📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Stibo Systems
🔹 Location: Home Office (AL), Home Office, Canada
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: 2025-04-03
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (Home Office, Canada)
🚀 Job Overview
Key aspects of this role include:
- Shaping go-to-market roadmaps for Stibo Systems' products
- Conducting market intelligence and competitive analysis
- Developing product positioning and messaging
- Collaborating with cross-functional teams for product launches
- Acting as a thought leader and evangelist for Stibo Systems' solutions
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Conduct market research and analysis to understand buyers, their needs, and preferences
✅ Develop and maintain competitive intelligence to inform product strategy
✅ Collaborate with product management and marketing communications to create compelling product messaging and positioning
✅ Document the buyer's journey and drive changes to sales and marketing processes based on insights
✅ Develop and execute go-to-market plans for new products and releases
✅ Act as a primary thought leader for Stibo Systems' products externally, including speaking engagements and written works
✅ Train and enable sales channels on product features, benefits, and usage
ASSUMPTION: This role requires a high degree of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in business or marketing; MBA preferred
Experience: 3+ years of product marketing experience with at least 2 years in a market-facing role
Required Skills:
- Proven experience in product marketing, with a focus on data management or data governance software
- Excellent people and management skills
- Strong public speaking and writing skills
- Understanding of Pragmatic Marketing principles
- Experience in SaaS solutions for B2B enterprise customers
Preferred Skills:
- Fluency in additional languages
- Experience with marketing automation tools
ASSUMPTION: Candidates should have a strong understanding of the data management industry and be comfortable working in a dynamic, fast-paced environment.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a mid-senior level product marketing role in the United States)
Benefits:
- Flexibility: Hybrid work model
- Global Days Off and Learning Days
- Volunteer Days
- International career opportunities and access to learning platforms like Udemy
- Well-being: Caring and inspiring environment with facilities and activities promoting a happy and healthy lifestyle
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Stibo Systems operates in the Software Development industry, focusing on multidomain master data management solutions.
Company Size: Stibo Systems has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 1976, with headquarters in Højbjerg, Denmark
Company Description:
- Stibo Systems empowers enterprises to deliver superior customer and product experiences through AI-powered master data management
- The company offers a robust and flexible platform that enhances operational efficiency, drives growth and transformation, supports sustainability initiatives, and bolsters AI success
- Stibo Systems is a privately held subsidiary of Stibo Software Group, ensuring a long-term perspective for the business
Company Specialties:
- Multidomain Master Data Management
- Product Master Data Management
- Product Information Management
- Customer Master Data Management
- Supplier Master Data Management
- Product Data Syndication
- Product Lifecycle Management
Company Website: http://www.stibosystems.com
ASSUMPTION: Stibo Systems' focus on master data management makes it an attractive employer for professionals interested in data-driven decision-making and digital transformation.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and career progression within the global product marketing team
Reporting Structure: The Product Marketing Manager reports directly to the VP of Product Marketing
Work Arrangement: Hybrid work model, with the option to work from home or in the office
Growth Opportunities:
- Career progression within the global product marketing team
- Expansion of responsibilities based on performance and company growth
- International career opportunities, as Stibo Systems has offices worldwide
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a significant impact on Stibo Systems' products and market presence.
🌍 Location & Work Environment
Office Type: Hybrid work environment, with the option to work from home or in the office
Office Location(s): Atlanta, United States; Eastern Coast, United States; Canada
Geographic Context:
- The Atlanta office is located in the heart of the city, providing easy access to amenities and public transportation
- The Eastern Coast office is situated in a major metropolitan area, offering a vibrant cultural scene and diverse community
- Canada offers a multicultural work environment with a strong focus on work-life balance
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement and flexible hours allow for a better work-life balance and improved productivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Behavioral and technical interviews with the hiring manager and team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Market intelligence and competitive analysis skills
- Product positioning and messaging development
- Collaboration and communication skills
- Problem-solving and strategic thinking abilities
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of market research, competitive analysis, and product positioning projects you've worked on
- Research Stibo Systems' products, competitors, and market trends to demonstrate your knowledge and enthusiasm for the role
- Practice common interview questions and prepare thoughtful questions to ask the interviewer
ATS Keywords: Product Marketing, Market Intelligence, Competitive Analysis, Product Positioning, Messaging Development, Sales Enablement, Public Speaking, Team Collaboration, Data Management, Data Governance, SaaS Solutions, B2B Marketing, Analytical Thinking, Creativity, Curiosity, Diplomatic Skills
ASSUMPTION: Tailoring your application and preparing thoroughly for the interview will significantly improve your chances of success in the application process.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Product management tools (e.g., Asana, JIRA)
- Presentation software (e.g., PowerPoint, Google Slides)
- Data analysis tools (e.g., Excel, Google Analytics)
ASSUMPTION: Familiarity with these tools is beneficial but not always required, as Stibo Systems provides training and support for new hires.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Diversity, equity, and inclusion
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Data-driven decision-making
- Focus on results and continuous improvement
- Flexible and adaptable work culture
Self-Assessment Questions:
- How do you stay updated on market trends and competitors in the data management industry?
- Can you provide an example of a successful product launch or repositioning you've led, and what was the outcome?
- How do you handle feedback and criticism, and how do you use it to improve your work?
ASSUMPTION: Assessing your cultural fit with Stibo Systems' values and work style will help ensure a successful and satisfying career with the company.
⚠️ Potential Challenges
- The role may require occasional travel for industry events and customer meetings
- Stibo Systems operates in a dynamic and competitive market, which can be challenging at times
- The role involves managing multiple projects simultaneously, which can be demanding
- The hybrid work arrangement may require self-discipline and time management skills to maintain productivity
ASSUMPTION: Understanding and addressing these potential challenges will help you better prepare for the role and make a more informed decision about your application.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Product Manager: The Product Marketing Manager focuses more on market-facing activities, while the Product Manager is responsible for product development and roadmaps
- Product Marketing Manager vs. Marketing Communications Manager: The Product Marketing Manager is more focused on product strategy and positioning, while the Marketing Communications Manager is responsible for executing marketing campaigns and external communications
- Career progression: The Product Marketing Manager role can lead to senior-level positions, such as Senior Product Marketing Manager, Director of Product Marketing, or even Chief Marketing Officer
ASSUMPTION: Understanding the differences between similar roles and the potential career progression opportunities will help you make a more informed decision about your application and long-term career goals.
📝 Sample Projects
- Conducting market research and competitive analysis for a new product launch
- Developing and executing a go-to-market plan for an existing product release
- Creating and delivering a product presentation to a major customer or industry event
ASSUMPTION: Familiarizing yourself with these types of projects will help you better understand the day-to-day responsibilities and expectations of the role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the product marketing team currently, and how can this role help address them?
- How does the product marketing team collaborate with other departments, such as product management and sales?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- What are the growth opportunities for this role, and how has the team supported career progression in the past?
- How does Stibo Systems support work-life balance for its employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview will demonstrate your interest in the role and help you better understand the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of market research, competitive analysis, and product positioning projects you've worked on
- Research Stibo Systems' products, competitors, and market trends to demonstrate your knowledge and enthusiasm for the role
- Practice common interview questions and prepare thoughtful questions to ask the interviewer
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
