📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: TELUS Agriculture & Consumer Goods
🔹 Location: United Kingdom
🔹 Job Type: Full-Time, Remote
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: 2025-04-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Leading the product marketing team for Agriculture software tools and services
- Developing go-to-market strategies and articulating unique value propositions
- Collaborating with cross-functional teams to understand market needs and create impactful sales materials
- Staying up-to-date with industry trends, emerging technologies, and best practices in the consumer goods space
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the agriculture software industry to succeed.
📋 Key Responsibilities
✅ Lead cross-functional GTM strategy, planning, and execution for the launch of new features and capabilities, or new product introductions
✅ Collaborate with product management, engineering, and sales teams to articulate product roadmaps, features, and define pricing strategies
✅ Partner with the market research team to identify customer needs, market trends, and competitive landscape. Create battle cards and other materials for sales and other internal teams to foster broad understanding of market assessment information
✅ Develop and maintain a deep understanding of target audience, their pain points, and their buying behaviors
✅ Develop relevant and impactful value propositions, messaging, and sales collateral to increase and deepen knowledge of your portfolio, including competitive differentiation, and pipeline development.
✅ Support sales and customer requests for content, customer presentations (acquisition, renewals, partnership growth opportunities, RFx's, etc.)
✅ Depending on capital investment in your portfolio of products, develop and execute a plan along with our sales training team to effectively merchandise and elevate the selling of your products.
✅ Collaborate with the customer marketing team to ensure product positioning is instilled throughout lead generation campaigns and conversion strategies
✅ Monitor and analyze key performance metrics to measure success of product marketing efforts
✅ Stay up-to-date with industry trends, emerging technologies, and best practices in the consumer goods space
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5+ years of experience in SaaS, agriculture, or telecommunications, with a focus on product marketing
Required Skills:
- Strong communication skills - Effectively convey ideas across written, verbal, and presentation formats
- Market research abilities - Conduct and analyze market trends, competitor analysis, and customer insights to inform strategy
- In-depth understanding of the product - Maintain comprehensive knowledge of product features, benefits, and competitive advantages
- Customer empathy - Demonstrate strong understanding of customer needs, pain points, and expectations
- Collaborative teamwork - Work effectively across departments, contributing to and leading cross-functional initiatives
- Project management skills - Successfully coordinate multiple projects while managing timelines, resources, and stakeholder expectations
- Quick learning and adaptability - Rapidly grasp new concepts and adjust strategies in response to market changes
- Ability to translate complex information - Transform technical product details into clear, compelling messaging tailored to various audience segments, from technical experts to general consumers
Preferred Skills:
- Experience in the agriculture software industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience in the agriculture software industry or a related field is highly preferred for this role.
💰 Compensation & Benefits
Salary Range: £50,000 - £70,000 per year (Estimated, based on industry standards for a Product Marketing Manager with 3-5 years of experience in the UK)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off and flexible working arrangements
- Employee discounts on TELUS products and services
- Opportunities for professional development and career growth
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the UK. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: TELUS Agriculture & Consumer Goods operates in the IT Services and IT Consulting industry, focusing on creating better producer-to-consumer outcomes through digital solutions and data insights.
Company Size: TELUS Agriculture & Consumer Goods has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: TELUS Agriculture & Consumer Goods is a division of TELUS Communications, which was founded in 1990. The agriculture and consumer goods division was established more recently to focus on digital solutions for the agriculture and consumer goods industries.
Company Description:
- TELUS Agriculture & Consumer Goods creates a unified, trusted, and sustainable value chain to enable efficient production and logistics outcomes while lowering the impact on the environment.
- The company delivers actionable digital solutions and data insights that connect global supply chains, improving the safety, quality, and sustainability of food and consumer goods.
- TELUS Agriculture & Consumer Goods is committed to fostering an inclusive culture that embraces diversity and enables remarkable human outcomes.
Company Specialties:
- Analytics and Data Management
- Trade Promotion Management
- Retail Execution
- Supply Chain Management
- Order Management
- Sales Management
- Business Processes
- Market Intelligence and Insights
- Food Quality, Safety, and Compliance
- Recordkeeping
- Production Optimization
- Financial Management
- Integrated IoT
Company Website: http://telus.com/agcg
ASSUMPTION: TELUS Agriculture & Consumer Goods is a dynamic and innovative company that values collaboration and growth, making it an attractive place to work for driven professionals.
📊 Role Analysis
Career Level: This role is suitable for experienced professionals seeking to advance their careers in product marketing within the agriculture software industry.
Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing & Revenue Operations and will lead a team of talented and emerging product marketers.
Work Arrangement: This role offers a remote working arrangement, with flexibility for on-site work as needed.
Growth Opportunities:
- Progression to a senior or management role within the product marketing team
- Expansion into other areas of marketing or related fields, such as sales or business development
- Opportunities to work on high-impact projects and contribute to the company's overall growth and success
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to advance their career and make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: TELUS Agriculture & Consumer Goods has multiple office locations worldwide, with this role based in the United Kingdom.
Office Location(s): 90 High Holborn, London, England WC1V 6LJ, GB
Geographic Context:
- The United Kingdom is a major global hub for the agriculture and consumer goods industries, providing ample opportunities for growth and collaboration.
- London, in particular, is a vibrant and multicultural city with a thriving tech industry, offering a dynamic work environment.
- The United Kingdom's central time zone allows for effective collaboration with colleagues and clients across North America, Europe, and Asia.
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for remote work)
ASSUMPTION: The United Kingdom's central location and thriving tech industry make it an ideal base for this role, providing ample opportunities for growth and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional stakeholders
- Final interview with the Head of Marketing & Revenue Operations
- Background check and offer extension
Key Assessment Areas:
- Product marketing expertise and industry knowledge
- Communication and presentation skills
- Market research abilities and analytical thinking
- Collaboration and teamwork skills
- Adaptability and quick learning
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the agriculture software industry and TELUS Agriculture & Consumer Goods' mission
- Prepare examples of your market research, value propositions, and sales collateral to showcase your product marketing expertise
- Be ready to discuss your approach to cross-functional collaboration and project management
ATS Keywords: Product Marketing, Agriculture Software, Market Research, Competitive Analysis, Value Proposition, Sales Collateral, Cross-Functional Collaboration, Project Management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's product marketing expertise, industry knowledge, and fit with the company's culture and values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Market research tools (e.g., Google Trends, SEMrush)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Collaboration and teamwork
- Customer focus and empathy
- Integrity and accountability
- Diversity, inclusion, and belonging
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Focus on results and impact
- Openness to new ideas and feedback
- Adaptability and quick learning
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and emerging technologies in the consumer goods space?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you approach translating complex information into clear, compelling messaging for various audience segments?
ASSUMPTION: TELUS Agriculture & Consumer Goods values innovation, collaboration, and customer focus, seeking candidates who align with these principles and can thrive in a dynamic, fast-paced environment.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the fast-paced nature of the agriculture software industry
- Balancing strategic thinking with day-to-day tactical execution
- Adapting to a remote work environment and managing a team remotely
- Navigating a large, matrixed organization with multiple stakeholders
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Product Marketing Manager (Agriculture Software) vs. Product Marketing Manager (B2B Software)
- Both roles require strong product marketing expertise and industry knowledge
- The agriculture software industry is more specialized and may have unique market dynamics and customer needs
- B2B software roles may have a broader customer base and more diverse product offerings
- Product Marketing Manager (Agriculture Software) vs. Senior Product Marketing Manager (Consumer Goods)
- Both roles require a deep understanding of the consumer goods industry and its market trends
- The agriculture software role focuses on B2B2C or B2B markets, while the consumer goods role may focus on B2C or B2B2C markets
- The agriculture software role may require more specialized industry knowledge and market research
- Product Marketing Manager (Agriculture Software) vs. Marketing Manager (Consumer Goods)
- Both roles require strong marketing expertise and a customer-focused mindset
- The agriculture software role requires a deeper understanding of the product and its technical features
- The consumer goods role may focus more on brand management, advertising, and consumer behavior
ASSUMPTION: While there are similarities between these roles, the agriculture software industry has unique market dynamics and customer needs that require specialized knowledge and expertise.
📝 Sample Projects
- Conducting market research to identify customer needs and pain points for a new agriculture software feature
- Developing a value proposition and messaging framework for a new product launch in the agriculture software industry
- Creating sales collateral and battle cards to differentiate a company's agriculture software products from competitors
- Partnering with cross-functional teams to develop and execute a go-to-market strategy for a new agriculture software product
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Product Marketing Manager role within the agriculture software industry.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role fits into its overall strategy?
- How does the company support the professional development and growth of its product marketing team members?
- Can you provide an example of a successful product launch in the agriculture software industry and the role that product marketing played in its success?
- How does the company approach cross-functional collaboration and stakeholder management, particularly in a remote work environment?
- What are the key performance indicators (KPIs) used to measure the success of product marketing efforts, and how are they tracked and reported?
ASSUMPTION: These questions will help you better understand the role, the company's culture, and its approach to product marketing within the agriculture software industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your market research, value propositions, and sales collateral to showcase your product marketing expertise
- Be ready to discuss your approach to cross-functional collaboration and project management
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
