Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Affirm

🔹 Location: Remote US

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 7-8+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Shaping product strategy through insights and customer research
• Leading strategic go-to-market initiatives for major product launches
• Collaborating cross-functionally to drive product adoption and growth
• Managing complex projects and balancing competing priorities
• Mentoring junior team members and contributing to team-wide best practices

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and project management skills. The ideal candidate will have experience in product marketing or a similar strategic role, preferably in the Payments or Fintech sector.

📋 Key Responsibilities

✅ Shape Product Strategy Through Insights:

• Partner closely with Product leadership to shape multi-quarter roadmaps for multiple product areas or segments
• Identify new strategic opportunities, uncover unmet customer, merchant, and partner needs, and establish robust feedback loops
• Leverage customer research, competitive intelligence, and market trends to inform overarching product strategy, influence key product decisions, and strategic prioritization

✅ Lead Strategic GTM and Execution for Major Initiatives:

• Own and orchestrate the end-to-end strategy and execution of major product launches or complex GTM initiatives critical to the business
• Craft compelling value propositions that resonate across diverse segments, develop scalable GTM frameworks and processes, align cross-functional senior stakeholders, and establish success metrics to ensure accountability and measure business impact over multiple iterations
• Analyze complex data sets to uncover insights that inform segmentation, positioning, and refine multi-product marketing strategies
• Drive outsized and measurable business impact through scalable programs that accelerate adoption and growth across your portfolio

✅ Accelerate Product Portfolio Adoption and Growth:

• Design and execute strategic initiatives that drive merchant engagement and adoption at scale across key product areas
• Collaborate with Sales, Customer Success, and Enablement leadership to ensure strategic alignment and message consistency for major go-to-market efforts
• Analyze product adoption and broader market trends to inform optimization strategies, anticipate long-term challenges, and identify significant growth levers

✅ Operate with Agility and Drive Strategic Execution:

• Navigate high levels of ambiguity and strategic complexity with confidence, bringing clarity and structure to complex, cross-functional projects that span product lines or business units
• Manage multiple high-priority initiatives simultaneously, anticipate risks, balance competing priorities across stakeholders, and maintain momentum through thoughtful planning and executional excellence, setting the standard for quality and timeliness

✅ Leverage Expert Business and Product Acumen:

• Develop a deep and nuanced understanding of your product portfolio's functionality, along with the key revenue and cost drivers within your scope, and the common XFN and external factors that influence them
• Use this knowledge to shape critical GTM and product decisions that align with long-term company objectives and influence senior stakeholders

✅ Lead Cross-Functional Alignment and Influence:

• Build strong, trusted relationships and act as the connective tissue across Product, Sales, Customer Success, Analytics, and other key teams at all levels
• Lead discussions to drive clarity on ambiguous or complex initiatives, resolve complex cross-functional dependencies, and ensure tight alignment on major GTM plans and strategic product initiatives, influencing senior leadership

✅ Be a Culture Carrier and Team Mentor:

• Serve as a champion of Affirm’s values and culture, consistently fostering collaboration, transparency, and innovation within the PMM team and across the organization
• Lead by example in creating an inclusive and growth-oriented environment
• Drive initiatives to scale PMM expertise, mentor PMMs to elevate team performance, champion a shared culture of excellence, and act as a thought leader, encouraging cross-team collaboration to enhance collective knowledge

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and project management skills. The ideal candidate will have experience in product marketing or a similar strategic role, preferably in the Payments or Fintech sector.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: 7-8+ years of experience in product marketing, product management, or a similar strategic role, ideally in a Payments or Fintech environment

Required Skills:

• Proven track record of owning and driving major product launches or complex GTM initiatives that deliver significant, measurable business results across multiple product lines or segments
• Exceptional strategic thinker and leader with strong business acumen, able to connect the dots between customer needs, market trends, and long-term product and business strategy
• Excellent communicator and storyteller, with the ability to simplify complex ideas and present compelling narratives backed by results to a wide range of audiences, including senior leadership and executive stakeholders
• Highly analytical mindset—confident with data and able to build and drive data-driven decision-making across key projects, developing frameworks for measuring success and extracting insights that influence overarching product and marketing strategies
• Mastery of navigating high ambiguity and strategic complexity, with proven success driving alignment and execution in fast-paced environments with shifting priorities and balancing competing priorities effectively
• Proven ability to collaborate, build consensus, and influence cross-functionally at all levels, including senior stakeholders
• Outstanding prioritization and project management skills, with a keen ability to balance near-term GTM needs with long-term strategic positioning for the business, managing cross-functional initiatives that span product lines or business units
• Creative problem-solver who’s not afraid to roll up their sleeves, iterate quickly, champion innovative solutions, and coach junior team members on experimentation best practices and innovative approaches
• Experience mentoring junior PMMs and contributing to the development of team-wide best practices or strategic frameworks

Preferred Skills:

• Experience working in a remote or hybrid work environment
• Familiarity with Affirm's products and services

ASSUMPTION: The ideal candidate will have a proven track record of driving significant business results, exceptional communication skills, and a strong analytical mindset. Experience in the Payments or Fintech sector is preferred but not required.

💰 Compensation & Benefits

Salary Range: $160,000 - $230,000 per year (USD)

Benefits:

• Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
• Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
• Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
• ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a Product Marketing Manager role with 7-8+ years of experience in the Payments or Fintech sector. The benefits package is comprehensive and anchored to Affirm’s core value of people coming first.

📌 Applicant Insights

🔍 Company Context

Industry: Affirm operates in the Financial Services industry, specifically focusing on providing honest financial products that improve lives. The company is known for its innovative approach to credit, offering consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

Company Size: Affirm is a mid-sized company with 1,001-5,000 employees. This size allows for a dynamic and collaborative work environment while still offering the resources and opportunities of a larger organization.

Founded: Affirm was founded in 2012 and is headquartered in San Francisco, California. The company has since expanded its presence to multiple locations across the United States, Canada, Europe, and Asia.

Company Description:

• Affirm is a financial technology company that offers a simple, honest, and transparent alternative to traditional credit cards
• The company's core product allows consumers to buy now and pay later in installments with no hidden fees or compounding interest
• Affirm partners with merchants to provide this financing option at the point of sale, offering a seamless and convenient checkout experience for consumers

Company Specialties:

• eCommerce
• Payments
• Installment Loans
• Millennials
• Financial Services
• Online Payments
• Retail
• Personal Finance
• FinTech
• Financial Technology
• Financial Management

Company Website: affirm.com

ASSUMPTION: Affirm's focus on simplicity, honesty, and transparency sets it apart in the financial services industry. The company's commitment to improving the lives of consumers through innovative financial products makes it an attractive place to work for individuals passionate about driving positive change.

📊 Role Analysis

Career Level: The Product Marketing Manager role is a senior-level position that requires a high level of strategic thinking, cross-functional collaboration, and project management skills. This role is ideal for experienced product marketing professionals looking to take the next step in their careers and make a significant impact on a growing organization.

Reporting Structure: The Product Marketing Manager will report directly to the Senior Director of Product Marketing or a similar role. This position will work closely with cross-functional teams, including Product, Revenue (Sales, Customer Success, and Enablement), Partnership, and Analytics.

Work Arrangement: This role is remote-friendly, with the option to work from one of Affirm's offices in Chicago, New York City, Pittsburgh, San Francisco, Seattle, Toronto, Warsaw, Madrid, or London. The work arrangement is flexible, allowing for a balance between remote work and in-office collaboration as needed.

Growth Opportunities:

• Affirm offers a dynamic and collaborative work environment that encourages professional growth and development
• The company provides mentorship and training opportunities to help employees enhance their skills and advance their careers
• With Affirm's continued expansion, there are ample opportunities for high-performing employees to take on new challenges and advance within the organization

ASSUMPTION: The Product Marketing Manager role offers significant growth opportunities for the right candidate. Affirm's commitment to employee development and its dynamic work environment make it an ideal place for ambitious professionals looking to advance their careers.

🌍 Location & Work Environment

Office Type: Affirm offers a hybrid work environment, with the option to work remotely or from one of the company's offices. The remote-friendly policy allows employees to work from anywhere within the country of employment, with the option to work out of an assigned Affirm office as needed.

Office Location(s): Affirm has offices in Chicago, New York City, Pittsburgh, San Francisco, Seattle, Toronto, Warsaw, Madrid, and London.

Geographic Context:

• Affirm's headquarters are located in San Francisco, California, with additional offices across the United States, Canada, Europe, and Asia
• The company's remote-friendly policy allows employees to work from anywhere within the country of employment, providing flexibility and accessibility for a diverse range of candidates
• Affirm's global presence offers opportunities for employees to work with and learn from colleagues across different regions and cultures

Work Schedule: Affirm offers a flexible work schedule, with the option to work remotely or from one of the company's offices. The work arrangement is designed to accommodate the needs of employees while maintaining a productive and collaborative work environment.

ASSUMPTION: Affirm's remote-friendly policy and global presence make it an attractive option for candidates seeking flexibility and accessibility in their work arrangements. The company's commitment to a productive and collaborative work environment ensures that employees have the resources and support they need to succeed in their roles.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a member of the People team
• Behavioral and skills-based interviews with hiring managers and team members
• Final round interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication abilities
• Project management and prioritization skills
• Analytical mindset and data-driven decision-making
• Cultural fit and alignment with Affirm's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with product marketing, go-to-market strategies, and data-driven decision-making
• Showcase your ability to think strategically and solve complex problems
• Demonstrate your understanding of Affirm's products and the financial services industry
• Prepare questions to ask the interview panel about the role, team, and company to show your interest and engagement

ATS Keywords: Product Marketing, Go-To-Market Strategy, Data-Driven Decision Making, Cross-Functional Collaboration, Strategic Thinking, Product Launch, Financial Services, Payments, Fintech

ASSUMPTION: Affirm's interview process is designed to assess candidates' strategic thinking, cross-functional collaboration, and problem-solving skills. The company values cultural fit and alignment with its mission to provide honest financial products that improve lives.

🛠️ Tools & Technologies

• Asana
• Slack
• Google Suite (Gmail, Google Docs, Sheets, Slides)
• Microsoft Office (Word, Excel, PowerPoint)
• Tableau
• Salesforce
• Marketo
• HubSpot

ASSUMPTION: Affirm uses a variety of tools and technologies to support its operations and drive business growth. The ideal candidate will have experience with these tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Put People First
• Act with Integrity
• Take Ownership
• Embrace Diversity
• Drive with Humility

Work Style:

• Collaborative and inclusive
• Data-driven and analytical
• Agile and adaptable
• Results-oriented and accountable
• Transparent and open-minded

Self-Assessment Questions:

• How do you embody Affirm's value of 'Put People First' in your daily work?
• Describe a time when you had to adapt to a significant change in your work environment. How did you approach this challenge, and what was the outcome?
• How do you ensure that your work aligns with Affirm's mission to provide honest financial products that improve lives?

ASSUMPTION: Affirm's values and work style are central to its culture and success. The ideal candidate will embody these values and be able to thrive in a dynamic, collaborative, and data-driven work environment.

⚠️ Potential Challenges

• Managing multiple high-priority initiatives simultaneously and balancing competing priorities
• Navigating high levels of ambiguity and strategic complexity
• Driving alignment and execution in a fast-paced, cross-functional environment
• Keeping up with the latest industry trends and competitive landscape in the rapidly evolving financial services sector
• Adapting to changes in the company's product portfolio and go-to-market strategies

ASSUMPTION: The Product Marketing Manager role presents unique challenges that require a high level of strategic thinking, cross-functional collaboration, and adaptability. The ideal candidate will be able to thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position requires a higher level of strategic thinking and cross-functional collaboration
• The financial services industry is dynamic and rapidly evolving, presenting unique challenges and opportunities
• Affirm's focus on simplicity, honesty, and transparency sets it apart from traditional financial services providers
• This role offers significant growth opportunities for the right candidate, with a dynamic and collaborative work environment

ASSUMPTION: The Product Marketing Manager role at Affirm is unique and presents distinct challenges and opportunities compared to similar roles in other industries or companies. The ideal candidate will be able to leverage their experience and skills to drive meaningful impact in this dynamic and fast-paced environment.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new Affirm product or feature
• Conducting customer research and competitive analysis to inform product strategy and positioning
• Collaborating with cross-functional teams to launch a major product initiative or campaign
• Optimizing product adoption and engagement through data-driven insights and A/B testing
• Building and maintaining relationships with key partners and stakeholders to drive strategic alignment and execution

ASSUMPTION: The Product Marketing Manager role at Affirm offers a wide range of projects and initiatives, allowing the ideal candidate to make a significant impact on the company's growth and success.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role fit into Affirm's overall product marketing strategy and roadmap?
• What are the most pressing challenges facing the product portfolio, and how can this role address them?
• How does Affirm support the professional development and growth of its product marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to driving meaningful impact at Affirm.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for interviews by brushing up on your product marketing, go-to-market strategies, and data-driven decision-making skills
• Research Affirm's products and the financial services industry to demonstrate your understanding and enthusiasm for the role
• Prepare questions to ask the interview panel about the role, team, and company to show your interest and engagement
• Follow up with the hiring team after each interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.