Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: McAfee

🔹 Location: Frisco, Texas

🔹 Job Type: Full-Time, Hybrid (1-6 days on-site per month)

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Frisco, TX or San Jose, CA)

🚀 Job Overview

Key aspects of this role include:

• Leading go-to-market strategy and execution for McAfee's core cybersecurity protections
• Championing the voice of the customer and driving awareness, acquisition, and retention
• Collaborating cross-functionally with product, sales, marketing, and creative teams
• Influencing business strategy by articulating customer impact and spotting market opportunities

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on customer understanding and market trends.

📋 Key Responsibilities

✅ Lead go-to-market planning and execution for core cybersecurity protections

✅ Champion the voice of the customer by understanding user needs and translating insights into actionable marketing requirements

✅ Track and interpret market trends, threats, and opportunities through competitive analysis

✅ Collaborate with cross-functional teams to craft compelling narratives, differentiated messaging, and seamless customer experiences

✅ Drive go-to-market strategy and execution for new product launches and ongoing lifecycle campaigns

✅ Influence business strategy by articulating how McAfee's offerings uniquely deliver customer impact

ASSUMPTION: This role involves a mix of strategic planning, competitive analysis, and cross-functional collaboration to drive successful product marketing campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of product marketing experience, preferably in cybersecurity, SaaS, or consumer protection technologies

Required Skills:

• Proven track record of launching new products or major enhancements and driving measurable outcomes
• Strong storytelling and strategic abilities to simplify complex tech into compelling, benefits-led messaging
• Deep experience in cross-functional collaboration, particularly with Product Management, Sales, Customer Success, and Growth Marketing
• Sharp analytical thinking and financial acumen to turn data into decisions
• Skilled at developing assets that move prospects and customers, such as white papers, datasheets, sales enablement content, videos, and more
• Comfortable navigating ambiguity and leading through change in a fast-moving, mission-driven environment

Preferred Skills:

• Experience with marketing automation tools and CRM systems
• Fluency in multiple languages

ASSUMPTION: Given the role's focus on cybersecurity and consumer protection, candidates with relevant industry experience will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Product Marketing Manager with 5-10 years of experience in the cybersecurity industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: McAfee operates in the computer and network security industry, focusing on protecting consumers and businesses from digital threats

Company Size: McAfee has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: McAfee was founded in 1987 and has since grown to become a leading cybersecurity company

Company Description:

• McAfee is dedicated to making life online safe for all users
• The company offers a range of security solutions for consumers, small businesses, and enterprises
• McAfee fosters a culture of innovation, collaboration, and continuous learning

Company Specialties:

• Consumer and enterprise cybersecurity solutions
• Threat intelligence and analytics
• Cloud security and data protection

Company Website: https://www.mcafee.com/

ASSUMPTION: McAfee's focus on consumer protection and cybersecurity makes it an attractive option for candidates interested in these fields.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and tactical execution

Reporting Structure: The Product Marketing Manager reports directly to the Senior Director of Product Marketing

Work Arrangement: This is a hybrid role, requiring 1 to 6 days on-site per month, with the rest of the time working remotely

Growth Opportunities:

• Advancement to a Senior Product Marketing Manager or Director role
• Expanding expertise in other areas of marketing or within the cybersecurity industry
• Potential to work on high-impact projects and influence McAfee's business strategy

ASSUMPTION: This role offers opportunities for career growth and development within McAfee's marketing organization and the broader cybersecurity industry.

🌍 Location & Work Environment

Office Type: McAfee's Frisco, TX office is a modern, collaborative workspace designed to facilitate team interaction and innovation

Office Location(s): Frisco, TX (primary) and San Jose, CA (secondary)

Geographic Context:

• Frisco, TX is part of the Dallas-Fort Worth metropolitan area, offering a mix of urban and suburban living
• The area is known for its strong job market, diverse culture, and numerous entertainment options
• San Jose, CA is located in the heart of Silicon Valley, providing access to a vibrant tech industry and numerous networking opportunities

Work Schedule: The work schedule is typically Monday through Friday, with flexibility for remote work

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility for employees.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the cross-functional team
• Case study or presentation to assess problem-solving and communication skills
• Final interview with the Senior Director of Product Marketing

Key Assessment Areas:

• Understanding of cybersecurity trends and market dynamics
• Ability to develop and execute go-to-market strategies
• Cross-functional collaboration and communication skills
• Problem-solving and analytical thinking

Application Tips:

• Highlight relevant experience in cybersecurity, SaaS, or consumer protection technologies
• Demonstrate a strong understanding of McAfee's products and market position
• Showcase your ability to develop compelling narratives and messaging frameworks

ATS Keywords: Product Marketing, Cybersecurity, Go-to-Market Strategy, Cross-Functional Collaboration, Competitive Analysis, Product Positioning, Market Trends, Lifecycle Campaigns, Sales Enablement

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, market understanding, and ability to work effectively with cross-functional teams.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM systems (e.g., Salesforce)
• Project management tools (e.g., Asana, Jira)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies used may vary depending on the team and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Fast-paced and dynamic
• Cross-functional and collaborative
• Data-driven and analytical
• Adaptable and resilient

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and developments in cybersecurity?
• Can you provide an example of a successful go-to-market strategy you've developed and executed?
• How do you approach working with cross-functional teams to achieve common goals?

ASSUMPTION: McAfee values candidates who are passionate about customer protection, innovative, collaborative, and adaptable to a fast-paced work environment.

⚠️ Potential Challenges

• Navigating a fast-paced and dynamic work environment
• Balancing strategic thinking with tactical execution
• Keeping up with the latest trends and developments in cybersecurity
• Collaborating effectively with cross-functional teams

ASSUMPTION: These challenges can be overcome by strong communication, adaptability, and a customer-focused mindset.

📈 Similar Roles Comparison

• Compared to other Product Marketing Manager roles, this position has a stronger focus on consumer protection and cybersecurity
• Within McAfee, this role offers opportunities to work on high-impact projects and influence business strategy
• Career progression may involve moving into senior roles within McAfee's marketing organization or exploring opportunities in other areas of the cybersecurity industry

ASSUMPTION: This role offers unique opportunities for growth and development within the cybersecurity industry and McAfee's marketing organization.

📝 Sample Projects

• Developing a go-to-market strategy for a new consumer cybersecurity product
• Conducting competitive analysis and positioning for an enterprise security solution
• Creating sales enablement content and training materials for McAfee's channel partners

ASSUMPTION: These projects demonstrate the range of responsibilities and opportunities available to a Product Marketing Manager at McAfee.

❓ Key Questions to Ask During Interview

• How does McAfee support the professional development of its Product Marketing Managers?
• Can you describe the team structure and dynamics for this role?
• How does McAfee foster a culture of innovation and collaboration within its marketing organization?
• What are the most significant challenges facing the cybersecurity industry, and how can this role help address them?
• How does McAfee approach work-life balance for its employees?

ASSUMPTION: These questions will help candidates better understand the role, team dynamics, and company culture at McAfee.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a case study or presentation demonstrating your problem-solving and communication skills
• Follow up with the hiring manager one week after submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.