Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: DataVisor

🔹 Location: Mountain View, California, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 17, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Hybrid (On-site preferred)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing product marketing strategies to drive demand and adoption of DataVisor's cutting-edge fraud and risk analytics solution.
• Creating and managing essential marketing collateral, including product sheets, case studies, ebooks, presentations, and web content.
• Leading internal and external training initiatives to educate the industry and foster knowledge sharing.
• Crafting compelling product messaging and differentiation strategies that resonate with target audiences.
• Collaborating with cross-functional teams to identify market trends, customer needs, and unique selling points.

ASSUMPTION: This role requires a strong understanding of B2B software marketing and the ability to work effectively with technical teams. Familiarity with the fraud and risk industry is a plus but not required.

📋 Key Responsibilities

✅ Formulate and execute product marketing strategy to stimulate demand and adoption of DataVisor's solutions.

✅ Oversee the creation of essential marketing collateral, including product sheets, case studies, ebooks, presentations, and web content.

✅ Lead internal and external training initiatives to educate the industry, foster knowledge sharing, and build a collaborative community around our solutions.

✅ Craft compelling product messaging and differentiation strategies that resonate with target audiences, including website messaging.

✅ Collaborate with product management, sales, and marketing teams to identify market trends, customer needs, and unique selling points.

✅ Co-lead and execute go-to-market initiatives and campaigns, including product launches, demand generation, and comprehensive sales enablement.

✅ Establish and monitor metrics to assess the effectiveness of marketing programs and continuously optimize strategies.

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and cross-functional collaboration. Strong project management skills are essential to succeed in this role.

🎯 Required Qualifications

Education: B.A./B.S. degree required; MBA preferred.

Experience: 4+ years of full-time experience in marketing, product, sales, consulting, or related roles; 0–3 years of product marketing experience preferred.

Required Skills:

• Strong collaboration and stakeholder management skills, with the ability to work cross-functionally with technical teams.
• Self-starter with the ability to initiate and drive new projects aligned with business growth objectives and go-to-market strategies.
• Excellent writing skills and experience developing compelling marketing collateral to support demand generation.
• Experience with product launches and creating product documentation in a B2B software environment.
• Strong strategic and analytical acumen, with the ability to translate market insights, customer needs, and competitive positioning into effective marketing initiatives.

Preferred Skills:

• Background in the fraud and risk industry.
• PR and Communications experience.
• Startup experience.
• Familiarity with cloud computing, big data, and AI.

ASSUMPTION: While experience in the fraud and risk industry is a plus, it is not required for this role. The ideal candidate will have a strong foundation in B2B software marketing and be eager to learn about the industry.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Estimated based on industry standards for a mid-senior level marketing role in the San Francisco Bay Area)

Benefits:

• Health Benefits (Medical, Dental, Vision)
• Retirement Plan (401k, IRA)
• PTO

Working Hours: Full-time (40 hours per week) with flexible hours and the opportunity to work remotely some days.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in the San Francisco Bay Area. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: DataVisor operates in the software development industry, specifically focusing on fraud and risk management solutions.

Company Size: DataVisor is a mid-sized company with 51-200 employees. This size offers the benefits of a collaborative work environment and the opportunity to make a significant impact on the company's success.

Founded: DataVisor was founded in 2013 and has since grown to become a leading provider of fraud and risk management solutions, trusted by many Fortune 500 companies worldwide.

Company Description:

• DataVisor is the world’s leading fraud and risk management platform that enables organizations to respond to fast-evolving fraud attacks and mitigate risks as they happen in real time.
• Their comprehensive solution suite combines patented machine learning technology with native device intelligence and a powerful decision engine to provide protection for the entire customer lifecycle across industries and use cases.
• DataVisor is recognized as an industry leader and has been adopted by many Fortune 500 companies across the globe.

Company Specialties:

• Consumer-Facing Online Service Protection
• Big Data Security
• Internet Security
• Mobile App Security
• Fraud Detection
• Fraud Prevention
• Artificial Intelligence
• Unsupervised Machine Learning
• Machine Learning
• AI Solutions
• Anti-Money Laundering
• and Fraud Protection

Company Website: www.datavisor.com

ASSUMPTION: DataVisor's focus on cutting-edge technology and commitment to customer success make it an attractive place to work for professionals seeking to make an impact in the fraud and risk management industry.

📊 Role Analysis

Career Level: Mid-Senior level. This role offers the opportunity to grow professionally and take on increased responsibilities as the company continues to expand.

Reporting Structure: The Product Marketing Manager will report directly to the VP of Marketing and work closely with cross-functional teams, including product management, sales, and marketing.

Work Arrangement: Hybrid (On-site preferred). This role requires a mix of on-site collaboration and remote work, with a preference for candidates who can work on-site in Mountain View, California.

Growth Opportunities:

• As DataVisor continues to grow, there will be opportunities for the Product Marketing Manager to take on increased responsibilities and advance their career within the marketing organization.
• The company's focus on innovation and customer success provides ample opportunities for professional development and learning.
• DataVisor's collaborative work environment encourages employees to take on new challenges and expand their skillsets.

ASSUMPTION: The Product Marketing Manager role at DataVisor offers a unique opportunity to work at the intersection of marketing, product, and sales, providing a broad range of experiences and growth opportunities.

🌍 Location & Work Environment

Office Type: DataVisor's headquarters is located in Mountain View, California, with a modern and collaborative work environment that fosters innovation and creativity.

Office Location(s): 967 N Shoreline Blvd, Mountain View, California 94043, US

Geographic Context:

• Mountain View is located in the heart of Silicon Valley, providing easy access to tech industry events, networking opportunities, and a vibrant startup ecosystem.
• The San Francisco Bay Area offers a diverse range of cultural attractions, outdoor activities, and culinary experiences.
• California is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters.

Work Schedule: Full-time (40 hours per week) with flexible hours and the opportunity to work remotely some days.

ASSUMPTION: DataVisor's Mountain View office provides a modern and collaborative work environment that fosters innovation and creativity. The San Francisco Bay Area offers a diverse range of cultural attractions, outdoor activities, and culinary experiences, making it an attractive place to live and work.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team to discuss the role and assess cultural fit.
• In-depth interview with the hiring manager to discuss the role's responsibilities, qualifications, and expectations.
• Case study or project presentation to demonstrate problem-solving skills and strategic thinking.
• Final interview with the VP of Marketing to discuss career growth opportunities and next steps.

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and stakeholder management
• Creativity and innovation in marketing strategy development
• Writing and communication skills
• Alignment with DataVisor's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with product marketing, go-to-market strategies, and marketing collateral development.
• Demonstrate your understanding of the fraud and risk industry and DataVisor's unique value proposition.
• Prepare thoughtful questions to ask the interviewer about the role, team, and company.

ATS Keywords: Product Marketing, Demand Generation, Market Analysis, Stakeholder Management, Collaboration, Writing Skills, Product Launches, B2B Software, Strategic Acumen, Analytical Skills, Fraud Industry Knowledge, Cloud Computing, Big Data, AI

ASSUMPTION: DataVisor's interview process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit. Applicants should be prepared to discuss their experience with product marketing, go-to-market strategies, and marketing collateral development, as well as their understanding of the fraud and risk industry.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Analytics
• Asana
• Slack

ASSUMPTION: DataVisor uses a range of marketing automation, CRM, and project management tools to streamline workflows and improve collaboration. Familiarity with these tools is not required but may be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Adaptable

Work Style:

• DataVisor values employees who are proactive, results-driven, and able to work effectively in a fast-paced, dynamic environment.
• The company encourages a culture of continuous learning and improvement, with a strong focus on professional development.
• DataVisor's work environment is collaborative and supportive, with a emphasis on open communication and teamwork.

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you proactive and results-driven, with a strong focus on customer success?
• Do you enjoy working collaboratively with cross-functional teams to achieve shared goals?

ASSUMPTION: DataVisor's company values and work style emphasize customer-centricity, innovation, collaboration, and accountability. Candidates who are proactive, results-driven, and able to work effectively in a fast-paced, dynamic environment will be a strong fit for this role.

⚠️ Potential Challenges

• The Product Marketing Manager role requires a strong understanding of both marketing and product management, which may present a learning curve for candidates with a background primarily in one of these areas.
• DataVisor's focus on cutting-edge technology and innovation may require candidates to quickly adapt to new tools and processes.
• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.
• The competitive nature of the fraud and risk industry may require candidates to be proactive and strategic in their approach to market analysis and competitive differentiation.

ASSUMPTION: The Product Marketing Manager role at DataVisor presents a unique set of challenges and opportunities for candidates seeking to grow professionally in the marketing and product management fields. Successful candidates will be proactive, adaptable, and able to thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position offers a unique opportunity to work at the intersection of marketing, product, and sales, providing a broad range of experiences and growth opportunities.
• The fraud and risk industry is highly competitive and dynamic, requiring candidates to be proactive and strategic in their approach to market analysis and competitive differentiation.
• DataVisor's focus on cutting-edge technology and innovation provides ample opportunities for professional development and learning.

ASSUMPTION: The Product Marketing Manager role at DataVisor offers a unique set of experiences and growth opportunities compared to similar roles in the industry. Candidates should be prepared to work in a fast-paced, dynamic environment and thrive on the challenge of staying ahead of the competition.

📝 Sample Projects

• Developing a go-to-market strategy for a new product launch, including market analysis, competitive differentiation, and marketing collateral development.
• Creating a comprehensive sales enablement program to equip the sales team with the tools and knowledge they need to effectively position DataVisor's solutions in the market.
• Leading a customer training initiative to educate the industry on the latest trends and best practices in fraud and risk management.

ASSUMPTION: The Product Marketing Manager role at DataVisor offers a wide range of projects and initiatives, providing candidates with the opportunity to make a significant impact on the company's success.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for a Product Marketing Manager at DataVisor?
• How does DataVisor approach competitive analysis and differentiation in the fraud and risk industry?
• What opportunities are there for professional development and growth within the marketing organization at DataVisor?
• How does DataVisor support work-life balance for its employees?
• What is the company's approach to remote work and flexible hours?

ASSUMPTION: Candidates should use the interview process to assess the fit of the role and company with their personal and professional goals. Asking thoughtful questions about the day-to-day responsibilities, company culture, and growth opportunities can help candidates make an informed decision about whether the Product Marketing Manager role at DataVisor is the right fit for them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Product Marketing Manager - DataVisor
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including any experience with product marketing, go-to-market strategies, and marketing collateral development.
• Prepare for the phone or video screen by researching DataVisor's company values, culture, and products.
• Prepare for the in-depth interview by reflecting on your experience with market analysis, competitive differentiation, and marketing collateral development, as well as your understanding of the fraud and risk industry.
• Prepare a case study or project presentation to demonstrate your problem-solving skills and strategic thinking.
• Follow up with the interviewer within 24 hours of the final interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.