📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: OVO Energy
🔹 Location: Bristol, United Kingdom (Hub Based - Hybrid for all)
🔹 Job Type: Full-Time
🔹 Category: Utilities, Energy
🔹 Date Posted: 2025-06-25
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Hybrid (1 day per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Driving marketing strategies for OVO’s Electric Vehicle propositions
- Collaborating with cross-functional teams to shape product, positioning, and go-to-market strategies
- Managing content across various channels to ensure consistent merchandising
- Championing the voice of the customer in all marketing efforts
- Optimizing marketing performance based on metrics and insights
ASSUMPTION: This role requires a strong understanding of both marketing and the energy industry, with a focus on electric vehicles. The ideal candidate will have experience in product marketing and be comfortable working in a dynamic, collaborative environment.
📋 Key Responsibilities
✅ Own and execute the Go To Market strategy and marketing roadmap for Electric Vehicle propositions
✅ Partner with Product, Commercial, and Brand teams to shape product, positioning, and go-to-market strategies
✅ Collaborate with Marketing & Comms teams to drive campaigns and ensure proposition consistency
✅ Manage content across websites and apps for Electric Vehicle propositions
✅ Champion the voice of the customer in marketing strategies and campaigns
✅ Work with the Brand team on proposition positioning and messaging guides
✅ Own quarterly Creative Studio planning, briefing, and delivery
✅ Provide insights and metrics through various tools for performance optimization
✅ Responsible for optimizing target CAC / ROI
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills. The ideal candidate will be comfortable working with various stakeholders and managing multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in product marketing, with a focus on electric vehicles or a related industry
Required Skills:
- Proven experience in product marketing
- Excellent communication and stakeholder management skills
- Customer-centric mindset
- Ability to analyze performance insights and optimize campaigns
- Experience running omnichannel campaigns across the whole marketing mix
- Strong problem-solving skills
- Self-starter with a passion for energy efficiency and decarbonisation
Preferred Skills:
- Experience with brief writing and campaign planning
- Familiarity with Google Analytics, Mixpanel, Tableau, and Zoho
- Knowledge of the energy industry and electric vehicle market
ASSUMPTION: While a degree in Marketing or a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: £43,000 - £57,000 DOE (Based on experience and skills)
Benefits:
- Healthcare Cash Plan or Private Medical Insurance
- Critical Illness Cover and Life Assurance
- Health Assessments
- Gym Membership and Travel Insurance
- Workplace ISA and Will Writing Services
- Dental Insurance
- Extra Holiday Buying and Discount Dining
- Home & Tech Loans and Charity Donations
- Pension Contributions and Flexible Benefits
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range provided is based on the company's stated range and industry standards for a mid-level product marketing role in the United Kingdom.
📌 Applicant Insights
🔍 Company Context
Industry: Utilities, with a focus on renewable energy and electric vehicles
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 2009, with a mission to tackle the climate crisis through sustainable energy solutions
Company Description:
- OVO Energy was founded in 2009 to redesign the energy experience for customers
- Committed to being a net zero carbon business and helping customers reduce their household emissions
- Through OVO Foundation, the company funds climate action and education projects for kids across the UK
Company Specialties:
- Utilities and energy services
- Gas and electricity supplier
- Renewable energy and electric vehicles
- Technology and sustainability
Company Website: https://company.ovo.com/
ASSUMPTION: OVO Energy is a well-established company in the utilities industry, with a strong focus on sustainability and innovation.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to Claire Icel, Head of D2C Growth
Work Arrangement: Hybrid (1 day per week in the office, with the rest of the week working remotely)
Growth Opportunities:
- Potential to grow within the marketing department or explore other areas of the business
- Opportunities to work on high-impact projects that drive the company's sustainability goals
- Chance to develop skills in electric vehicle marketing and the energy industry
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's mission to tackle the climate crisis.
🌍 Location & Work Environment
Office Type: Hub-based offices in Bristol, Glasgow, or London, with accessible spaces for parking laptops and collaborative workspaces
Office Location(s): Bristol, Glasgow, or London (assigned based on business needs)
Geographic Context:
- Bristol: A vibrant city in South West England, known for its cultural scene and historic harbor
- Glasgow: A major city in Scotland, known for its rich history, vibrant culture, and thriving tech industry
- London: The capital city of the United Kingdom, offering a wide range of cultural, entertainment, and professional opportunities
Work Schedule: Full-time (37.5 hours per week), with the expectation to be in the office at least once a week and attend OVO Connection events in-person
ASSUMPTION: The hybrid work arrangement offers a good balance between remote work and in-person collaboration, allowing employees to enjoy the benefits of both work environments.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the People Team
- Technical assessment or case study
- Final interview with the hiring manager and relevant stakeholders
Key Assessment Areas:
- Problem-solving skills and ability to break down complex problems
- Excellent communication and stakeholder management skills
- Customer-centric mindset and understanding of customer needs
- Ability to analyze performance insights and optimize campaigns
- Experience running omnichannel campaigns and familiarity with relevant tools
- Passion for energy efficiency and decarbonisation
- Comfortable working in a fast-paced, ambiguous environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss your experience with product marketing, electric vehicles, and the energy industry
- Showcase your understanding of OVO Energy's mission and values
- Prepare examples of your work, including marketing campaigns and performance metrics
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Product Marketing, Electric Vehicles, Energy Industry, Customer-Centric, Campaign Planning, Performance Analysis, Stakeholder Management, Hybrid Work, OVO Energy
ASSUMPTION: OVO Energy's application process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving, communication, and customer-centricity.
🛠️ Tools & Technologies
- Google Analytics, Mixpanel, Tableau, and Zoho for performance analysis
- Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The ideal candidate will have experience with relevant marketing tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Putting customers at the heart of everything we do
- Sustainability-focused: Committed to tackling the climate crisis and driving positive change
- Innovative: Embracing new ideas and technologies to challenge the status quo
- Collaborative: Working together to achieve our shared goals
Work Style:
- Agile and adaptable, with a focus on continuous improvement
- Data-driven, with a strong emphasis on performance analysis and optimization
- Customer-centric, with a deep understanding of customer needs and preferences
- Collaborative, with a focus on cross-functional teamwork and stakeholder management
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with OVO Energy's commitment to sustainability and tackling the climate crisis?
- How do you approach working with multiple stakeholders and managing complex projects simultaneously?
- How do you stay up-to-date with industry trends and best practices in electric vehicle marketing and the energy industry?
ASSUMPTION: OVO Energy values candidates who are passionate about sustainability, customer-centric, and comfortable working in a dynamic, collaborative environment.
⚠️ Potential Challenges
- Working in a fast-paced, ambiguous environment may require strong adaptability and resilience
- Managing multiple stakeholders and complex projects may demand excellent communication and organizational skills
- Keeping up with industry trends and best practices in electric vehicle marketing and the energy industry may require continuous learning and development
- Balancing remote work and in-person collaboration may present unique challenges and opportunities
ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of the energy industry and electric vehicle market
- OVO Energy's focus on sustainability and tackling the climate crisis sets it apart from other utilities companies
- This role offers significant growth potential, with opportunities to work on high-impact projects and drive the company's mission
ASSUMPTION: This role is unique in its focus on electric vehicle marketing and the energy industry, with a strong emphasis on sustainability and customer-centricity.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new electric vehicle charging service
- Conducting market research to understand customer needs and preferences for electric vehicle propositions
- Collaborating with cross-functional teams to optimize the customer journey for electric vehicle customers
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for OVO Energy's Electric Vehicle propositions?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does OVO Energy support the professional development and growth of its employees?
- What are the biggest challenges facing the Electric Vehicle market, and how does OVO Energy plan to address them?
- How does OVO Energy foster a culture of innovation and collaboration?
ASSUMPTION: These questions will help you better understand the role, the company, and the team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your work, including marketing campaigns and performance metrics
- Follow up with the hiring manager after your interview to express your interest in the role
- If invited to a final interview, be prepared to discuss your experience with product marketing, electric vehicles, and the energy industry
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
