Product Marketing Manager

📌 Core Information - Job Title: Product Marketing Manager - Company: Bitso - Location: Latin America - Job Type: Remote - Category: Financial Services 🚀 Job Overview Key aspects of this role include: - Connecting customer insights with strategic positioning and go-to-market plans - Driving product adoption and growth through data-driven strategies - Collaborating with cross-functional teams to align product and marketing strategies - Monitoring market trends and competitor activities to inform strategy - Evangelizing the user perspective internally to ensure customer needs are met ASSUMPTION: This role requires a strong B2C mindset, excellent analytical skills, and the ability to thrive in a dynamic environment. A solid understanding of financial products, particularly investments and cross-border payments, is essential. 📋 Key Responsibilities - Deeply understand Bitso's B2C customers and their financial goals, especially in areas like investments and cross-border payments - Develop go-to-market strategies for new product launches and feature enhancements, crafting messaging, positioning, and marketing plans that resonate with key customer segments - Drive product adoption and usage across the full lifecycle, creating and optimizing campaigns and journeys that boost acquisition, engagement, and retention using clear hypotheses, experimentation, and performance metrics - Collaborate with Product, Data, Design, Growth, CLM, and Brand teams to ensure alignment between the product roadmap and marketing strategies - Analyze performance through data, tracking key metrics, uncovering insights, and iterating strategies based on what works - Be the market expert, constantly monitoring competitors, market shifts, user behavior, and regulatory trends to inform strategy and uncover opportunities for differentiation - Evangelize the user perspective internally, ensuring marketing, product, and executive stakeholders stay connected to customer needs and opportunities ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management, multitasking, and both quantitative and qualitative skills. 🎯 Required Qualifications Education: - Bachelor’s degree in Business, Marketing, or related fields Experience: - 5+ years of experience in product marketing or related field Required Skills: - Passion for cryptocurrencies and financial technology - Experience in the crypto industry; familiarity with stablecoins and crypto ramps is a plus - Proven ability to develop and execute marketing plans - Strong analytical skills to interpret data, identify trends, and apply findings to future programs - Excellent project management, multitasking, and both quantitative and qualitative skills - Ability to thrive in a rapidly changing environment - Self-starter with a proactive mindset and strong sense of ownership - Fluent in English Preferred Skills: - Results driven ASSUMPTION: Candidates should have a solid grasp of growth levers across the product lifecycle and be comfortable working with correlation, causality, and statistical analysis to uncover actionable insights and influence decisions. 💰 Compensation & Benefits Salary Range: $120,000 - $160,000 USD (Based on industry standards for a mid-level product marketing role in the crypto/financial technology sector with 5-10 years of experience) Benefits: - Me Time program, including unlimited paid time off - Remote-first work environment - Employee Stock Option program - Zero trading fees through the Bitso Alpha app - Extended Family Leave Policy: all birthing parents, non-birthing parents, and adopting parents are eligible for a 4-months leave - Premium health, dental, and life insurances in Mexico, Gibraltar, Colombia, USA, Brazil, and Argentina - Monthly stipend for gym memberships, relaxation activities, sports equipment, cooking classes, books, entertainment, and more Working Hours: 40 hours per week ASSUMPTION: The salary range is estimated based on industry standards for a mid-level product marketing role in the crypto/financial technology sector with 5-10 years of experience. Actual compensation may vary based on factors such as location, experience, and individual qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Financial Services, specializing in cryptocurrency and borderless financial products Company Size: 501-1,000 employees Founded: 2014 Company Description: Bitso is Latin America’s leading Financial Services company powered by crypto. With millions of clients, we are leading the financial revolution with borderless, secure, transparent, and accessible financial products. Our mission is to unlock the power of borderless, secure, and easy-to-use financial products by making crypto useful, empowering the region with universal access to the digital economy of the future, and enabling a fairer monetary system. Company Specialties: - Bitcoin - FinTech - Blockchain - Cryptocurrencies Company Website: bitso.com ASSUMPTION: Bitso is a well-established company in the crypto/financial technology sector, with a strong focus on innovation, user-centric design, and financial inclusion. 📊 Role Analysis Career Level: Mid-level to senior Reporting Structure: Reports directly to the VP of Product Marketing Work Arrangement: Remote, with a remote-first work environment Growth Opportunities: - Potential to grow into a senior role or leadership position as the company expands - Opportunities to work on high-impact projects and drive significant business growth - Exposure to a wide range of teams and disciplines, fostering well-rounded professional development ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a clear path to advancement within the organization. 🌍 Location & Work Environment Office Type: Remote-first, with no physical office requirement Office Location(s): Latin America (specifically mentioned locations: Campos Eliseos 400 601B, Col. Polanco Reforma, México, DF 11530, MX) Geographic Context: - Latin America is a diverse region with varying cultures, languages, and time zones - The role requires understanding and catering to the unique needs and preferences of customers across the region Work Schedule: Flexible, with a focus on results and outcomes rather than hours worked ASSUMPTION: The remote-first work environment at Bitso allows for a high degree of flexibility and autonomy, with a strong emphasis on results and performance. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening with the HR team 3. Technical assessment or case study presentation 4. Behavioral and cultural fit interviews with hiring managers and team members 5. Final interview with the VP of Product Marketing Key Assessment Areas: - Strategic thinking and problem-solving skills - Analytical skills and data-driven decision-making - Customer-centric mindset and user empathy - Ability to work effectively in a remote, cross-functional team environment - Cultural fit and alignment with Bitso's mission and values Application Tips: - Tailor your resume and cover letter to highlight your relevant experience, skills, and passion for cryptocurrencies and financial technology - Showcase your understanding of Bitso's mission and how your background and skills make you a strong fit for the role - Prepare for behavioral interview questions that focus on your problem-solving skills, customer-centric mindset, and ability to work effectively in a remote team environment ATS Keywords: Product Marketing, B2C, Data Analysis, Go-to-Market Strategies, Customer Insights, Financial Products, User Engagement, Market Research, Cross-Functional Collaboration, Storytelling, Statistical Analysis, Proactive Mindset, Financial Technology, Cryptocurrency ASSUMPTION: Bitso's application process is designed to assess candidates' strategic thinking, analytical skills, customer-centric mindset, and cultural fit for the role. 🛠️ Tools & Technologies - Marketing automation and analytics tools (e.g., HubSpot, Google Analytics) - Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM) - Project management tools (e.g., Asana, Trello) - Data visualization and business intelligence tools (e.g., Tableau, Power BI) - Collaboration and communication tools (e.g., Slack, Microsoft Teams) - Remote work tools (e.g., Zoom, Google Meet) ASSUMPTION: Bitso uses a wide range of tools and technologies to support its marketing, data analysis, project management, and remote work processes. 👔 Cultural Fit Considerations Company Values: - Mission-driven: Bitso seeks individuals who are passionate about crypto and the company's mission, and resilient in facing industry challenges - High sense of urgency: Bitso prioritizes candidates who demonstrate a high sense of urgency and responsibility - Exceptional hard skills: Bitso seeks individuals who possess exceptional skills in their respective fields, with no room for mediocrity - Self-management: Bitso looks for individuals who can independently manage their work, career, and professional development Work Style: - Remote-first work environment, with a focus on results and outcomes rather than hours worked - Strong emphasis on collaboration, communication, and cross-functional teamwork - Fast-paced and dynamic, with a high degree of autonomy and flexibility - Data-driven decision-making and continuous learning Self-Assessment Questions: 1. How do you stay organized and manage your time effectively in a remote work environment? 2. Can you provide an example of a time when you had to adapt to a significant change or challenge in a project or role? 3. How do you ensure that your work aligns with the company's mission and values, even when faced with competing priorities or tight deadlines? ASSUMPTION: Bitso's company culture values mission-driven individuals with a high sense of urgency, exceptional hard skills, and strong self-management abilities who can thrive in a remote, fast-paced, and dynamic work environment. ⚠️ Potential Challenges 1. Market volatility: The cryptocurrency market is highly volatile, which can present challenges in terms of product positioning, pricing, and customer demand 2. Regulatory uncertainty: The regulatory landscape for cryptocurrencies is still evolving, requiring constant monitoring and adaptation to ensure compliance and capitalize on new opportunities 3. Cross-functional collaboration: Working effectively with multiple teams and stakeholders can present communication and coordination challenges, requiring strong project management and communication skills 4. Time zone differences: Collaborating with team members across Latin America may require adjusting work hours or scheduling meetings to accommodate different time zones ASSUMPTION: These challenges can be mitigated through strong communication, project management, and adaptability, as well as a deep understanding of the crypto/financial technology sector and its regulatory landscape. 📈 Similar Roles Comparison 1. Product Marketing Manager (Crypto/FinTech) vs. Product Marketing Manager (Traditional Finance): This role differs from traditional finance product marketing roles in its focus on cryptocurrencies and borderless financial products, requiring a strong understanding of blockchain technology, decentralized finance (DeFi), and the unique aspects of the crypto market 2. Product Marketing Manager (Crypto/FinTech) vs. Growth Marketing Manager (Crypto/FinTech): While both roles focus on driving user adoption and engagement, the product marketing role is more focused on go-to-market strategy, positioning, and messaging, whereas the growth marketing role emphasizes user acquisition, retention, and monetization strategies 3. Career path comparison: This role can serve as a stepping stone to senior product marketing or leadership positions within the company, or as a transition into other related fields, such as growth marketing, general management, or entrepreneurship ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in traditional finance or growth marketing, requiring a strong understanding of the crypto/financial technology sector and its unique dynamics. 📝 Sample Projects 1. Product launch campaign: Develop and execute a go-to-market strategy for a new stablecoin product, including messaging, positioning, and marketing plans tailored to key customer segments 2. User engagement initiative: Design and implement a user engagement campaign to boost acquisition, engagement, and retention for an existing cross-border payments product, using clear hypotheses, experimentation, and performance metrics 3. Market research study: Conduct a comprehensive market research study to uncover insights into user behavior, preferences, and pain points related to investments and cross-border payments, informing strategy and product development ASSUMPTION: These sample projects illustrate the strategic, data-driven, and customer-centric approach required for success in this role. ❓ Key Questions to Ask During Interview 1. Role responsibilities: Can you provide more details about the day-to-day responsibilities and priorities for this role? 2. Team structure: How is the product marketing team structured, and who are the key stakeholders I will be working with? 3. Company culture: How would you describe Bitso's company culture, and how does it support remote work and collaboration? 4. Growth opportunities: What opportunities are there for professional growth and development within this role and the company? 5. Work-life balance: How does Bitso support work-life balance for remote employees, and what resources are available to help manage stress and maintain well-being? ASSUMPTION: These questions can help you better understand the role, the company culture, and the opportunities for growth and development within the organization. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link 2. Tailor your resume and cover letter to highlight your relevant experience, skills, and passion for cryptocurrencies and financial technology 3. Prepare for behavioral interview questions that focus on your problem-solving skills, customer-centric mindset, and ability to work effectively in a remote team environment 4. Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications 5. If selected for an interview, research Bitso's mission, values, and recent projects to demonstrate your understanding of the company and its goals ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.