📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Diligent Corporation
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Product Marketing
🔹 Date Posted: 2025-07-17
🔹 Experience Level: Mid-Senior Level
🔹 Remote Status: Hybrid (On-site 2 days/week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market (GTM) plans for Diligent's Market Intelligence product suite
- Managing pricing models, rate cards, and discount structures
- Gathering and sharing competitive insights to guide strategy
- Supporting sales teams with product positioning, upsell opportunities, and enablement tools
- Representing customers' needs in product reviews and UX discussions
- Collaborating with stakeholders to define and execute product marketing strategy
ASSUMPTION: This role requires a strong understanding of B2B SaaS product marketing, with a focus on data products. The ideal candidate will have experience in governance, stewardship, or KYC data spaces and be comfortable working in a rapidly growing environment.
📋 Key Responsibilities
Develop and Execute GTM Plans:
- Create and manage the product marketing and go-to-market strategy for Diligent's Market Intelligence suite of data solutions
- Work with Product and Commercial teams to define product direction and shape the roadmap
Manage Pricing and Packaging:
- Build and maintain pricing models, rate cards, discount structures, and bundles that support revenue goals
- Coordinate with stakeholders to review and adjust pricing based on market feedback
Gather and Share Competitive Insights:
- Track market size, competitor actions, and industry trends to guide strategy
- Produce battle cards and positioning materials that help Sales address competitive challenges
Support Sales and Field Teams:
- Partner with Sales to refine product positioning, identify upsell opportunities, and introduce practical enablement tools
- Lead training sessions and develop collateral tailored to each buyer persona to help the team sell effectively
Represent the Customer:
- Advocate for end-users during product reviews and UX discussions with Client Marketing and UX teams
- Organize and run user-committee meetings with Product Management to capture direct feedback
Bridge Between Teams:
- Translate Sales needs into clear product requirements and turn product updates into straightforward messages for Commercial teams
ASSUMPTION: The ideal candidate will have strong interpersonal and project management skills, with the ability to work in a rapidly growing environment that demands a combination of product understanding, exceptional storytelling and positioning skills, and the ability to interface across multiple functions in the organization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of B2B SaaS product marketing experience, with a focus on data products
Required Skills:
- Proven track record of writing performance-driven product marketing plans that translate into measurable adoption results
- Ability to build relationships internally and work with key stakeholders and leaders in product management, sales, and customer success to define and execute on product marketing strategy
- Strong interpersonal and project management skills
- Strong understanding of SaaS-based solutions with a concentration on data products, and product marketing best practices
- Experience in either governance, stewardship, or KYC data space is desirable
Preferred Skills:
- Fluency in additional languages (e.g., Spanish, French, German)
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: Candidates should have a strong understanding of SaaS-based solutions with a concentration on data products, and product marketing best practices. Experience in either governance, stewardship, or KYC data space is desirable.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (based on experience level and industry standards)
Benefits:
- Flexible work environment with a hybrid work arrangement (2 days on-site per week)
- Global days of service and comprehensive health benefits
- Meeting-free days and generous time off policy
- Wellness programs and access to resources for professional development
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on governance, risk, and compliance (GRC) SaaS solutions
Company Size: Medium-sized (1,001-5,000 employees)
Founded: 2000, with headquarters in New York, USA
Company Description:
- Diligent created the modern governance movement, empowering leaders with technology, insights, and connections to drive greater impact and accountability
- The company serves 1 million users from over 25,000 customers around the globe, with a mission to make the world a more sustainable, equitable, and better place
Company Specialties:
- Governance
- Analytics
- Insights
- Collaboration Solutions
- Entity Management
- Board Portal Solutions
- GRC
- Compliance
- Audit
- Risk
- ERM
Company Website: diligent.com
ASSUMPTION: Diligent is a global leader in its industry, with a strong focus on innovation, collaboration, and making a positive impact on the world.
📊 Role Analysis
Career Level: Mid-Senior Level, with opportunities for growth and advancement within the organization
Reporting Structure: This role reports directly to the Head of Product Marketing and works closely with cross-functional teams, including Product, Commercial, and Customer Success
Work Arrangement: Hybrid, with a requirement to work on-site at least 2 days per week
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the Product Marketing team
- Opportunities to work on high-impact projects and collaborate with senior leadership
- Chance to grow professionally in a rapidly expanding industry and organization
ASSUMPTION: This role offers significant opportunities for career growth and development within Diligent's expanding Product Marketing team.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with a focus on employee well-being and productivity
Office Location(s): 61 W 23rd St, 4th Floor, New York, NY 10010, US (Headquarters); 980 Howe Street, Suite 1300, Vancouver, BC V6Z 0C8, CA; 25 Dock Rd, Galway, Ireland H91 AK1V, US
Geographic Context:
- New York, NY: A major global financial hub with a vibrant tech industry and diverse cultural scene
- Vancouver, BC: A coastal city known for its natural beauty, outdoor activities, and growing tech industry
- Galway, IE: A historic city on the west coast of Ireland, offering a unique blend of culture, history, and natural beauty
Work Schedule: Full-time, 40 hours per week, with flexible working hours to accommodate different time zones and work arrangements
ASSUMPTION: Diligent's global offices provide diverse work environments, each with its unique cultural and professional benefits.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth behavioral and situational interviews with cross-functional teams
- Final interviews with senior leadership
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Communication and presentation skills
- Cultural fit and alignment with Diligent's values
- Domain expertise in product marketing and data products
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on transferable skills and accomplishments
- Tailor your cover letter to demonstrate your understanding of the role and company, and how your skills and experience make you a strong fit
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and practicing your responses
- Research Diligent's company culture, mission, and values to show your enthusiasm and alignment with the organization
ATS Keywords: B2B SaaS, Product Marketing, Data Products, Go-To-Market Strategy, Pricing, Competitive Analysis, Sales Support, Customer Advocacy, Collaboration, Marketing Automation, Governance, Stewardship, KYC
ASSUMPTION: Diligent's hiring process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values. The interview process may vary depending on the role and the candidate's experience.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The required tools and technologies may vary depending on the specific role and team within Diligent.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Diligent encourages creativity and continuous learning to drive progress and improvement
- Collaboration: The company fosters a culture of teamwork and cross-functional collaboration to achieve common goals
- Integrity: Diligent values honesty, transparency, and ethical decision-making in all aspects of its business
Work Style:
- Agile: Diligent embraces an agile work environment, with a focus on adaptability, flexibility, and continuous improvement
- Data-driven: The company uses data and analytics to inform decision-making and drive results
- Global: Diligent's diverse, global team requires strong communication, cultural awareness, and the ability to work effectively with colleagues from various backgrounds
Self-Assessment Questions:
- How do you approach working with diverse teams and stakeholders to define and execute product marketing strategy?
- How do you balance the need for data-driven decision-making with the need for creativity and innovation in product marketing?
- How do you ensure that your marketing efforts align with the company's overall mission and values?
ASSUMPTION: Diligent's culture values innovation, collaboration, integrity, and a global perspective, with a strong emphasis on data-driven decision-making and continuous improvement.
⚠️ Potential Challenges
- Working in a rapidly growing, dynamic environment that requires adaptability and flexibility
- Managing multiple stakeholders and balancing competing priorities
- Keeping up with industry trends and best practices in product marketing and data products
- Navigating a global work environment with diverse teams and time zones
ASSUMPTION: While Diligent offers numerous opportunities for growth and development, candidates should be prepared to face challenges related to the company's rapid growth, global work environment, and dynamic industry.
📈 Similar Roles Comparison
- Product Marketing Manager (Data Products) vs. Product Marketing Manager (Software)
- Data Products role requires a strong understanding of data products, data analysis, and data visualization
- Software role may focus more on software development, software-as-a-service (SaaS), or enterprise software
- Industry-specific context: Data Products role may require industry-specific knowledge of data products, data governance, or data compliance
- Career path comparison: Data Products role may offer opportunities to specialize in data products, while Software role may provide broader experience in software marketing
ASSUMPTION: While both roles share similarities in product marketing, the Data Products role requires specific knowledge and skills related to data products and data analysis.
📝 Sample Projects
- Developing a go-to-market strategy for a new data product launch
- Conducting competitive analysis and positioning for an existing data product suite
- Creating and executing a pricing optimization strategy for a data product portfolio
ASSUMPTION: Sample projects may vary depending on the specific role, team, and organization within Diligent.
❓ Key Questions to Ask During Interview
- How does Diligent support the professional development and growth of its Product Marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Diligent measure the success of its Product Marketing efforts, and how does this role contribute to those metrics?
- What are the key challenges facing the Product Marketing team, and how can this role help address them?
- How does Diligent foster collaboration and knowledge-sharing between its Product Marketing and other teams (e.g., Product, Commercial, Customer Success)?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding Diligent's organization and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for phone or video screening with the hiring manager, focusing on your problem-solving skills, communication, and cultural fit
- Research Diligent's company culture, mission, and values to show your enthusiasm and alignment with the organization
- Follow up with the hiring manager after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
