📌 Core Information
🔹 Job Title: Product Marketing Manager - Insurance
🔹 Company: InvoiceCloud
🔹 Location: Boston, MA (Hybrid 1-2 days per week)
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: May 21, 2025
🔹 Experience Level: Mid-level (3-5 years)
🔹 Remote Status: Hybrid (1-2 days per week on-site)
🚀 Job Overview
Key aspects of this role include:
- Driving go-to-market strategy and demand for digital payment solutions in the insurance industry
- Conducting market research and analyzing industry shifts
- Developing outcome-based messaging and value propositions
- Collaborating with cross-functional teams to enhance product adoption and revenue growth
- Leveraging AI-driven insights to accelerate go-to-market execution and customer value realization
ASSUMPTION: This role requires a strong understanding of the insurance industry and its digital transformation trends, as well as experience marketing B2B SaaS solutions to insurance customers.
📋 Key Responsibilities
✅ Conduct market research to identify trends, customer needs, and competitive positioning within the insurance segment
✅ Analyze industry shifts, customer communication preferences, and regulatory changes
✅ Develop outcome-based messaging and compelling value propositions tailored to key stakeholders
✅ Translate complex product capabilities into clear, value-driven content for various personas
✅ Partner with Sales, Demand Generation, and Product Management to plan and execute go-to-market strategies for new product features, launches, or vertical expansions
✅ Create sales enablement materials including pitch decks, battlecards, ROI calculators, customer use cases, and objection-handling guides
✅ Collaborate with demand generation and digital marketing teams on campaigns that drive awareness, pipeline growth, and retention
✅ Partner with Customer Marketing and Customer Success to identify advocates, capture case studies, and develop referenceable stories in the insurance space
✅ Engage directly with clients and prospects to validate messaging and gather feedback on market needs
✅ Train the sales team on messaging, use cases, and competitive differentiation within the insurance vertical
✅ Support strategic deals with tailored messaging, proposals, and positioning guidance
ASSUMPTION: This role requires strong communication, storytelling, and strategic go-to-market skills, as well as the ability to understand and articulate complex analysis to diverse audiences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in a product marketing role, with a focus on the insurance industry and B2B SaaS solutions
Required Skills:
- Deep understanding of the insurance industry and its digital transformation trends
- Proven experience marketing B2B SaaS solutions to insurance customers
- Strong communication, storytelling, and strategic go-to-market skills
- Superior analytical skills, with the ability to understand and articulate complex analysis to diverse audiences
- Expertise in prioritizing multiple projects at once and effectively managing stakeholder expectations
- Excellent collaboration skills and the ability to work cross-functionally in a fast-paced environment
- Self-starter with a data-driven mindset and a passion for customer-centric marketing
Preferred Skills:
- Prior experience in EBPP, billing platforms, or payment technology
- Familiarity with core insurance platforms (e.g., Guidewire, Duck Creek) and integrations
- Proficiency in using AI and analytics tools to uncover customer insights and accelerate value delivery
- Familiarity with product launch frameworks and go-to-market planning
ASSUMPTION: Candidates with experience in EBPP, billing platforms, or payment technology, as well as familiarity with core insurance platforms and integrations, will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $115,000 - $125,000 USD per year
Benefits:
- Competitive benefits package
- 401(k) matching
- Health, dental, and vision insurance
- Flexible work arrangements
Working Hours: Full-time, with a hybrid work arrangement (1-2 days per week on-site)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level product marketing role in the financial services sector, with a focus on the insurance industry.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on digital payment, customer engagement, and outbound disbursement solutions for the utility, government, and insurance industries
Company Size: Medium (201-500 employees)
Founded: 2009
Company Description:
- InvoiceCloud provides modern digital payment, customer engagement, and outbound disbursement solutions
- Services more than 3,250 customers across the utility, government, and insurance industries
- Leading provider of electronic bill presentment and payment (EBPP) solutions
- Enables continuous enhancements to the customer experience, resulting in higher digital payment, autopay, and paperless adoption rates
Company Specialties:
- Digital payment solutions
- Customer engagement
- Outbound disbursement
- Electronic bill presentment and payment (EBPP)
Company Website: www.invoicecloud.net
ASSUMPTION: InvoiceCloud is a well-established company in the financial services sector, with a strong focus on digital payment and customer engagement solutions for various industries.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: This role reports directly to the Senior Vice President of Marketing
Work Arrangement: Hybrid (1-2 days per week on-site)
Growth Opportunities:
- Potential career progression into senior marketing roles within the company
- Expansion of responsibilities as the company grows and enters new markets
- Opportunities to work on strategic projects and initiatives
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to take on more responsibility and advance their career within the company.
🌍 Location & Work Environment
Office Type: Hybrid (1-2 days per week on-site)
Office Location(s): Boston, MA (with additional offices in Braintree, MA, and Brownsville, TX)
Geographic Context:
- Boston, MA is a major hub for the financial services industry
- Close proximity to other major cities, including New York City and Philadelphia
- Access to a diverse talent pool and industry expertise
Work Schedule: Full-time, with a hybrid work arrangement (1-2 days per week on-site)
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- Subsequent interviews with the hiring manager and relevant team members
- Final interview with the Senior Vice President of Marketing
- Background check and offer extension
Key Assessment Areas:
- Industry knowledge and understanding of the insurance sector
- Product marketing skills and experience
- Communication and presentation skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the insurance industry and digital payment solutions
- Prepare examples of your product marketing work, including messaging frameworks, go-to-market strategies, and sales enablement materials
- Be ready to discuss your approach to market research, analysis, and data-driven decision-making
ATS Keywords: Product Marketing, Insurance Industry, B2B SaaS, Market Research, Strategic Messaging, Sales Enablement, Collaboration, Customer Engagement, Data-Driven Mindset, Analytical Skills, Go-To-Market Strategy, Customer-Centric Marketing, Communication Skills, Project Management, Digital Transformation, AI Insights
ASSUMPTION: InvoiceCloud uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being seen by the hiring team.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
- AI and analytics tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Adaptable
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Data-driven and analytical
- Adaptable and responsive to change
- Focused on continuous improvement and growth
Self-Assessment Questions:
- How do you approach understanding and addressing the unique needs of insurance customers in the digital payment space?
- How do you balance the need for strategic, long-term planning with the ability to pivot and adapt to changing market conditions?
- How do you ensure that your messaging and positioning resonate with diverse stakeholders within the insurance industry?
ASSUMPTION: Candidates who align with InvoiceCloud's values and work style, and who can demonstrate their ability to understand and address the unique needs of insurance customers, will be strong fits for this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Keeping up with industry trends and regulatory changes in the insurance sector
- Balancing the need for strategic, long-term planning with the ability to pivot and adapt to changing market conditions
- Working effectively in a hybrid work environment
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Product Marketing Manager - Insurance vs. Product Marketing Manager - Utilities: The insurance vertical has unique customer needs, regulatory requirements, and competitive dynamics that require specialized knowledge and expertise
- Product Marketing Manager - Insurance vs. Industry-specific Product Marketing Roles: This role requires a deep understanding of the insurance industry and its digital transformation trends, as well as experience marketing B2B SaaS solutions to insurance customers
- Product Marketing Manager - Insurance vs. Generalist Product Marketing Roles: This role offers the opportunity to specialize in a specific industry and develop expertise in insurance-specific product marketing
ASSUMPTION: This role offers unique challenges and opportunities compared to similar product marketing roles in other industries or verticals.
📝 Sample Projects
- Developing a go-to-market strategy for a new digital payment solution tailored to the insurance industry
- Conducting market research to identify trends and customer needs in the insurance sector
- Creating sales enablement materials, including pitch decks, battlecards, and ROI calculators, to support the launch of a new product feature
ASSUMPTION: These sample projects demonstrate the types of initiatives you might work on in this role, focusing on market research, go-to-market strategy, and sales enablement.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the insurance industry in terms of digital payment and customer engagement?
- How does InvoiceCloud differentiate its digital payment solutions from competitors in the insurance space?
- What are the key priorities for this role in the first 90 days?
- How does InvoiceCloud support the professional development and growth of its product marketing team members?
- What is the company's approach to work-life balance, particularly in a hybrid work environment?
ASSUMPTION: These questions can help you better understand the role, the company, and the team dynamics, allowing you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your product marketing work, including messaging frameworks, go-to-market strategies, and sales enablement materials
- Be ready to discuss your approach to market research, analysis, and data-driven decision-making
- Follow up with the hiring team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
