products and the generative AI industry, as well as practicing your responses to common interview questions. - Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.