📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Promethean
🔹 Location: Alpharetta, Georgia, United States
🔹 Job Type: Full-time
🔹 Category: Education Administration Programs
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (requires regular access to Atlanta office)
🚀 Job Overview
Key aspects of this role include:
- Developing a deep understanding of Promethean's technologies and partner products
- Crafting differentiated positioning, messaging, and product narratives
- Working cross-functionally with various teams to support awareness and demand campaigns
- Partnering with product management to identify market development opportunities
- Requiring some domestic and international travel (up to 15% of the time)
ASSUMPTION: This role involves a mix of strategic thinking, cross-functional collaboration, and hands-on execution. It requires a strong understanding of both the education and workplace technology sectors.
📋 Key Responsibilities
✅ Developing a deep understanding of Promethean's full range of technologies and partner products
✅ Crafting differentiated positioning, messaging, and product narratives
✅ Working cross-functionally with sales, corporate and marketing, reseller channel, and other GTM teams
✅ Assisting in the creation of enablement content and GTM content and processes
✅ Participating in competitive analysis to help define the market ecosystem
✅ Understanding the structure of the sales organization and relevant channel partners
✅ Identifying buyers, uncovering buyer needs, and defining buyer personas within specific market segments
✅ Partnering closely with product management to help identify and prioritize market development, pricing, and bundling/packaging strategy
✅ Understanding and working towards the overarching company goals and objectives
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. It involves both internal and external stakeholder management.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience
Experience: Proven track record of strong cross-organizational collaboration and partnership in technology sales and marketing across workplace and education
Required Skills:
- Creative, curious, passionate, high-energy, and driven with a bias for action and business impact
- Excellent written communication and presentation skills
- Strong problem-solving skills with analytical orientation, critical thinking, and data-driven decision making
- Motivated, driven, and self-starting attitude
- Ability to work in a fast-paced, global, and collaborative setting
Preferred Skills:
- Experience in competitive analysis and market segmentation
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, proficiency in marketing software and tools is likely expected. Additionally, experience with education and workplace technology products is highly desirable.
💰 Compensation & Benefits
Salary Range: $97,700 - $146,500 + 10% variable pay
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time (40 hours per week) with some flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is inclusive of a 10% variable pay component, which is likely performance-based. Benefits are typical for a company of this size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Promethean operates in the education technology sector, focusing on interactive displays and software solutions for learning and collaboration.
Company Size: Promethean has 501-1,000 employees globally, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Promethean was founded in 1996 in Blackburn, England, and has since expanded to serve 126 countries worldwide.
Company Description:
- Promethean is a leading education technology company working to transform the way the world learns and collaborates.
- The company designs learning and collaboration tools, including interactive displays and lesson delivery software, to engage students and connect colleagues.
- Promethean is a subsidiary of Mynd.ai, Inc., a public company listed in the NYSE American (MYND).
Company Specialties:
- Interactive whiteboards and displays
- Education technology
- Interactive display technologies
- Learner response systems
- Innovation in teaching and learning
- Collaboration tools
- Classroom software
- Student engagement and motivation
- Learning and edtech
Company Website: PrometheanWorld.com
ASSUMPTION: Promethean's focus on education technology and collaboration tools makes it an attractive option for candidates interested in making a positive impact on learning and work environments.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 5-10 years of experience in technology marketing, preferably with a focus on education and workplace technology products.
Reporting Structure: The Product Marketing Manager reports directly to the Senior Director of Product Marketing.
Work Arrangement: This is a hybrid role, requiring regular access to the Atlanta office while offering some flexibility for remote work.
Growth Opportunities:
- Expanding one's knowledge of the education technology sector and related markets
- Developing skills in cross-functional collaboration and stakeholder management
- Gaining experience in competitive analysis and market segmentation
- Potential career progression into senior marketing roles or other leadership positions within the company
ASSUMPTION: This role offers opportunities for professional growth through exposure to various aspects of product marketing and the education technology industry.
🌍 Location & Work Environment
Office Type: Promethean's Atlanta office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 4550 N Point Pkwy, Suite 370, Alpharetta, Georgia 30022, United States
Geographic Context:
- Alpharetta is a suburban city located approximately 25 miles north of Atlanta, offering a mix of urban and suburban living.
- The area is known for its high-quality schools, family-friendly neighborhoods, and abundant recreational opportunities.
- Alpharetta is home to a diverse range of industries, including technology, healthcare, and retail.
Work Schedule: The work schedule for this hybrid role is expected to be Monday through Friday, with some flexibility for remote work. The role may require occasional travel (up to 15% of the time).
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, catering to different work preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Behavioral and skills-based interviews with the hiring manager and other team members
- Final interview with the Senior Director of Product Marketing
Key Assessment Areas:
- Candidates' understanding of Promethean's products and market position
- Candidates' ability to craft compelling product narratives and messaging
- Candidates' problem-solving skills and analytical thinking
- Candidates' fit with Promethean's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in technology marketing, education, and workplace technology products.
- Prepare examples of your past work that demonstrate your ability to craft product narratives, messaging, and positioning.
- Research Promethean's products, market position, and company culture to show your enthusiasm and understanding of the role.
ATS Keywords: Product marketing, education technology, workplace technology, cross-functional collaboration, competitive analysis, market segmentation, stakeholder management, messaging, positioning, narrative
ASSUMPTION: Promethean's application process is likely to be competitive, with a focus on finding candidates who possess the right mix of skills, experience, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Presentation software (e.g., PowerPoint, Google Slides)
ASSUMPTION: Proficiency in marketing software and tools is expected, as well as experience with data analysis and visualization tools to support decision-making.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Creative and strategic
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with diverse stakeholders and managing multiple projects simultaneously?
- Do you possess strong analytical skills and a data-driven mindset?
- Are you passionate about education and technology, and eager to make a positive impact on learning and collaboration?
ASSUMPTION: Promethean values candidates who are innovative, customer-focused, collaborative, and accountable, with a strong work ethic and a passion for education and technology.
⚠️ Potential Challenges
- The role may require occasional travel, which could be a challenge for candidates who prefer a fully remote work arrangement.
- The fast-paced and dynamic work environment may be overwhelming for candidates who prefer a more structured or predictable work environment.
- The role involves working with a diverse range of stakeholders, which could present challenges in terms of communication, collaboration, and project management.
- The competitive nature of the education technology sector may present challenges in terms of market differentiation and product positioning.
ASSUMPTION: While the role presents several opportunities for professional growth and impact, it also comes with its own set of challenges that candidates should be prepared to navigate.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a greater emphasis on cross-functional collaboration and stakeholder management.
- In the education technology sector, Promethean is known for its innovative products and strong market position, offering candidates the opportunity to work for a leading company in the industry.
- Career-wise, this role could serve as a stepping stone to senior marketing roles or other leadership positions within the company, depending on the candidate's skills, experience, and performance.
ASSUMPTION: This role offers a unique blend of strategic thinking, cross-functional collaboration, and hands-on execution, making it an attractive option for candidates with the right mix of skills and experience.
📝 Sample Projects
- Developing a go-to-market strategy for a new workplace product, including positioning, messaging, and launch plan
- Conducting market research and competitive analysis to inform product development and marketing strategies
- Creating enablement content and GTM processes to support sales and marketing teams
- Partnering with product management to identify market development opportunities and pricing strategies
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and hands-on nature of the product marketing role at Promethean.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the product marketing department?
- How does Promethean support the professional growth and development of its employees?
- What are the key challenges facing the education technology sector, and how is Promethean positioned to address them?
- How does Promethean measure the success of its product marketing efforts, and what metrics are most important to track?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, as well as the challenges and opportunities presented by the education technology sector.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.lever.co/prometheanworld/e50d0441-a012-491a-a325-2add30fe70b1
- Tailor your resume and cover letter to highlight your relevant experience in technology marketing, education, and workplace technology products.
- Prepare examples of your past work that demonstrate your ability to craft product narratives, messaging, and positioning.
- Research Promethean's products, market position, and company culture to show your enthusiasm and understanding of the role.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
