Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Kyndryl

🔹 Location: Bangalore, Karnataka, India (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (with some travel abroad)

🚀 Job Overview

Key aspects of this role include:

• Defining and executing go-to-market strategies for Kyndryl's consulting business
• Articulating Kyndryl's point of view and value proposition to grow market share
• Collaborating with business leaders, marketing teams, and other stakeholders to define positioning and messaging
• Conducting market research and segmenting opportunities based on unmet needs and trends
• Creating compelling narratives and content to communicate Kyndryl's solutions and value to customers

ASSUMPTION: This role requires a strong understanding of the technology industry, particularly services marketing, and the ability to work effectively in a global, cross-functional environment.

📋 Key Responsibilities

✅ Articulate Kyndryl’s point of view by combining the unmet needs of the target segment with a differentiated value proposition and describe how we deliver desired outcomes

✅ Research and segment the market opportunity based on patterns of unmet needs and trends, understanding how we compare versus the competition

✅ Understand the personas (buyer, influencer, user) of a buying cohort - Understand the customer, their journey, markets in which they operate and competition

✅ Activate and enable the Marketing team to help bring the point of view to life

✅ Create the prioritized stories and use cases and communicate them effectively to the business, identifying the best routes-to-market to serve those needs

✅ Message the value of Kyndryl’s solutions for customers - wherever they are - on a journey of business and IT transformation

✅ Establish relationships with analysts and advisors, gather intelligence about the market to inform the strategy, build credibility and develop better insights about the personas

✅ Experience & credibility of advancing the function through building new skills and innovative frameworks

✅ Collaborating, influencing and driving alignment with cross-functional marketing, sales and product management (offering) teams

✅ Evangelizing key differentiators, demonstrating relevance, and building advocacy

✅ Creating content including customer presentations, website content, while collaborating on thought leadership and creation of marketing plans

✅ Building a culture of transparency, openness, growth mind-set and innovation in the spirit of nurturing this into a high-performance team

ASSUMPTION: This role requires a balance of strategic thinking, research, and communication skills, as well as the ability to collaborate effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: 5+ years of experience in the Technology Industry, specific experience with Service Providers

Required Skills:

• Strategic thinking & good research skills along with the ability to synthesize
• Extremely results-oriented and creative collaborator
• Curiosity & problem solving
• Good attention to detail
• Able to communicate effectively to influence/ prompt action of stakeholders
• Demonstrated ability to manage multiple projects, programs and priorities
• Deep Business acumen & domain knowledge
• Experience with market research and data analysis

Preferred Skills:

• Experience with Microsoft, Google, Amazon, or other relevant learning platforms
• Familiarity with Kyndryl's products and services

ASSUMPTION: While not explicitly stated, experience with market research tools and data analysis software may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Employee Learning Programs (including Microsoft, Google, Amazon, and more)
• Volunteering Opportunities
• Diversity and Inclusion Initiatives

Working Hours: Full-time (Flexible hours to accommodate the global nature of the role)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Kyndryl operates in the IT Services and IT Consulting industry, focusing on designing, building, managing, and modernizing mission-critical technology systems for clients worldwide.

Company Size: Kyndryl is a large company with over 10,000 employees globally, providing ample opportunities for career growth and development.

Founded: Kyndryl was founded in 2021, making it a relatively new company with a strong focus on innovation and progress.

Company Description:

• Kyndryl is a focused, independent company that builds on its foundation of excellence by creating systems in new ways
• The company invests heavily in its employees, offering various learning programs and volunteering opportunities
• Kyndryl is committed to diversity, inclusion, and creating a high-performance team culture

Company Specialties:

• Cloud Services for public cloud and private cloud
• Enterprise Data Services
• Security & Resiliency Services
• Enterprise Infrastructure Services
• Digital Workplace Services
• Infrastructure Management for Applications

Company Website: kyndryl.com

ASSUMPTION: Kyndryl's focus on innovation and continuous improvement creates an environment where employees can grow and succeed.

📊 Role Analysis

Career Level: This role is suitable for experienced professionals seeking to advance their careers in product marketing within the technology industry.

Reporting Structure: The Product Marketing Manager will report directly to the Global Solutions Marketing Leader and work closely with business leaders, marketing teams, and other stakeholders.

Work Arrangement: This role is remote-friendly, with some travel abroad required to accommodate the global nature of the position.

Growth Opportunities:

• Working on global projects and collaborating with diverse teams
• Developing expertise in services marketing and market research
• Potential career progression into senior marketing roles or other leadership positions within Kyndryl

ASSUMPTION: This role offers significant growth opportunities for the right candidate, given Kyndryl's global presence and focus on employee development.

🌍 Location & Work Environment

Office Type: Kyndryl has offices in London, Liverpool, and Warwick in the UK, but this role is remote-friendly with some travel abroad required.

Office Location(s): London, Liverpool, and Warwick, UK

Geographic Context:

• Bangalore, India, is a major tech hub with a thriving startup ecosystem
• The city offers a mix of traditional and modern culture, with numerous historical sites and contemporary attractions
• Bangalore has a tropical savanna climate, with warm weather year-round

Work Schedule: Full-time (Flexible hours to accommodate the global nature of the role)

ASSUMPTION: While this role is remote-friendly, some travel may be required to build relationships with stakeholders and attend global meetings.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team and other stakeholders
• Final interview with the Global Solutions Marketing Leader

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Market research and data analysis capabilities
• Communication and influencing skills
• Cultural fit and alignment with Kyndryl's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Kyndryl's business and the market trends in your application
• Prepare examples of your market research and analysis skills to discuss during the interview

ATS Keywords: Product Marketing, Services Marketing, Market Research, Strategic Thinking, Collaboration, Communication, Customer Understanding, Content Creation, Sales Enablement, Analyst Relations

ASSUMPTION: Kyndryl's interview process is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Market research and data analysis tools (e.g., SurveyMonkey, Tableau, Power BI)
• Content creation and management tools (e.g., Adobe Creative Suite, WordPress, Google Drive)
• Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)

ASSUMPTION: Familiarity with relevant market research tools and data analysis software is beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Kyndryl encourages continuous learning and improvement
• Collaboration: The company fosters a culture of teamwork and cross-functional collaboration
• Diversity & Inclusion: Kyndryl is committed to creating an inclusive work environment where everyone can thrive

Work Style:

• Global: This role requires working with teams and stakeholders across different time zones
• Dynamic: Kyndryl operates in a fast-paced, ever-changing technology landscape
• Inclusive: The company values diverse perspectives and encourages open communication

Self-Assessment Questions:

• How do you stay up-to-date with market trends and industry developments?
• Can you provide an example of a time when you successfully collaborated with a cross-functional team to achieve a common goal?
• How do you approach building relationships with analysts and advisors to gather market intelligence?

ASSUMPTION: Kyndryl's culture values innovation, collaboration, and diversity, making it an attractive workplace for professionals seeking a dynamic and inclusive environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced, global environment
• Balancing strategic thinking with tactical execution to drive results
• Building and maintaining effective relationships with various stakeholders, including business leaders, marketing teams, and other departments
• Adapting to changes in the market and adjusting strategies accordingly

ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and results-driven approach.

📈 Similar Roles Comparison

• Product Marketing Manager vs. Product Manager: While both roles focus on product strategy, the Product Marketing Manager is more externally focused, while the Product Manager is responsible for the product's development and launch
• Technology industry context: Kyndryl operates in a dynamic technology landscape, requiring a strong understanding of market trends and customer needs
• Career path comparison: This role offers opportunities for career progression into senior marketing roles or other leadership positions within Kyndryl

ASSUMPTION: Understanding the differences between similar roles and the unique aspects of Kyndryl's business is essential for candidates to determine if this role is the right fit for their career goals.

📝 Sample Projects

• Conducting market research to identify unmet customer needs and segment the market opportunity
• Developing and executing go-to-market strategies for Kyndryl's consulting business
• Creating compelling narratives and content to communicate Kyndryl's solutions and value to customers

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, requiring a balance of research, analysis, and communication skills.

❓ Key Questions to Ask During Interview

• Can you describe the typical work arrangement for this role, and how it accommodates the global nature of the position?
• How does Kyndryl support the professional development and growth of its employees in this role?
• Can you provide an example of a successful product marketing campaign at Kyndryl, and what made it effective?
• How does Kyndryl measure the success of its product marketing efforts, and what key performance indicators (KPIs) are used?
• What is the typical career path for a Product Marketing Manager at Kyndryl, and what opportunities exist for growth and progression within the company?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company and the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your market research and analysis skills to discuss during the interview
• Prepare questions to ask the interviewer about the role, the team, and the company
• Follow up with the hiring manager within a week after the interview to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.