Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: PredictHQ

🔹 Location: San Francisco, California, United States (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (San Francisco-based)

🚀 Job Overview

Key aspects of this role include:

• Defining and leading a new category in demand intelligence
• Owning product positioning, messaging, and go-to-market strategy
• Collaborating with Product, Data, and GTM teams to guide roadmap decisions
• Championing the real-world impact of PredictHQ's data for key personas

ASSUMPTION: This role requires a strategic marketer comfortable working at the intersection of strategy, storytelling, and systems thinking, with a strong background in B2B product marketing for technical or data-driven products.

📋 Key Responsibilities

✅ Elevate PredictHQ's positioning as the demand intelligence leader within the first 3 months

✅ Develop persona-based messaging frameworks for three new vertical use cases within 5 months

✅ Create a full set of product marketing assets to support field enablement within 5 months

✅ Build and operationalize competitive intelligence systems within 7 months

✅ Become the voice of the customer for the product roadmap within 9 months

✅ Launch and scale go-to-market for two major product releases within one year

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and execution, with a focus on driving market awareness, pipeline growth, and product adoption.

🎯 Required Qualifications

Education: Bachelor's degree required

Experience: Proven success in B2B product marketing for technical or data-driven products (e.g., AI/ML platforms, APIs, developer tools, analytics SaaS)

Required Skills:

• Strong storyteller with the ability to simplify technical concepts and position them around business impact
• Strategic thinker with deep empathy for technical buyers
• Experienced in launching products, defining go-to-market motions, and building messaging from the ground up
• Skilled in cross-functional collaboration, especially with Product, R&D, Sales, and Growth teams
• Confident in managing competitive research, market intelligence, and persona development

Preferred Skills:

• Experience in the software development or data analytics industries
• Familiarity with AI, machine learning, or predictive analytics

ASSUMPTION: Candidates should have a strong background in B2B product marketing, with a focus on technical or data-driven products, and be comfortable working with cross-functional teams to drive product adoption and market awareness.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Product Marketing Manager with 5-10 years of experience in the San Francisco Bay Area)

Benefits:

• Health care and benefits administered by Sequoia One
• Flexible time off policy
• 10 weeks of fully paid parental leave
• Paid Birthday Leave
• Paid Family and Friends Day Leave
• Flexible work arrangements that allow for work-life balance
• Strong focus on your training and development
• Options in a fast-growing company in its early stages
• $500 annual stipend to support flexible working

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for a Product Marketing Manager with the required experience level in the San Francisco Bay Area. The benefits package is comprehensive and designed to support employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focusing on AI-powered predictive demand intelligence

Company Size: 51-200 employees (Mid-size)

Founded: 2015, with offices in San Francisco and Auckland

Company Description:

• PredictHQ is a pioneering platform that turns business leaders into visionaries by enabling them to foresee the shape of demand
• It provides an AI-powered ecosystem that accurately identifies and predicts the impact of real-world events on future revenue
• PredictHQ benefits a wide range of clients, from Uber to Walgreens, by empowering operations, supply chains, marketing, and forecasting to self-adjust and prevent billions in lost opportunities each year

Company Specialties:

• API
• Business Intelligence
• Local Events API
• Demand Forecasting
• Revenue Management
• Dynamic Pricing
• Predictive analytics
• Data centralization strategies
• Event Data
• Event Visibility
• Location Intelligence
• Delivery Optimization
• Events API
• Real-world event database
• Demand Intelligence

Company Website: www.predicthq.com

ASSUMPTION: PredictHQ is a mid-sized, fast-growing company with a strong focus on innovation and data-driven decision-making. Its unique value proposition lies in its ability to predict the impact of real-world events on future revenue, empowering businesses to make smarter, faster decisions.

📊 Role Analysis

Career Level: Mid-level to senior, with the potential for growth and impact within the organization

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and collaborates closely with Product, Data, Sales, and Growth teams

Work Arrangement: Hybrid, with a focus on collaboration and team connection in the office and flexibility for remote work

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunity to shape the future of demand intelligence and make a significant impact on the company's success
• Chance to work on cutting-edge technology and learn from experienced team members

ASSUMPTION: This role offers significant growth potential and the opportunity to make a real impact on the company's success, particularly as PredictHQ continues to grow and expand its offerings.

🌍 Location & Work Environment

Office Type: Hybrid, with a focus on collaboration and team connection in the office

Office Location(s): 575 Market St, 4th Floor, San Francisco, California 94105, US

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup scene and numerous networking opportunities
• The city offers a diverse range of cultural attractions, dining options, and outdoor activities
• San Francisco has a Mediterranean climate, with mild winters and cool summers

Work Schedule: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration and flexibility, while the San Francisco location offers a dynamic tech environment and numerous professional networking opportunities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Interview with the hiring manager (CMO)
• Interview with cross-functional team members (Product, Sales, or Growth)
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication
• Storytelling and messaging abilities
• Market research and competitive analysis skills
• Alignment with company values and culture

Application Tips:

• Highlight your experience with B2B product marketing for technical or data-driven products
• Include examples of your work, such as positioning documents, launch briefs, messaging guides, or industry content
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare thoughtful questions about the role, team, or company to ask during the interview

ATS Keywords: Product Marketing, B2B, Technical Products, Data-Driven Products, AI, Machine Learning, APIs, Developer Tools, Analytics SaaS, Storytelling, Strategic Thinking, Cross-Functional Collaboration, Competitive Research, Market Intelligence, Persona Development

ASSUMPTION: The interview process is designed to assess your strategic thinking, cross-functional collaboration, and alignment with company values, with a focus on your experience in B2B product marketing for technical or data-driven products.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Analytics
• Asana
• Slack
• Zoom

ASSUMPTION: These tools are commonly used in B2B product marketing roles and will be essential for success in this position.

👔 Cultural Fit Considerations

Company Values:

• Teamwork to achieve huge things
• Empathetic and hard-working culture
• Proactive approach to helping teammates grow and thrive
• Focus on work-life balance and putting family and friends first

Work Style:

• Collaborative and team-oriented
• Focused on driving results and making an impact
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working with cross-functional teams to drive results?
• Do you have a proactive approach to helping others grow and succeed?

ASSUMPTION: PredictHQ values teamwork, collaboration, and a strong work ethic, with a focus on helping teammates grow and thrive in their careers while maintaining a healthy work-life balance.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with a growing company
• Balancing strategic planning with day-to-day execution and cross-functional collaboration
• Keeping up with the latest trends and developments in AI, machine learning, and predictive analytics
• Competing with established players in the market and differentiating PredictHQ's offerings

ASSUMPTION: These challenges are inherent in working for a fast-growing company in a competitive market, and successful candidates will be able to thrive in this dynamic environment.

📈 Similar Roles Comparison

• This role is unique in its focus on demand intelligence and predictive analytics, with a strong emphasis on strategic thinking and cross-functional collaboration
• Compared to other product marketing roles, this position offers significant growth potential and the opportunity to make a real impact on the company's success
• Career paths in this role may include growth into leadership positions as the company expands

ASSUMPTION: This role offers a unique opportunity to work at the intersection of strategy, storytelling, and systems thinking, with a strong focus on driving market awareness, pipeline growth, and product adoption.

📝 Sample Projects

• Developing a comprehensive competitive analysis and positioning guide for PredictHQ's platform
• Creating a detailed buyer persona framework for three new vertical use cases
• Launching a major product release, including segmentation, packaging, and launch performance tracking

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and execution-focused nature of the role, with a strong emphasis on driving market awareness, pipeline growth, and product adoption.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth and expansion plans?
• What are the biggest challenges facing the product marketing team in the next 6-12 months, and how can this role help address them?
• How does PredictHQ differentiate itself from competitors in the market, and what opportunities exist to further enhance our competitive position?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does PredictHQ support the work-life balance and personal growth of its employees?

ASSUMPTION: These questions are designed to assess the strategic direction of the company, the challenges facing the product marketing team, and the opportunities for growth and development in the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in B2B product marketing for technical or data-driven products
• Prepare examples of your work, such as positioning documents, launch briefs, messaging guides, or industry content, to include with your application
• Prepare thoughtful questions about the role, team, or company to ask during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.