- Job Title: Product Marketing Manager
- Company: UpKeep
- Location: Los Angeles, California, United States (On-site, 3 days a week)
- Job Type: Full-time
- Category: Software Development
- Date Posted: June 27, 2025
- Experience Level: 5-10 years
- Remote Status: Hybrid (On-site 3 days a week)
🚀 Job Overview
Key aspects of this role include:
- Driving product awareness, adoption, and success, with a focus on AI-powered capabilities.
- Collaborating cross-functionally with Product, Sales, Marketing, and Customer Success teams.
- Developing go-to-market strategies, crafting messaging, and enabling teams for product launches.
- Leveraging AI tools to experiment, streamline processes, and accelerate go-to-market execution.
ASSUMPTION: This role requires a strong understanding of AI and its applications, as well as the ability to work effectively in a fast-paced, collaborative environment.
📋 Key Responsibilities
- Product Champion & Strategist: Shape go-to-market strategy and lead full-cycle launches for new features and products, especially those infused with AI.
- Storyteller & Positioner: Develop differentiated positioning and messaging that resonates across personas, use cases, and verticals.
- Sales Enabler: Create enablement materials for Sales and Customer Success, such as pitch decks, one-pagers, objection handlers, and battlecards.
- Market Intelligence Gatherer: Monitor competitive landscape and emerging market trends to maintain a strong POV and deliver actionable market intelligence.
- Customer Advocate: Act as the voice of the customer by analyzing Gong calls, win/loss interviews, support tickets, and user research to inform messaging and strategy.
- Internal Aligner: Equip teams with tools and training to understand, position, and deliver value from UpKeep's product suite.
ASSUMPTION: Success in this role requires a balance of creativity and execution, with a strong emphasis on customer-centricity and market awareness.
🎯 Required Qualifications
- Education: Bachelor's degree in a relevant field.
- Experience: 4+ years of experience in product marketing within B2B SaaS.
- Required Skills:
- Proven experience launching products or features and connecting those efforts to measurable business outcomes (pipeline, win rate, ACV).
- Strong writing, storytelling, and asset creation skills.
- Demonstrated ability to collaborate cross-functionally and drive alignment between teams.
- Comfort with ambiguity, pace, and experimenting with new tools and processes.
- Enthusiasm for AI and its applications in product marketing.
- Preferred Skills:
- Experience in product-led growth (PLG) environments.
- Familiarity with AI tools and platforms.
ASSUMPTION: Candidates with a proven track record in B2B SaaS product marketing and a strong passion for AI will be most successful in this role.
💰 Compensation & Benefits
- Salary Range: $110,000 - $125,000 USD per year.
- Benefits:
- Competitive compensation and annual bonus.
- Equity and health benefits.
- Long-term growth support, including professional development opportunities.
- Working Hours: Full-time (40 hours/week), with flexibility for remote work on non-office days.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager role in Los Angeles, California, with 5-10 years of experience.
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development, focusing on Asset Operations Management (AOM) and Computerized Maintenance Management System (CMMS) solutions.
- Company Size: 51-200 employees.
- Founded: 2014.
- Company Description: UpKeep is a leading cloud-native AOM platform, serving over 4,000 businesses worldwide. Their Industrial IoT and AI-first software help maintenance and facilities teams streamline work, predict failures, and act faster with real-time insights and automation.
- Company Specialties: EAM, CMMS, work order software, maintenance management, reliability, and asset management software.
📊 Role Analysis
- Career Level: Mid-career to senior-level role, with opportunities for growth and leadership.
- Reporting Structure: This role reports directly to the VP of Marketing and collaborates closely with Product, Sales, Marketing, and Customer Success teams.
- Work Arrangement: Hybrid, with an expectation to be in the office three days a week.
- Growth Opportunities:
- Potential to shape the product marketing function and influence UpKeep's go-to-market strategy.
- Opportunities to work on high-impact projects and drive business outcomes.
- Exposure to a fast-growing company with significant market traction and strong financial backing.
ASSUMPTION: Success in this role may lead to career advancement opportunities within UpKeep's marketing organization or broader leadership roles within the company.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space in Los Angeles, California.
- Office Location(s): 10880 Wilshire Blvd, 850, Los Angeles, California 90024, US.
- Geographic Context: Los Angeles, California, offers a diverse and dynamic business environment, with a strong tech industry and a large talent pool.
- Work Schedule: Full-time, with flexibility for remote work on non-office days.
ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration and focus, with the office serving as a hub for team interaction and innovation.
💼 Interview & Application Insights
- Typical Process: Phone or video screen, followed by on-site interviews with cross-functional stakeholders.
- Key Assessment Areas: Product marketing skills, AI knowledge, customer-centric mindset, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills.
- Prepare for behavioral and situational interview questions that focus on your product marketing experience and AI proficiency.
- Research UpKeep's products, market position, and competition to demonstrate your industry knowledge.
ASSUMPTION: UpKeep's interview process is designed to assess both technical competencies and cultural fit, with a strong emphasis on customer-centricity and market awareness.
🛠️ Tools & Technologies
- UpKeep's proprietary AOM platform and AI tools.
- Salesforce, HubSpot, and other marketing automation tools.
- Microsoft Office Suite and Google Workspace.
- Project management and collaboration tools, such as Asana or Jira.
ASSUMPTION: Familiarity with UpKeep's AOM platform and AI tools is not required but would be beneficial. Training will be provided to successful candidates.
👔 Cultural Fit Considerations
- Company Values: Customer-centric, innovative, collaborative, and data-driven.
- Work Style: Fast-paced, agile, and cross-functional, with a strong emphasis on experimentation and continuous learning.
- Self-Assessment Questions:
- How have you leveraged AI to drive product marketing success in previous roles?
- How do you approach collaborating with cross-functional teams to deliver customer value?
- How do you stay current with emerging market trends and competitive landscapes?
ASSUMPTION: UpKeep's culture values curiosity, agility, and a strong customer focus, with a preference for candidates who embrace these qualities.
⚠️ Potential Challenges
- Balancing multiple priorities and stakeholders in a fast-paced, dynamic environment.
- Keeping up with the latest AI trends and tools in the context of a rapidly evolving market.
- Managing the complexities of a hybrid work arrangement, balancing collaboration and focus.
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Product Marketing Manager (UpKeep): Focuses on AI-powered capabilities, with a strong emphasis on customer-centricity and market awareness.
- Product Marketing Manager (Traditional SaaS): May have a broader product portfolio and less emphasis on AI integration.
- Product Marketing Manager (AI-focused SaaS): May have a more narrow product focus, with a stronger emphasis on AI-specific features and use cases.
ASSUMPTION: UpKeep's Product Marketing Manager role offers a unique blend of customer-centricity, market awareness, and AI integration, setting it apart from similar roles in the industry.
📝 Sample Projects
- Developing go-to-market strategy and messaging for a new AI-driven predictive maintenance feature.
- Collaborating with Sales and Customer Success teams to create enablement materials for a major product launch.
- Conducting market research and competitive analysis to inform product positioning and differentiation.
ASSUMPTION: Successful candidates will have experience working on similar projects and be able to demonstrate their ability to drive impact in a fast-paced, collaborative environment.
❓ Key Questions to Ask During Interview
- How does UpKeep plan to leverage AI to redefine maintenance in the coming years?
- What are the most significant market trends and competitive dynamics shaping UpKeep's product strategy?
- How does UpKeep support the professional development and growth of its product marketing team members?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and UpKeep's long-term success.
📌 Next Steps for Applicants
- To apply for this position:
- Submit your application through [this link](http://www.onupkeep.com/careers/).
- Tailor your resume and cover letter to highlight relevant experience and skills.
- Prepare for behavioral and situational interview questions that focus on your product marketing experience and AI proficiency.
- Research UpKeep's products, market position, and competition to demonstrate your industry knowledge.
- Follow up with a thank-you note after your interview, reiterating your interest in the role and UpKeep's mission.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
