📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Red Hat
🔹 Location: Raleigh, NC, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and executing product marketing strategy for Red Hat Ansible
- Developing marketing strategies and sales enablement content
- Working cross-functionally with various teams
- Tracking success metrics and driving customer wins
ASSUMPTION: This role requires a strong understanding of both marketing and technical aspects, with a focus on IT automation and related technologies.
📋 Key Responsibilities
✅ Develop understanding of customer goals and challenges, target markets, use cases, sales motions for Red Hat Ansible
✅ Develop marketing strategy and execution aligned with market directions and product roadmap
✅ Develop sales enablement content focusing on customer pain points, benefits, and business outcomes
✅ Lead and influence development of content to help gain mindshare and drive customer wins
✅ Evangelize Red Hat Ansible both internally and externally via various channels
✅ Develop and track the success metrics for the marketing strategy and execution plans
✅ Work cross-functionally with technical marketing, product management, engineering, corporate marketing teams, and sales teams
ASSUMPTION: This role requires a high level of collaboration and communication with various teams to ensure successful execution of marketing strategies.
🎯 Required Qualifications
Education: Bachelor's degree; master’s degree is a plus
Experience: 2-5 years of relevant experience in product marketing or a related field
Required Skills:
- Critical thinking skills with a proven ability to develop creative solutions
- Ability to translate product features into customer benefits and business outcomes
- Solid written and verbal communication skills
- Technical aptitude with an interest in learning hands-on technical skills
- Basic understanding of the common technical jargon of IT, operations, software application development, databases, cloud, DevOps
Preferred Skills:
- Experience with IT Automation, Configuration Management, Provisioning, IT Operations, Networking, Cloud technologies, Containers, Kubernetes, Virtualization, Github, AI
ASSUMPTION: Candidates with experience in the IT industry or related fields will have a strong advantage in this role.
💰 Compensation & Benefits
Salary Range: $84,400.00 - $134,970.00 per year
Benefits:
- Comprehensive medical, dental, and vision coverage
- Flexible Spending Account - healthcare and dependent care
- Health Savings Account - high deductible medical plan
- Retirement 401(k) with employer match
- Paid time off and holidays
- Paid parental leave plans for all new parents
- Leave benefits including disability, paid family medical leave, and paid military leave
- Employee stock purchase plan
- Family planning reimbursement
- Tuition reimbursement
- Transportation expense account
- Employee assistance program
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for product marketing managers with 2-5 years of experience in the IT industry.
📌 Applicant Insights
🔍 Company Context
Industry: Red Hat operates in the software development industry, focusing on enterprise open source solutions.
Company Size: Red Hat is a large company with over 10,000 employees, providing ample opportunities for collaboration and growth.
Founded: Red Hat was founded in 1993 and has since grown to become a leading provider of enterprise open source solutions.
Company Description:
- Red Hat is the world’s leading provider of enterprise open source solutions, using a community-powered approach to deliver high-performing Linux, hybrid cloud, edge, and Kubernetes technologies.
- Red Hat hires creative, passionate people who are ready to contribute their ideas, help solve complex problems, and make an impact.
- Red Hat supports individuals with disabilities and provides reasonable accommodations to job applicants.
Company Specialties:
- cloud computing
- hybrid cloud management
- Linux
- open source
- virtualization
- storage
- middleware
- containers
- mobile
- and OpenStack
Company Website: http://www.redhat.com
ASSUMPTION: Red Hat's focus on open source solutions and community-powered approach sets it apart in the software development industry.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Product Marketing Manager reports to the Senior Director of Product Marketing.
Work Arrangement: This role is on-site, with the possibility of remote work for specific events or meetings.
Growth Opportunities:
- Progression to a senior or management role within the product marketing team
- Expansion into other areas of marketing or related fields within Red Hat
- Development of leadership and mentoring skills through working with cross-functional teams
ASSUMPTION: The growth opportunities in this role are tied to the individual's performance, initiative, and alignment with Red Hat's company values.
🌍 Location & Work Environment
Office Type: Red Hat's headquarters is in Raleigh, NC, with a modern and collaborative work environment.
Office Location(s): 100 E. Davie St., Raleigh, NC 27601, US
Geographic Context:
- Raleigh is the capital of North Carolina and offers a mix of urban and suburban living
- The Research Triangle Park (RTP) area, where Red Hat is located, is a major hub for technology and life science companies
- Raleigh has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: The work schedule is typically Monday through Friday, with some flexibility for remote work or adjusted hours.
ASSUMPTION: The work environment at Red Hat is collaborative and inclusive, with a focus on open source principles and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the product marketing team
- Final interview with the senior director of product marketing
Key Assessment Areas:
- Understanding of Red Hat's products and services
- Marketing strategy and execution skills
- Communication and collaboration abilities
- Technical aptitude and problem-solving skills
Application Tips:
- Highlight relevant marketing and technical experience in your resume
- Tailor your cover letter to demonstrate your understanding of Red Hat's products and company values
- Prepare examples of marketing strategies and campaigns you've executed in the past
ATS Keywords: Product Marketing, Sales Enablement, Technical Aptitude, IT Automation, Configuration Management, Provisioning, IT Operations, Networking, Cloud Technologies, Containers, Kubernetes, Virtualization, Github, AI
ASSUMPTION: The interview process at Red Hat is designed to assess the candidate's fit with the company's culture and the specific requirements of the role.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Act with integrity
- Think customer first
- Respect the individual
- Be transparent
- Collaborate
- Innovate, learn, and improve
Work Style:
- Collaborative and team-oriented
- Focused on driving results and customer success
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you align with Red Hat's company values, particularly 'Act with integrity' and 'Think customer first'?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have a growth mindset and a willingness to learn and improve?
ASSUMPTION: Cultural fit is a critical factor in Red Hat's hiring process, as it ensures that new hires can thrive in the company's inclusive and innovative work environment.
⚠️ Potential Challenges
- Balancing strategic marketing planning with tactical execution
- Keeping up with the fast-paced and ever-evolving IT industry
- Collaborating effectively with cross-functional teams and stakeholders
- Managing multiple projects and priorities simultaneously
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Product Manager: The Product Marketing Manager role focuses more on external communication and market positioning, while the Product Manager role is more focused on internal product development and roadmap planning.
- Industry-specific context: Red Hat's focus on open source solutions sets it apart from other software development companies.
- Career path comparison: The Product Marketing Manager role can lead to senior or management positions within the product marketing team or expansion into other areas of marketing or related fields within Red Hat.
ASSUMPTION: Understanding the differences between similar roles and the unique aspects of Red Hat's company culture can help applicants tailor their application and interview responses effectively.
📝 Sample Projects
- Developing a go-to-market strategy for a new Red Hat Ansible product or feature
- Creating sales enablement content, such as battle cards, case studies, or sales presentations, to help drive customer wins
- Executing a marketing campaign to increase brand awareness and generate leads for Red Hat Ansible
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Product Marketing Manager role at Red Hat.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategy for Red Hat Ansible, and how this role would contribute to its evolution?
- How does the product marketing team collaborate with other departments, such as product management, engineering, and sales?
- What are the most significant challenges facing the Red Hat Ansible product line, and how can this role help address them?
- How does Red Hat support the professional development and growth of its employees, particularly in the product marketing team?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process can help applicants better understand the role, the team, and the company culture, as well as demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing and technical experience, as well as any skills or accomplishments that demonstrate your fit for this role
- Write a cover letter that showcases your understanding of Red Hat's products and company values, and explains why you are a strong fit for this position
- Prepare examples of marketing strategies and campaigns you've executed in the past, and be ready to discuss them during the interview process
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
