Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Atlas Consolidated PTE Ltd

🔹 Location: Hyderabad, Telangana, India

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Uncovering customer insights to inform product strategy and messaging
• Crafting tailored positioning and messaging for different segments
• Leading go-to-market strategies for product launches and feature rollouts
• Equipping sales and partner teams with necessary tools and resources
• Driving feature adoption and closing the feedback loop with the market

ASSUMPTION: This role requires a strong balance of creativity and analytical thinking, with a focus on understanding customer needs and market trends.

📋 Key Responsibilities

✅ Conduct user interviews and analyze user behavior to uncover actionable insights

✅ Develop compelling narratives and messaging tailored to specific customer personas

✅ Plan and execute go-to-market campaigns, owning the launch calendar and aligning stakeholders

✅ Build enablement assets such as decks, case studies, demos, product sheets, and sales training materials

✅ Design adoption strategies with lifecycle campaigns, feature announcements, and educational content

✅ Track the competitive landscape and maintain sharp, differentiated positioning

ASSUMPTION: This role involves cross-functional collaboration with Product, Sales, and Customer Success teams, as well as working closely with customers to understand their needs and pain points.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-3 years of experience in product marketing, preferably in a SaaS, B2B tech, or fintech environment

Required Skills:

• Proven experience collaborating with cross-functional teams
• Ability to analyze user behavior and uncover actionable insights
• Skilled at creating clear and compelling messaging tailored to specific customer personas
• Hands-on experience with go-to-market planning, content creation, and campaign execution
• Familiarity with tools such as HubSpot, Google Analytics, Mixpanel, Notion, or similar
• Strong communication skills with a balance of creativity and analytical thinking
• Comfortable working in a fast-paced, high-growth startup environment

Preferred Skills:

• Exposure to developer-first platforms, APIs, or BaaS products

ASSUMPTION: Candidates with experience in fintech or open banking will have a strong advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 12-15 lakhs per annum (Based on experience and industry standards for the role and location)

Benefits:

• Health insurance
• Dental insurance
• Retirement savings plan
• Employee stock options
• Flexible work hours

Working Hours: 40 hours per week, with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, with a focus on open banking and fintech

Company Size: 51-200 employees, offering a dynamic and collaborative work environment

Founded: 2019, with a strong track record of growth and innovation

Company Description:

• Atlas Consolidated PTE Ltd owns and operates two brands: Hugosave, a B2C consumer finance app, and HugoHub, a B2B Banking as a Service platform
• The company is headquartered in Singapore and has a strong presence in the SEA region
• Atlas is a regulated entity with strong credentials, satisfying stringent corporate governance, operations, and regulatory integrity requirements

Company Specialties:

• Finance
• Technology
• Open Banking
• Banking and Investment

Company Website: www.atlasconsolidated.com

ASSUMPTION: Atlas Consolidated PTE Ltd is a well-established and growing company in the fintech industry, with a strong focus on open banking and innovation.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including Product, Sales, and Customer Success

Work Arrangement: On-site, with flexible work arrangements available

Growth Opportunities:

• Potential career progression into senior marketing roles or leadership positions
• Opportunities to work on cutting-edge open banking technology and products
• Chance to gain experience in a fast-paced, high-growth startup environment

ASSUMPTION: This role offers strong growth potential and the opportunity to work on innovative products and technologies in the fintech industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): 143 Cecil Street, #07-01, GB Building, Singapore, 069542, SG

Geographic Context:

• Hyderabad, Telangana, India, offers a vibrant and growing tech industry, with a strong talent pool and supportive ecosystem
• The city is well-connected by air, rail, and road, with a robust public transportation system
• Hyderabad offers a mix of traditional and modern culture, with a diverse range of dining, entertainment, and recreational options

Work Schedule: Standard business hours, with flexible work arrangements available

ASSUMPTION: Hyderabad, Telangana, India, offers a dynamic and supportive work environment for professionals in the tech and fintech industries.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• On-site or virtual interview with the team
• Final round with the Head of Marketing or another senior leader

Key Assessment Areas:

• Customer understanding and empathy
• Messaging and communication skills
• Go-to-market strategy and planning
• Cross-functional collaboration and teamwork

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your past work that demonstrate your ability to uncover customer insights, craft messaging, and plan go-to-market campaigns
• Research the company and the role to show your enthusiasm and understanding of the opportunity

ATS Keywords: Product Marketing, SaaS, B2B Technology, Customer Insights, Messaging, Go-to-market Strategies, Sales Enablement, Feature Adoption, Competitive Analysis, Communication Skills, Analytical Thinking, Content Creation, Campaign Execution, User Behavior Analysis, Collaboration, Problem Solving

ASSUMPTION: The application process for this role may involve assessments or exercises to evaluate the candidate's skills and fit for the position.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• Mixpanel
• Notion
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal processes and preferences.

👔 Cultural Fit Considerations

Company Values:

• Responsible: We are responsible to our clients, customers, community, and team to help shape a more open, collaborative approach to money.
• Open: Good ideas can come from anywhere, so an open and collaborative dialogue between the Hugo community helps get the best from us all and makes the difference.
• Collaborative: Shared responsibility is not only part of our approach to money but a key part of how we work together.

Work Style:

• Dynamic and fast-paced environment
• Collaborative and cross-functional teams
• Focus on innovation and continuous learning

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with cross-functional teams and stakeholders to drive results?
• Do you have a strong balance of creativity and analytical thinking?

ASSUMPTION: Candidates who align with the company's values and work style will be a strong fit for this role and the organization.

⚠️ Potential Challenges

• Working in a fast-paced, high-growth startup environment may require adaptability and flexibility
• Collaborating with cross-functional teams may require strong communication and project management skills
• Keeping up with the competitive landscape and maintaining differentiated positioning may require continuous learning and adaptation
• Working with customers and stakeholders may require strong empathy and active listening skills

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this role places a stronger emphasis on customer understanding, messaging, and go-to-market strategy
• In the fintech industry, this role may require a deeper understanding of financial services and open banking technologies
• Career progression in this role may involve moving into senior marketing roles or leadership positions within the organization

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry, with a strong focus on customer understanding, messaging, and go-to-market strategy.

📝 Sample Projects

• Conducting user interviews and analyzing user behavior to uncover actionable insights for a new product launch
• Developing a go-to-market strategy and messaging framework for a new feature or product
• Creating enablement assets such as sales training materials, product sheets, and case studies to support sales and customer onboarding

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may vary depending on the specific needs and priorities of the organization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• How does the company support the professional development and growth of its employees?
• Can you provide examples of how the company has adapted to changes in the competitive landscape or market trends?
• How does the company approach collaboration and cross-functional teamwork?
• What are the most important priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your past work that demonstrate your ability to uncover customer insights, craft messaging, and plan go-to-market campaigns
• Research the company and the role to show your enthusiasm and understanding of the opportunity
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.