Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Boon Technologies, Inc.

🔹 Location: San Francisco Bay Area, California, United States

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining and evolving Boon’s core messaging and positioning.
• Developing high-impact content: sales playbooks, one-pagers, case studies, and technical collateral.
• Partnering with Sales to optimize pitch materials and improve win rates.
• Supporting and executing Boon’s event strategy.
• Collaborating with Growth to create and measure multi-channel campaigns.
• Serving as the customer voice across product, sales, and marketing.
• Identifying GTM gaps and proactively leading cross-functional solutions.

ASSUMPTION: This role requires strong communication, collaboration, and project management skills. The ideal candidate will be comfortable working cross-functionally and driving initiatives independently.

📋 Key Responsibilities

✅ Define and evolve Boon’s core messaging and positioning.

✅ Develop high-impact content: sales playbooks, one-pagers, case studies, and technical collateral.

✅ Partner with Sales to optimize pitch materials and improve win rates.

✅ Support and execute Boon’s event strategy.

✅ Collaborate with Growth to create and measure multi-channel campaigns.

✅ Serve as the customer voice across product, sales, and marketing.

✅ Identify GTM gaps and proactively lead cross-functional solutions.

ASSUMPTION: The successful candidate will have a proven track record in product marketing and be able to hit the ground running in this role.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years of hands-on experience in product marketing and developing go-to-market strategies

Required Skills:

• Proven background in B2B marketing, particularly in crafting compelling messaging or building sales enablement materials
• Exceptional communication skills, both written and verbal
• Adept at translating complex topics into clear, digestible messaging tailored to specific target audiences
• Experienced at leading cross-functional initiatives and collaborating across teams and stakeholders

Preferred Skills:

• Familiarity with AI and/or logistics technology
• Background in fast-paced startups and B2B SaaS
• Demonstrated success independently creating messaging and GTM strategies
• Bold and creative, not afraid to experiment and iterate quickly

ASSUMPTION: While not explicitly stated, a Bachelor's degree in a relevant field or equivalent experience is assumed to be required for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience and location)

Benefits:

• Stock Options
• Equity

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in the San Francisco Bay Area.

📌 Applicant Insights

🔍 Company Context

Industry: Boon Technologies, Inc. operates in the Software Development industry, focusing on AI-driven supply chain and logistics operations.

Company Size: Boon is a small company with 11-50 employees, offering a dynamic and agile work environment.

Founded: Boon was founded in 2023 in the San Francisco Bay Area.

Company Description:

• Boon is an AI agent platform designed specifically for supply chain and logistics providers.
• The company aims to streamline crucial operational and revenue-generating workflows, enabling logistics providers to serve their customers better.
• Boon is backed by leading Silicon Valley venture capitalists.

Company Specialties:

• AI-driven supply chain and logistics operations
• Workflow automation
• Integration ecosystem

Company Website: getboon.ai

ASSUMPTION: Boon's focus on AI and logistics technology makes it an attractive opportunity for candidates interested in cutting-edge technology and its application in the logistics industry.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in product marketing.

Reporting Structure: The Product Marketing Manager will work closely with Sales, Product, and Growth teams, collaborating cross-functionally to drive adoption and improve win rates.

Work Arrangement: This role is on-site, with the primary work location in the San Francisco Bay Area.

Growth Opportunities:

• As Boon grows, there will be opportunities for the Product Marketing Manager to take on more responsibilities and advance their career within the company.
• The dynamic nature of a startup environment offers ample opportunities to learn and grow professionally.

ASSUMPTION: Given Boon's early-stage status, there are significant growth opportunities for the right candidate to make an immediate and lasting impact on the company's success.

🌍 Location & Work Environment

Office Type: Boon's office is located in the San Mateo area, offering a modern and collaborative work environment.

Office Location(s): San Mateo, California

Geographic Context:

• The San Francisco Bay Area is known for its vibrant tech industry and diverse culture.
• The region offers a high cost of living but also provides ample opportunities for professional growth and networking.
• The Bay Area is home to many leading tech companies and startups, making it an attractive location for tech professionals.

Work Schedule: The work schedule is full-time, with standard business hours Monday through Friday.

ASSUMPTION: While Boon is currently on-site, the company may consider hybrid or remote work arrangements in the future, depending on the candidate's needs and the company's growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• On-site interview with the marketing team and other stakeholders
• Final interview with the CEO or another executive

Key Assessment Areas:

• Communication skills and ability to translate complex topics into clear messaging
• Cross-functional collaboration and project management skills
• Creativity and ability to experiment and iterate quickly
• Alignment with Boon's mission and company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in product marketing and B2B SaaS.
• Be prepared to discuss your experience with AI and logistics technology, if applicable.
• Demonstrate your ability to work collaboratively and drive initiatives across teams.

ATS Keywords: Product Marketing, Go-To-Market Strategies, B2B Marketing, Messaging, Sales Enablement, Communication Skills, Cross-Functional Collaboration, Project Management, Content Strategy, Customer Voice, Campaign Measurement, Innovation, Collaboration, Creativity, Technical Collateral, Event Strategy

ASSUMPTION: Boon's interview process is designed to assess the candidate's skills and cultural fit, with a focus on communication, collaboration, and creativity.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)
• Collaboration tools (e.g., Slack, Google Workspace)

ASSUMPTION: The successful candidate will be comfortable using marketing automation, project management, design, and collaboration tools to streamline their work and improve efficiency.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity

Work Style:

• Dynamic and agile, with a focus on driving results and continuous improvement
• Cross-functional and collaborative, with a strong emphasis on teamwork
• Customer-focused, with a deep understanding of the customer's needs and pain points

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced startup environment?
• Are you comfortable working cross-functionally and collaborating with diverse teams?
• Do you have a strong customer focus and a deep understanding of their needs?

ASSUMPTION: Boon values candidates who are innovative, collaborative, and customer-focused, with a strong work ethic and a passion for driving results.

⚠️ Potential Challenges

• The fast-paced startup environment may require long hours and quick decision-making.
• The role may involve working with complex technologies and subject matter experts, requiring a steep learning curve.
• Boon's early-stage status may present challenges in terms of resources and infrastructure.
• The high cost of living in the San Francisco Bay Area may be a barrier for some candidates.

ASSUMPTION: While Boon offers significant growth opportunities, the role may present challenges in terms of workload, learning curve, and cost of living.

📈 Similar Roles Comparison

• Unlike other product marketing roles, this position focuses specifically on AI-driven supply chain and logistics operations.
• Boon's early-stage status offers more opportunities for growth and impact compared to larger, more established companies.
• This role may provide a unique opportunity to gain experience in both product marketing and AI-driven logistics technology.

ASSUMPTION: Candidates should consider the unique aspects of this role, including its focus on AI and logistics technology, Boon's early-stage status, and the opportunity to gain experience in both product marketing and AI-driven logistics.

📝 Sample Projects

• Developing a sales playbook to improve win rates for a new AI-driven logistics product
• Creating a customer case study highlighting the success of Boon's platform in streamlining supply chain operations
• Designing and executing a multi-channel campaign to launch a new AI-driven logistics feature

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to translate complex topics into clear, digestible messaging and drive adoption through compelling content and campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth trajectory and plans for expansion?
• How does the marketing team collaborate with other departments, such as Sales and Product?
• What are the most significant challenges facing the company, and how can this role help address them?
• How does Boon support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does it support employees' well-being?

ASSUMPTION: These interview questions are designed to assess Boon's growth trajectory, company culture, and commitment to employee development and well-being.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in product marketing and B2B SaaS.
• Prepare a portfolio or examples of your work, showcasing your ability to translate complex topics into clear, digestible messaging.
• Follow up with the hiring manager after one week if you haven't heard back, expressing your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.