📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Zynx Health
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full time
🔹 Category: Healthcare IT
🔹 Date Posted: May 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and positioning clinical decision support solutions
- Collaborating with cross-functional teams for product launches
- Developing sales enablement resources and marketing plans
- Tracking and reporting on key KPIs to measure impact
ASSUMPTION: This role requires a strong understanding of both clinical and technical aspects of healthcare IT products, as well as the ability to translate these into clear, compelling messaging for various stakeholders.
📋 Key Responsibilities
✅ Engage early in the product lifecycle to understand product intent, validate market fit, and inform positioning from inception
✅ Define product positioning, messaging, and value propositions based on user needs, market analysis, and competitive landscape
✅ Lead product launch planning and execution, coordinating with Marketing, Sales, Clinical, and Client Services teams
✅ Develop and optimize sales enablement tools and training resources to ensure message alignment, field readiness, and effective product education
✅ Create and execute solution-specific marketing plans across digital, event, and channel programs
✅ Track and report on key KPIs (e.g., engagement, conversion, adoption) to measure the impact of positioning, campaigns, and sales tools
✅ Collaborate with Marketing on campaign strategy and tactical execution to drive measurable results
✅ Help build and maintain case studies, client success stories, and thought leadership content
✅ Partner with Sales to refine messaging based on win/loss analysis, buyer feedback, and real-world objections
✅ Support outbound marketing activities including webinars, events, emails, and digital promotions
ASSUMPTION: This role requires excellent communication, collaboration, and project management skills to effectively work with multiple teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a healthcare-related field (MBA a plus)
Experience: 5+ years of product marketing experience, preferably in healthcare IT or software
Required Skills:
- Proven track record of launching and supporting B2B software or SaaS products
- Exceptional storyteller with the ability to translate technical and clinical concepts into clear, compelling messaging
- Proficient in Salesforce and marketing automation tools; familiar with product marketing frameworks
- Highly driven self-starter with excellent collaboration, prioritization, and project management skills
- Strong analytical mindset with ability to interpret data and translate insights into actionable marketing strategies
Preferred Skills:
- Familiarity with the healthcare industry and clinical decision support solutions
- Experience with clinical content and evidence-based medicine
ASSUMPTION: While not explicitly stated, having a background in healthcare or healthcare IT would be beneficial for understanding the nuances of the industry and the products.
💰 Compensation & Benefits
Salary Range: $113,000 - $145,000 (based on location)
Benefits:
- Medical
- Dental
- Vision
- Life Insurance
- Disability Insurance
- 401(k) Retirement Plan
- Flexible Spending Savings Account
- Paid Holidays
- Paid Time Off
- Employee Assistance Program
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is specific to candidates hired in Los Angeles. For candidates outside of Los Angeles, the salary range would be aligned to that specific location.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare IT, specifically focused on clinical decision support solutions
Company Size: 51-200 employees (according to LinkedIn)
Founded: 1996
Company Description:
- Zynx Health is a subsidiary of Hearst Corporation, providing evidence-based and experience-based clinical decision support solutions
- The company aims to measurably improve the quality, safety, and efficiency of patient care
- Zynx Health partners with healthcare organizations to continuously improve care delivery
Company Specialties:
- Clinical Decision Support
- Clinical Content
- Order Sets
- Plans of Care
- Evidence-Based Practice
- Accountable Care Organizations
- Meaningful Use
- Evidence-Based Medicine
- Reducing Cost of Care, Improving Care Quality, Safety, and Efficiency
- Home health, long-term acute care, skilled nursing, chronic care, and Best in KLAS
Company Website: www.zynxhealth.com
ASSUMPTION: Zynx Health is a well-established company in the healthcare IT industry, with a strong focus on clinical decision support solutions.
📊 Role Analysis
Career Level: Mid-level to senior, depending on experience and skills
Reporting Structure: This role reports to the Vice President of Marketing
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Expanding skills and expertise in healthcare IT and clinical decision support
- Opportunities to work on diverse products and projects within the company's portfolio
ASSUMPTION: This role offers opportunities for professional growth and development within the company and the broader healthcare IT industry.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): South San Francisco, California
Geographic Context:
- Los Angeles is a major metropolitan area with a diverse population and a thriving job market
- The city offers a mix of urban and suburban environments, with numerous cultural attractions and recreational opportunities
- Los Angeles has a Mediterranean climate, with mild winters and hot summers
Work Schedule: Standard business hours, with flexibility for occasional remote work or adjusted hours
ASSUMPTION: The work environment at Zynx Health is likely collaborative, dynamic, and focused on driving results in a competitive industry.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-depth interview with the marketing team to discuss product marketing strategies and campaigns
- Final interview with the Vice President of Marketing to discuss fit and next steps
Key Assessment Areas:
- Product marketing skills and experience
- Understanding of the healthcare industry and clinical decision support solutions
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in product marketing, healthcare IT, or related fields
- Tailor your resume and cover letter to emphasize skills and accomplishments that match the required qualifications
- Prepare examples of successful product launches or marketing campaigns to discuss during the interview
- Research Zynx Health and the clinical decision support industry to demonstrate your knowledge and enthusiasm
ATS Keywords: Product Marketing, Healthcare IT, Clinical Decision Support, B2B Software, SaaS, Sales Enablement, Marketing Campaigns, KPIs, Stakeholder Collaboration, Cross-Functional Teams
ASSUMPTION: The application process at Zynx Health is likely competitive, with a focus on finding candidates with strong product marketing skills and a solid understanding of the healthcare industry.
🛠️ Tools & Technologies
- Salesforce
- Marketing automation tools (e.g., Marketo, Pardot)
- Product marketing frameworks (e.g., Pragmatic Marketing, SiriusDecisions)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The tools and technologies required for this role are standard for product marketing positions in the software industry.
👔 Cultural Fit Considerations
Company Values:
- Bold Innovation
- Passion
- Integrity
- Respect
- Excellence
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Results-oriented and goal-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- Do I have a strong understanding of both clinical and technical aspects of healthcare IT products?
- Can I effectively communicate complex ideas to various stakeholders, including clinicians, informaticists, and quality leaders?
- Am I comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
- Do I possess strong analytical skills and the ability to interpret data to inform marketing strategies?
ASSUMPTION: Zynx Health values employees who are passionate, innovative, and committed to driving results in a collaborative work environment.
⚠️ Potential Challenges
- Balancing the needs and perspectives of multiple stakeholders, including clinicians, informaticists, and quality leaders
- Keeping up with the fast-paced and ever-evolving healthcare IT industry
- Managing competing priorities and deadlines in a dynamic work environment
- Adapting to changes in product roadmaps, market demands, or company strategies
ASSUMPTION: These potential challenges are common in product marketing roles within the software industry, particularly in the healthcare IT sector.
📈 Similar Roles Comparison
- This role differs from other product marketing positions in its focus on clinical decision support solutions and the need to balance clinical relevance with operational outcomes
- Zynx Health is a well-established company in the clinical decision support industry, with a strong reputation and extensive product portfolio
- Career progression in this role could lead to senior marketing roles or management positions within the company or the broader healthcare IT industry
ASSUMPTION: This role offers unique opportunities and challenges compared to other product marketing positions in the software industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new clinical decision support product
- Creating sales enablement resources, such as battle cards, pitch decks, and sales presentations, to support the field sales team
- Conducting market research and competitive analysis to inform product positioning and messaging
ASSUMPTION: These sample projects are representative of the types of initiatives a Product Marketing Manager at Zynx Health might undertake.
❓ Key Questions to Ask During Interview
- Can you describe the product roadmap and how this role will contribute to its success?
- How does the marketing team collaborate with other departments, such as Sales, Clinical, and Client Services?
- What are the most significant challenges facing the clinical decision support industry, and how does Zynx Health differentiate itself from competitors?
- What opportunities exist for professional growth and development within the company and the broader healthcare IT industry?
- How does Zynx Health support work-life balance for its employees?
ASSUMPTION: These interview questions are designed to provide insight into the role, the company, and the industry, as well as to demonstrate the candidate's curiosity and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful product launches or marketing campaigns to discuss during the interview
- Research Zynx Health and the clinical decision support industry to demonstrate your knowledge and enthusiasm
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
